Try our new research platform with insights from 80,000+ expert users

Azure Data Factory vs Magic xpi Integration Platform comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Azure Data Factory
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
94
Ranking in other categories
Data Integration (3rd), Cloud Data Warehouse (2nd)
Magic xpi Integration Platform
Average Rating
3.0
Number of Reviews
1
Ranking in other categories
Integration Platform as a Service (iPaaS) (32nd)
 

Mindshare comparison

Azure Data Factory and Magic xpi Integration Platform aren’t in the same category and serve different purposes. Azure Data Factory is designed for Data Integration and holds a mindshare of 2.8%, down 9.7% compared to last year.
Magic xpi Integration Platform, on the other hand, focuses on Integration Platform as a Service (iPaaS), holds 1.1% mindshare, up 0.4% since last year.
Data Integration Mindshare Distribution
ProductMindshare (%)
Azure Data Factory2.8%
SSIS3.6%
Informatica Intelligent Data Management Cloud (IDMC)3.6%
Other90.0%
Data Integration
Integration Platform as a Service (iPaaS) Mindshare Distribution
ProductMindshare (%)
Magic xpi Integration Platform1.1%
Boomi iPaaS8.0%
MuleSoft Anypoint Platform6.7%
Other84.2%
Integration Platform as a Service (iPaaS)
 

Featured Reviews

KandaswamyMuthukrishnan - PeerSpot reviewer
Director at a computer software company with 1,001-5,000 employees
Integrates diverse data sources and streamlines ETL processes effectively
Regarding potential areas of improvement for Azure Data Factory, there is a need for better data transformation, especially since many people are now depending on DataBricks more for connectivity and data integration. Azure Data Factory should consider how to enhance integration or filtering for more transformations, such as integrating with Spark clusters. I am satisfied with Azure Data Factory so far, but I suggest integrating some AI functionality to analyze data during the transition itself, providing insights such as null records, common records, and duplicates without running a separate pipeline or job. The monitoring tools in Azure Data Factory are helpful for optimizing data pipelines; while the current feature is adequate, they can improve by creating a live dashboard to see the online process, including how much percentage has been completed, which will be very helpful for people who are monitoring the pipeline.
it_user977634 - PeerSpot reviewer
Enterprise IT Architect at a consumer goods company with 1,001-5,000 employees
A low-performing integration tool
We use it as an in-house back-type integration tool. It allows us to have different integrations between different systems It does not perform well. It needs more reusable components that are unlimited in time. Furthermore, it relies on the files systems and does not create components, so it is…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It makes it easy to collect data from different sources."
"The most valuable feature of this solution would be ease of use."
"On the tool itself, we've never experienced any bugs or glitches. There haven't been crashes. Stability has been good."
"The trigger scheduling options are decently robust."
"Data Factory's best feature is the ease of setting up pipelines for data and cloud integrations."
"It has built-in connectors for more than 100 sources and onboarding data from many different sources to the cloud environment."
"The interface of Azure Data Factory is very usable with a more interactive visual experience, making it easier for people who are not as experienced in coding to work with."
"We use the solution to move data from on-premises to the cloud."
"The stability of the solution is OK."
"The stability of the solution is OK."
 

Cons

"The pricing model should be more transparent and available online."
"Integration of data lineage would be a nice feature in terms of DevOps integration. It would make implementation for a company much easier. I'm not sure if that's already available or not. However, that would be a great feature to add if it isn't already there."
"I have not found any real shortcomings within the product."
"Occasionally, there are problems within Microsoft itself that impacts the Data Factory and causes it to fail."
"Data Factory would be improved if it were a little more configuration-oriented and not so code-oriented and if it had more automated features."
"I would like to be informed about the changes ahead of time, so we are aware of what's coming."
"The one element of the solution that we have used and could be improved is the user interface."
"If the user interface was more user friendly and there was better error feedback, it would be helpful."
"It is not performing well."
"It does not perform well. It needs more reusable components that are unlimited in time."
 

Pricing and Cost Advice

"ADF is cheaper compared to AWS."
"The licensing cost is included in the Synapse."
"Our licensing fees are approximately 15,000 ($150 USD) per month."
"The price is fair."
"The solution is cheap."
"The licensing model for Azure Data Factory is good because you won't have to overpay. Pricing-wise, the solution is a five out of ten. It was not expensive, and it was not cheap."
"I don't see a cost; it appears to be included in general support."
"The price you pay is determined by how much you use it."
Information not available
report
Use our free recommendation engine to learn which Data Integration solutions are best for your needs.
884,933 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Financial Services Firm
12%
Computer Software Company
11%
Manufacturing Company
9%
Government
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business31
Midsize Enterprise20
Large Enterprise57
No data available
 

Questions from the Community

How do you select the right cloud ETL tool?
AWS Glue and Azure Data factory for ELT best performance cloud services.
How does Azure Data Factory compare with Informatica PowerCenter?
Azure Data Factory is flexible, modular, and works well. In terms of cost, it is not too pricey. It offers the stability and reliability I am looking for, good scalability, and is easy to set up an...
How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Ask a question
Earn 20 points
 

Also Known As

No data available
Magic xpi Integration Platform, iBOLT
 

Overview

 

Sample Customers

1. Adobe 2. BMW 3. Coca-Cola 4. General Electric 5. Johnson & Johnson 6. LinkedIn 7. Mastercard 8. Nestle 9. Pfizer 10. Samsung 11. Siemens 12. Toyota 13. Unilever 14. Verizon 15. Walmart 16. Accenture 17. American Express 18. AT&T 19. Bank of America 20. Cisco 21. Deloitte 22. ExxonMobil 23. Ford 24. General Motors 25. IBM 26. JPMorgan Chase 27. Microsoft (Azure Data Factory is developed by Microsoft) 28. Oracle 29. Procter & Gamble 30. Salesforce 31. Shell 32. Visa
Godrej Properties
Find out what your peers are saying about Microsoft, Informatica, Qlik and others in Data Integration. Updated: February 2026.
884,933 professionals have used our research since 2012.