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| Product | Market Share (%) |
|---|---|
| IBM Watson Real-Time Personalization | 1.7% |
| Social CX | 0.8% |
| Other | 97.5% |
Watson Real-Time Personalization helps digital marketers improve customer experience and makes personalization easier by learning through each interaction and delivering the right content to each visitor in the context of their previous interactions with the brand.
Social CX is tailored for enhancing customer interactions by leveraging social media engagement. It helps businesses centralize communication, enabling efficient management of customer queries and interactions through a robust digital platform.
This powerful tool is crafted to elevate customer experience, allowing businesses to manage interactions across social media channels seamlessly. With advanced analytics and real-time tracking, companies can gain insights into customer behavior patterns and respond swiftly to inquiries. It facilitates better connection and engagement, aiming for improved customer satisfaction and brand loyalty.
What are the most important features of Social CX?Industries such as retail, hospitality, and service sectors have implemented Social CX to improve interaction quality and streamline customer service. By integrating Social CX, companies in these fields can harness the power of social media to better understand customer needs, elevate their service levels, and ultimately foster stronger customer relationships.
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