Grow Existing Customers:
Recommendation from BRIDGEpersona is aligned to customer needs and preferences, and finds relevance in their immediate context. Improved relevance of marketing action – product, information or service – increases cross sell conversions many fold thereby boosting customer lifetime value.
Orchestrate personalization across channels and products and services:
Using APIs, insights from BRIDGEpersona get seamlessly embedded into your marketing stack. Contextualized and personalized recommendation on product or service is available at all times on any digital or human assisted channel that the customer chooses to arrive at.
Scale Personalization across the entire customer base:
BRIDGEpersona computes recommendations for the entire customer base. It allows you to accomplish real time contextualization of marketing actions for all concurrent inbound customer visits across all channels.
Improve Marketing ROI:
Campaigns can be designed with customer at the center rather than product centric or channel centric campaigns. Targeting customers with multiple competing product offers is replaced by a single most suited offer that removes the redundancy in marketing spend. This combined with improved cross sell conversions gets more out of your marketing dollars.
Deepen Customer Engagement and lower churn:
Delivering meaningful experiences through personalized marketing action builds customer trust. Customers see value in the relationship with the bank/ FI and start relying on you for their future needs
In today’s digital world, data, analytics and AI play a key role in transforming native business operations, creating new business models and unleashing process improvements. Wipro’s data, analytics and AI services, enable organizations to deliver value across the customers’ journey by empowering users with more agile and intuitive processes.
Our services help organizations use data and analytics to create new business models and revenue streams – all while ensuring security, quality and regulatory compliance of data. Underpinned by technologies such as cloud, Internet of Things (IoT), Artificial Intelligence (AI), Machine Learning (ML) and advanced analytics, our solutions help enhance decision making while enabling augmented intelligence and process automation. In addition, Wipro’s crowd-powered consulting helps secure innovation and scale programs to deliver tangible results.
Our AI-First framework is designed to enable data monetization and encompasses:
Robust Processes
Imbibe the Sense-Think-Respond-Learn (STRL) system to convert data to actionable intelligence.
Next-Gen Technologies
Leverage data engineering innovation for semantic architecture, knowledge graphs, and deep neural networks to transform your business. Utilize data consumption approaches to bring data science to life through workflow integration of analytics, visualization of information, and integrated processes for decision-making.
Leading-Edge Capabilities
Take advantage of a world-class internal and external ecosystem comprising technology centers of excellence, research-based solutions and subject matter experts, to power innovation and deliver solutions at scale.
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