ActiveCampaign vs NetSuite CRM+ comparison

ActiveCampaign and NetSuite are both solutions in the CRM category. ActiveCampaign is ranked #33 with an average rating of 8.5, while NetSuite is ranked #38 with an average rating of 7.0. ActiveCampaign holds a 0.3% mindshare in CRM, compared to NetSuite’s 0.7% mindshare. Additionally, 100% of ActiveCampaign users are willing to recommend the solution, compared to 66% of NetSuite users who would recommend it.

ActiveCampaign

Read 2 ActiveCampaign reviews

119 Views
74 Comparison Views

100% willing to recommend

NetSuite CRM+

Read 4 NetSuite CRM+ reviews

326 Views
207 Comparison Views

66% willing to recommend

ActiveCampaign

NetSuite CRM+

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Executive SummaryUpdated on Dec 19, 2024

NetSuite CRM+ and ActiveCampaign are competing in the CRM market with varied strengths. ActiveCampaign seems to have the upper hand due to its marketing automation capabilities and value for money.

Features: NetSuite CRM+ offers features such as order management, client record integration, and advanced analytics. ActiveCampaign includes email marketing, sales automation, and CRM tools focusing on enhanced customer engagement.

Ease of Deployment and Customer Service: NetSuite CRM+ involves a customizable deployment model for deep integration, whereas ActiveCampaign offers straightforward cloud-based deployment. ActiveCampaign provides efficient customer guidance during setup, while NetSuite CRM+ focuses on supporting complex system integrations.

Pricing and ROI: NetSuite CRM+ has higher setup costs due to its extensive capabilities, potentially providing ROI through streamlined processes. ActiveCampaign offers affordable entry with lower setup costs, presenting clear ROI through improved marketing efficiency and customer outreach.

To learn more, read our detailed ActiveCampaign vs. NetSuite CRM+ Report (Updated: April 2025).

Buyer's Guide

ActiveCampaign vs. NetSuite CRM+

April 2025

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Helped 850,236 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ActiveCampaign

Ranking in CRM

33rd

Average Rating

8.6

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

NetSuite CRM+

Ranking in CRM

38th

Average Rating

7.0

Reviews Sentiment

7.5

Number of Reviews

Ranking in other categories

Opportunity Management (10th)

Mindshare comparison

As of May 2025, in the CRM category, the mindshare of ActiveCampaign is 0.3%, up from 0.2% compared to the previous year. The mindshare of NetSuite CRM+ is 0.7%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Laura Oosterbroek

Head of Markting at Vanderkamp

Easy to use, efficient marketing automation and CRM tool

AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.

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Greg Jacob

Executive Consultant at Gemini Solutions Group

Streamlines collaboration across teams and has a straightforward setup process

The platform initiates a series of processes to complete the sale, which may involve ordering equipment, providing services, and tracking necessary activities. The feature that has been most effective in improving sales performance is its alignment with the ordering team. Compared to my experience working with HubSpot, which excelled in presales and marketing but lacked integration with ERP and post-sales processes, NetSuite CRM+ stands out for its ability to streamline collaboration and information sharing across teams. It facilitates post-sales engagement by effectively providing visibility into the bill of materials and assigning responsibilities. The platform is not highly customizable like Salesforce. However, it offers sufficient flexibility for our requirements. I can easily create different views and reports and add widgets to my home screen as needed. I rate it an eight out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"ActiveCampaign is for medium-sized companies is the better solution because it’s way less complex than the other solutions."

"Very scalable solution that provides customer relationship management, sales, and marketing functions. It's very straightforward to set up, and it supports multi-subsidiary organizations."

"The feature that has been most effective in improving sales performance is its alignment with the ordering team."

"NetSuite CRM+ helps us provide customer support and track schedules for field service."

"We use the product for standard CRM functions like email marketing, account management, scheduling customer profiles, and marketing materials, and for integration with the Suite Commerce."

Cons

"AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system."

"The product or service could be improved by incorporating AI functionality to provide intuitive assistance."

"What could be improved in NetSuite CRM+ is its UI, because it's ugly. When you compare it to the Salesforce UI, the UI in Salesforce, particularly its reporting, looks better."

"NetSuite's field service automation should be updated. We should be able to fully automate the assignment of service orders to technicians."

"The product needs to improve the warehouse management feature."

Pricing and Cost Advice

"The development costs are lower because you don’t have to have consultants changing and all that stuff."

"Compared to other tools, you have to pay for the NetSuite CRM+ module itself. You will pay a recurring fee regardless of how many users you have, then you will pay a fee per user, per month. Its cost is not a licensing cost per user, but a module cost and a user cost."

"It ultimately depends on the features and functionalities required for your specific use case."

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Top Industries

By visitors reading reviews

No data available

Computer Software Company

15%

Educational Organization

13%

Real Estate/Law Firm

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What is your experience regarding pricing and costs for ActiveCampaign?

The development costs are lower because you don’t have to have consultants changing and all that stuff. I feel that it’s a bit cheaper than the other systems.

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What needs improvement with ActiveCampaign?

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What is your primary use case for ActiveCampaign?

I use it For marketing automation purposes and for share repurpose purposes.

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What do you like most about NetSuite CRM+?

The feature that has been most effective in improving sales performance is its alignment with the ordering team.

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What is your experience regarding pricing and costs for NetSuite CRM+?

In terms of competitiveness, both NetSuite and HubSpot may offer different pricing tiers and packages to cater to various budgets and preferences. HubSpot tends to be less expensive than other opti...

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What needs improvement with NetSuite CRM+?

The product or service could be improved by incorporating AI functionality to provide intuitive assistance. There may be room for enhancement in tracking historical contacts from a sales perspectiv...

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Comparisons

No data available

Siebel CRM vs NetSuite CRM+

Compared 100% of the time

More NetSuite CRM+ Competitors

Product Reports

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CRM

May 2025

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Buyer's Guide

CRM

May 2025

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Overview

ActiveCampaign provides marketing automation, email marketing, and CRM capabilities tailored for businesses looking to enhance customer engagement. Known for its rich feature set, it offers flexible solutions to help businesses streamline processes and improve marketing efforts.

ActiveCampaign serves as a key tool for businesses aiming to integrate automation with CRM functions. Its platform offers a robust range of features that help businesses engage effectively with their audience. Known for its flexibility, ActiveCampaign helps create personalized customer experiences. The platform is continually updated, reflecting feedback from a diverse user base. Some areas for improvement include intuitive navigation and analytics capabilities. Despite these, ActiveCampaign remains a popular choice among professionals who desire comprehensive marketing solutions.

What are the essential features of ActiveCampaign?

Marketing Automation: Offers sophisticated workflows for scheduling messages and segmenting contacts.
Email Marketing: Provides customizable templates and advanced reporting tools.
CRM Integration: Automates customer data management for efficient workflow processing.
Customer Experience Automation: Creates personalized experiences with data-driven insights.
Sales Automation: Streamlines sales processes through task management and deal updates.

What benefits should users look for in reviews of ActiveCampaign?

Enhanced Efficiency: Saves time through automation of repetitive tasks.
Improved Engagement: Increases interaction rates with personalized communications.
Scalable Solutions: Grows alongside business needs, adapting to larger campaigns.
Comprehensive Support: Provides extensive resources and support for seamless use.

In specific industries like e-commerce, ActiveCampaign is implemented to manage customer journeys from lead generation to purchase conversion. Retail businesses leverage its automation features to target promotions and optimize customer retention strategies. In the service sector, companies use its CRM functionality to maintain client relationships and streamline communication. These tailored approaches demonstrate the adaptability of ActiveCampaign across different market needs.

ActiveCampaign

NetSuite CRM+ delivers powerful Customer Relationship Management (CRM) capabilities, including Sales Force Automation (SFA), marketing automation, customer support and service, ecommerce and flexible customization, all in a single cloud CRM solution. And unlike typical CRM solutions, NetSuite CRM+ includes powerful sales performance management, order management and partner management.

NetSuite

Sample Customers

Information Not Available

2Pure, Accuvant, Adtegrity, Advantage Sign Supply, Bonneville Environmental Foundation, CallidusCloud, Capitol Coffee Systems, Cardinal Path

Buyer's Guide

ActiveCampaign vs. NetSuite CRM+

April 2025

Free Report: ActiveCampaign vs. NetSuite CRM+

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