

Palo Alto Networks WildFire and Proofpoint Email Protection are strong competitors in the cybersecurity space. WildFire has a competitive edge in threat intelligence and network integration, while Proofpoint is superior for email security tasks.
Features: Palo Alto Networks WildFire offers advanced threat intelligence, dynamic analysis, and seamless integration with Palo Alto's security products, enhancing traffic visibility and real-time threat updates. Proofpoint Email Protection excels in email security, notably its phishing and spam protection capabilities, sandboxing suspicious emails, and effective filtering of unwanted communications.
Room for Improvement: WildFire users suggest improving support, pricing structures, and third-party integration, while also making the interface more intuitive. Proofpoint could enhance detection accuracy, offer better pricing options, and improve integration and user interfaces. Both products require better pricing strategies and usability enhancements.
Ease of Deployment and Customer Service: WildFire offers flexibility across on-premises and hybrid cloud environments with noted compatibility challenges during deployment. Proofpoint, mainly operating in the public cloud, offers easy cloud-based implementation but struggles with hybrid solutions. Both receive positive customer service feedback, with Proofpoint providing more consistent 24/7 support.
Pricing and ROI: WildFire is viewed as expensive, especially for smaller businesses, but recognized for its value in threat prevention. Proofpoint, though also pricey, is perceived as cost-effective for its comprehensive email security. Both offer quick ROI and operational cost reductions, differing significantly in pricing structures and market reach.
The service generates a low rate of false positives, reducing the overhead of managing false positive events.
The ideal situation would be to have all these portals combined into one unified dashboard.
There is a lack of SLA adherence, and third-party partners do not provide prompt responses.
The service response times are aligned with standards, responding within a few hours based on the problem's criticality.
The support is quite difficult to access promptly.
I am familiar with the granular policy control feature of Proofpoint Email Protection, and I find their support excellent for modifying those policies.
I rate customer support a three out of ten mainly because of the phishing attacks that are getting through.
Sometimes I get some really great responses and analysts, but sometimes when their cloud services have a failure, they are slow to respond and tell me about it, though they have been improving.
Wildfire is highly scalable.
Palo Alto Networks WildFire is scalable, and I give it a nine for scalability.
Proofpoint is scalable for multi-site organizations with thousands of users.
Proofpoint Email Protection is a scalable solution that very much fits our capacity requirements.
It performs filtering, malware blocking, and scanning.
The solution is scalable and stable.
When evaluating the stability of Proofpoint Email Protection in regards to downtime, bugs, and glitches, it comes and goes in waves.
The dashboard should provide better visibility, especially in showing how many files are sent to Wildfire and their findings.
It is a very good product.
The support could be improved, as it takes a while to get assistance from the vendors.
Proofpoint could expand its phishing detection capabilities to improve its efficiency.
More security could be implemented.
Proofpoint Email Protection can improve in how it analyzes alerts by using more AI within its product suite to eliminate repeat alerts, such as filtering down the same attack to generate only one alert.
I would rate it an eight out of ten in terms of affordability.
Customers pay around $90,000 yearly for a 1,000-user organization, with the subscription license being the main expense, apart from implementation fees.
Additional costs do come in, but it enhances security.
Integrating Palo Alto Networks WildFire with various security protocols similar to a firewall has significantly improved the overall threat detection capabilities in our organization.
The most valuable feature of Wildfire is its sandboxing capability for examining suspicious files or locations.
The main feature I find most effective is that Proofpoint Email Protection scans emails and quarantines the doubtful ones.
The most beneficial feature of Proofpoint Email Protection is mostly spam filtering; it was very efficient, and we were very happy with the functionality as only relevant emails were allowed for mailboxes.
I appreciate that it's the industry leader, and its firewalling is very easy to manage and implement.
| Product | Market Share (%) |
|---|---|
| Palo Alto Networks WildFire | 7.6% |
| Proofpoint Email Protection | 7.1% |
| Other | 85.3% |

| Company Size | Count |
|---|---|
| Small Business | 36 |
| Midsize Enterprise | 16 |
| Large Enterprise | 29 |
| Company Size | Count |
|---|---|
| Small Business | 21 |
| Midsize Enterprise | 14 |
| Large Enterprise | 18 |
Palo Alto Networks WildFire is a highly effective cloud-based advanced threat protection (ATP) solution that organizations in a wide variety of fields trust to help them keep safe from digital threats. It is designed to enable businesses to confront even the most evasive threats and resolve them. It combines many techniques to maximize the level of threat protection available to users.
Palo Alto Networks WildFire Benefits
Some of the ways that organizations can benefit by choosing to deploy WildFire include:
Proactive real-time threat prevention. Organizations that utilize WildFire can take a proactive approach to their network security. Wildfire’s security scanning software is supported by powerful automation that enables it to run 180 times faster than other similar solutions. It also leverages machine learning to spot and address two times more malware monthly than its competitors. Users can solve issues as they arise, which prevents them from suffering severe harm.
A holistic approach to security. WildFire leverages many of the security features and characteristics that can be found in some of the most effective security solutions in a way that provides users with a powerful protective blanket. It combines such things as machine learning, dynamic and static analysis, and a custom-built analysis environment, and enables users to cover many different potential avenues of attack. In this way, organizations can easily detect and prevent even the most sophisticated threats from harming them.
Reduce overhead costs. Using WildFire cuts the expenses that a business incurs. Its architecture is based in the cloud and, as a result, users do not have to purchase hardware to run it. Additionally, those users do not have to pay anything more than a product subscription fee. They can scale it up as they wish and incur no additional costs.
Palo Alto Networks WildFire Features
Some of the many features WildFire offers include:
Third-party integrations. WildFire gives users access to integrations that can enable them to combine Wildfire’s security suite with outside tools. If an organization thinks that they are missing something, they can easily use Wildfire’s third-party integrations to bolster their capabilities. These integrations can connect to many different types of tools, like security information or event management systems.
URL filtering. Organizations can use a URL filtering feature to safeguard themselves against known threats. When this feature is active, it will scan for traffic coming from specific URLs that are known to be malicious. This keeps them one step ahead of those threats that they know about.
Deep analytics. Wildfire comes with the ability to provide users with a detailed analysis of any threat that it finds across all of their network environments. It gives users insight into everything from their natures to the actions that they have performed.
Reviews from Real Users
WildFire is a solution that stands out when compared to its primary competitors. Two major advantages that it offers are the high speeds at which it can analyze network traffic for threats and the accuracy with which it can pick out genuine threats from false positives.
Ahmad Z., the principal consultant at Securelytics, writes, “The analysis is very fast. The intermittent is a millisecond and has a speedy response time.”
Christopher B., the senior systems administrator at a government agency, says, “It gives a more accurate assessment of a virus in terms of whether it's truly a virus, malware, or a false positive. We have some legacy software that could pop up as being something that is malware. WildFire goes through and inspects it, and then it comes back and lets us know if it's a false positive. Usually, when it finds out that it's not a virus, it lets us know that it's benign, and it can exclude it from that scan, which means I don't even have to worry about that one popping up anymore.”
Proofpoint Email Protection provides powerful filtering against spam, phishing, and malware, leveraging effective threat detection and blocking capabilities. This solution integrates smoothly with platforms like Office 365, offering a user-friendly dashboard for seamless operations.
Proofpoint Email Protection focuses on email security, ensuring protection against phishing, malware, and spam. It includes features like URL scanning, anti-phishing, anti-virus protection, and sandboxing for comprehensive threat analysis. Its advanced analytics through TAP and TRAP, along with strong integration abilities, make it appealing for handling email threats. While scalability and ease of deployment are advantages, challenges such as integration in complex environments, the cost, and limited local support require attention. Enhancements in search functionality, email encryption, and improved phishing detection are also needed.
What are the key features of Proofpoint Email Protection?
What benefits and ROI should users look for in reviews?
Industries adopting Proofpoint Email Protection include finance, healthcare, and education sectors, which benefit from its robust email security measures. Educational institutions prioritize safe communication for staff and students, while healthcare organizations focus on protecting sensitive patient data. Financial services benefit from preventing data breaches and fraud through advanced threats management.
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