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ActiveCampaign vs Microsoft Dynamics 365 Customer Service comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

ActiveCampaign
Ranking in CRM
34th
Average Rating
8.6
Reviews Sentiment
7.2
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Microsoft Dynamics 365 Cust...
Ranking in CRM
12th
Average Rating
8.2
Reviews Sentiment
6.6
Number of Reviews
21
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2025, in the CRM category, the mindshare of ActiveCampaign is 0.5%, up from 0.2% compared to the previous year. The mindshare of Microsoft Dynamics 365 Customer Service is 0.7%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Market Share Distribution
ProductMarket Share (%)
Microsoft Dynamics 365 Customer Service0.7%
ActiveCampaign0.5%
Other98.8%
CRM
 

Featured Reviews

Laura Oosterbroek - PeerSpot reviewer
Easy to use, efficient marketing automation and CRM tool
AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.
reviewer2748861 - PeerSpot reviewer
There is significant room for improvement in routing and setup challenges
The system is easy to use, especially when logging customer interactions or requests, which flow to the resolution teams. Users can attach documents and easily review past interactions. Microsoft Dynamics 365 Customer Service streamlines operations in my customer support department. The automation feature in Microsoft Dynamics 365 Customer Service impacts workflows positively by making work easier. When logging customer cases, they automatically flow to the resolution team instead of sending an email. Cases can be easily logged, and feedback can be checked in the same application without sending emails or calling the resolution team. The analytics and reporting tools work perfectly for improving service delivery. We can see full interactions, number of interactions, and how often customers reach out before resolutions, among other metrics. Since implementing the AI feature, our CS scores, customer effort scores, and customer satisfaction scores have improved tremendously. AI has several use cases where it responds to issues immediately and offers the best-case scenario for handling such cases, reducing human impact compared to manually processing complaints before resolution. The main benefit from using Microsoft Dynamics 365 Customer Service is the great improvement compared to the past manual method of escalating issues to the resolution team. Now, information is collected and logged, flowing to the resolution team, which has significantly improved turnaround times compared to the days it previously took to resolve customer complaints.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"ActiveCampaign is for medium-sized companies is the better solution because it’s way less complex than the other solutions."
"Integration is seamless. I have integrated Microsoft Dynamics customer service with other systems."
"Dynamics CRM is highly effective for managing customer relationships and improving sales processes."
"I mainly do customer management, setting records, and things like that."
"In terms of the overall experience with the customer database, it has probably brought me significant time savings, about 30 percent."
"Collaboration, pace of change, new features being rolled out, and support service are the valuable features of Microsoft Dynamics 365 Customer Service."
"It is a stable product."
"There was a situation where we needed to integrate our system with other platforms quickly. Typically, this process would require using middleware or additional testing tools. However, integration was easy because we were using Microsoft Dynamics 365 Customer Service, which is a Microsoft product. It has built-in connectors that integrate with Microsoft systems, making the process much easier."
"Microsoft Dynamics 365 Customer Service's most valuable features are the ability to create meetups for customers and support daily business functions."
 

Cons

"AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system."
"I didn't like the solution very much because its functionality is a bit typical and old-fashioned, and the entire system needs upgrading."
"The things that are needed are not available in the documentation."
"The platform’s UI could be better."
"The product doesn’t meet standard functionality. There should be enough features included in it."
"The product is expensive. It keeps improving. Once you've invested a lot in it, switching to a different system is hard."
"The technical support should be dramatically improved."
"I believe enhancing the user interface to improve user experience and simplifying customization processes would enhance the platform."
"There are some occasional performance issues."
 

Pricing and Cost Advice

"The development costs are lower because you don’t have to have consultants changing and all that stuff."
"It is more expensive than other vendors."
"The pricing seems fair."
"The product's licensing is straightforward. It's user-based, so you decide how many users you want to license, and that's it. On the value-for-money scale, it's average. You do get what you pay for, so I wouldn't call it expensive."
"The solution has a corporate enterprise license, which large corporations sign."
"I rate Microsoft Dynamics 365 Customer Service pricing a five out of ten."
"It is a decent price compared to multiple vendors and products available in the market."
"The tool is a bit on the expensive side if we purchase it individually."
"In terms of cost, the product offers competitive pricing for its feature set."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
15%
Manufacturing Company
15%
Government
8%
Healthcare Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise3
Large Enterprise7
 

Questions from the Community

What is your experience regarding pricing and costs for ActiveCampaign?
The development costs are lower because you don’t have to have consultants changing and all that stuff. I feel that it’s a bit cheaper than the other systems.
What needs improvement with ActiveCampaign?
AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have importe...
What is your primary use case for ActiveCampaign?
I use it For marketing automation purposes and for share repurpose purposes.
What is your experience regarding pricing and costs for Microsoft Dynamics 365 Customer Service?
The pricing is within the market range, but there is room for improvement. I have annual subscriptions.
What needs improvement with Microsoft Dynamics 365 Customer Service?
With the integration of AI, it has become a game changer. Currently, we do not look forward to any new features, as we are satisfied at the moment. However, it is possible we might develop other re...
 

Overview

Find out what your peers are saying about ActiveCampaign vs. Microsoft Dynamics 365 Customer Service and other solutions. Updated: September 2025.
868,288 professionals have used our research since 2012.