| Product | Market Share (%) |
|---|---|
| The Trade Desk | 30.8% |
| AdRoll Retargeting | 2.8% |
| Other | 66.4% |
Sophisticated audience targeting and insights all along the customer journey
Appeal to your best audiences
Customers respond best to highly personalized campaigns. This could be as simple as serving people with different interests different messages or retargeting people who put items in their cart yet don’t complete their purchase. Either way, AdRoll offers options to help you target exactly who you’re looking for.
Keep customers coming back
Whether a customer has purchased from you in the past, joined your email list or visited your site, AdRoll offers targeting options to help you convert your customers and increase lifetime value.
Find your brand’s next biggest fans
Take what you know about your customers and find more like them with demographic and affinity targeting. Add contextual targeting to show up in spaces that resonate with your audience. Then, layer on our lookalike targeting to let our AI find people like the ones who are already engaging with you.
The Trade Desk is proud to offer a robust tech stack built by an agile engineering team that ships code weekly. Our product offering is a reflection of our industry-leading strategy for shaping the way media is bought and sold.
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