HubSpot Sales Hub vs Insightly CRM comparison

HubSpot and Insightly are both solutions in the CRM category. HubSpot is ranked #9 with an average rating of 8.2, while Insightly is ranked #28 with an average rating of 9.0. HubSpot holds a 1.0% mindshare in CRM, compared to Insightly’s 0.6% mindshare. Additionally, 85% of HubSpot users are willing to recommend the solution, compared to 100% of Insightly users who would recommend it.

HubSpot Sales Hub

Read 21 HubSpot Sales Hub reviews

794 Views
786 Comparison Views

85% willing to recommend

Insightly CRM

Read 1 Insightly CRM review

380 Views
380 Comparison Views

100% willing to recommend

HubSpot Sales Hub

Insightly CRM

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Executive Summary

We performed a comparison between HubSpot Sales Hub and Insightly CRM based on real PeerSpot user reviews.

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To learn more, read our detailed CRM Report (Updated: August 2025).

Buyer's Guide

CRM

August 2025

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Helped 867,299 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot Sales Hub

Ranking in CRM

9th

Average Rating

8.0

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Insightly CRM

Ranking in CRM

28th

Average Rating

9.0

Reviews Sentiment

7.7

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of September 2025, in the CRM category, the mindshare of HubSpot Sales Hub is 1.0%, up from 0.6% compared to the previous year. The mindshare of Insightly CRM is 0.6%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Market Share Distribution
Product	Market Share (%)
HubSpot Sales Hub	1.0%
Insightly CRM	0.6%
Other	98.4%

CRM

Featured Reviews

Mano Senaratne

Head of Digital Engineering, Management Consultant at Stax Inc.

Seamless integration boosts workflow through custom connectivity

The main advantage is its ease of use, and it comes with multiple connectors that can be used to integrate several other systems. The most important feature for us is the ability to plan workflows and integrate other systems manually, even without native connectivity. This is significant because we have connected our internal systems to HubSpot Sales Hub using the API. Another valuable feature is the email tracking module. Once a person is tracked, it adds all the metadata into the platform for later audit or progress tracing of the email. The custom reporting functionality is very helpful. We have been using custom reporting with HubSpot Sales Hub to get periodic reports and see the progress of certain projects. It helps us plan our sales strategy by tracking variables based on project size or site projects. We can link these projects to data and components, which helps us strategically plan based on the reports. The associated lists feature is new, though it has certain limitations when exporting data. HubSpot Sales Hub provides 95% flexibility in terms of allowing us to export, transform data, and bring it back. However, there are some limitations with the associated list feature and the API in terms of flexibility.

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Micah Oren Feldkamp

Lead Consultant for Cloud Implementations at ZeroClick.ai

Highly scalable, easy to use, flexible, and affordable

In terms of areas for improvement in Insightly, it would be the project management functionality. It can be integrated with other applications to make it more flexible, but it requires a lot of work redoing the framework from Insightly and creating more custom objects to make it do what you want. For example, in the software developer world, we use the Agile or Scrum methodology, which has a completely different project management system than Insightly. Sadly, Insightly doesn't support that well. You would need to create some custom objects in order for that to work correctly. Also, even without the Scrub methodology or other types of project management styles, Insightly needs support with how it manages its pipelines and activity sets. The access to making templated tasks is very limited. If Insightly could expand access to activity sets and create more flexible project management features, that would be a big win for the CRM. The things I would like to see as a developer and as a consultant for my clients would be more integration and more updates with the project management. When it comes to additional features, I would like to see the ability to connect other data sources inside the dashboard reporting. For example, if you would like to see your sales organization and how many activities you made on a contact, how many phone calls, emails, text messages, etc., Insightly should be able to show that information in the opportunity or the sales report. That would be very valuable, to get data from the contact, not from the opportunity, and see those data points together. Right now, they are silent. There is just a data opportunity report and a contact report. Insightly should put some type of API connection or integration to update the activity into the opportunity record to link it so you would be able to see it. Right now it is siloed but it would be useful to create API connections to automate that so that salespeople don't have to link it to the contact and the opportunity. The AI connection of automation should do that for you like in other software systems.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The product helps us to identify coincidences and work to build a model that will allow us to identify opportunities."

"Overall, I give HubSpot Sales Hub a rating of ten because it is a strong platform for sales."

"HubSpot Sales Hub is useful for managing workflows."

"HubSpot Sales Hub had a noticeable impact on the sales cycle length for our customers. Before focusing on the sales process, we implemented various versions, including support and payment management modules. The automation and improvements facilitated by HubSpot Sales Hub were evident, making it a valuable tool for driving positive transformations in our sales processes."

"The tool facilitates adding the relevant information to the records automatically, so you don't have to look things up, as there is an automated search engine and a complete field for you."

"We use the tool for email automation and responses. It helps with sales nurturing, and we have integrated it with Factors.ai. The biggest pro is its intuitive and easy-to-use interface. I can easily access the information I need. Another strong point is the customer education they provide. There are numerous resources available to help understand how to use it. HubSpot Sales Hub does a great job with automation and structuring sales processes."

"HubSpot Sales Hub is a good integration tool. It helps us with other platforms. We can integrate data quite easily."

"I would say that there are two features that I found valuable. These two features are the solution's clean UI and ease of setup."

More HubSpot Sales Hub pros

"The most valuable feature is the speed of adoption, the simple user interface, and the flexibility of use."

Cons

"There is always room for improvement; I expect more integrations with different tools. I also appreciate the mobile app's user-friendliness. However, I think there could be improvements in database cleaning and customization options for information presentation on the screen. Overall, as a final user, I am very happy with HubSpot Sales Hub."

"The solution is good, but it could be more straightforward."

"The tool should get better at catching leads. Currently, it works better on catching inbound leads. Whenever a person signs up on the website, HubSpot catches the lead and creates an account. However, it is not 100 percent accurate."

"There is a general challenge with CRMs, including HubSpot Sales Hub, where users may not fully understand the system's capabilities. I believe there is a need for better clarification and explanation of what CRMs entail."

"The initial setup process is not very complicated."

"One challenge for us is getting our team engaged in HubSpot. Some of them are not familiar with CRMs, so we spend time training them on HubSpot's features."

"There is room for improvement in the dashboard. If we can actually connect it to maybe a Power BI or some dynamic reporting tool where we can actually slice and dice, that would be really great."

"There are a lot of areas in HubSpot Sales Hub that can improve. It is lacking some direct automation. There are a lot of challenges that we have during the integration. To solve this problem, we are using other third-party tools. They could improve on direct automation."

More HubSpot Sales Hub cons

"Project management in Insightly could use some improvement. It can be integrated with other applications to make it more flexible, but it requires a lot of work redoing the framework from Insightly and creating more custom objects to make it do what you want."

Pricing and Cost Advice

"The solution is more on the cheaper side, but not the cheapest. I'd say it's somewhere in the middle. There are cheaper options like Zoho that provide many features at a lower price, but they're not as expensive as Salesforce or SAP."

"The tool's licensing depends on factors like the number of contacts, users, and additional modules. But generally, it's feasible and accessible. A free license is also available, although it comes with limited features. Even the free license is cool to use."

"The solution is very affordable from the perspective of the features."

"I rate the product's pricing a five out of ten. It becomes expensive when you add more features and users."

"The tool's licensing offers value."

"We have to pay for licenses. They are not expensive."

"I rate the product price as seven on a scale of one to ten, where ten is the most expensive, and one is the least expensive."

"From a pricing point of view, it was 1,000 dollars per month. The solution was worth the money paid for it."

More HubSpot Sales Hub pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Educational Organization

14%

University

14%

Computer Software Company

10%

Retailer

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	14
Midsize Enterprise	4
Large Enterprise	3

No data available

Questions from the Community

What do you like most about HubSpot Sales Hub?

It provides efficient business forecasts.

See all answers

What is your experience regarding pricing and costs for HubSpot Sales Hub?

The solution is affordable, though the pricing structure includes a base payment for the sales part. The sales component is somewhat expensive, making the overall cost higher compared to some other...

See all answers

What needs improvement with HubSpot Sales Hub?

There are areas that could be improved in terms of custom reporting. The associated lists feature, while new, has certain limitations when exporting data. Some features cannot be linked to custom r...

See all answers

What do you like most about Insightly CRM?

The most valuable feature is the speed of adoption, the simple user interface, and the flexibility of use.

See all answers

What is your experience regarding pricing and costs for Insightly CRM?

The pricing of Insightly is great. If you buy annually on enterprise, it's $100 per user monthly, so the limit is $1200 for enterprise per user. That is how high it goes and it's fair. It is afford...

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What needs improvement with Insightly CRM?

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Comparisons

Bigin by Zoho CRM vs HubSpot Sales Hub

Compared 56% of the time

Affinity vs HubSpot Sales Hub

Compared 44% of the time

More HubSpot Sales Hub Competitors

No data available

Product Reports

Buyer's Guide

HubSpot Sales Hub

August 2025

Download HubSpot Sales Hub product report

Buyer's Guide

CRM

August 2025

Download Insightly CRM product report

Overview

Powerful Sales Software That Grows With You
Track how deals are progressing, organize all sales activity in one place, and accelerate sales cycles to close more deals, faster.

HubSpot

Insightly CRM is a comprehensive customer relationship management software designed to streamline and optimize sales, marketing, and project management processes. Its primary use case is to help businesses effectively manage their customer interactions and improve overall productivity.

The most valuable functionality of Insightly CRM includes contact management, pipeline management, task and project management, email integration, and reporting. With contact management, organizations can easily store and access customer information, track interactions, and maintain a centralized database. Pipeline management allows businesses to track sales opportunities, forecast revenue, and prioritize leads, resulting in improved sales performance.

Insightly CRM's task and project management feature enables teams to collaborate, assign tasks, set deadlines, and monitor progress, ensuring efficient project execution. The software's seamless email integration allows users to sync emails, schedule follow-ups, and track communication history, enhancing customer engagement and relationship building.

Insightly CRM also offers robust reporting capabilities, providing valuable insights into sales performance, customer behavior, and team productivity. These insights enable organizations to make data-driven decisions, identify areas for improvement, and optimize their sales and marketing strategies.

Insightly

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki, Huif

Kings, Savanta, Nimble, 4over, Annexus Health, Atlanta Eats, Book Fuel

Find out what your peers are saying about Microsoft, Salesforce, SAP and others in CRM. Updated: August 2025.

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