We performed a comparison between HubSpot Marketing Hub and Oracle Eloqua based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate."
"If we are having any difficulties, I can easily reach out to support executives and have a resolution. I am not sure if we paid for the technical support."
"The most valuable features are the reports, overall usability, and ease of use."
"HubSpot Marketing Hub is efficient and offers visibility. It also helps to track leads. I like the tool's Gmail functionality."
"As a CRM tool, it looks good."
"With 18 companies to manage, manual handling would be impractical. HubSpot's automation facilitates pre-scheduling, greatly enhancing our efficiency."
"It has eased managing the sales team and the sales journey right from setting up appointments."
"The most valuable aspect for us is email marketing because it provides us with a powerful tool and allows us to create email workflows for follow-ups, which is crucial for building relationships with potential customers."
"Lead scoring has helped with the process of qualifying leads."
"The solution is good for B2B email marketing."
"The solution's engine framework is quite simple, giving you the agility you need in the business."
"It is a user-friendly product."
"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."
"The ease of maintenance is the most valuable feature."
"Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."
"The initial setup was straightforward."
"An expensive solution."
"Increase the CRM size for sole proprietors before increasing the fee."
"The tool should improve email marketing solution. It is behind its competitors for bulk campaigns."
"API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management."
"HubSpot is mainly for enterprise clients and there is a lot of competition. There are better solutions, such as Eloqua and Marketo. This solution needs to improve the analytics for social media monitoring to a level that it can compete with other solutions available in the market. There are some limitations with the features compared to other solutions."
"Some customized reachouts might need additional levers or add-ons, especially when automating at scale for specific buying personas. That's when you might need some additional help, in my opinion."
"In terms of drawbacks, I've found that it lacks in-depth analytics and reporting features."
"They should increase the ease of actually creating the contacts and the workflows and enhance that aspect."
"Reporting is very clunky and not user friendly."
"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."
"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."
"The solution does not have a good database architecture."
"This product hasn't kept up to date on features."
"The reporting features should be improved."
"The product's initial setup process could be better."
"The solution should consider adding functionality related to event listening, such as webhooks."
HubSpot Marketing Hub is ranked 2nd in Marketing Automation with 31 reviews while Oracle Eloqua is ranked 3rd in Marketing Automation with 35 reviews. HubSpot Marketing Hub is rated 8.2, while Oracle Eloqua is rated 8.8. The top reviewer of HubSpot Marketing Hub writes "Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis". On the other hand, the top reviewer of Oracle Eloqua writes "A well-known and flexible solution that provides a lot of features for B2B email marketing". HubSpot Marketing Hub is most compared with Salesforce Marketing Cloud, Marketo, IBM Watson Campaign Automation, Zeta Marketing Platform and Iterable, whereas Oracle Eloqua is most compared with Salesforce Marketing Cloud, Marketo, Pardot, Oracle CRM and Zift Solutions. See our HubSpot Marketing Hub vs. Oracle Eloqua report.
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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
