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AWS Directory Service vs Microsoft Entra ID comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 2, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Directory Service
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
18th
Average Rating
8.6
Reviews Sentiment
7.3
Number of Reviews
15
Ranking in other categories
No ranking in other categories
Microsoft Entra ID
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
1st
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
236
Ranking in other categories
Single Sign-On (SSO) (1st), Authentication Systems (1st), Identity Management (IM) (2nd), Access Management (1st), Microsoft Security Suite (2nd)
 

Mindshare comparison

As of October 2025, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of AWS Directory Service is 1.6%, down from 2.0% compared to the previous year. The mindshare of Microsoft Entra ID is 23.3%, down from 29.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS) Market Share Distribution
ProductMarket Share (%)
Microsoft Entra ID23.3%
AWS Directory Service1.6%
Other75.1%
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

Basa Saiteja - PeerSpot reviewer
A valuable access management system with a user-friendly and straightforward setup
The solution is scalable, and we can scale according to our needs. I rate the scalability a nine out of ten. In our organization, our access to our AWS comes from IAM. We use AWS consoles using our credentials and don't have route access, so each person will log in through our IAM programmatic access, and everyone on our team can work on cloud. Over 10,000 people in our organization utilize the solution.
Bahram Piri - PeerSpot reviewer
Security focus and seamless implementation increase platform productivity
Microsoft Entra ID can be improved in many ways, and there's a big wish list.If we're focusing on security, something that I definitely expect is improvement in the UI and UX for frontline workers. This is important, especially for non-tech savvy individuals. It is something Microsoft Entra ID could do to improve for a wider audience. It's important to focus on the frontline workers since they are non-tech savvy individuals. They are not like those back-office engineering C-level employees who are constantly dealing with computers, and we need to build a specific user experience and user interface for them to handle this stuff. That's something I expect Microsoft to focus on more for Microsoft Entra ID.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Two-step authentication is very useful and important."
"AWS Directory Service is secure."
"I would rate AWS Directory Service nine out of ten."
"The solution integrates well with other tools, particularly through single sign-on, allowing users to connect to various applications using just one password, including email."
"The AD Connector is very good and easy to implement."
"We can provide specific access to people based on what they need from our accounts."
"AWS has eliminated the downtime we waste when our on-premises resources go down."
"We like the fact that it's got such great redundancy."
"We use BitLocker for policy enforcement. And now, because of the Microsoft 365 Business Premium package, we get Intune as a part of it. That's very useful for us for setting policies and managing the systems. The biggest strength of Azure AD is Intune."
"It has things like conditional access. For example, if someone is accessing sensitive information, then we could force them to do multi-factor authentication. Therefore, we can stop access if it is coming from a location that we did not expect."
"Using [Azure AD's] passwordless technology, you're not even using a password anymore. You're basically just creating a logon request without actually sending or typing or storing the password. This is awesome for any user, regardless of whether you're a factory worker or a CFO. It's secure and super-simple."
"The benefits of using this solution were realized straightaway."
"It is a really nice tool and we have a license for the more complex model."
"The most valuable feature is the conditional access policies. This gives us the ability to restrict who can access which applications or the portal in specific ways."
"The features of Microsoft Entra ID that I find most valuable include the ability to define service principles and assign permissions."
"It's multi-tenant, residing in multiple locations. The authentication happens quickly. Irrespective of whether I'm in Australia, the US, India, or Africa, I don't see any latency. Those are the good features that I rely on."
 

Cons

"Some of the security protocols are difficult to understand."
"We had a problem with the schema uploading and setting up the directory when we are migrating our users from on-premises to cloud infrastructure."
"AWS Directory Service needs to improve processing."
"The group policy can be improved."
"The AWS Directory Service should be easier to integrate."
"Can be improved by including on-premises access for services through Identity Access Management."
"I would like to grant partial access to a table contained in a database without having to provide full access to the whole database."
"Our only complaint is that you cannot integrate your Exchange server. Or, if you are planning to install an Exchange server on your Amazon EC2 instance, then you need to configure Active Directory on EC2 instance. We would like for this limitation to be lifted."
"Its integration with open-source applications can be improved. I know that they are working on open-source authentication methods for integration with open-source applications, but they can make it more open."
"In the compliance area, the granulation of access to storage accounts or Kubernetes could be improved."
"Azure Active Directory could benefit by adding the capability for identity life cycle for the on-premise solution. For example, an HR solution, which is built on-premise or, in general, better on-premise capable solutions."
"Better user sign-in logging is needed. We work with Okta, and the two of them do not always work well together. We can have more insight into some of the user information and how it interacts."
"The quality of support is regular. If you contact Microsoft support directly for Microsoft Entra ID, it's faster, but when you do it through a partner, it takes more time."
"The solution was difficult to scale because the group's configuration was complex. I would rate the scalability level of Azure Active Directory a five out of ten."
"Something that can be improved is their user interface"
"Its area of improvement is more about the synchronization of accounts and the intervals for that. Sometimes, there're customers with other network challenges, and it takes a while for synchronization to happen to the cloud. There is some component of their on-prem that is delaying things getting to the cloud. The turnaround time for these requests is very time-sensitive. I don't mean this as derogatory for this service, but in my experience, that happens a lot."
 

Pricing and Cost Advice

"The pricing depends because with AWS there are two types of directory objects: 30,000 and 500,000. It varies. AWS provides the pricing calculators so we can get an estimate from there as per the company requirement of how many users and objects that we need to create. So we can go to that portal, put in the data, and get the quotation. There are no extra licensing fees. It's all included."
"The pricing is reasonable."
"AWS' pricing is fair, and costs can be cut if you look carefully at when you're using it."
"We pay an annual subscription fee."
"The pricing depends on the use case and can be negotiated based on volume."
"There are four different levels of subscription including the free level, one that includes the Office 365 applications, the Premium 1 (P1) level, and the Premium 2 (P2) level."
"The price of Azure Active Directory and Amazon AWS, are almost the same, but most people prefer Amazon AWS because they find it's a little cheaper to some extent and an easier platform to use."
"Licensing fees are paid monthly."
"The subscription should be categorized by business size. For example, small companies should have a discounted price, this would help small companies and the organization to be automated."
"I do not have experience with pricing."
"Microsoft Azure AD has P1 or P2 licensing options, and it depends on the customer's needs. To use Conditional Access, you need to have the P1 license, and to use the PIN features, you need the P2 license."
"The cost is billed on a per-user licensing basis."
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Top Industries

By visitors reading reviews
Computer Software Company
12%
Healthcare Company
11%
Performing Arts
11%
Manufacturing Company
8%
Computer Software Company
13%
Financial Services Firm
11%
Manufacturing Company
9%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise3
Large Enterprise4
By reviewers
Company SizeCount
Small Business80
Midsize Enterprise36
Large Enterprise132
 

Questions from the Community

What is your experience regarding pricing and costs for AWS Directory Service?
The pricing is very good because it is low and there is no management cost. You do not need to hire any system administrator to manage your Active Directory.
What needs improvement with AWS Directory Service?
Accessing the data needs improvement. Additionally, integration and compatibility with other AWS ( /products/amazon-aws-reviews ) services, network open LDAP, support for on-premise and cloud envir...
What advice do you have for others considering AWS Directory Service?
I would rate AWS Directory Service nine out of ten. Users need to be aware of how the system works locally to adapt easily to the integration and setup.
How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What do you like most about Azure Active Directory?
It is very simple. The Active Directory functions are very easy for us. Its integration with anything is very easy. We can easily do third-party multifactor authentication.
What is your experience regarding pricing and costs for Azure Active Directory?
The cost of Microsoft Entra ID is around $8 per month, which I find very reasonable.
 

Also Known As

AWS Managed Microsoft AD
Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
 

Interactive Demo

 

Overview

 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Find out what your peers are saying about AWS Directory Service vs. Microsoft Entra ID and other solutions. Updated: September 2025.
869,832 professionals have used our research since 2012.