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AWS Directory Service vs Microsoft Entra ID comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 2, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Directory Service
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
17th
Average Rating
8.6
Reviews Sentiment
7.3
Number of Reviews
15
Ranking in other categories
No ranking in other categories
Microsoft Entra ID
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
1st
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
235
Ranking in other categories
Single Sign-On (SSO) (1st), Authentication Systems (1st), Identity Management (IM) (2nd), Access Management (1st), Microsoft Security Suite (2nd)
 

Mindshare comparison

As of September 2025, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of AWS Directory Service is 1.6%, down from 1.9% compared to the previous year. The mindshare of Microsoft Entra ID is 24.2%, down from 29.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS) Market Share Distribution
ProductMarket Share (%)
Microsoft Entra ID24.2%
AWS Directory Service1.6%
Other74.2%
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

Basa Saiteja - PeerSpot reviewer
A valuable access management system with a user-friendly and straightforward setup
The solution is scalable, and we can scale according to our needs. I rate the scalability a nine out of ten. In our organization, our access to our AWS comes from IAM. We use AWS consoles using our credentials and don't have route access, so each person will log in through our IAM programmatic access, and everyone on our team can work on cloud. Over 10,000 people in our organization utilize the solution.
Bahram Piri - PeerSpot reviewer
Security focus and seamless implementation increase platform productivity
Microsoft Entra ID can be improved in many ways, and there's a big wish list.If we're focusing on security, something that I definitely expect is improvement in the UI and UX for frontline workers. This is important, especially for non-tech savvy individuals. It is something Microsoft Entra ID could do to improve for a wider audience. It's important to focus on the frontline workers since they are non-tech savvy individuals. They are not like those back-office engineering C-level employees who are constantly dealing with computers, and we need to build a specific user experience and user interface for them to handle this stuff. That's something I expect Microsoft to focus on more for Microsoft Entra ID.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The pricing is very good because it is low and there is no management cost."
"AWS handles everything on the backend requiring minimal legwork from our team. We only require a dedicated database administrator while depending on Amazon for RDS."
"The support is very good. I would rate the technical support as a nine out of ten."
"Provides good performance and availability."
"AWS has eliminated the downtime we waste when our on-premises resources go down."
"I would rate AWS Directory Service nine out of ten."
"The most valuable feature is that because it's all in the cloud, you don't need to manage the infrastructure."
"We can provide specific access to people based on what they need from our accounts."
"The boards for task tracking are a valuable feature."
"The best thing about Microsoft Entra ID is the ease of setup."
"The security features, such as attack surface rules and conditional access rules, are the most valuable aspects of Azure AD."
"The best feature is the single sign-on provision for the various type of users."
"Entra ID enables us to implement security easily and effectively."
"Entra ID is our directory that registers all users, guest users, and even labs. It's integrated with Microsoft technologies like Authenticator, SSO, and MFA, streamlining operations and creating a seamless environment."
"The solution has some great features, such as identity governance, and user self-service. The Outlook application is very good and is used by a lot of people even if they are using Google services."
"The identity and access management piece is probably the most valuable to us."
 

Cons

"Currently, there is no option to integrate our on-premises Cisco AWS Directory Service, requiring some manual configuration. If AWS Active Directory Service provided additional domain controller functionalities, like other on-premises Active Directory, it would be very helpful."
"The group policy can be improved."
"The solution lacks certain features."
"Currently, there is no option to integrate our on-premises Cisco AWS Directory Service, requiring some manual configuration."
"Our only complaint is that you cannot integrate your Exchange server. Or, if you are planning to install an Exchange server on your Amazon EC2 instance, then you need to configure Active Directory on EC2 instance. We would like for this limitation to be lifted."
"Can be improved by including on-premises access for services through Identity Access Management."
"I would like to see better integration with other business solutions."
"I've encountered challenges, particularly with Amazon WorkDocs, which is being deprecated. This has made it necessary to find an alternative document management solution that can handle editing, sharing, and workflow management for documents like Word files and PDFs."
"The technical support has room for improvement."
"In terms of improvement, we face issues with latency and responsiveness. Changes take some time to reflect across all users, sometimes up to twenty-four hours, which can be challenging when we need to implement drastic changes."
"Microsoft could improve by stabilizing its branding. I still call it Azure AD. Some of the customers I work with call it Azure AD. Branding makes you stand out in the market, but it is something that also confuses people."
"Technical support could be faster."
"Microsoft Entra ID could benefit from more fine-tuned rights. It is necessary to prevent granting an application or user broad access rights."
"The management interface has some areas that need improvement."
"Azure AD needs to be more in sync. The synchronization can be time-consuming."
"We would like to see more system updates."
 

Pricing and Cost Advice

"We pay an annual subscription fee."
"The pricing depends because with AWS there are two types of directory objects: 30,000 and 500,000. It varies. AWS provides the pricing calculators so we can get an estimate from there as per the company requirement of how many users and objects that we need to create. So we can go to that portal, put in the data, and get the quotation. There are no extra licensing fees. It's all included."
"AWS' pricing is fair, and costs can be cut if you look carefully at when you're using it."
"The pricing is reasonable."
"We pay an annual subscription fee."
"It is bundled with other services and the pricing is quite reasonable."
"If you're on Azure, it can be free or it's incorporated, at no extra cost, or it can become extremely complicated."
"It's really affordable."
"The licensing model is straightforward. I don't think there are any issues with the E3 license or E5 license."
"I work for an academic medical center, where there is a watch kept over every dollar spent. I do have concerns about the micro charges for different levels or features of the product."
"Azure AD has four licensing options- Free, Office 365 apps, Premium P1, and Premium P2. The free option has a limited number of identities and features, and the Office 365 version comes included in several Office 365 subscriptions. With the P1 and P2 licenses, we get all the freeware features plus additional security features, but these come at a higher price. The base price for P1 and P2 is $6 and $9 per user per month, respectively."
"Pricing could always be better. You pay the premium for Microsoft. Sometimes, it is worth it, and at other times, you wish to have more licensing options, especially for smaller companies."
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Top Industries

By visitors reading reviews
Computer Software Company
11%
Healthcare Company
10%
Performing Arts
10%
Manufacturing Company
8%
Computer Software Company
13%
Financial Services Firm
11%
Manufacturing Company
8%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise3
Large Enterprise4
By reviewers
Company SizeCount
Small Business80
Midsize Enterprise36
Large Enterprise132
 

Questions from the Community

What do you like most about AWS Directory Service?
The most valuable feature of AWS Directory Service is cost-cutting features.
What is your experience regarding pricing and costs for AWS Directory Service?
The pricing is very good because it is low and there is no management cost. You do not need to hire any system administrator to manage your Active Directory.
What needs improvement with AWS Directory Service?
Accessing the data needs improvement. Additionally, integration and compatibility with other AWS ( /products/amazon-aws-reviews ) services, network open LDAP, support for on-premise and cloud envir...
How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What do you like most about Azure Active Directory?
It is very simple. The Active Directory functions are very easy for us. Its integration with anything is very easy. We can easily do third-party multifactor authentication.
What is your experience regarding pricing and costs for Azure Active Directory?
Our experience with the pricing, setup costs, and licensing of Microsoft Entra ID involves leveraging Microsoft 365 E5 licensing, so it's included. Being included in Microsoft licensing makes it mu...
 

Also Known As

AWS Managed Microsoft AD
Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
 

Interactive Demo

 

Overview

 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Find out what your peers are saying about AWS Directory Service vs. Microsoft Entra ID and other solutions. Updated: July 2025.
867,349 professionals have used our research since 2012.