We performed a comparison between Pardot and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."The most valuable feature is the customization of the solution."
"I have not had any issues with the product's stability. Stability-wise, I rate the solution a ten out of ten."
"For me, the best thing is the Custom Redirect. That's one key thing I like because using that particular Custom Redirect, I can track a link wherever I'm sharing it. I can track how and when people are accessing it."
"Campaign tracking is a valuable feature."
"It has made email marketing quicker and easier."
"The tracking and automation of outbound messaging is the solution's most valuable aspect."
"The solution can be easily integrated with Salesforce."
"The product is stable."
"Salesforce Marketing Cloud's journey builder is very easy to handle and quickly sets up a journey for clients who use a lot of communication."
"Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics."
"It is very easy to use from a marketing standpoint."
"It is a great solution. I like its stability, scalability, and performance."
"The most valuable feature of Salesforce Marketing Cloud is the seamless conversion of lead to opportunity, in relation to orders is good. That seamless connection is beneficial and simple."
"Offers many great features and is intuitive."
"The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects."
"The Journey Builder and the Email Studio features are most valuable."
"When it comes to integration with third-party tools, Pardot's APIs are not that robust."
"Needs to improve list building."
"Technical support has been quick and helpful every time."
"Pardot must be synced with Salesforce."
"The solution lacks integration with Instagram, which is our top problem with the product."
"For new people, the installation of the tool can be difficult."
"When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself."
"The solution is quite expensive, at least, for smaller teams."
"We have struggled to get resolution of support tickets from the Salesforce team."
"Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly."
"The main action I want to do in Salesforce Marketing Cloud is to export data into Excel and use it. My company may have that feature locked down, or if the Excel data exporting function still isn't available in Salesforce Marketing Cloud, that's the feature I want."
"Salesforce Marketing Cloud should be linked to an email ID, so the features after 15 days can update on the opportunity. You should not have to update them manually to the next step."
"The processing speed, the way information displays, and scrolling options can be improved."
"Salesforce Marketing Cloud could improve by having more graphical options because a lot of tables are now only numbers and percentages and data. I prefer graphs, lines, and pie charts. I know there are ways to receive this from Salesforce Marketing Cloud. It doesn't play a huge role in my daily work to invest the time to figure it out. I feel that it would be time wasted. They could make the graphical options easier to find and use in the future."
"The encryption and decryption have room for improvement."
"The technicality of the solution can be streamlined."
Pardot is ranked 6th in Marketing Automation with 10 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 51 reviews. Pardot is rated 7.8, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Pardot writes "Offers an easy initial setup phase and good ROI". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". Pardot is most compared with Oracle Eloqua, Marketo, Iterable and HubSpot Marketing Hub, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and Sprinklr. See our Pardot vs. Salesforce Marketing Cloud report.
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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
