Looker and Zoho Analytics compete in the business intelligence tools category. Looker appears to have an edge due to its robust integration with Google BigQuery and powerful customization capabilities, although Zoho Analytics is notable for its ease of use and affordability.
Features: Looker is known for its SQL Runner and LookML semantic middle layer, which centralizes and visualizes data. It provides intuitive exploration capabilities and integrates seamlessly with Google BigQuery. The LookML modeling language supports extensive customizations. Zoho Analytics is praised for its user-friendly reporting and dashboard creation with a drag-and-drop interface, integrating well with other Zoho products. Its web-based SaaS model allows easy dashboard creation and sharing online.
Room for Improvement: Looker requires significant user-driven customizations and would benefit from more visualization options, such as additional chart types and better large dataset handling. Its integration with Excel and REST APIs could be improved. Zoho Analytics could enhance its visualization options and user input fields. It faces limitations with graph styles and a less intuitive interface, alongside a need for more robust API support.
Ease of Deployment and Customer Service: Looker offers adaptable deployment on both public and private clouds and is highly rated for its responsive technical support. Zoho Analytics provides flexible deployment across cloud environments and on-premises setups, though there is feedback indicating it could improve interface navigation and the initial setup process. Both platforms receive positive customer support reviews, with Looker often seen as more proactive.
Pricing and ROI: Looker's pricing is perceived as high for smaller enterprises, especially when scaling for external users. However, it offers strong ROI with timely insights. Zoho Analytics presents predictable, reasonable pricing, appealing to budget-conscious users and smaller businesses for its comprehensive features. Both demonstrate potential ROI, attracting distinct user bases based on size and needs.
| Product | Market Share (%) |
|---|---|
| Zoho Analytics | 3.0% |
| Looker | 7.7% |
| Other | 89.3% |
| Company Size | Count |
|---|---|
| Small Business | 5 |
| Midsize Enterprise | 8 |
| Large Enterprise | 6 |
| Company Size | Count |
|---|---|
| Small Business | 29 |
| Midsize Enterprise | 4 |
| Large Enterprise | 4 |
Looker is a powerful data analytics platform that empowers businesses to explore and analyze their data in real time.
With its intuitive interface and robust features, Looker enables users to easily create and share interactive dashboards, reports, and visualizations.
The product's advanced data modeling capabilities and seamless integration with popular data sources make it a top choice for organizations looking to gain valuable insights from their data.
Zoho Reports is a powerful, easy-to-use and highly scalable cloud-based reporting and business intelligence platform for small to medium-sized businesses. Its flexible pay-as-you-go pricing model and scope for customization allow businesses to tailor it to their unique needs.
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