Looker vs Zoho Analytics comparison

Looker

Read 19 Looker reviews

2,214 Views
1,761 Comparison Views

80% willing to recommend

Zoho Analytics

Read 24 Zoho Analytics reviews

641 Views
273 Comparison Views

92% willing to recommend

Looker

Zoho Analytics

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Looker and Zoho Analytics based on real PeerSpot user reviews.

Find out in this report how the two Embedded BI solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Looker vs. Zoho Analytics Report (Updated: May 2024).

Buyer's Guide

Looker vs. Zoho Analytics

May 2024

Download the complete report

Helped 789,135 peers since 2012

Categories and Ranking

Looker

Ranking in Embedded BI

5th

Average Rating

8.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Zoho Analytics

Ranking in Embedded BI

8th

Average Rating

8.2

Number of Reviews

Ranking in other categories

BI (Business Intelligence) Tools (13th), Reporting (10th), Data Visualization (9th)

Mindshare comparison

As of June 2024, in the Embedded BI category, the mindshare of Looker is 44.1%, up from 25.6% compared to the previous year. The mindshare of Zoho Analytics is 11.8%, up from 6.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Embedded BI

Unique Categories:

No other categories found

BI (Business Intelligence) Tools

0.3%

Reporting

0.7%

Featured Reviews

reviewer2143233

Student at a university with 501-1,000 employees

Dec 26, 2023

Though it is a user-friendly tool that is easy to integrate, its visualization capabilities need improvement

I use Looker to deal mostly with simple visuals because it doesn't have much capability to clean data. I use Looker to manage simple visualization once I finish cleaning the data With Looker, I have experienced benefits in terms of usability and shareability. The most valuable feature of the…

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Syed Ismail Shah

Senior Zoho Developoer at Techloyce

Jul 11, 2023

Helps to create advanced reports and has good Query Table feature

We can create advanced-level reports with the tool. We can get data from different Zoho applications and also from other third-party applications. We can create schedules for syncing data from third parties to Zoho Analytics. We can also use table queries for getting data from more than one table…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Looker allows you to generate the most optimal SQL queries in a DC through UI actions. We had signed a contract with Google Cloud to use BigQuery. That was the primary reason we adopted Looker. It works better with BigQuery than any other BI platform. We also like how this tool was developed. It was designed with an eye toward microservices architecture."

"We can centralize all our data models."

"The product is easy to use."

"With Looker, I have experienced benefits in terms of usability and shareability."

"From a developer's perspective, the way the functionality's being handled is great."

"It is a pretty stable solution because it is a cloud-based product."

"The stability of Looker has been good since I have been using it. However, it depends on what components are being used."

"I would rate the stability a ten out of ten. I didn't face any issues with stability."

More Looker pros

"It provides insights into leads, information about the team and about various sales activities. The graphical representations in the form of charts is excellent."

"Zoho Analytics is the best software for giving reports to customers and we can create any report that is required."

"Ask Zia is a great feature that I use to quickly decide what improvements I need to make in order to present the data that I want to show."

"The integration interface is very easy to use and allows you to directly connect to a variety of APIs."

"We moved the data from Zoho Creator to Zoho Analytics and created reports."

"The tool's most valuable feature is its dashboard."

"The data source is the most valuable feature as it can perform any function."

"Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform."

More Zoho Analytics pros

Cons

"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."

"The product does not have documented material."

"The visualization capability of the product is limited."

"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."

"Stability needs improvement."

"Integrations with other BI tools could be better."

"It needs to be more user-friendly."

"The integration with different databases must be improved."

"A higher degree of artificial intelligence could be included in this solution. The data and overall insights could be improved."

"This solution does not support manufacturing facilities."

"There is a limitation that we cannot create more than 300 columns in a worksheet on Zoho Analytics."

"In terms of improvement, they have a limited number of graphs available in their store. They should come up with more graph style forms. They should have more charts and at the same time, you can't create panels like with Microsoft BA."

"The solution does not provide call center facilities for customer support."

"There should be more types of graphics available for use in the reports."

"They should provide white labeling with a cheaper option. I know they have a white labeling feature in which I can white label Zoho Analytics with my company theme, logo, and URL, but it seems a little expensive. If they can make it cheaper, it would be great. The same is applicable to Tableau."

"The tool needs to improve analysis and add more features."

More Zoho Analytics cons

Pricing and Cost Advice

"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."

"It's not cheap, but it's not expensive for big companies."

"I do not have to make any payments to use the solution."

"It is cheap."

"Looker is expensive and could be made better by reducing it."

"The product is expensive."

"Zoho Analytics costs $ 4,200 per month, billed yearly."

"I would recommend looking at your usage and whether the Zoho One license model would work for your organisation. It is very cost effective if you use other Zoho tools."

"It is very reasonable, and it gives me a good return on investment. Compared to other tools, it is the best choice in terms of pricing."

"I rate the tool's pricing seven out of ten. The licensing costs are yearly."

"For one license the pricing is about $35 a user."

"I don't feel that price is an issue for this product."

"The product's licensing is reasonable."

More Zoho Analytics pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which Embedded BI solutions are best for your needs.

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Top Industries

By visitors reading reviews

Educational Organization

33%

Computer Software Company

11%

Financial Services Firm

10%

Manufacturing Company

Educational Organization

77%

Computer Software Company

Financial Services Firm

Real Estate/Law Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Looker?

With Looker, I have experienced benefits in terms of usability and shareability.

See all answers

What is your experience regarding pricing and costs for Looker?

I do not have to make any payments to use the solution. In the beginning, Looker may work fine for its users. If advanced users who have experience with BI tools use Looker, then they may find it t...

See all answers

What needs improvement with Looker?

The visualization capability of the product is limited. From an improvement perspective, the product should have more visualization capability. I can't clean data in Looker, and if I try to do it, ...

See all answers

What do you like most about Zoho Analytics?

Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.

See all answers

What is your experience regarding pricing and costs for Zoho Analytics?

I rate the tool's pricing seven out of ten. The licensing costs are yearly.

See all answers

What needs improvement with Zoho Analytics?

The improvement needed is regarding the number of API calls. Currently, Zoho Analytics only allows us to update data hourly. It would be much better to have updates more frequently every half an hour.

See all answers

Comparisons

Amazon QuickSight vs Looker

Compared 24% of the time

Tableau vs Looker

Compared 16% of the time

Google Data Studio vs Looker

Compared 9% of the time

Databricks vs Looker

Compared 8% of the time

SAS Visual Analytics vs Looker

Compared 1% of the time

More Looker Competitors

Apache Superset vs Zoho Analytics

Compared 21% of the time

Tableau vs Zoho Analytics

Compared 16% of the time

Microsoft Power BI vs Zoho Analytics

Compared 16% of the time

Qlik Sense vs Zoho Analytics

Compared 9% of the time

Amazon QuickSight vs Zoho Analytics

Compared 8% of the time

More Zoho Analytics Competitors

Product Reports

Buyer's Guide

Looker

June 2024

Download Looker product report

Buyer's Guide

Zoho Analytics

May 2024

Download Zoho Analytics product report

Also Known As

No data available

Zoho Reports

Learn More

Google

Zoho

Overview

Looker is a powerful data analytics platform that empowers businesses to explore and analyze their data in real time.

With its intuitive interface and robust features, Looker enables users to easily create and share interactive dashboards, reports, and visualizations.

The product's advanced data modeling capabilities and seamless integration with popular data sources make it a top choice for organizations looking to gain valuable insights from their data.

Zoho Reports is a powerful, easy-to-use and highly scalable cloud-based reporting and business intelligence platform for small to medium-sized businesses. Its flexible pay-as-you-go pricing model and scope for customization allow businesses to tailor it to their unique needs.

Sample Customers

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer

Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC

Buyer's Guide

Looker vs. Zoho Analytics

May 2024

Free Report: Looker vs. Zoho Analytics

Find out what your peers are saying about Looker vs. Zoho Analytics and other solutions. Updated: May 2024.

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789,135 professionals have used our research since 2012.

See our Looker vs. Zoho Analytics report.

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We monitor all Embedded BI reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.