Densify vs VMware Aria Automation comparison

Densify and Broadcom are both solutions in the Cloud Management category. Densify is ranked #27 with an average rating of 7.0, while Broadcom is ranked #3 with an average rating of 8.2. Densify holds a 2.3% mindshare in CM, compared to Broadcom’s 5.8% mindshare. Additionally, 81% of Densify users are willing to recommend the solution, compared to 94% of Broadcom users who would recommend it.

Densify

Read 10 Densify reviews

2,774 Views
1,775 Comparison Views

81% willing to recommend

VMware Aria Automation

Read 172 VMware Aria Automation reviews

13,067 Views
7,579 Comparison Views

94% willing to recommend

Densify

VMware Aria Automation

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Executive SummaryUpdated on Dec 17, 2024

Densify and VMware Aria Automation are direct competitors in cloud management and optimization. While VMware Aria Automation is recognized for its advanced automation capabilities, cost-sensitive customers often prefer Densify due to its favorable pricing and support, impacting the perceived value of each product differently.

Features: Densify is known for precise cloud cost management, offering actionable insights that help optimize resources and achieve cost savings. Additionally, it provides extensive cloud account aggregation and visualization, aiding in comprehensive capacity planning. VMware Aria Automation offers robust automation features, supporting complex workflows and integrations. The platform enables automated deployments, detailed blueprints, and integration with a variety of third-party tools, emphasizing its strength in handling sophisticated environments.

Room for Improvement: Densify could enhance its feature set by offering more extensive automation capabilities and deeper integrations with other cloud services. Its analytics dashboard, while functional, may benefit from more intuitive navigation and customization options. VMware Aria Automation, on the other hand, could reduce the complexity of its initial setup and streamline its user interface. Simplified deployment processes and better documentation could make its features more accessible to a wider range of users.

Ease of Deployment and Customer Service: Densify is often favored for its quick deployment times and responsive customer support, which users appreciate for its efficient service. In contrast, VMware Aria Automation may require prolonged setup due to its comprehensive feature set. However, it excels in supporting complex enterprise environments, making it suitable for larger organizations despite potential deployment delays.

Pricing and ROI: Densify generally offers lower initial setup costs with a faster return on investment, particularly valuable for those focusing on direct cost savings. Its emphasis on targeted resource optimization allows for quicker financial returns. VMware Aria Automation, although presenting a higher entry cost, offers substantial long-term benefits through its deeper integration and automation features, which can lead to greater operational efficiency and ROI in complex setups.

To learn more, read our detailed Densify vs. VMware Aria Automation Report (Updated: April 2026).

Buyer's Guide

Densify vs. VMware Aria Automation

April 2026

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Helped 893,244 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Densify

Ranking in Cloud Management

27th

Average Rating

8.6

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

Cloud Migration (11th), Virtualization Management Tools (8th), Cloud Analytics (5th), Cloud Cost Management (16th)

VMware Aria Automation

Ranking in Cloud Management

3rd

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

172

Ranking in other categories

Configuration Management (8th), Network Automation (6th), Cloud Security Posture Management (CSPM) (20th), Cloud Infrastructure Entitlement Management (CIEM) (5th)

Mindshare comparison

As of May 2026, in the Cloud Management category, the mindshare of Densify is 2.3%, up from 0.9% compared to the previous year. The mindshare of VMware Aria Automation is 5.8%, down from 11.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Cloud Management Mindshare Distribution
Product	Mindshare (%)
VMware Aria Automation	5.8%
Densify	2.3%
Other	91.9%

Cloud Management

Featured Reviews

AbhishekGupta2

Sr PreSales Cloud Architect at a outsourcing company with 10,001+ employees

Optimized cloud costs and automated right‑sizing have reduced spend while reporting needs improvement

The best features Densify offers are actionable optimization recommendations, which tell you how to reduce costs while maintaining performance; the ML-powered predictive analytics feature, which considers historical patterns to provide recommendations; multi-cloud coverage for optimization across AWS, Azure, and GCP; and a solid balance between performance and cost. Out of those features, I find myself relying on actionable optimization recommendations and predictive analytics features the most because Densify goes one step beyond by providing recommendations considering historical patterns, especially for workloads that only spike during certain times of the month. Densify has positively impacted my organization by providing significant cost savings through right-sizing and eliminating inefficient resources, allowing faster decisions based on data, and reducing manual intervention for cloud operations, thus providing automation of basic cloud routines. I usually see a twenty-five to thirty percent cost saving in my customer's environment, and from a time-saving perspective, it has almost halved the time of the operations team.

Read full review

VasilisGiannitsiotis

Senior IT at ITSolutions

Automation has streamlined complex financial workflows but still needs more intuitive orchestration

Something to improve in VMware Aria Automation would be related to VCF 9, as I do not know what it is trying to bring because they exposed it as the solution of everything. So VCF 9 will bring VCF Automation and VCF Operations, the new product line of VMware. I have not seen what this brings or what else it includes. Maybe in the area of vRealize Orchestrator, this would be beneficial because VRO can do everything. Perhaps a more user-friendly way to use that tool would be helpful because the possibilities there are endless. I am looking for more user-friendly navigation in VMware Aria Automation.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"One would be the automatic rebalancing of the environment. That was one feature which helped. With that, we could improve our efficiency of our VMware infrastructure."

"Densify's ability to aggregate multiple on-premise vCenters and multiple cloud accounts, gives it a level of visibility not found in many places."

"I would say that the initial thing is that it provides us with a technological basis to expand capacity management beyond Excel."

"The tool will come back and tell us that we can operate with 1,000 minutes as an example, save 90% on the contractual rate and not run into any issues."

"Densify were deemed to be the best for us at the time and they still are, for now."

"The Control Console is an incredible way to give a quick view of current capacity utilization allowing technical people to drill down quickly and allowing business/management people to get a quick overview of the environment."

"From my perspective, this product is really good, and we are not even using each and every feature."

"The ability to increase server density inside of my environment, which has helped me drive reduction in costs."

More Densify pros

"VMware is the pioneer of virtualization; they are way ahead of everybody else."

"One of the best features and advantages of VMware Aria Automation is that it has a nice user service portal where a user can log in and, through a catalog, pick and choose something from a deployment, pipeline, or a VRO workflow."

"As it provides maximum functionality, it keeps automation short and sweet, and this helps writing automation in a modular format."

"The self-service portal, as well as the Orchestrator, are very helpful because the orchestration piece is really handy for day-to-day operations and added features in version 7.03 have improved it a lot so you can deploy Azure VMs directly, do config management, or run scripts, and it's really better than it used to be."

"The automation part is valuable, especially where vRA integrates with vRO, because it reduces the amount of effort we have to make."

"We have seen quite a bit of return on our investment, and we've actually been able to really change the way that we're doing build and deployments of virtual machines."

"It is possible to completely automatize the creation and removal of a virtual machine."

"It cuts out a lot of waste, unutilized hardware, and improves performance."

More VMware Aria Automation pros

Cons

"Service management level integration is probably the biggest area for improvement."

"Some parts of the interface are rather complex and require a bit of time to navigate, but this has never stopped us as a Densify advisor is readily available to help with our "how to" queries."

"Normalization of CPU utilization is required. At present, the data is available based on entitlement level."

"Initially we talked about some custom reporting, wherein our customer expected certain reports on a few areas, like how the storage is allocated, how the network performance is doing, and how the network utilization is happening for a virtual machine."

"It seems that the mechanism for integration is, it goes so far but I think there could be some standard integration to normal remedy service now etc. I think that should be out of the box."

"Densify can be improved in a couple of areas: the learning curve for new users, where it feels like an advanced optimization tool that needs time for full leverage; enhancements in reporting and filter options for more detailed custom reports; and improvements in UI performance since some users feel that the UI is a bit slow or outdated, especially with certain interfaces such as the Kubex Console or the Cloud Decks."

"A closer integration to the service management processes."

"It seems that the mechanism for integration goes so far, but I think there could be some standard integration to normal Remedy, ServiceNow, etc.; I think that should be out of the box."

More Densify cons

"I would like to see more out-of-the-box blueprints and workflows for the rest of VMware's products and its portfolio."

"The stability needs a lot of work. The troubleshooting component of vRealize is a pain. The administration and the upgrades are not up to the mark. If they were able to improve on that, that would be the best thing and would make it much easier to run it in the enterprise."

"We had a lot of issues at first. Especially with doing any kind of upgrades, it was a complete tear-down and a complete rebuild of all the Blueprints. The upgrade process was not easy or intuitive at all. But it seems to be getting better."

"If you are using Aria Automation by itself, you won't get the features you want, and the license cost is high."

"The flexibility can hurt sometimes, as there are so many ways to accomplish the same task."

"For the administrator, it can be a little challenging. For the administrator, there are a lot of moving parts."

"This solution could be integrated with more hardware for an improved offering."

"The initial setup was complex from beginning to delivery. The current version is a bit more complex than version 7 to deploy."

More VMware Aria Automation cons

Pricing and Cost Advice

"Cost is always involved, but then I feel that this solution is better than other products that we have."

"There was some sticker shock, as this is not just another software product to spit out graphs."

"Setup cost is negligible, as it scales fairly well."

"Densify has licensing setup so you can collect data without licensing. It gives you the ability to collect on everything, then choose later what you would like to license."

"There is confusion between licensing levels. There are three different licensed versions of vRealize Automation, and there are different things which can happen in each of them."

"I would rate the pricing a ten out of ten, with ten being very expensive."

"SaltStack is an open-source product."

"The tool is expensive since it is an enterprise product."

"The cost of the solution is reasonable for us. Although it is relatively high, we prioritize stability and integration over cost."

"So much can be done with the Open Source side, and especially for smaller shops. I personally think the pricing for Enterprise is hard to justify."

"I'm very interested in the integration with Puppet. However, my organization doesn't have the funding for something like Puppet right now. If VMware would integrate that feature set (Puppet) into vRA. That would be very awesome."

"The pricing is very high."

More VMware Aria Automation pricing and cost advice

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Top Industries

By visitors reading reviews

Construction Company

14%

Financial Services Firm

12%

Manufacturing Company

10%

Comms Service Provider

Financial Services Firm

10%

Manufacturing Company

Computer Software Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	1
Midsize Enterprise	1
Large Enterprise	10

By reviewers
Company Size	Count
Small Business	33
Midsize Enterprise	24
Large Enterprise	130

Questions from the Community

What needs improvement with Densify?

Densify can be improved in a couple of areas: the learning curve for new users, where it feels like an advanced optimization tool that needs time for full leverage; enhancements in reporting and fi...

See all answers

What is your primary use case for Densify?

My main use cases for Densify include cloud cost optimization, predictive resource sizing, assistance in multi-cloud and hybrid cloud environments, and reducing the manual analysis of the environme...

See all answers

What advice do you have for others considering Densify?

My advice for others looking into using Densify is to focus on setting up governance policy early, integrate optimization results into your usual sprints, and train FinOps and engineering teams tog...

See all answers

What's the difference between VMware vRA (automation) and vROps (operations)?

vROP is a virtualization management solution from VMWare. It is efficient and easy to manage. You can find anything you need from the software interface. It provides complete visibility over applic...

See all answers

Is there any way to try VMware Aria Automation for free?

When it comes to VMware Aria Automation, you have three choices for free runs: Hands-on Lab (HOL) Advanced lab A free trial I cannot describe in detail the second and third options as my company ...

See all answers

Which sectors can benefit the most from VMware Aria Automation?

I was looking at VMware Aria Automation case studies recently and I got the impression that three main kinds of companies were using it most often: Social organizations Financial institutions and ...

See all answers

Comparisons

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Compared 18% of the time

VMware Aria Operations vs Densify

Compared 7% of the time

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Compared 5% of the time

PerfectScale vs Densify

Compared 4% of the time

CloudBolt vs Densify

Compared 3% of the time

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Compared 8% of the time

VMware Aria Operations vs VMware Aria Automation

Compared 4% of the time

Morpheus vs VMware Aria Automation

Compared 4% of the time

HashiCorp Terraform vs VMware Aria Automation

Compared 3% of the time

IBM Turbonomic vs VMware Aria Automation

Compared 3% of the time

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Product Reports

Buyer's Guide

Densify

May 2026

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Buyer's Guide

VMware Aria Automation

April 2026

Download VMware Aria Automation product report

Also Known As

No data available

VMware vRealize Automation, vRA, VMware DynamicOps Cloud Suite, SaltStack

Overview

Densify provides advanced cloud resource optimization, driving efficiency and performance for businesses. Leveraging AI and analytics, it ensures precise resource allocation.

Densify caters to the dynamic needs of businesses in optimizing their cloud environments. By integrating sophisticated analytics with AI-driven insights, Densify facilitates efficient resource management. It minimizes waste and enhances operational efficiency through continuous monitoring and real-time recommendations. The platform is tailored for enterprises looking to enhance cloud resource utilization and reduce costs without compromising on performance.

What are the essential features of Densify?

AI-Powered Analytics: Leverages machine learning to provide actionable insights.
Real-Time Monitoring: Continuously tracks resource usage for optimal efficiency.
Automated Recommendations: Suggests improvements to enhance performance and reduce costs.
Cloud-Specific Solutions: Tailored optimizations for AWS, Azure, and Google Cloud.
Integration Capabilities: Easily integrates with existing IT management systems.

What benefits can users expect from using Densify?

Cost Reduction: Optimizes resource allocation to decrease unnecessary spending.
Improved Efficiency: Enhances system performance by aligning resources with demand.
Scalability: Supports business growth by adjusting resource management strategies dynamically.

In industries like finance and healthcare, Densify is implemented to manage extensive data workloads efficiently, ensuring resources are aligned with organizational performance goals. It helps IT departments meet compliance requirements and maintain high throughput in data-sensitive sectors.

Densify

VMware Aria Automation is known for its automation capabilities, integrating with VMware and third-party tools to enhance workflow efficiency, save time, and manage resources effectively.

VMware Aria Automation offers a diverse set of features including a self-service portal and a streamlined user-friendly interface, which make it ideal for organizations aiming to automate virtual machine provisioning. The platform supports extensive automation capabilities across multi-cloud environments, featuring flexible blueprint designs and comprehensive integration with platforms like AWS, Azure, and ServiceNow. Though improvements are desired in areas like logging, template management, and vCenter integration, its robust framework facilitates IT infrastructure services, disaster recovery, and development operations. It is specifically beneficial for orchestrating workflows, automating routine tasks, and managing workloads efficiently in private and hybrid cloud environments.

What are the most important features of VMware Aria Automation?

Self-Service Portal: Empowers users with easy access to resources and tools needed for automation.
User-Friendly Interface: Simplifies navigation and usage for both technical and non-technical users.
Extensive Automation Capabilities: Streamlines VM deployment and processes across various platforms.
Integration with VMware and Third-Party Tools: Enhances workflow automation and extends functionality.
Flexible Blueprint Designs: Allows for customized and scalable deployment solutions.

What are the benefits and ROI users should consider?

Efficiency: Reduces manual workload, leading to time and cost savings.
Scalability: Supports dynamic growth and resource management.
Enhanced Workflow Automation: Improves process efficiency with comprehensive integrations.
Customizable Orchestration: Enables tailored solutions that meet specific requirements.
Resource Management: Efficiently utilizes resources, reducing waste and optimizing operations.

VMware Aria Automation is implemented across industries for automating the provisioning of virtual machines and managing cloud environments. It is used in sectors requiring efficient server deployment, network configurations, and seamless integration with tools such as AWS and Azure. It aids in reducing manual efforts, supporting IT infrastructure services, and enhancing disaster recovery protocols.

Broadcom

Sample Customers

AIG, Bank of America, Cigna, Citi

Rent-a-Center, Amway, Vistra Energy, Liberty Mutual

Buyer's Guide

Densify vs. VMware Aria Automation

April 2026

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