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Palo Alto Networks WildFire vs Proofpoint Email Protection comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Nov 2, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.5
Palo Alto Networks WildFire provides cost-effective, centralized threat management, reducing security costs and improving efficiency in high-threat environments.
Sentiment score
6.3
Proofpoint Email Protection offers strong phishing defense, significant ROI, but faces navigation challenges impacting operational efficiency.
The service generates a low rate of false positives, reducing the overhead of managing false positive events.
Presale Engineer at Westcon-Comstor
The ideal situation would be to have all these portals combined into one unified dashboard.
Information Security Architect at Loews Hotels
 

Customer Service

Sentiment score
7.0
Palo Alto Networks WildFire's support is responsive and expert but varies in availability and response time, especially for smaller companies.
Sentiment score
7.0
Proofpoint Email Protection customer service is praised for responsiveness and expertise but needs improvement in documentation and lower-tier support.
There is a lack of SLA adherence, and third-party partners do not provide prompt responses.
Technical Superintendent at Indian Institute Of Technology, Patna
The service response times are aligned with standards, responding within a few hours based on the problem's criticality.
Presale Engineer at Westcon-Comstor
The support is quite difficult to access promptly.
Content Specialist at PeerSpot
I am familiar with the granular policy control feature of Proofpoint Email Protection, and I find their support excellent for modifying those policies.
Senior Cybersecurity Specialist at a retailer with 10,001+ employees
I rate customer support a three out of ten mainly because of the phishing attacks that are getting through.
Information Security Architect at Loews Hotels
Sometimes I get some really great responses and analysts, but sometimes when their cloud services have a failure, they are slow to respond and tell me about it, though they have been improving.
Consultant at Exelixis Inc
 

Scalability Issues

Sentiment score
8.2
Palo Alto Networks WildFire efficiently scales for diverse environments, supporting thousands of users while integrating well with security modules.
Sentiment score
7.5
Proofpoint Email Protection is praised for scalability due to its cloud-based design, benefiting large organizations despite cost constraints.
Wildfire is highly scalable.
Technical Superintendent at Indian Institute Of Technology, Patna
Palo Alto Networks WildFire is scalable, and I give it a nine for scalability.
Content Specialist at PeerSpot
Proofpoint is scalable for multi-site organizations with thousands of users.
Products and solutions director at ITVikings
Proofpoint Email Protection is a scalable solution that very much fits our capacity requirements.
Consultant at Exelixis Inc
 

Stability Issues

Sentiment score
8.5
Palo Alto Networks WildFire is highly rated for reliability, seamless integration, and effective network security performance without disruptions.
Sentiment score
8.1
Proofpoint Email Protection is highly stable, reliable, and efficient, consistently earning high user ratings despite occasional server issues.
It performs filtering, malware blocking, and scanning.
Engineer at Taalumgroup
The solution is scalable and stable.
Technical Manager at PSR
When evaluating the stability of Proofpoint Email Protection in regards to downtime, bugs, and glitches, it comes and goes in waves.
Consultant at Exelixis Inc
 

Room For Improvement

WildFire needs improvements in integration, user-friendliness, and pricing, along with better support, automation, and global availability.
Proofpoint Email Protection struggles with integration, setup complexity, high costs, and needs enhancements in detection, support, and features.
The dashboard should provide better visibility, especially in showing how many files are sent to Wildfire and their findings.
Technical Superintendent at Indian Institute Of Technology, Patna
It is a very good product.
Engineer at Taalumgroup
The support could be improved, as it takes a while to get assistance from the vendors.
Content Specialist at PeerSpot
Proofpoint could expand its phishing detection capabilities to improve its efficiency.
Products and solutions director at ITVikings
More security could be implemented.
Logistics Manager at a educational organization with 501-1,000 employees
Proofpoint Email Protection can improve in how it analyzes alerts by using more AI within its product suite to eliminate repeat alerts, such as filtering down the same attack to generate only one alert.
Information Security Architect at Loews Hotels
 

Setup Cost

Palo Alto WildFire offers advanced threat protection, appealing to enterprises despite its high cost, potentially deterring smaller organizations.
Proofpoint Email Protection pricing is considered high but offers value with no extra fees beyond the subscription cost.
I would rate it an eight out of ten in terms of affordability.
Presale Engineer at Westcon-Comstor
Customers pay around $90,000 yearly for a 1,000-user organization, with the subscription license being the main expense, apart from implementation fees.
Products and solutions director at ITVikings
Additional costs do come in, but it enhances security.
Logistics Manager at a educational organization with 501-1,000 employees
 

Valuable Features

Palo Alto Networks WildFire automates threat analysis, excels in sandboxing, and offers robust security with cloud-based, user-friendly features.
Proofpoint Email Protection offers anti-spam, phishing prevention, AI detection, and integrates with Office 365 for robust, affordable security.
Integrating Palo Alto Networks WildFire with various security protocols similar to a firewall has significantly improved the overall threat detection capabilities in our organization.
Content Specialist at PeerSpot
The most valuable feature of Wildfire is its sandboxing capability for examining suspicious files or locations.
Technical Superintendent at Indian Institute Of Technology, Patna
The main feature I find most effective is that Proofpoint Email Protection scans emails and quarantines the doubtful ones.
Logistics Manager at a educational organization with 501-1,000 employees
The most beneficial feature of Proofpoint Email Protection is mostly spam filtering; it was very efficient, and we were very happy with the functionality as only relevant emails were allowed for mailboxes.
Manager, IT Director at Cakmak Avukatlik Ortakligi
I appreciate that it's the industry leader, and its firewalling is very easy to manage and implement.
Senior Cybersecurity Specialist at a retailer with 10,001+ employees
 

Categories and Ranking

Palo Alto Networks WildFire
Ranking in Advanced Threat Protection (ATP)
1st
Average Rating
8.4
Reviews Sentiment
7.2
Number of Reviews
71
Ranking in other categories
No ranking in other categories
Proofpoint Email Protection
Ranking in Advanced Threat Protection (ATP)
4th
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
55
Ranking in other categories
Email Security (2nd), Digital Risk Protection (3rd), Office 365 Protection (2nd), Secure Email Gateway (SEG) (2nd)
 

Mindshare comparison

As of January 2026, in the Advanced Threat Protection (ATP) category, the mindshare of Palo Alto Networks WildFire is 7.6%, down from 11.9% compared to the previous year. The mindshare of Proofpoint Email Protection is 7.1%, down from 12.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Advanced Threat Protection (ATP) Market Share Distribution
ProductMarket Share (%)
Palo Alto Networks WildFire7.6%
Proofpoint Email Protection7.1%
Other85.3%
Advanced Threat Protection (ATP)
 

Featured Reviews

RK
Engineer at Taalumgroup
Achieve effective threat prevention and seamless integration with powerful technical support
Integration with third-party products is possible. For example, connecting a mail gateway with Palo Alto Networks WildFire allows them to handle prevention. Palo Alto Networks WildFire is a cloud-based sandboxing solution. The firewall is connected to WildFire, and XDR performs sandboxing from the cloud. WildFire conducts malware scanning and emulation, then informs the firewall to block threats based on the response. It also generates reports regarding malware and other issues. The sandboxing process involves sending sample files to the cloud for scanning, checking file authenticity, certificates, and detecting malicious code. WildFire performs multiple checks and informs the XDR agent about file status. This automatic process occurs within minutes or seconds. For unknown or suspicious files, immediate blocking occurs while samples are sent to WildFire for identification. I rate Palo Alto Networks WildFire a 9 out of 10.
Steve Bradbury - PeerSpot reviewer
Consultant at Exelixis Inc
Email defenses have blocked advanced threats and provide deep visibility into risky users
The areas that have room for improvement in Proofpoint Email Protection include their cost of ownership, which is fairly high. To manage and run all their products, I have to list and manage administrators in seven or eight different places. That is too many places to keep track of since for this tool I have to go to one location, and for another tool I have to go to a different location. They need to simplify the administration management of administrators and consolidate that into one place for all their products. Access to all the different products is very scattered. For some products I go to one URL, and for different products I go to a different URL. They have a threat URL that has most of their products in it, but not all. They need to simplify the interface to show all the products I have access to in one location.
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Use our free recommendation engine to learn which Advanced Threat Protection (ATP) solutions are best for your needs.
880,901 professionals have used our research since 2012.
 

Comparison Review

it_user206346 - PeerSpot reviewer
Security Consultant at Webernetz.net - Network Security Consulting
Mar 11, 2015
Cisco ASA vs. Palo Alto Networks
Cisco ASA vs. Palo Alto: Management Goodies You often have comparisons of both firewalls concerning security components. Of course, a firewall must block attacks, scan for viruses, build VPNs, etc. However, in this post I am discussing the advantages and disadvantages from both vendors concerning…
 

Top Industries

By visitors reading reviews
Computer Software Company
12%
Financial Services Firm
8%
Manufacturing Company
8%
Government
7%
Financial Services Firm
11%
Computer Software Company
11%
Manufacturing Company
8%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business36
Midsize Enterprise16
Large Enterprise29
By reviewers
Company SizeCount
Small Business21
Midsize Enterprise14
Large Enterprise18
 

Questions from the Community

How does Cisco Firepower NGFW Firewall compare with Palo Alto Networks Wildfire?
The Cisco Firepower NGFW Firewall is a very powerful and very complex piece of anti-viral software. When one considers that fact, it is all the more impressive that the setup is a fairly straightf...
Which is better - Wildfire or FortiGate?
FortiGate has a lot going for it and I consider it to be the best, most user-friendly firewall out there. What I like the most about it is that it has an attractive web dashboard with very easy nav...
How does Cisco ASA Firewall compare with Palo Alto's WildFire?
When looking to change our ASA Firewall, we looked into Palo Alto’s WildFire. It works especially in preventing advanced malware and zero-day exploits with real-time intelligence. The sandbox featu...
What is your experience regarding pricing and costs for Proofpoint Email Protection?
In terms of pricing, it is okay compared to others. I would say it is normal. Additional costs do come in, but it enhances security.
What needs improvement with Proofpoint Email Protection?
I believe they still need to improve by consolidating some portals, as currently, you have to log in separately to a few of them.
 

Also Known As

No data available
Proofpoint Enterprise Protection, Proofpoint Digital Protection
 

Overview

 

Sample Customers

Novamedia, Nexon Asia Pacific, Lenovo, Samsonite, IOOF, Sinogrid, SanDisk Corporation
Blocket, University of Waterloo, Lincoln Memorial University, WellSpan Health, U-Haul, Carestream Health, Westinghouse
Find out what your peers are saying about Palo Alto Networks WildFire vs. Proofpoint Email Protection and other solutions. Updated: December 2025.
880,901 professionals have used our research since 2012.