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Adobe Target vs Dialogue comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Adobe Target
Ranking in Personalization Engines
1st
Average Rating
7.8
Number of Reviews
19
Ranking in other categories
No ranking in other categories
Dialogue
Ranking in Personalization Engines
16th
Average Rating
9.6
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2025, in the Personalization Engines category, the mindshare of Adobe Target is 31.3%, up from 26.0% compared to the previous year. The mindshare of Dialogue is 0.4%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Personalization Engines
 

Featured Reviews

Nitish Lamba - PeerSpot reviewer
Allows for precise targeting based on user location, enabling campaigns specific to regions but documentation could be more comprehensive
There is room for improvement in the way Adobe Target handles single-page applications. Single Page Applications Handling --------------------------------- If they want to handle single-page applications, they should not require website owners or their developers to implement additional functionalities for it to work. There should be a built-in solution within the tool itself. Currently, they ask for changes like sending trigger views for each page (e.g., product landing page and product details page) to make single-page applications work. This approach creates double effort—one on their end and one on the website owner’s end. Adobe Target should provide more comprehensive options within the tool to handle these situations efficiently. Documentation and Recommendations --------------------------------- Regarding recommendations, the way they are configured in Adobe Target is not very well-explained. Only developers can create recommendations effectively. Business users won't be able to do so efficiently just by reading the documentation. The documentation is very general and superficial; it doesn't go in-depth. Improving the documentation to make it more detailed and accessible for all users would be beneficial.
TM
Shows customers the right product quickly, increasing their chances of purchase
Dialogue needs to have a dedicated Magento extension. This would have made our integration much easier. I'm assuming this is something that they will develop later on. Some transparency to the actual results, meaning that it would be interesting to know that 50 percent of our customers look at product A, then product B, and this is why the system is now showing product A and B to multiple people. It would be interesting to learn things about the business from their plugin, because they collect the data, then that data is useful to make things better. Aside from their internal capabilities, by sharing information with us, we could make things better. This would be a good cycle between the two companies. I wanted the ability to do an external A/B test through Google Analytics, but they have already implemented and added this important feature to the system.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I find Adobe Target very good for long optimization tests. After testing, it tells you which version is the winner and what improvements can be made. This gives me the confidence to provide a better customer experience by adopting the winning version of the page I'm testing."
"It is a scalable solution."
"I like that the tool is very simple to use. It easily integrates with analytics tools like Adobe Analytics without needing extra setup, which gives us comprehensive reports right from the start. This feature enhances our reporting capabilities significantly, unlike other tools where integrating analytics can be complex."
"The main concept I like in Adobe Target is creating segments."
"It is beneficial for personalizing user experiences and making recommendations in e-commerce contexts."
"The most valuable features of the solution are automated personalization, AI, and machine learning algorithms."
"The most valuable features in Target are creating activities, rules, extensions, and workspaces for data analysis."
"Adobe Target has built-in functionalities that make it easy to make dynamic changes. Whether adjusting colours or adding or removing elements, we can do it all with just a few clicks on theplatform based on the conditions we set."
"The content is embedded into the page. It is a seamless recommendation and the customer doesn't know it comes from a different source."
"Dialogue's personalization capabilities offer suggestions and recommendations specifically targeted to each shopper. The buyer's experience on our site is positive because we have over 4,000 products. While browsing through the website, Dialogue shows them the right product very quickly. This makes their life easier, therefore increasing their chances of purchasing."
 

Cons

"Adobe Target is an expensive solution."
"Adobe Target can improve its reporting and dashboard creation."
"The solution's technical support team is an area with certain concerns where improvements are required."
"The solution currently lacks more personalization through the server side."
"Sometimes, the campaigns I create in Adobe Target don't work for unknown reasons. When this happens, I must start over from scratch to fix it, even if I use the same setup. This issue can be frustrating because the activities should work but don't display content on the page when it loads."
"Adobe Target is an expensive solution."
"There's room for improvement in Adobe Target, especially when simultaneously implementing the same activity across multiple websites. Currently, we can only run one activity per page, which can be limiting. Also, running various activities concurrently or executing near-real-time use cases can be complex and challenging with Adobe Target."
"There is room for improvement in the way Adobe Target handles single-page applications."
"Dialogue needs to find more ways to have people engage with it. When customers' engagement is increased, it's amazing. At the moment, only about 10 percent of the traffic engages with it. We need it to be higher. If we can have more people use it in their journey, that definitely would make the general conversion rate higher."
"Dialogue needs to have a dedicated Magento extension. This would have made our integration much easier."
 

Pricing and Cost Advice

"The solution is expensive."
"Adobe Target Premium is an advanced version, which is more expensive than the Adobe Standard."
"The pricing of Adobe Target depends on the perspective. It can be deemed as fair from a business perspective but it might be expensive for individuals."
"The platform is quite expensive."
"The solution's pricing is reasonable."
"It has a high cost, so it is not a product that everyone can afford."
"The product is expensive."
"All Adobe products are a little bit on the higher side."
"It is expensive."
"It makes economical sense. Our customers are happy with the pricing."
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Top Industries

By visitors reading reviews
Financial Services Firm
34%
Computer Software Company
13%
Retailer
11%
Real Estate/Law Firm
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What needs improvement with Adobe Target?
The customer support team is very slow in responding to queries. If the support team could be quicker in responding, it would be much improved. Sometimes the system slows down, and we need to move ...
What is your primary use case for Adobe Target?
I use Adobe Target primarily for creating A/B tests and doing personalization.
What advice do you have for others considering Adobe Target?
Adobe Target is the simplest tool for A/B testing. The user interface is very easy to use, and it is self-explanatory. Just go and start by looking into the documentation provided on the Adobe site...
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Comparisons

No data available
 

Also Known As

Episerver Personalization
No data available
 

Overview

 

Sample Customers

Philips, Swisscom, Progrexion
L'Occitane, Sabon, GA-DE, :story
Find out what your peers are saying about Adobe Target vs. Dialogue and other solutions. Updated: April 2025.
849,963 professionals have used our research since 2012.