ZoomInfo must provide a cheaper subscription package for smaller companies. The vendor must provide a free version with a limited number of credits per month and basic features.
There are many areas for improvement. For example, unlike 6sense, ZoomInfo lacks features like lead scoring, that focuses solely on data. Sometimes, it is really difficult to identify the right data. In my experience, around 30% to 40% of the records extracted are bounces or invalid, making it cost-ineffective. I spend a lot of money purchasing data from ZoomInfo, but end up with low quality and a high bounce rate, yet they still charge for those bounces. ZoomInfo could improve data validation by introducing features like integrating with bounce-checking tools, removing invalid records, and ensuring better quality for customers. This may affect pricing and revenue, but it would benefit customers. A data cleanup feature within the admin tool would be helpful.
The team should look into enriching their database, especially for the European and Middle East region. The emails it has for them usually bounce back and the phone numbers do not work. Working on enriching that data should be the company's focus, otherwise there are many other alternatives in the markets that will replace them by offering this information. Lusha, for example, seems to be the perfect alternative for them since it overcomes the limitation of Zoominfo and has the potential to become a complete alternative to zoominfo.
ZoomInfo must provide a cheaper subscription package for smaller companies. The vendor must provide a free version with a limited number of credits per month and basic features.
There are many areas for improvement. For example, unlike 6sense, ZoomInfo lacks features like lead scoring, that focuses solely on data. Sometimes, it is really difficult to identify the right data. In my experience, around 30% to 40% of the records extracted are bounces or invalid, making it cost-ineffective. I spend a lot of money purchasing data from ZoomInfo, but end up with low quality and a high bounce rate, yet they still charge for those bounces. ZoomInfo could improve data validation by introducing features like integrating with bounce-checking tools, removing invalid records, and ensuring better quality for customers. This may affect pricing and revenue, but it would benefit customers. A data cleanup feature within the admin tool would be helpful.
The team should look into enriching their database, especially for the European and Middle East region. The emails it has for them usually bounce back and the phone numbers do not work. Working on enriching that data should be the company's focus, otherwise there are many other alternatives in the markets that will replace them by offering this information. Lusha, for example, seems to be the perfect alternative for them since it overcomes the limitation of Zoominfo and has the potential to become a complete alternative to zoominfo.