IBM SPSS Predictive Web Analytics [EOL] vs Zeotap CDP comparison

IBM SPSS Predictive Analytics Enterprise features descriptive and predictive analytics, data preparation and automation, and it provides analytics for structured and unstructured data from any source. The single solution enables you to apply statistical analysis, data mining, real-time scoring and decision management to human capital management, evidence-based medicine, crime prediction and prevention, supply chain analysis and more. It includes a deployment framework for integrating predictive intelligence with business rules and optimizing operational decisions.

Zeotap CDP is an easy, secure and impactful Customer Data Platform that empowers brands to integrate, unify, segment and orchestrate customer data now and in the cookieless future, all while putting consumer privacy and compliance front-and-centre. It makes it easier than ever for businesses to gain commercial success with minimal effort, thanks to an intuitive interface which prioritises simple use cases that drive results in only 8 weeks.