Grow Existing Customers:
Recommendation from BRIDGEpersona is aligned to customer needs and preferences, and finds relevance in their immediate context. Improved relevance of marketing action – product, information or service – increases cross sell conversions many fold thereby boosting customer lifetime value.
Orchestrate personalization across channels and products and services:
Using APIs, insights from BRIDGEpersona get seamlessly embedded into your marketing stack. Contextualized and personalized recommendation on product or service is available at all times on any digital or human assisted channel that the customer chooses to arrive at.
Scale Personalization across the entire customer base:
BRIDGEpersona computes recommendations for the entire customer base. It allows you to accomplish real time contextualization of marketing actions for all concurrent inbound customer visits across all channels.
Improve Marketing ROI:
Campaigns can be designed with customer at the center rather than product centric or channel centric campaigns. Targeting customers with multiple competing product offers is replaced by a single most suited offer that removes the redundancy in marketing spend. This combined with improved cross sell conversions gets more out of your marketing dollars.
Deepen Customer Engagement and lower churn:
Delivering meaningful experiences through personalized marketing action builds customer trust. Customers see value in the relationship with the bank/ FI and start relying on you for their future needs
McKinsey Analytics helps clients identify and capture the most value and meaningful insights from data, and turn them into competitive advantages... Once the tools and models are implemented, we focus on building and transferring capabilities and skills to ensure that analytics becomes a sustained competitive advantage.
Bridgei2i BRIDGEpersona is ranked 26th in Data and Analytics Service Providers while McKinsey Analytics is ranked 18th in Data and Analytics Service Providers. Bridgei2i BRIDGEpersona is rated 0.0, while McKinsey Analytics is rated 0.0. On the other hand, Bridgei2i BRIDGEpersona is most compared with , whereas McKinsey Analytics is most compared with Fractal Analytics Eugenie.ai and Palantir Foundry.
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