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| Product | Mindshare (%) |
|---|---|
| Broadcom EMV 3-D Secure (3DS) | 1.1% |
| Aspect Verify | 0.9% |
| Other | 98.0% |
Businesses face the challenge of maintaining consumer trust when sending sensitive
information while providing the best, most convenient customer service experience
possible. Aspect Verify addresses these concerns invisibly within a non-intrusive mature
cloud infrastructure:
-Reduce fraud while building trust with customers through frictionless transactions
-Aspect Verify helps businesses better understand customer behaviour and ensures no
sensitive communications, such as the delivery of one-time passcodes, have been
compromised.
Issuers and merchants rely on the 3-D Secure (3DS) protocol in the fight against “card-not-present” (CNP) fraud. You may recognize brands such as Mastercard SecureCode®, Verified by Visa, American Express SafeKey® and Discover ProtectBuy—all of which are 3DS implementations.
CA Technologies, A Broadcom Company (then Arcot) co-invented 3DS in partnership with Visa in the early 2000s. With continuing development and enhancements, the protocol is known today as EMV® 3-D Secure (EMV® 3DS).
EMV 3DS was defined by EMVCo, a consortium of merchants, banks and payment organizations. Expanding the functionality of the original implementation, EMV 3DS is designed to both reduce fraud and streamline the customer experience, regardless of device.
We monitor all Fraud Detection and Prevention reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
