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Aprimo vs Siebel Marketing Resource Management vs censhare comparison

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of May 2025, in the Marketing Resource Management category, the mindshare of Aprimo is 20.0%, up from 14.4% compared to the previous year. The mindshare of censhare is 8.2%, up from 5.8% compared to the previous year. The mindshare of Siebel Marketing Resource Management is 3.6%, down from 4.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Resource Management
 

Top Industries

By visitors reading reviews
Financial Services Firm
26%
Computer Software Company
14%
Healthcare Company
8%
Energy/Utilities Company
7%
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Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
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Comparisons

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Also Known As

Teradata Aprimo
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Overview

 

Sample Customers

AT&T, Bank of America, Ubisoft, Splunk, Pacific Life, Cigna, Asos, 
McDonalds, Dyson, Kohl's, Hearst Magazines, Jaguar Land Rover, BMW, Migros, Toyota, GoPro
Hover Automotive India Pvt. Ltd., Southwest Airlines Co., Lawn Tennis Association, Grupo Arcor, BoxFusion, ec4u expert consulting AG, Telekom Deutschland GmbH, SMSA Express Transportation Company Ltd., Smiles S.A.