Scope by 4C is the only self-service platform that creates value through direct inventory integrations into closed ecosystems, isn't biased by media ownership, doesn't make a living through cookies, and is built from the ground up around transparency. The future of marketing means being able to execute campaigns against a single audience definition across channels, optimize for business outcomes regardless of data source, and manage campaigns in flight using data science and tested tools.
| Product | Market Share (%) |
|---|---|
| 4C Scope | 0.5% |
| The Trade Desk | 30.2% |
| MediaMath TerminalOne | 12.3% |
| Other | 57.0% |
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