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Birst vs IBM Cognos comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
8.3
Birst offers substantial returns by providing visualization tools that impact the organization through enhanced sales and data access capabilities.
Sentiment score
6.7
IBM Cognos offers mixed returns; some save significantly, others find it costly, but generally enhances insights and processes.
 

Customer Service

Sentiment score
7.2
Birst's technical support is mixed; praised for responsiveness and customer service but faces challenges with time zones and reliance on forums.
Sentiment score
6.5
IBM Cognos support is responsive and expert but criticized for high costs, slow resolutions, and complexity in customer service.
I rate technical support from IBM as eight out of ten, indicating a high quality of service.
 

Scalability Issues

Sentiment score
6.4
Birst's scalability receives mixed reviews; some praise it, while others face challenges, costs, and complexity, yet cloud solutions impress.
Sentiment score
7.5
IBM Cognos offers scalable solutions, supporting large deployments with proper server architecture, powerful hardware, and seamless software integration.
It can be scaled out to other teams, but requires building cubes and implementing policies.
 

Stability Issues

Sentiment score
6.3
Birst users experience varying stability, with issues during upgrades and large datasets, though some report smooth performance improvements.
Sentiment score
7.2
IBM Cognos is praised for stability and performance, surpassing competitors, with minor issues often due to server configuration.
I rate the stability of this solution as nine out of ten, indicating it is highly stable.
 

Room For Improvement

Birst struggles with performance, customization, UI, visualization features, inefficiencies, and support, requiring enhancements and modernization in various areas.
IBM Cognos needs UI upgrades, better data visualization, improved performance, and advanced self-service features to compete with rivals.
There is room for improvement in self-service analytics and predictiveness.
 

Setup Cost

Birst offers market-standard pricing with a subscription model, providing comprehensive solutions and flexibility despite high entry costs.
IBM Cognos is costlier but offers extensive features, complex licensing, and competitive SaaS options for SMEs, emphasizing negotiation.
I rate pricing as a four, meaning it is more expensive compared to other solutions.
 

Valuable Features

Birst provides scalable data visualization, cloud-based architecture, and integrates ETL, reporting, and dashboards for efficient data-driven decisions.
IBM Cognos offers powerful analytics, flexible reporting, strong visualization, and robust security with scalability and ease of use.
IBM Cognos is a robust governed platform with significant security features and provides excellent graphics and reporting.
 

Categories and Ranking

Birst
Ranking in Reporting
32nd
Average Rating
7.4
Reviews Sentiment
7.1
Number of Reviews
20
Ranking in other categories
Embedded BI (15th)
IBM Cognos
Ranking in Reporting
4th
Average Rating
8.0
Reviews Sentiment
6.3
Number of Reviews
134
Ranking in other categories
BI (Business Intelligence) Tools (7th)
 

Mindshare comparison

As of May 2025, in the Reporting category, the mindshare of Birst is 0.3%, up from 0.2% compared to the previous year. The mindshare of IBM Cognos is 4.5%, down from 5.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting
 

Featured Reviews

it_user547323 - PeerSpot reviewer
We deploy dashboards using the integrated data warehousing and visualization abilities. Setup is complex.
From a visualization perspective, this tool claims to make several advances that are indeed interesting to a large proportion of the user base. However, it needs to prioritize several extremely fundamental features associated with charting, formatting and layout control. Some basic features that Birst needs to improve are: * Line graph between two measures (comparing one measure to another without summing them) – Basic scatter plot sums the measure up automatically. * Spark lines need to be made available. * Editing trend lines and gridlines in graphs – An option for customizing label location, label background under formatting chart elements such as gridlines and labels, custom label backgrounds and transparency, etc. * An option to customize the alignment of headings in any table as left, right, center, top, middle and bottom. Also there is need to add label customization in a table that is not associated to any measure but just plain text, instead of having to change it on the dashboard as a text input, which also does not re-size in the same ratio as the other components do when the screen size is modified. * Conditional filter – An additional option to use a filter “where variable-xyz in (a,b,c,d,)” type of statement for filtering attributes. This is helpful when the list of attributes is long and can be used instead of manually select each box. * Conditional display of KPI – For example, if the date range is x, then display KPI A; if the date range is y, then display KPI B. * Conditional indicators – A solution to give conditions to KPI indicators rather than to have a measure to check against a predefined number. * Unnecessary padding spaces around graphs, KPIs, tables – An option to be able to define the space and padding. * An option to customize a measure within a given timeline, embedded in the measure itself. There should be way to define that timeline dependent on a user-selected time in dashboard filters. Currently, there is no ability to display several measures on different time scales in the same table. For example, measure 1, 2 and 3 current, over last quarter and over last year.
AMOL JAJU - PeerSpot reviewer
Offers ad hoc analysis reports and good for operational dashboarding
There used to be many valuable features, but in the last three or four years, whatever IBM is doing with enhancements, it has taken a lot of time to build and develop. But the best usage of Cognos is the ad hoc analysis reports. I really like that. Our customers also like that. But now the usage of Cognos and OBIE is reduced by various business users because people and business users are now more focused on analytics, slice and dice, and the dashboard, and the widgets.
report
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Comparison Review

it_user79932 - PeerSpot reviewer
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
No data available
Educational Organization
53%
Financial Services Firm
8%
Computer Software Company
5%
Manufacturing Company
4%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Ask a question
Earn 20 points
Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
What do you like most about IBM Cognos?
The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.
What needs improvement with IBM Cognos?
There is room for improvement in self-service analytics and predictiveness.
 

Comparisons

No data available
 

Also Known As

No data available
Cognos, Cognos Analytics, IBM Cognos Analytics
 

Overview

 

Sample Customers

Citrix Systems, Jive Software, SunnyD, Toshiba Medical Systems, Cisco OpenDNS, RB, Sunny D, Vertafore
More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
Find out what your peers are saying about Birst vs. IBM Cognos and other solutions. Updated: April 2025.
850,028 professionals have used our research since 2012.