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Alida vs AlphaSense comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 11, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Alida
Ranking in Marketing Intelligence
3rd
Average Rating
7.6
Reviews Sentiment
4.5
Number of Reviews
2
Ranking in other categories
Customer Experience Management (16th)
AlphaSense
Ranking in Marketing Intelligence
4th
Average Rating
8.8
Number of Reviews
5
Ranking in other categories
AI Research (4th)
 

Mindshare comparison

As of May 2026, in the Marketing Intelligence category, the mindshare of Alida is 3.5%, down from 4.0% compared to the previous year. The mindshare of AlphaSense is 1.8%, down from 6.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Intelligence Mindshare Distribution
ProductMindshare (%)
Alida3.5%
AlphaSense1.8%
Other94.7%
Marketing Intelligence
 

Featured Reviews

Carlos Arellano - PeerSpot reviewer
UX/UI Designer at Clarion Events
Research pricing and user experiences has become efficient but reporting and UI still need improvement
I believe Alida requires a full redesign to better organize the information architecture. It is essential for me to operate a platform that is easy for designers and non-designers alike, and I envision enhancements in navigation and onboarding features that intuitively guide users through their specific research projects. When it comes to improvements, the emphasis should be on the reporting capabilities and synthesizing information efficiently for stakeholders while ensuring user consent is managed appropriately. Making it easy for users to understand and share reports without requiring extensive platform access would be beneficial. Although Alida appears to be stable for scalability, the clunky UI detracts from its effectiveness. I opted to use Alida due to existing organizational structures and consented user pools rather than switching to potentially better platforms that I had previously considered.
Kayde Robert - PeerSpot reviewer
Sales Manager at Unilever
Research management has transformed our earnings work and consistently saves over half our time
AlphaSense handles image and screen captures very well. The imaging screen capture feature helps my team in practice by making research notes more useful. Another valuable feature that AlphaSense offers is AI summaries of earnings reports. AlphaSense has positively impacted my organization by allowing us to publish notes in the system to ensure everyone has the latest thinking from coverage analysis.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Alida has positively impacted my organization by facilitating market research at Hearst UK, enabling the creation of reports that gather valuable insights about pricing and new experiences, which directly contributes to strategic planning that aligns with user enjoyment and profitability."
"Alida has impacted my organization positively so far; it is really easy to conduct interviews and it allows us to save a lot of time."
"AlphaSense has become a core part of our research workflow, especially for speeding up competitive intelligence and making information gathering much more efficient."
"I have noticed improvements in decision-making speed, as it was taking three hours to analyze and manage the data, but thanks to AlphaSense, it is now done within a fraction of minutes."
"A specific outcome that shows how AlphaSense has helped my team is that it has saved our team between 40 to 55 percent of our time."
"AlphaSense has positively impacted my organization, and I have seen a significant time saving in research, about fifty to seventy percent."
"AlphaSense has positively impacted my organization by saving time on routine tasks."
 

Cons

"I believe Alida requires a full redesign to better organize the information architecture."
"AlphaSense could improve its dashboard customization and make some advanced filtering options more intuitive for new users."
"AlphaSense could improve by incorporating an Excel API so that I can extract the information more easily directly with an Excel plugin."
"I would improve the Excel plugins, which are already present."
"AlphaSense can be improved by having a mechanism to add comments inside my own notes."
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Top Industries

By visitors reading reviews
No data available
Manufacturing Company
34%
Outsourcing Company
19%
Computer Software Company
8%
Financial Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise1
Large Enterprise36
 

Questions from the Community

What is your experience regarding pricing and costs for Alida?
The experience with pricing, setup cost, and licensing is easy to understand.
What needs improvement with Alida?
I have no information so far on how Alida can be improved because we have been using it as early adopters. I would appreciate it if it were even easier to define questions that can be provided to t...
What is your primary use case for Alida?
My team is using Alida for customer interviews in order to collect feedback and quickly analyze the outcomes and get insights from them. We start calling the customer, asking them the standardized ...
What needs improvement with AlphaSense?
AlphaSense could improve by incorporating an Excel API so that I can extract the information more easily directly with an Excel plugin. I would like the platform to offer more integration options w...
What is your primary use case for AlphaSense?
My main use case for AlphaSense is to pull the history of filings directly from AlphaSense, and I also use it extensively to generate research reports with AlphaSense's artificial intelligence. A s...
What advice do you have for others considering AlphaSense?
My advice to others looking into using AlphaSense is to take a proof of concept of this particular artificial intelligence engine, as I am confident that the work on daily routine tasks will be min...
 

Comparisons

 

Also Known As

Total Experience Management (TXM), Vision Critical, Pressly
No data available
 

Overview

 

Sample Customers

Accenture, Bell Media, Deloitte, Rogers, Salesforce, Scotiabank, Shopify, DocuSign, Avaya, MongoDB
Information Not Available
Find out what your peers are saying about Oracle, 6sense, Alida and others in Marketing Intelligence. Updated: May 2026.
896,467 professionals have used our research since 2012.