Cognizant CRM Services offer customized CRM solutions that address specific challenges in financial services, insurance, healthcare, retail and other industries. For a large bio-pharma company, Cognizant created a single customer management system that combined previously separate systems spread throughout the sales and marketing organization. The new multi-tiered solution was built using a single database to avoid data redundancy and inconsistency and separated business rules from underlying software code.
PricewaterhouseCoopers CRM Consulting Services define and tie CRM strategy and objectives back to business strategy and create quantifiable objectives through a redefined processes and operating model. It provides a User Centric Design that focuses purely on functionality and requirement that are based on methodologies. It offers Rapid benefits using a program roadmap that ensure rapid and multiple releases delivering incremental business benefits as opposed to a big-bang approach. It guides to business involvement and transformation and be led through business sponsorship, close collaboration between business and IT, and deep involvement of business users.
