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LoginRadius vs Microsoft Entra External ID comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 27, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.5
Implementing LoginRadius improved user engagement, simplified integration, enhanced security, increased conversions, and provided cost-effective, scalable solutions for businesses.
Sentiment score
3.6
Users faced challenges with Microsoft Entra External ID but saved costs and time compared to traditional, on-premises solutions.
It has led to cost savings as well as time savings because I can use a single solution for all applications.
Companies can leverage it for setting up external identities without needing to develop their own solutions.
In terms of return on investment, prior to using this product, our company managed our own mail server with all internal authentication happening on premises, resulting in a ROI in the thousands every year.
 

Customer Service

Sentiment score
8.0
Users praise LoginRadius for responsive, knowledgeable support, clear communication, extensive resources, and frequent updates ensuring transparency.
Sentiment score
4.6
Microsoft Entra External ID support varies; response times, documentation, and regional differences affect user satisfaction and solution accessibility.
Companies without a Microsoft license for Entra ID or Azure portal cannot add Azure AD B2C, creating logistical issues for some of my clients who are unable to evaluate the platform.
The support for business applications, infrastructure support, and Entra has been mostly positive with highly skilled technicians.
The documentation is very thorough, reducing the need for support.
 

Scalability Issues

Sentiment score
8.8
LoginRadius is praised for scalability, performance, and support, despite initial setup challenges, making it suitable for growing businesses.
Sentiment score
6.0
Microsoft Entra External ID offers scalable security for large enterprises, with distinct policies and strong performance despite some latency issues.
This is one of EID's weak points compared to Azure AD B2C, which offers customizable authentication options, including attribute and password combinations.
End-user workloads experience increased latency in a cloud environment compared to on-premises resources.
Microsoft Entra External ID is quite scalable, and I would rate its scalability between eight and nine out of ten.
 

Stability Issues

Sentiment score
8.6
LoginRadius is praised for its stability, reliability, efficient high traffic handling, minimal downtime, scalability, and secure operations.
Sentiment score
4.8
Microsoft Entra External ID is highly stable, reliable, and smooth, with minor rare issues, and positive user feedback.
I'd rate the stability of the Microsoft Entra External ID as a 10.
The stability of this solution is very good.
I have not encountered any stability issues with Microsoft Entra External ID.
 

Room For Improvement

LoginRadius users seek improvements in support response times, API documentation, customization, dashboard usability, integration capabilities, and pricing transparency.
Microsoft Entra External ID needs improved support, integration, pricing, security, UI, and customization for medium-sized businesses.
This is particularly challenging during enterprise agreement renewals, as it's difficult for customers to review costs leading to lengthy negotiations.
Enhanced customizable login options and the ability to use attribute password logins are critical features that are required for Microsoft Entra External ID to gain dominance in the authentication market.
I would like to see a more detailed alert system that provides a summary of why alerts are generated, who is generating them, and the reasons behind it.
 

Setup Cost

<p>LoginRadius provides scalable pricing that varies by user count and features, with flexibility and potential cost increases for added functionalities.</p>
Microsoft Entra External ID pricing is complex, potentially costly, but scalable, benefiting from Azure expertise and existing subscriptions.
Regarding pricing, the cost seems high for single sign-on, especially for external applications like Oracle.
Microsoft's pricing is complex and difficult to fathom due to a range of different licensing options.
The cost can be a factor for Microsoft Entra External ID, but in general, it offers a scalable and efficient solution compared to deploying individual solutions.
 

Valuable Features

LoginRadius is praised for its security, single sign-on, integration, performance, customizability, support, easy implementation, scalability, and reliability.
Microsoft Entra External ID enhances security, management, and user experience through integration, single sign-on, and adaptive authentication features.
It is crucial for hybrid environments, especially for integrating existing on-site infrastructures with cloud-based Active Directory, such as in Office 365 implementations.
EID unifies workforce users with external business partners, which is a very strong feature.
The detailed monitoring and reporting in Microsoft Entra External ID support compliance efforts effectively.
 

Categories and Ranking

LoginRadius
Ranking in Customer Identity and Access Management (CIAM)
22nd
Average Rating
9.4
Reviews Sentiment
8.2
Number of Reviews
3
Ranking in other categories
Single Sign-On (SSO) (29th), Social Login (1st)
Microsoft Entra External ID
Ranking in Customer Identity and Access Management (CIAM)
4th
Average Rating
7.6
Reviews Sentiment
5.5
Number of Reviews
15
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (9th), Microsoft Security Suite (21st)
 

Mindshare comparison

As of September 2025, in the Customer Identity and Access Management (CIAM) category, the mindshare of LoginRadius is 1.1%, up from 0.7% compared to the previous year. The mindshare of Microsoft Entra External ID is 8.2%, up from 3.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Identity and Access Management (CIAM) Market Share Distribution
ProductMarket Share (%)
Microsoft Entra External ID8.2%
LoginRadius1.1%
Other90.7%
Customer Identity and Access Management (CIAM)
 

Featured Reviews

SD
Performs very well and enables us to track our customer details in a better way
The primary use was that we had implemented the identity management into our organizations which was necessary to handle our internal work, and also for our customer portal for a secure login process Has definitely improved our organization. After the implementation, we were able to track our…
Corrado Vigano - PeerSpot reviewer
Solution integrates well with existing systems while being easy to use
The fact that it is quite integrated into the entire Microsoft environment makes it quite easy to use. Furthermore, Microsoft's reliability in providing a clear roadmap for the solution is very important, especially at a time when cybersecurity is a risk in every company. The solution is easy to reuse and not difficult to find expertise for in the market because it is widespread. It is gaining attention even from partners and from the market on the offering side. This serves as a good starting point for customers who can develop internal competence on the solution. Additionally, the presence of reliable partners who know the solution and can provide internal knowledge is the best aspect for them.
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Top Industries

By visitors reading reviews
No data available
Computer Software Company
16%
Financial Services Firm
10%
Manufacturing Company
9%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise2
Large Enterprise6
 

Questions from the Community

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What is your experience regarding pricing and costs for Microsoft Entra External ID?
Concerning the pricing or setup costs for Microsoft Entra External ID, based on my experience with Entra and 365 in general, it shouldn't require a whole education on their software. That's been a ...
What needs improvement with Microsoft Entra External ID?
I haven't utilized the adaptive authentication feature. We haven't used the customization capability for user journeys within the Microsoft Entra External ID. I don't have experience trying to crea...
What is your primary use case for Microsoft Entra External ID?
I'm more familiar with the Microsoft Entra External ID, the Active Directory external identities, because we have a hybrid environment. For the parts that I handle, the on-premise part is easier fo...
 

Also Known As

No data available
Azure Active Directory External Identities
 

Overview

 

Sample Customers

Rede Gazeta, BroadcastMed, Zero Waste Scotland, Pelmorex Media, Express and Star, Mapegy, IFMA, 0Radiopolis, Aurora WDC, OneName Global, IOMX.
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Find out what your peers are saying about LoginRadius vs. Microsoft Entra External ID and other solutions. Updated: July 2025.
867,676 professionals have used our research since 2012.