Cognizant CRM Services offer customized CRM solutions that address specific challenges in financial services, insurance, healthcare, retail and other industries. For a large bio-pharma company, Cognizant created a single customer management system that combined previously separate systems spread throughout the sales and marketing organization. The new multi-tiered solution was built using a single database to avoid data redundancy and inconsistency and separated business rules from underlying software code.
Wipro's CRM consulting practice has developed a comprehensive set of tools and frameworks to analyze and transform your CRM initiatives utilizing a business value and metrics-based perspective to drive revenue growth, improve margins, improve competitive positioning, enhance brand and customer loyalty and improve asset efficiency. It can help you across a broad range of CRM capabilities ranging from sales management, contact center strategy, consolidation and optimization, marketing automation and customer support strategy.
