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Allbound vs Impartner PRM comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Oct 6, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Allbound
Ranking in Partner Relationship Management (PRM)
1st
Average Rating
8.6
Reviews Sentiment
7.8
Number of Reviews
16
Ranking in other categories
No ranking in other categories
Impartner PRM
Ranking in Partner Relationship Management (PRM)
2nd
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
3
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2025, in the Partner Relationship Management (PRM) category, the mindshare of Allbound is 5.8%, up from 5.4% compared to the previous year. The mindshare of Impartner PRM is 11.3%, down from 13.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Partner Relationship Management (PRM)
 

Featured Reviews

Jessica Roja - PeerSpot reviewer
Helps increase partner engagement, enables rebranding, and is extremely intuitive
Allbound's user interface for administrators is extremely intuitive. The user-friendly interface and features make it easy for a typical user to navigate, which was what we were looking for in a partner platform. The daily and monthly releases from Allbound demonstrate their commitment to evolving with the market. After we integrated our systems, onboarding became seamless and as simple as signing up with an email address and enabling our APIs to communicate. Keeping the connection active and building within our system helped us ensure that we had everything we needed. We are able to customize the content that different partners see when they log in. It's as simple as creating a group and tagging that content with that group. The ability for customization is extremely important for us. Allbound enables our partners to rebrand our white-label collateral. We see many of our smaller and larger partners using it, but we plan to reach out to medium-sized partners to learn why they are not using the co-brand feature as much. We are currently investigating if it is because of a lack of knowledge or a lack of need. However, we know that the feature is being used regularly by those who are aware of it. Our channel account managers are using the channel insights features. They recently made a change to the feature that changed its visibility. As an admin, we are still producing those reports, but I can also say that we are producing them regularly for our CAM team. Allbound has helped us to increase partner engagement. We send our newsletter from there, and we can send reminder notifications for things like training. We can also create special programs for certain alliance partners that are different from our reseller partners.
JennieFinlayson - PeerSpot reviewer
End-to-end partner management, quick partner onboarding and deep understanding of partner relationships
I like Impartner PRM's deep understanding of partnering; the tool understands and the tool enables you to sign up partners very quickly and give them the tools and the access they require to do what they need to do. So it can take a partner all the way from forming an interest with an organization all the way through to selling, then reselling, and then managing their partners. It's very easy for you to introduce new products. It's a complete solution - it manages and gives access to the partners so that they can see and work with the internal sales teams for the organizations as well as the customers. So, as you're moving it through the pipeline, both the salesperson from the company and also the partner can see where it is in the pipeline, when it's likely to close, and any issues or problems. So, it enables the partnering organization and the technology company to work together very well. It's a very good communication tool. So, it's through the Impartner portal of this tool. I have seen some improvements in communication with the partners. But it is heavily dependent on how it's set up, but it's very easy and quick to set up. However, it's very much dependent on the person setting it up knowing what they're doing. It certainly has analytics. It can analyze training, for instance, whether or not the training is successful. Often, working with a CRM tool like Salesforce will analyze how long it takes partners to start to become successful and how long it takes to sign them up. Then, it can start looking at which products are being sold and where there are issues with products. So, the reporting part is very straightforward. But, the reporting is only as good as the system's setup and the discipline of partners who input data into it.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I like the fact that I can go into Allbound and quickly update what I need to update. And I like that when we have a new initiative, something that is really important for our partners to understand, I can feature it in different places on the portal."
"The most valuable feature is definitely the deal registration component and the fact that it is reflected on the dashboard. It's nice that our partners have visibility into where the deals they submit stand, in terms of the sales process..."
"The referral functionality has been the most valuable for us, meaning our partners can submit leads to us via Allbound. That is really critical for us because that is how we generate new business. When a partner submits a lead to us via Allbound, it's a really hot lead for us to work on and convert."
"I find it very easy to use. It has a pretty good UI. I'm relatively new, but I'm able to learn it very quickly. I'm definitely happy with the interface."
"The learning tracks are extremely useful and valuable; they allow us to quickly deliver enablement training, track partners, and issue certificates to those who pass a certification exam."
"Deal registrations are huge for us because since we've been using Allbound, we are able to keep much better track of those."
"What I like about the solution is that they have a fast channel of communication for the customer. For every deal, you create a template prospect page, which I found useful in Allbound. You can create a specific page for an end customer or partner, and you can share it with them where they can see playbooks or download some documents created in advance. You have the possibility to see how many times the end customer or partner opened the page that you created. It's like a landing page coded with specific information."
"I like the content and resource section, where we can publish all sorts of videos, PDFs, PPTs, etc., and send automated notifications or emails to partners or user groups. We can form groups and design our courses or collaterals for them."
"I would recommend that others interested in the solution use it because it provides a user-friendly setup process. It's easy to navigate through the setup process."
"The solution has helped us improve all across the board. Everything that we did before PRM was a one-off. We shared the content back and forth through emails. Whenever there was a scope for training or enablement, a mail would be sent on the same. The solution has helped us scale where partners could use opportunities to get trained on our services and products."
"I like Impartner PRM's deep understanding of partnering; the tool understands and the tool enables you to sign up partners very quickly and give them the tools and the access they require to do what they need to do."
 

Cons

"The solution's UI could be improved by providing externalized access to menus, which I sometimes have to dig into. The good thing is that Allbound is doing that, I made the suggestion a while ago, and they're already implementing it. Of course, as a user, I want it to be now, not in a few weeks. Some more flexibility in UI customization would also be a welcome feature; the ability to edit coloring and place images would be excellent."
"They could add an LMS component to the platform where we would have courses through Allbound and a record of whether partners pass or don't pass. The quiz feature would come in more handy at that point."
"Allbound could have more localization and customization. The templates work well, and maybe they don't want to target large enterprises by design. The solution is geared toward small and medium-sized enterprises, but they could allow more localization and deeper customization. Allbound is broad, but it could be deeper."
"I wish Channel Insights had more intelligence where it not only provides data and stats but also offers more analysis and an extra layer of intelligence on the data that it has."
"I would like to see more features for tracking training progress and quizzes. The progress report that Allbound generates isn't very helpful. I want to track how far a user has completed and who has or hasn't restarted. We are using a third-party platform for training purposes, especially enablement purposes. The progress reports and analytics are very powerful, and we'd like to see something along those lines. Allbound has certification, but it's missing some things from a certification point of view that are available in other products."
"We would like to utilize partner automation more, but there is some troubleshooting and programming that needs to happen in the middleware to enable this."
"They need to improve its reporting capabilities. They don't have all the possibilities to drill down in reporting."
"Some of the integration and some of the content management could be a little bit better. They are working on some of the areas."
"It would be helpful to have an improved reporting tool in the solution."
"The business using the tool must be well-prepared in terms of partner strategy."
"I would like to see some easy ways in retrieving reports, data analytics, etc. The solution needs to be more specific from the data reporting perspective. It would make it easier to drill down by specific partners. It would be interesting to see some integrations and partnerships for the solution where they could make use of the account mapping tools."
 

Pricing and Cost Advice

"Considering the interface, the price is high, although Allbound offers a lot. Some of my negative opinion here is because we have yet to upgrade to using the tool's best-in-class features due to internal issues. As it stands, I don't personally see the value that supports the cost, but that could change when we turn on the features."
"Allbound's pricing is comparable."
"What we are paying for it is comparable to the market, but the price of PRMs is quite high for the value they deliver."
"They have different licensing plans. Depending on what you enable or what kind of features you want activated, there might be extra costs."
"Allbound has forced other vendors to be a little more competitive with their pricing. For what you get, which is a lot, the pricing of Allbound is fine."
"I know it is much more affordable than going with some of the other services. For example, Salesforce has a partner portal option, but it is much more expensive, so I know Allbound is reasonable in that sense, but I do not know what the reasonability is across the board."
"It's reasonably priced for what it can do and how much time it can save. It's a big amount of money, but for the time that it can save for people from having to do the work, it's definitely worth it. Considering the constant improvements and the features they keep adding, its price is reasonable."
"This is the highest price that you'll pay, but I am not comparing it with Salesforce, SAP, or Oracle. In the mid-level solutions, Allbound has one of the highest costs, but it also has higher capabilities and flexibility to customize things without developing."
"The solution’s pricing is higher compared to other competitor products."
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Top Industries

By visitors reading reviews
Computer Software Company
50%
Manufacturing Company
7%
Financial Services Firm
5%
Healthcare Company
4%
Financial Services Firm
14%
Computer Software Company
11%
University
10%
Retailer
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Allbound?
I like the content and resource section, where we can publish all sorts of videos, PDFs, PPTs, etc., and send automated notifications or emails to partners or user groups. We can form groups and de...
What is your experience regarding pricing and costs for Allbound?
Allbound is reasonably priced, but I haven't compared it with any other solution. I like that Allbound charges a flat rate instead of charging by the number of partners or users, which is the model...
What needs improvement with Allbound?
I would like to see more features for tracking training progress and quizzes. The progress report that Allbound generates isn't very helpful. I want to track how much a user has completed and who h...
What is your experience regarding pricing and costs for Impartner PRM?
It was very inexpensive. It's in the cloud. You get the first 100 user licenses, and you can set that up. This was about 18 months to 2 years ago, for around $22,000 to $23,000. So, there are no up...
What needs improvement with Impartner PRM?
The business using the tool must be well-prepared in terms of partner strategy.
What advice do you have for others considering Impartner PRM?
Overall, I would rate the solution a nine out of ten. I really liked using it because I had a sense that they understood the business.
 

Comparisons

 

Also Known As

No data available
TreeHouse Interactive, Impartner
 

Overview

 

Sample Customers

Serko, Cambium Networks, Garland, Looking
ViaWest, Workfront, National Instruments, Asigra, Sungard Availability Services, SGI, TECHT Paintball Products
Find out what your peers are saying about Allbound vs. Impartner PRM and other solutions. Updated: July 2025.
865,384 professionals have used our research since 2012.