| Product | Market Share (%) |
|---|---|
| PathFactory | 11.0% |
| CoSchedule | 0.7% |
| Other | 88.3% |
We help marketers get organized.
We've completely transformed the way marketers plan, execute, and manage their marketing projects.
Hi, we're PathFactory (we used to be LookBookHQ) and we believe Content Insight and Activation make marketing better. Content is at the heart of all B2B marketing, yet the data most marketers collect about content engagement today is incredibly limited. It provides unreliable buying signals and insufficient insight into content performance. Without key insights about how buyers consume content along the path to purchase, delivering the right content to the right person at the right time is impossible. PathFactory’s Content Insight and Activation Platform helps B2B marketers understand the role of content in the buyer’s journey and discover a new class of data to optimize the path to purchase. PathFactory uses this data and insight to optimize content delivery across every channel, connecting buyers with the most relevant information whenever and wherever they click.
We monitor all Content Marketing Software reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
