HubSpot Marketing Hub vs Pardot comparison

HubSpot and Salesforce are both solutions in the Marketing Automation category. HubSpot is ranked #3 with an average rating of 8.2, while Salesforce is ranked #6 with an average rating of 7.4. HubSpot holds a 9.4% mindshare in MA, compared to Salesforce’s 3.3% mindshare. Additionally, 90% of HubSpot users are willing to recommend the solution, compared to 91% of Salesforce users who would recommend it.

HubSpot Marketing Hub

Read 37 HubSpot Marketing Hub reviews

1,057 Views
1,036 Comparison Views

90% willing to recommend

Pardot

Read 12 Pardot reviews

726 Views
719 Comparison Views

91% willing to recommend

HubSpot Marketing Hub

Pardot

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 6, 2025

Pardot and HubSpot Marketing Hub are competing marketing automation platforms. HubSpot Marketing Hub often takes the lead for its comprehensive feature set and perceived value for cost.

Features: Pardot specializes in B2B marketing automation, lead nurturing, and tight Salesforce integration, ideal for Salesforce-heavy companies. HubSpot Marketing Hub offers an all-in-one platform with CRM integration, robust analytics, and diverse inbound marketing tools, which benefit companies seeking a holistic approach.

Room for Improvement: Pardot could improve by simplifying its deployment process and offering more integrations beyond Salesforce. Its user interface could be more intuitive. HubSpot Marketing Hub can enhance its reporting capabilities to provide more real-time insights and expand its social media tool functionality.

Ease of Deployment and Customer Service: Pardot can be complex to deploy, especially for those not deeply familiar with CRM systems, yet it offers various professional support options. HubSpot Marketing Hub provides an intuitive setup process, backed by strong onboarding support and accessible educational resources, making it easier to deploy quickly.

Pricing and ROI: Pardot generally involves higher upfront costs, advantageous for organizations needing deep Salesforce integration and advanced capabilities. HubSpot Marketing Hub offers flexible pricing plans that can yield a favorable ROI for businesses requiring a versatile and comprehensive toolset. It often delivers better cost efficiencies for diverse marketing needs, appealing to those aiming to maximize budget use.

To learn more, read our detailed HubSpot Marketing Hub vs. Pardot Report (Updated: September 2025).

Buyer's Guide

HubSpot Marketing Hub vs. Pardot

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot Marketing Hub

Ranking in Marketing Automation

3rd

Average Rating

8.2

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Pardot

Ranking in Marketing Automation

6th

Average Rating

7.8

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of September 2025, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 9.4%, down from 10.9% compared to the previous year. The mindshare of Pardot is 3.3%, down from 3.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
HubSpot Marketing Hub	9.4%
Pardot	3.3%
Other	87.3%

Marketing Automation

Featured Reviews

Anika Gaur

Senior Digital Solutions Analyst at Rich Products

Marketing efficiency with automation and exceptional support

The major reason for switching from Marketo to HubSpot Marketing Hub was the ease of use and customer care service. HubSpot offers native integrations with over three hundred third-party tools, which is a significant advantage. The platform provides various automation tools, such as AI chatbots and auto-generated emails, which enhance efficiency in marketing tasks. These features help our company use resources efficiently and achieve ROI.

Read full review

Vikram Rawani

Pardot Consultant at Target

Offers an easy initial setup phase and good ROI

With Pardot, users can do the segmentation based on their requirements. You can segment your prospects based on their interests, locations, companies, or the sales cycle. You can also use the engagement studio to create a journey for the people you have segmented with the help of automation feature of the tool. The aforementioned area consists of the most useful features I found in the tool apart from its out-of-the-box features. The integration between Pardot and Salesforce is beneficial if you know how to share the leads that a company finds useful so that they don't have to invest in manual work or do anything blindly to reach out to leads. Users can segment the leads using the features that the tool provides. I recommend the product to those who plan to use it. If a business is into B2B marketing and can afford to purchase Pardot, then they should buy it. If the product of a company is good, then Pardot can help multiply such an organization's ROI. Based on the product and how the sales and marketing team works, the tool can be useful. In short, the tool can be as good as the person who is using it. I rate the tool a nine out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The biggest reason why I like this solution is the fact that it has so much functionality. It's all contained in one product, so you don't have to use multiple products."

"The most valuable aspect for us is email marketing because it provides us with a powerful tool and allows us to create email workflows for follow-ups, which is crucial for building relationships with potential customers."

"HubSpot Marketing Hub has positively impacted our organization by getting our message out there, having the designs look nice, and also just increasing our brand awareness."

"The solution helps me to structure and track marketing and sales emails."

"Very user-friendly."

"As a CRM tool, it looks good."

"Ease of editing and creating templates after initial development with the Design Manager."

"There are customizable templates and we can easily make the templates more dynamic."

More HubSpot Marketing Hub pros

"Pardot directly integrates with CRM, specifically Salesforce, which has an excellent R&D team."

"The solution can be easily integrated with Salesforce."

"The product is stable."

"For me, the best thing is the Custom Redirect. That's one key thing I like because using that particular Custom Redirect, I can track a link wherever I'm sharing it. I can track how and when people are accessing it."

"It's easy to create email templates and landing pages."

"The tracking and automation of outbound messaging is the solution's most valuable aspect."

"It has made email marketing quicker and easier."

"Campaign tracking is a valuable feature."

More Pardot pros

Cons

"The tool should improve email marketing solution. It is behind its competitors for bulk campaigns."

"The user interface could be made less complicated to enhance the end-user experience. It will create a difference."

"Some customized reachouts might need additional levers or add-ons, especially when automating at scale for specific buying personas. That's when you might need some additional help, in my opinion."

"API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management."

"Years ago, these tools used to allow you to see the exact location of people that were clicking on things. I guess they quit doing it for privacy reasons, but that was very helpful information and I miss seeing it in those reports. I thought that this tool could do it when we left Act-On to go to HubSpot, but when we moved over they stopped doing it."

"It can be disorienting when they put out a new release/beta test without informing us. It can be a bit disorienting to have to figure out how to access and adjust things in a new layout unexpectedly."

"I've had some issues with granting access to third-parties to our data in a way that's still GDPR compliant. It would be better if it had a better way of creating user profiles where I can easily see who has data access to what and why."

"They're not the cheapest."

More HubSpot Marketing Hub cons

"Needs to improve list building."

"The solution lacks integration with Instagram, which is our top problem with the product."

"When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself."

"Technical support has been quick and helpful every time."

"Pardot needs many improvements in terms of email design and design studio functionalities."

"The user interface could be made more intuitive and user-friendly."

"Pardot must be synced with Salesforce."

"For new people, the installation of the tool can be difficult."

More Pardot cons

Pricing and Cost Advice

"Regarding pricing and licensing, I haven't directly handled it, but I assume Zoho might be cheaper. However, I would still prefer HubSpot due to its cleaner and more user-friendly interface."

"Have sufficient content before signing up for the 30-day trial."

"The solution is cheaper than its competitors."

"The platform itself will typically cost anywhere from $50,000 to $80,000 per year."

"HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."

"We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."

"For our organization, HubSpot was pretty affordable compared to Google Analytics."

"At present, the pricing seems reasonable, but with our plans to scale, I anticipate that it could become a bit steep."

More HubSpot Marketing Hub pricing and cost advice

"The price of this solution is expensive. However, you are going to receive good value for money. They could improve by reducing the price."

"In terms of pricing, Pardot is cheaper than Marketing Cloud."

"It is a competitively priced product, considering what it provides."

"Make sure you do not pay for features that you may not need."

"We pay about $4000 a month."

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Top Industries

By visitors reading reviews

Computer Software Company

22%

Manufacturing Company

12%

Educational Organization

Performing Arts

Computer Software Company

21%

Healthcare Company

Retailer

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	27
Midsize Enterprise	6
Large Enterprise	10

By reviewers
Company Size	Count
Small Business	4
Midsize Enterprise	4
Large Enterprise	5

Questions from the Community

What do you like most about HubSpot Marketing Hub?

I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.

See all answers

What needs improvement with HubSpot Marketing Hub?

One of the main improvements needed is in the preview process for emails. There is a discrepancy between how emails look in the HubSpot Marketing Hub preview inbox and how they appear when a test e...

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What is your primary use case for HubSpot Marketing Hub?

My main use case with HubSpot Marketing Hub ( /products/hubspot-marketing-hub-reviews ) is email marketing. I primarily focus on segmenting lists, creating emails, drafting them in the platform, an...

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What do you like most about Pardot?

It has no limit for sending marketing emails.

See all answers

What is your experience regarding pricing and costs for Pardot?

Pardot was somewhat costly for our requirements, nonetheless, the capacities of the item were limited.

See all answers

What needs improvement with Pardot?

Pardot needs many improvements in terms of email design and design studio functionalities. It lacks a robust design studio, limiting our ability to perform various design activities efficiently. Yo...

See all answers

Comparisons

Salesforce Marketing Cloud vs HubSpot Marketing Hub

Compared 36% of the time

Marketo vs HubSpot Marketing Hub

Compared 33% of the time

Zeta Marketing Platform vs HubSpot Marketing Hub

Compared 9% of the time

Oracle Eloqua vs HubSpot Marketing Hub

Compared 7% of the time

Act-On Software vs HubSpot Marketing Hub

Compared 5% of the time

More HubSpot Marketing Hub Competitors

Oracle Eloqua vs Pardot

Compared 44% of the time

Marketo vs Pardot

Compared 21% of the time

Salesforce Marketing Cloud vs Pardot

Compared 17% of the time

More Pardot Competitors

Product Reports

Buyer's Guide

HubSpot Marketing Hub

September 2025

Download HubSpot Marketing Hub product report

Buyer's Guide

Pardot

August 2025

Download Pardot product report

Overview

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

HubSpot

Pardot, a salesforce.com Company, is an easy-to-use B2B Marketing Automation suite that helps sales and marketing teams maximize efficiency and increase revenue. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.

Salesforce

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo

Arketi Group

Buyer's Guide

HubSpot Marketing Hub vs. Pardot

September 2025

Free Report: HubSpot Marketing Hub vs. Pardot

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