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MicroStrategy vs ThoughtSpot comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.7
MicroStrategy enhances reporting and visualization, boosts efficiency, reduces costs, yet quantifying ROI remains challenging for some users.
Sentiment score
6.2
ThoughtSpot offers time savings and decision-making benefits, though some struggle with costs and measuring financial returns due to adoption issues.
Using ThoughtSpot has resulted in significant time savings and improved business sales by allowing us to identify sellers and buyers across regions, facilitating targeted marketing.
Business Intelligence & Reporting Manager at a tech vendor with 51-200 employees
Based on our implementation in one project, we are trying to raise more funding to expand its use.
Senior Business Intelligence Architect at Mphasis
ThoughtSpot saves a significant amount of time compared to other tools and is very user-friendly.
Data Analyst at a tech vendor with 10,001+ employees
 

Customer Service

Sentiment score
5.2
MicroStrategy offers generally responsive customer service, though pricing, technical support expertise, and response times, especially after hours, need improvement.
Sentiment score
5.7
ThoughtSpot customer service is supportive with quick responses, but some users experience delays and find the knowledge base lacking.
I would rate the technical support from MicroStrategy as nine out of 10.
Lead Software Engineer at Momentus
I stopped opening tickets due to insufficient and untimely responses.
Software Engineer (Data specialist) at Salesforce
ThoughtSpot provides a dedicated customer success person and the ability to submit tickets online, with a response time of no more than a day.
Business Intelligence & Reporting Manager at a tech vendor with 51-200 employees
The knowledge base for ThoughtSpot is less robust compared to others.
Sr Data Analytics Consultant at Capgemini
 

Scalability Issues

Sentiment score
7.6
MicroStrategy offers effective scalability, though challenges with large data volumes or architecture can require robust infrastructure and support.
Sentiment score
5.9
ThoughtSpot is highly scalable with data warehouse integration, but security governance and advanced features may be challenging.
MicroStrategy's scalability is good, as it has the possibility to read a lot of data and works fine with all the information that we have.
Analyst - IM at a healthcare company with 10,001+ employees
Tableau, Power BI, or Looker have separate tools for preparation, customization, and storytelling.
Sr Data Analytics Consultant at Capgemini
The platform does not have technical problems with scaling data or connections.
Software Engineer (Data specialist) at Salesforce
As our data has grown, I have validated huge datasets and complex models without significant issues.
Data Analyst at a tech vendor with 10,001+ employees
 

Stability Issues

Sentiment score
7.3
MicroStrategy is stable and reliable, with most issues resolved through updates or proper setup, garnering positive feedback.
Sentiment score
6.1
ThoughtSpot is reliable with high stability and minimal issues, but some users face indexing delays and feature limitations.
I would rate the stability of MicroStrategy as nine out of 10.
Lead Software Engineer at Momentus
I use it primarily for large datasets, and it performs faster than regular data visualization tools such as Power BI, which has limits on dataset size.
Sr Data Analytics Consultant at Capgemini
The upgrades are smooth with no downtime, which is super important.
Software Engineer (Data specialist) at Salesforce
The responsiveness of accessing live data is exceptional and faster than most other BI tools.
Business Intelligence & Reporting Manager at a tech vendor with 51-200 employees
 

Room For Improvement

MicroStrategy needs enhancements in usability, integration, and support, while addressing costly licensing and slow feature releases.
ThoughtSpot users seek better visualization, customization, integration, user interface, data loading, pricing, governance, and tool integration features.
Organizations that are well-established and have more money can afford MicroStrategy, but startups and mid-level organizations who do not have this much budget have to opt for other cheaper tools.
Lead Software Engineer at Momentus
MicroStrategy could learn from Power BI's user-friendly interface.
Technical Analyst at Allianz
I would appreciate improvements in MicroStrategy related to integration or sharing features with Power BI.
Analyst - IM at a healthcare company with 10,001+ employees
Currently, it is not as customizable as the options available on Power BI or Tableau.
Sr Data Analytics Consultant at Capgemini
Handling governance when there are many models and dashboards is complex.
Software Engineer (Data specialist) at Salesforce
Enhancing integration capabilities with other tools like DBT would also be beneficial as it would make our lives easier.
Business Intelligence & Reporting Manager at a tech vendor with 51-200 employees
 

Setup Cost

MicroStrategy offers powerful features for large enterprises but is costly, with flexible licensing and competitive long-term ownership costs.
ThoughtSpot offers flexible, competitive pricing with various models, being comparable to Tableau and higher than Power BI.
HubSpot is expensive.
Software Engineer (Data specialist) at Salesforce
ThoughtSpot's pricing is reasonable and in line with other BI tools.
Business Intelligence & Reporting Manager at a tech vendor with 51-200 employees
 

Valuable Features

MicroStrategy provides scalable BI solutions with advanced visualization, mobile integration, robust security, and extensive SDK/API for customization.
ThoughtSpot offers fast data search, AI-driven insights, and self-service analytics, enhancing decision-making and user interaction.
It's important because with MicroStrategy we can manage all our cubes and show data to our clients.
Analyst - IM at a healthcare company with 10,001+ employees
The MicroStrategy interface is not as good as Power BI, especially concerning the user-friendly aspects.
Technical Analyst at Allianz
The most effective features of MicroStrategy for data analysis in my experience are the security, the metadata management, and the administration, along with the options of different workarounds available to accommodate different types of requirements.
Lead Software Engineer at Momentus
Its compatibility with most databases, including the latest from FlexMovely and Redshift, allows users to create joins and worksheets easily.
Sr Data Analytics Consultant at Capgemini
This alerting feature is very beneficial for our company at the moment, and we use it extensively.
When I upload a data dump, AI analytics suggest possible data visualizations and insights, which I can pin to dashboards or live boards for modification.
Data Analyst at a tech vendor with 10,001+ employees
 

Categories and Ranking

MicroStrategy
Ranking in BI (Business Intelligence) Tools
12th
Ranking in Embedded BI
3rd
Average Rating
8.2
Reviews Sentiment
6.5
Number of Reviews
162
Ranking in other categories
No ranking in other categories
ThoughtSpot
Ranking in BI (Business Intelligence) Tools
10th
Ranking in Embedded BI
4th
Average Rating
8.0
Reviews Sentiment
6.5
Number of Reviews
17
Ranking in other categories
Data Visualization (8th)
 

Mindshare comparison

As of January 2026, in the BI (Business Intelligence) Tools category, the mindshare of MicroStrategy is 1.3%, down from 3.3% compared to the previous year. The mindshare of ThoughtSpot is 1.5%, up from 1.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
ThoughtSpot1.5%
MicroStrategy1.3%
Other97.2%
BI (Business Intelligence) Tools
 

Featured Reviews

AS
Lead Software Engineer at Momentus
Provides strong data visualization and security while easing deployment across multiple sectors
The most effective features of MicroStrategy for data analysis in my experience are the security, the metadata management, and the administration, along with the options of different workarounds available to accommodate different types of requirements. MicroStrategy's data visualization capabilities are great, and I would rate them nine out of 10.
Sushma Polavarapu - PeerSpot reviewer
Sr Data Analytics Consultant at Capgemini
Creates user-friendly analysis environments for large datasets
The tool is user-friendly for the end users. It is primarily a search-based tool. Users do not need a technical background to work directly on the dataset. Its compatibility with most databases, including the latest from FlexMovely and Redshift, allows users to create joins and worksheets easily. ThoughtSpot is fast, even with one to ten terabytes of data.
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Use our free recommendation engine to learn which BI (Business Intelligence) Tools solutions are best for your needs.
879,711 professionals have used our research since 2012.
 

Comparison Review

it_user6330 - PeerSpot reviewer
Product Manager at a retailer with 10,001+ employees
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Financial Services Firm
13%
Computer Software Company
8%
Retailer
8%
Healthcare Company
7%
Financial Services Firm
18%
Computer Software Company
10%
Manufacturing Company
10%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business37
Midsize Enterprise26
Large Enterprise100
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise1
Large Enterprise12
 

Questions from the Community

What do you like most about MicroStrategy?
The stability of the product is good.
What is your experience regarding pricing and costs for MicroStrategy?
My company has many licenses for MicroStrategy because we can build reports in this tool. I don't know what the cost is for these licenses.
What needs improvement with MicroStrategy?
I don't have any issues with MicroStrategy and would not suggest how it can be improved. I would not change anything because it's a great tool to build reports. I would appreciate improvements in M...
What is your experience regarding pricing and costs for ThoughtSpot?
The pricing is on the higher end but reasonable for what ThoughtSpot offers.
What needs improvement with ThoughtSpot?
There should be a free version of it for people to learn easily so that they get adapted easily and get used to supporting the Domo community, which is something very important. The certification c...
What is your primary use case for ThoughtSpot?
I had some experience with ThoughtSpot. It was a very limited use case, as I was just a part of a POC, so I cannot really comment.
 

Overview

 

Sample Customers

Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
Primary Capital Mortgage, Sterling Backcheck, RichRelevance, Rambus, Batteries Plus Bulbs
Find out what your peers are saying about MicroStrategy vs. ThoughtSpot and other solutions. Updated: December 2025.
879,711 professionals have used our research since 2012.