The data from a mobile attribution partner provides the necessary insight into a user’s entire journey: how they arrived at your app, how they interact with it, and how those behaviors and patterns compare and differ across cohorts. Mobile attribution ties each user to the ad they interact with, giving you full transparency for your media performance across multiple advertising channels in one unified platform. Use this conversion data for in-depth analysis that optimizes your app marketing to drive significant and sustainable growth.
Your marketing strategy is carried out through multiple channels, both traditional and digital. Each member of your audience likely receives your message at multiple touchpoints, both offline and on. So measuring the results of a campaign by “channel only” gives you a narrow view. Previously, assigning credit to a sale or other conversion (“attribution”) was limited to just a few touchpoints.
Now Google Attribution 360 gives you a panoramic view to help you optimize your complete marketing program.
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