AdRoll Retargeting vs Quantcast Q Platform comparison

Sophisticated audience targeting and insights all along the customer journey

Appeal to your best audiences
Customers respond best to highly personalized campaigns. This could be as simple as serving people with different interests different messages or retargeting people who put items in their cart yet don’t complete their purchase. Either way, AdRoll offers options to help you target exactly who you’re looking for.

Keep customers coming back
Whether a customer has purchased from you in the past, joined your email list or visited your site, AdRoll offers targeting options to help you convert your customers and increase lifetime value.

Find your brand’s next biggest fans
Take what you know about your customers and find more like them with demographic and affinity targeting. Add contextual targeting to show up in spaces that resonate with your audience. Then, layer on our lookalike targeting to let our AI find people like the ones who are already engaging with you.

The Q Advantage
Our team has extensive expertise and experience in the practical application of Artificial Intelligence to the marketing ecosystem.
Internet-scale 1st Party Data

We have earned an invite-only live view into the audiences of digital media owners, big and small. We are trusted by marketers with a direct line of sight into their customer interactions, interests and trends.

This proprietary dataset’s characteristics - vast coverage, immense diversity, high arity, absolute freshness, coherence and fundamental provenance - are pertinent to a broad range of predictive modeling solutions.

Autonomous Predictive Modeling
We use machine learning to create granular, brand-specific predictive models. We do this at Universe Scale, yet with Atomic Models - every consumer, every brand, every outcome.

Real-time Scoring of Individuals
Our Live Models perceptively adjust to changing objectives, continually seek new signals and update their individual consumer-level predictions in real-time.

Integrated AI Optimization
A vertically integrated data and technology stack allows for rapid experimentation, testing, customization and continuous improvement of machine learning algorithms.

Our real-time advertising system elegantly weaves data, autonomous predictive modeling and AI optimization into a ‘set it and forget it’ solution that efficiently delivers business outcomes at scale.