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| Product | Market Share (%) |
|---|---|
| Broadcom EMV 3-D Secure (3DS) | 0.8% |
| Aspect Verify | 0.1% |
| Other | 99.1% |
Businesses face the challenge of maintaining consumer trust when sending sensitive
information while providing the best, most convenient customer service experience
possible. Aspect Verify addresses these concerns invisibly within a non-intrusive mature
cloud infrastructure:
-Reduce fraud while building trust with customers through frictionless transactions
-Aspect Verify helps businesses better understand customer behaviour and ensures no
sensitive communications, such as the delivery of one-time passcodes, have been
compromised.
Issuers and merchants rely on the 3-D Secure (3DS) protocol in the fight against “card-not-present” (CNP) fraud. You may recognize brands such as Mastercard SecureCode®, Verified by Visa, American Express SafeKey® and Discover ProtectBuy—all of which are 3DS implementations.
CA Technologies, A Broadcom Company (then Arcot) co-invented 3DS in partnership with Visa in the early 2000s. With continuing development and enhancements, the protocol is known today as EMV® 3-D Secure (EMV® 3DS).
EMV 3DS was defined by EMVCo, a consortium of merchants, banks and payment organizations. Expanding the functionality of the original implementation, EMV 3DS is designed to both reduce fraud and streamline the customer experience, regardless of device.
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