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Alida vs TopOPPS comparison

Alida and TopOPPS are both solutions in the Marketing Intelligence category. Alida is ranked #20, while TopOPPS is ranked #11. Alida holds a 4.0% mindshare in MI, compared to TopOPPS’s 5.7% mindshare.
Alida
  • 47 Views
  • 21 Comparison Views
TopOPPS
  • 50 Views
  • 27 Comparison Views
 

Comparison Buyer's Guide

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Executive SummaryUpdated on Mar 26, 2025

TopOPPS and Alida compete in optimizing sales processes and enhancing customer engagement. TopOPPS has an advantage in pricing and customer support, while Alida stands out for its comprehensive feature set, making it worth the cost.

Features: TopOPPS provides predictive analytics, pipeline management, and AI-driven insights for sales efficiency. Alida offers a customer insights platform, action management, and feedback collection for customer engagement.

Ease of Deployment and Customer Service: TopOPPS features a straightforward deployment model with strong customer service, ensuring quick integration. Alida's deployment is more complex but supported extensively, offering comprehensive post-deployment assistance.

Pricing and ROI: TopOPPS offers competitive setup costs aimed at clear ROI through sales optimization. Alida has higher setup costs, justified by its expansive feature set, providing long-term value in customer engagement integration.

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Alida
Ranking in Marketing Intelligence
20th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
Customer Experience Management (58th)
TopOPPS
Ranking in Marketing Intelligence
11th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2025, in the Marketing Intelligence category, the mindshare of Alida is 4.0%, up from 1.9% compared to the previous year. The mindshare of TopOPPS is 5.7%, up from 2.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Intelligence
 

Comparisons

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Product Reports

Buyer's Guide
Customer Experience Management
May 2025
Alida reportDownload Alida product report
No data available
 

Also Known As

Total Experience Management (TXM), Vision Critical, Pressly
No data available
 

Overview

Alida offers a sophisticated platform for customer experience management, providing tailored solutions to gather insights and drive strategic decision-making for businesses.

Alida empowers companies to harness customer feedback effectively, allowing them to make informed decisions with tools that streamline data collection and analysis. Businesses utilize its intuitive design to engage users, understand customer needs, and apply insights derived from actionable feedback, making it an essential tool in today's fast-paced market.

What are the crucial features of Alida?
  • Feedback Collection: Comprehensive tools for gathering customer opinions and insights efficiently.
  • Data Analysis: Advanced analytics capabilities for extracting meaningful patterns and trends.
  • Customizable Dashboards: Flexible interfaces tailored to specific business metrics and goals.
  • Integration Support: Seamless integration with other enterprise systems for unified operations.
  • Real-Time Reporting: Up-to-date reporting features that allow for quick decision-making.
What benefits and ROI should users note in reviews?
  • Increased Engagement: Enhanced customer and employee engagement leading to stronger relationships.
  • Improved Decision-Making: Data-driven insights that enhance strategic choices and outcomes.
  • Efficiency Gains: Streamlined processes resulting in time and cost savings.
  • Scalability: Adaptable to growing or changing business demands without significant overhauls.
  • Customer Satisfaction: Positive impact on customer satisfaction scores and loyalty.

In industries such as retail, Alida is implemented to capture real-time customer feedback during the buying journey, allowing brands to refine experiences and boost satisfaction. Meanwhile, in the financial sector, firms use Alida's analytics to anticipate client needs and tailor services more precisely, fostering stronger client relationships and enhancing service delivery standards.

Alida
Modern sales teams plug TopOPPS into their CRM for predictive sales analytics. TopOPPS assists the sales rep like a personal assistant that guides and drives winning behaviors resulting in CRM hygiene with accurate analytics and a predictive forecast on autopilot. By assisting sales reps with easy data entry and pipeline insights, sales teams see an increase of 20% in quota attainment due to higher win rates and shorter cycle times. TopOPPS helps sales reps to get more data into the CRM in a fraction of the time leaving them more time to sell. The increase in accurate data combined with learning algorithms, enables the AI to direct sales management to areas in the sales process that need improvement and to coaching opportunities with sales reps. TopOPPS automates the sales process to improve CRM adoption, sales process execution, pipeline visibility, sales performance, and forecast accuracy. Sales teams using TopOPPS are closing more, faster.
TopOPPS
 

Sample Customers

Accenture, Bell Media, Deloitte, Rogers, Salesforce, Scotiabank, Shopify, DocuSign, Avaya, MongoDB
Interactive Intelligence, Dexter + Chaney Inc., Buckner Companies, LevelEleven, VMH International, VidVerify
See our list of best Marketing Intelligence vendors.

We monitor all Marketing Intelligence reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.