Amazon Ads vs Google Ads comparison

Amazon Web Services (AWS) and Google are both solutions in the Advertisement Technology Platforms category. Amazon Web Services (AWS) is ranked #8, while Google is ranked #5. Amazon Web Services (AWS) holds a 4.9% mindshare in AdTP, compared to Google’s 6.8% mindshare. Additionally, 100% of Google users are willing to recommend the solution.

Amazon Ads

107 Views
107 Comparison Views

Google Ads

169 Views
169 Comparison Views

Amazon Ads

Google Ads

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Amazon Ads

Ranking in Advertisement Technology Platforms

8th

Average Rating

0.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Google Ads

Ranking in Advertisement Technology Platforms

5th

Average Rating

0.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of September 2025, in the Advertisement Technology Platforms category, the mindshare of Amazon Ads is 4.9%, up from 3.9% compared to the previous year. The mindshare of Google Ads is 6.8%, down from 11.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Advertisement Technology Platforms Market Share Distribution
Product	Market Share (%)
Google Ads	6.8%
Amazon Ads	4.9%
Other	88.3%

Advertisement Technology Platforms

Comparisons

Beeswax Bidder-as-a-Service vs Amazon Ads

Compared 100% of the time

More Amazon Ads Competitors

The Trade Desk vs Google Ads

Compared 100% of the time

More Google Ads Competitors

Also Known As

No data available

Google AdWords, AdWords

Overview

Advertise with intent
Ad solutions to help you find, attract, and engage millions of Amazon customers at every stage of their journey.

Amazon Web Services (AWS)

If you want to reach new customers online, then advertising with Google Ads might be right for you.

When you advertise with Google Ads, you’re investing in your business. Make sure you understand how Google Ads works and how this investment can help you grow your business - all within your budget.

Google

Sample Customers

Crocs, Tinuiti, iRise, The Hershey Company

iProspect UK, Juice by Hand

See our list of best Advertisement Technology Platforms vendors.

We monitor all Advertisement Technology Platforms reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.