Pardot vs SAP Marketing Cloud comparison

Pardot

Read 12 Pardot reviews

1,593 Views
605 Comparison Views

91% willing to recommend

SAP Marketing Cloud

Read 1 SAP Marketing Cloud review

484 Views
452 Comparison Views

100% willing to recommend

Pardot

SAP Marketing Cloud

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Pardot and SAP Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation.

To learn more, read our detailed Marketing Automation Report (Updated: May 2024).

Buyer's Guide

Marketing Automation

May 2024

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Helped 787,779 peers since 2012

Categories and Ranking

Pardot

Ranking in Marketing Automation

6th

Average Rating

7.8

Number of Reviews

Ranking in other categories

No ranking in other categories

SAP Marketing Cloud

Ranking in Marketing Automation

11th

Average Rating

7.0

Number of Reviews

Ranking in other categories

Marketing Resource Management (5th)

Mindshare comparison

As of June 2024, in the Marketing Automation category, the mindshare of Pardot is 2.4%, down from 3.7% compared to the previous year. The mindshare of SAP Marketing Cloud is 2.4%, down from 3.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Unique Categories:

No other categories found

Marketing Resource Management

20.0%

Featured Reviews

reviewer2395704

SF Pardot admin at a tech services company with 51-200 employees

Apr 29, 2024

Integrating Pardot with Salesforce has streamlined our marketing processes, making it simpler to manage and analyze data

We use Pardot mainly for email marketing, lead generation, and rate qualification. These functionalities are crucial for our B2B marketing efforts, and Pardot's integration with Salesforce enhances our ability to manage these processes efficiently Integrating Pardot with Salesforce has…

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Srini-Dhanaraj

Founder & CEO at imfine.club

May 28, 2024

Used for customer segmentation and campaign management but have slow email response

Deployment is not complex and takes six to eight weeks. You need to understand what exactly it entails. The customer is the client, the business that will use and benefit from the software. We need to understand their business processes, particularly how they want to build the customer profile. Once we understand that, we may need to integrate with various source systems where interactions occur. For example, a customer may purchase many products through Amazon, and the client may want to integrate data from these Amazon transactions to understand the customer's buying patterns. This is a typical e-commerce scenario, not limited to Amazon. So, you connect to a third-party system to extract data and capture it in the Marketing Cloud. You create a customer profile to analyze behavior, such as if a person buys expensive items when they get their salary or during promotional periods. Based on this profiling, you can push targeted marketing campaigns to customers, such as promotions during a long weekend or Easter holiday. Understanding the customer profile is crucial for effective marketing.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Pardot's most valuable feature is its B2B marketing capabilities."

"The solution can be easily integrated with Salesforce."

"Pardot directly integrates with CRM, specifically Salesforce, which has an excellent R&D team."

"The most valuable feature is the customization of the solution."

"Campaign tracking is a valuable feature."

"The product is stable."

"For me, the best thing is the Custom Redirect. That's one key thing I like because using that particular Custom Redirect, I can track a link wherever I'm sharing it. I can track how and when people are accessing it."

"It's easy to create email templates and landing pages."

More Pardot pros

"Segmentation and campaigning are very important features."

Cons

"Needs to improve list building."

"The user interface could be made more intuitive and user-friendly."

"The solution is quite expensive, at least, for smaller teams."

"When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself."

"Lacks sufficient free custom fields."

"When it comes to integration with third-party tools, Pardot's APIs are not that robust."

"The solution lacks integration with Instagram, which is our top problem with the product."

"Technical support has been quick and helpful every time."

More Pardot cons

"Email response could be improved."

Pricing and Cost Advice

"We pay about $4000 a month."

"It is a competitively priced product, considering what it provides."

"In terms of pricing, Pardot is cheaper than Marketing Cloud."

"Make sure you do not pay for features that you may not need."

"The price of this solution is expensive. However, you are going to receive good value for money. They could improve by reducing the price."

Information not available

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Top Industries

By visitors reading reviews

Educational Organization

64%

Computer Software Company

Financial Services Firm

Manufacturing Company

Computer Software Company

15%

Manufacturing Company

14%

Financial Services Firm

12%

Wholesaler/Distributor

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Pardot?

I have not had any issues with the product's stability. Stability-wise, I rate the solution a ten out of ten.

See all answers

What is your experience regarding pricing and costs for Pardot?

It is a competitively priced product, considering what it provides. Pardot can easily integrated with Salesforce since the data syncs in a fairly easy manner without any issues. Most of the compani...

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What needs improvement with Pardot?

Pardot needs many improvements in terms of email design and design studio functionalities. It lacks a robust design studio, limiting our ability to perform various design activities efficiently. Yo...

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Comparisons

Oracle Eloqua vs Pardot

Compared 42% of the time

Marketo vs Pardot

Compared 25% of the time

Salesforce Marketing Cloud vs Pardot

Compared 23% of the time

Iterable vs Pardot

Compared 11% of the time

More Pardot Competitors

Salesforce Marketing Cloud vs SAP Marketing Cloud

Compared 74% of the time

SAP CRM vs SAP Marketing Cloud

Compared 26% of the time

More SAP Marketing Cloud Competitors

Product Reports

Buyer's Guide

Pardot

June 2024

Download Pardot product report

No data available

Also Known As

No data available

SAP Hybris Marketing Cloud

Learn More

Salesforce

SAP

Overview

Pardot, a salesforce.com Company, is an easy-to-use B2B Marketing Automation suite that helps sales and marketing teams maximize efficiency and increase revenue. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.

SAP Marketing empowers business to understand its customers and to engage with them intelligently. Build dynamic profiles of customers and use them to gain insights to adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to change track and seize new opportunities.

Sample Customers

Arketi Group

PT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc.

Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: May 2024.

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787,779 professionals have used our research since 2012.

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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.