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Adobe Target vs Dialogue comparison

Adobe and Dialogue are both solutions in the Personalization Engines category. Adobe is ranked #1 with an average rating of 7.8, while Dialogue is ranked #20. Adobe holds a 29.6% mindshare in PE, compared to Dialogue’s 0.4% mindshare. Additionally, 84% of Adobe users are willing to recommend the solution, compared to 100% of Dialogue users who would recommend it.
Adobe Target
Read 19 Adobe Target reviews
  • 375 Views
  • 193 Comparison Views
84% willing to recommend
Dialogue
Read 2 Dialogue reviews
  • 45 Views
  • 2 Comparison Views
100% willing to recommend
 

Comparison Buyer's Guide

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Executive Summary
We performed a comparison between Adobe Target and Dialogue based on real PeerSpot user reviews.

Find out in this report how the two Personalization Engines solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

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To learn more, read our detailed Adobe Target vs. Dialogue Report (Updated: June 2025).
Buyer's Guide
Adobe Target vs. Dialogue
June 2025
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Helped 858,649 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Adobe Target
Ranking in Personalization Engines
1st
Average Rating
7.8
Number of Reviews
19
Ranking in other categories
No ranking in other categories
Dialogue
Ranking in Personalization Engines
20th
Average Rating
9.6
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2025, in the Personalization Engines category, the mindshare of Adobe Target is 29.6%, up from 26.4% compared to the previous year. The mindshare of Dialogue is 0.4%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Personalization Engines
 

Featured Reviews

Harshit Gaur - PeerSpot reviewer
Used to perform A/B testing or make recommendations for website development
Adobe is currently working on some things. There are two types of composers. There's a visual composer, and then you have a code-based form composer where you can set up your experience. The user interface for the form-based composer is slow, and the loading time is not optimized. Optimization is needed for the tool as the requirements are rapid, and the client asks to implement the solution in a week or so. Secondly, there is a need for integrations because when you have data coming from Adobe Target, you might want to put it into some visualization tools. Currently, we can use a component called A4T in Adobe Analytics to import the data directly. We can put the data in Adobe Analytics, but it needs some connectors or APIs to Adobe Target through which we can connect it to multiple platforms. This could be very feasible and handy if I want to visualize the data in Power BI or other tools. These kinds of things and optimization are needed for Adobe Target to become the number one tool for personalization.
Read full review
TM
Shows customers the right product quickly, increasing their chances of purchase
Dialogue needs to have a dedicated Magento extension. This would have made our integration much easier. I'm assuming this is something that they will develop later on. Some transparency to the actual results, meaning that it would be interesting to know that 50 percent of our customers look at product A, then product B, and this is why the system is now showing product A and B to multiple people. It would be interesting to learn things about the business from their plugin, because they collect the data, then that data is useful to make things better. Aside from their internal capabilities, by sharing information with us, we could make things better. This would be a good cycle between the two companies. I wanted the ability to do an external A/B test through Google Analytics, but they have already implemented and added this important feature to the system.
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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is a scalable solution."
"The most valuable features in Target are creating activities, rules, extensions, and workspaces for data analysis."
"The main concept I like in Adobe Target is creating segments."
"Adobe Target has built-in functionalities that make it easy to make dynamic changes. Whether adjusting colours or adding or removing elements, we can do it all with just a few clicks on theplatform based on the conditions we set."
"Everything is readily available and intuitive."
"It's very well-working and has never failed me. It's easy to install."
"There's a full dashboard created for you to define what you want to personalize and how you want to display it. There is a categorization between the audience experiences and recommendations, where you can easily write your own criteria."
"I like that the tool is very simple to use. It easily integrates with analytics tools like Adobe Analytics without needing extra setup, which gives us comprehensive reports right from the start. This feature enhances our reporting capabilities significantly, unlike other tools where integrating analytics can be complex."
More Adobe Target pros
"Dialogue's personalization capabilities offer suggestions and recommendations specifically targeted to each shopper. The buyer's experience on our site is positive because we have over 4,000 products. While browsing through the website, Dialogue shows them the right product very quickly. This makes their life easier, therefore increasing their chances of purchasing."
"The content is embedded into the page. It is a seamless recommendation and the customer doesn't know it comes from a different source."
 

Cons

"There is room for improvement in the way Adobe Target handles single-page applications."
"From a mobile application standpoint, we have very limited resources. Maybe my knowledge is limited in terms of testing and validating my experiences, making it areas that need to be made more user-friendly."
"Integrating Adobe Target with other tools posed challenges, particularly in obtaining accurate analytics data. While using it for testing and analytics, I found that the analytics reports provided by the tool did not accurately reflect the specific changes made in the tests. Instead, it included broader data from the overall experience."
"There are certain problems. Recommendations sometimes do not work when there are too many of them created. The Java script created inside the recommendation fails to load."
"The user interface for the form-based composer is slow, and the loading time is not optimized."
"There's room for improvement in Adobe Target, especially when simultaneously implementing the same activity across multiple websites. Currently, we can only run one activity per page, which can be limiting. Also, running various activities concurrently or executing near-real-time use cases can be complex and challenging with Adobe Target."
"Adobe Target is an expensive solution."
"The product is expensive for small-scale businesses. This particular area needs improvement."
More Adobe Target cons
"Dialogue needs to find more ways to have people engage with it. When customers' engagement is increased, it's amazing. At the moment, only about 10 percent of the traffic engages with it. We need it to be higher. If we can have more people use it in their journey, that definitely would make the general conversion rate higher."
"Dialogue needs to have a dedicated Magento extension. This would have made our integration much easier."
 

Pricing and Cost Advice

"The solution's pricing is reasonable."
"Adobe Target Premium is an advanced version, which is more expensive than the Adobe Standard."
"The product is expensive."
"The solution is expensive."
"The platform is quite expensive."
"All Adobe products are a little bit on the higher side."
"There's no fixed price with Adobe; it depends on negotiations and business arrangements."
"The pricing of Adobe Target depends on the perspective. It can be deemed as fair from a business perspective but it might be expensive for individuals."
More Adobe Target pricing and cost advice
"It makes economical sense. Our customers are happy with the pricing."
"It is expensive."
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Top Industries

By visitors reading reviews
Financial Services Firm
32%
Computer Software Company
11%
Manufacturing Company
8%
Retailer
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What needs improvement with Adobe Target?
The customer support team is very slow in responding to queries. If the support team could be quicker in responding, it would be much improved. Sometimes the system slows down, and we need to move ...
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What is your primary use case for Adobe Target?
I use Adobe Target primarily for creating A/B tests and doing personalization.
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What advice do you have for others considering Adobe Target?
Adobe Target is the simplest tool for A/B testing. The user interface is very easy to use, and it is self-explanatory. Just go and start by looking into the documentation provided on the Adobe site...
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Comparisons

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Evergage vs Adobe Target Logo
Evergage vs Adobe Target
Compared 19% of the time
More Adobe Target Competitors
No data available
 

Product Reports

Buyer's Guide
Adobe Target
June 2025
Adobe Target reportDownload Adobe Target product report
Buyer's Guide
Adobe Target vs. Dialogue
June 2025
Dialogue reportDownload Dialogue product report
 

Also Known As

Episerver Personalization
No data available
 

Overview

Adobe Target is a robust digital marketing tool primarily used for A/B testing, personalization, mobile app optimization, and automated recommendations. It enhances user engagement, personalizes visitor experiences, and boosts overall business performance. Users appreciate its user-friendly interface, precise audience segmentation, and the ability to launch campaigns efficiently, making it essential for effective digital marketing strategies and organizational efficiency.

Adobe
Automated content generation & personalisation at scale. Harness the power of AI and own a richer, smarter and more powerful shopping experience starting today.
Dialogue
 

Sample Customers

Philips, Swisscom, Progrexion
L'Occitane, Sabon, GA-DE, :story
Buyer's Guide
Adobe Target vs. Dialogue
June 2025
Free Report: Adobe Target vs. Dialogue
Find out what your peers are saying about Adobe Target vs. Dialogue and other solutions. Updated: June 2025.
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We monitor all Personalization Engines reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.