Alida vs TopOPPS comparison

Alida and TopOPPS are both solutions in the Marketing Intelligence category. Alida is ranked #21, while TopOPPS is ranked #14. Alida holds a 3.7% mindshare in MI, compared to TopOPPS’s 4.4% mindshare.

Alida

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63 Comparison Views

TopOPPS

71 Views
71 Comparison Views

Alida

TopOPPS

Comparison Buyer's Guide

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Executive SummaryUpdated on Jun 29, 2025

TopOPPS and Alida are products competing in business operational enhancement. Alida has the upper hand with superior features valued despite its higher price compared to TopOPPS's favorable pricing.

Features: TopOPPS offers sales pipeline management, AI-driven insights, and sales performance enhancement. Alida provides customer feedback analysis, engagement tools, and enhanced customer insights.

Ease of Deployment and Customer Service: TopOPPS features streamlined deployment and robust support for seamless integration. Alida focuses on straightforward deployment and personalized customer service during onboarding.

Pricing and ROI: TopOPPS is competitively priced with significant ROI due to sales efficiency. Alida has higher costs but promises long-term returns through improved customer understanding and engagement.

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Alida

Ranking in Marketing Intelligence

21st

Average Rating

0.0

Number of Reviews

Ranking in other categories

Customer Experience Management (58th)

TopOPPS

Ranking in Marketing Intelligence

14th

Average Rating

0.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of August 2025, in the Marketing Intelligence category, the mindshare of Alida is 3.7%, up from 1.5% compared to the previous year. The mindshare of TopOPPS is 4.4%, up from 3.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Intelligence Market Share Distribution
Product	Market Share (%)
TopOPPS	4.4%
Alida	3.7%
Other	91.9%

Marketing Intelligence

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Buyer's Guide

Customer Experience Management

August 2025

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No data available

Also Known As

Total Experience Management (TXM), Vision Critical, Pressly

No data available

Overview

Alida offers a sophisticated platform for customer experience management, providing tailored solutions to gather insights and drive strategic decision-making for businesses.

Alida empowers companies to harness customer feedback effectively, allowing them to make informed decisions with tools that streamline data collection and analysis. Businesses utilize its intuitive design to engage users, understand customer needs, and apply insights derived from actionable feedback, making it an essential tool in today's fast-paced market.

What are the crucial features of Alida?

Feedback Collection: Comprehensive tools for gathering customer opinions and insights efficiently.
Data Analysis: Advanced analytics capabilities for extracting meaningful patterns and trends.
Customizable Dashboards: Flexible interfaces tailored to specific business metrics and goals.
Integration Support: Seamless integration with other enterprise systems for unified operations.
Real-Time Reporting: Up-to-date reporting features that allow for quick decision-making.

What benefits and ROI should users note in reviews?

Increased Engagement: Enhanced customer and employee engagement leading to stronger relationships.
Improved Decision-Making: Data-driven insights that enhance strategic choices and outcomes.
Efficiency Gains: Streamlined processes resulting in time and cost savings.
Scalability: Adaptable to growing or changing business demands without significant overhauls.
Customer Satisfaction: Positive impact on customer satisfaction scores and loyalty.

In industries such as retail, Alida is implemented to capture real-time customer feedback during the buying journey, allowing brands to refine experiences and boost satisfaction. Meanwhile, in the financial sector, firms use Alida's analytics to anticipate client needs and tailor services more precisely, fostering stronger client relationships and enhancing service delivery standards.

Alida

Modern sales teams plug TopOPPS into their CRM for predictive sales analytics. TopOPPS assists the sales rep like a personal assistant that guides and drives winning behaviors resulting in CRM hygiene with accurate analytics and a predictive forecast on autopilot. By assisting sales reps with easy data entry and pipeline insights, sales teams see an increase of 20% in quota attainment due to higher win rates and shorter cycle times. TopOPPS helps sales reps to get more data into the CRM in a fraction of the time leaving them more time to sell. The increase in accurate data combined with learning algorithms, enables the AI to direct sales management to areas in the sales process that need improvement and to coaching opportunities with sales reps. TopOPPS automates the sales process to improve CRM adoption, sales process execution, pipeline visibility, sales performance, and forecast accuracy. Sales teams using TopOPPS are closing more, faster.

TopOPPS

Sample Customers

Accenture, Bell Media, Deloitte, Rogers, Salesforce, Scotiabank, Shopify, DocuSign, Avaya, MongoDB

Interactive Intelligence, Dexter + Chaney Inc., Buckner Companies, LevelEleven, VMH International, VidVerify

See our list of best Marketing Intelligence vendors.

We monitor all Marketing Intelligence reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.