Looker vs Salesforce Einstein Analytics comparison

The compared Google and Salesforce solutions aren't in the same category. Google is ranked #6 in EBT , with an average rating of 8.0, and holds a 8.9% mindshare in the category. Salesforce is ranked #11 in BIT , with an average rating of 8.5, and holds a 1.1% mindshare. Additionally, 80% of Google users are willing to recommend the solution, compared to 86% of Salesforce users who would recommend it.

Looker

Read 19 Looker reviews

3,424 Views
1,130 Comparison Views

80% willing to recommend

Salesforce Einstein Analytics

Read 21 Salesforce Einstein Analytics reviews

2,701 Views
1,810 Comparison Views

86% willing to recommend

Looker

Salesforce Einstein Analytics

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Executive Summary

We performed a comparison between Looker and Salesforce Einstein Analytics based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, MicroStrategy, Qlik and others in Embedded BI.

To learn more, read our detailed Embedded BI Report (Updated: June 2025).

Buyer's Guide

Embedded BI

June 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Looker

Average Rating

8.0

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Embedded BI (6th)

Salesforce Einstein Analytics

Average Rating

8.0

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

BI (Business Intelligence) Tools (11th)

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Looker is designed for Embedded BI and holds a mindshare of 8.9%, down 12.2% compared to last year.
Salesforce Einstein Analytics, on the other hand, focuses on BI (Business Intelligence) Tools, holds 1.1% mindshare, down 1.7% since last year.

Embedded BI

BI (Business Intelligence) Tools

Featured Reviews

Kishore Jhunjhunwala

Sr Analytics Consultant at a tech vendor with 1,001-5,000 employees

A cloud solution for operational reporting but is expensive

Some basic feature that is available in other reporting tools is missing. Looker has the ability to show more than 5,000 rows for operational reporting. Some reporting tools allow users to scroll down to see more than 5,000 rows, but in Looker, you have to download the entire dataset. Looker should consider adding a scroll-down option to allow users to view large datasets on screen without downloading them. Looker has some options for granting users access as viewers. However, viewers cannot download the entire dataset. Only superusers can download the whole dataset on the Explore screen. This is a big limitation, as you cannot give any user viewer access. You can give access to superuser access, which is a cost to the company.

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Sunny Nair

Solution Architect and Senior Consultant at Keysight Technologies

Business insights improve with reliable integration but face occasional system downtimes

It is difficult to integrate the modules. The customization is also a little bit complex currently, but it is getting easier as they continue improving the market. There are certain glitches, especially when the modules are upgraded or when there is a source code update, causing the entire tool to go offline. There is downtime which still affects the particular product. I would provide a reliability rating of 70%, with 30% still having scope for improvement.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"From a developer's perspective, the way the functionality's being handled is great."

"The product is easy to use."

"The stability of Looker has been good since I have been using it. However, it depends on what components are being used."

"We can centralize all our data models."

"I would rate the stability a ten out of ten. I didn't face any issues with stability."

"It is a pretty stable solution because it is a cloud-based product."

"Looker allows you to generate the most optimal SQL queries in a DC through UI actions. We had signed a contract with Google Cloud to use BigQuery. That was the primary reason we adopted Looker. It works better with BigQuery than any other BI platform. We also like how this tool was developed. It was designed with an eye toward microservices architecture."

"It's quite effortless to navigate through various applications and review their updated data in real-time."

More Looker pros

"The way Salesforce Einstein Analytics is structured in terms of the work assignments and the user profile is very good."

"Tableau CRM is a very capable solution. It is easy to use, user-friendly, and integrates well."

"I find Salesforce Einstein Analytics valuable because it is easier to use within Salesforce."

"Einstein Analytics provides insights into what we are doing and how we are doing it. It tells us what benchmarks we need to hit consistently to achieve our goals. In sales, there is sometimes a disconnect between actions and objectives. We aren't necessarily going to close a deal because we call X number of people. There are some underlying skills that add nuance to these metrics."

"We have found the scalability to be very good."

"The out-of-the-box features are good for companies that want to try analytics and data science interventions."

"he most valuable feature of the solution is its ease of use."

"It's scalable."

More Salesforce Einstein Analytics pros

Cons

"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."

"The visualization capability of the product is limited."

"The product does not have documented material."

"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."

"It needs to be more user-friendly."

"Stability needs improvement."

"The integration with different databases must be improved."

"Integrations with other BI tools could be better."

"Improvement-wise, I feel the solution must be more robust since it is not exactly ready to handle large data."

"The tool needs to simplify its features."

"They can provide more end-user customizations. There should be the possibility for the end-users to change some elements in the interface. I have a way of doing my job. My colleague may have his own way of doing his job. If I ask for a change, it'll change for everyone. It'll be good to have some end-user personalizations. I can't see many in Salesforce right now."

"The product is expensive."

"I would advise others not to customize because they rolled out the newer versions, which are every six months. There had to be some significant testing and verification that happened. It is important to have a strong third-party provider that is very experienced. We used Deloitte, but we evaluated Accenture, KPMG, and IBM, but we decided on Deloitte and that was a good decision for us. Having a partner who has a center of excellence or experts that could give you a lot of the tips that they've learned could jumpstart your deployment and stick to the standards."

"If a user leaves your organization, you shouldn't lose the visibility of all of the records."

"The price of Salesforce Einstein Analytics is quite a bit expensive for the region of Mexico. I think the price of the product could be better."

"They have a lot of opportunity to improve BI tools. With Einstein Analytics, we have a very minimal scope."

More Salesforce Einstein Analytics cons

Pricing and Cost Advice

"Looker is expensive and could be made better by reducing it."

"It is cheap."

"I do not have to make any payments to use the solution."

"It's not cheap, but it's not expensive for big companies."

"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."

"Although it was deemed slightly expensive and failed the cost analysis we conducted in our company, we proceeded with the purchase because we desired to have a leading CRM system in the industry."

"The biggest challenge we had was the cost and the licensing. We ended up getting an enterprise licensing agreement(ELA). That took a lot of negotiations and a lot of pressure. We were able to receive a good price for the community licensing they bundled Salesforce Einstein Analytics. They bundled a lot of capabilities with us with the ELA."

"Salesforce Einstein Analytics can be considered somewhat expensive, depending on the company's needs. If they want the complete package with all the features, it's pricier. It all comes down to what the company requires from the platform."

"The solution is expensive."

"Salesforce has a subscription-based licensing structure, where it's between $20 to $75 per month, per user."

"Price-wise, Salesforce Einstein Analytics is an expensive tool."

"I rate the solution's pricing a seven out of ten."

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Top Industries

By visitors reading reviews

Financial Services Firm

14%

Computer Software Company

14%

Manufacturing Company

Educational Organization

Computer Software Company

18%

Financial Services Firm

14%

Manufacturing Company

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Looker?

With Looker, I have experienced benefits in terms of usability and shareability.

See all answers

What is your experience regarding pricing and costs for Looker?

I do not have to make any payments to use the solution. In the beginning, Looker may work fine for its users. If advanced users who have experience with BI tools use Looker, then they may find it t...

See all answers

What needs improvement with Looker?

The visualization capability of the product is limited. From an improvement perspective, the product should have more visualization capability. I can't clean data in Looker, and if I try to do it, ...

See all answers

What do you like most about Salesforce Einstein Analytics?

The tool is valuable. It's one of the greatest programs I'm currently working with, and I believe it will continue to be crucial in the next four to five years. It's the future of our operations. I...

See all answers

What needs improvement with Salesforce Einstein Analytics?

See all answers

What is your primary use case for Salesforce Einstein Analytics?

It is more of an integrated platform where marketing, customer service, and the ticketing system are integrated into each other as a SaaS-based solution, which is what we use. For Marketing Cloud, ...

See all answers

Comparisons

Databricks vs Looker

Compared 19% of the time

Tableau vs Looker

Compared 13% of the time

Microsoft Power BI vs Looker

Compared 10% of the time

IBM Cognos vs Looker

Compared 8% of the time

Qlik Sense vs Looker

Compared 8% of the time

More Looker Competitors

Microsoft Power BI vs Salesforce Einstein Analytics

Compared 36% of the time

Databricks vs Salesforce Einstein Analytics

Compared 21% of the time

Tableau vs Salesforce Einstein Analytics

Compared 16% of the time

IBM Watson Explorer vs Salesforce Einstein Analytics

Compared 13% of the time

SAP Analytics Cloud vs Salesforce Einstein Analytics

Compared 8% of the time

More Salesforce Einstein Analytics Competitors

Product Reports

Buyer's Guide

Looker

July 2025

Download Looker product report

Buyer's Guide

Salesforce Einstein Analytics

June 2025

Download Salesforce Einstein Analytics product report

Also Known As

No data available

Einstein Analytics, Salesforce Wave Analytics

Overview

Looker is a powerful data analytics platform that empowers businesses to explore and analyze their data in real time.

With its intuitive interface and robust features, Looker enables users to easily create and share interactive dashboards, reports, and visualizations.

The product's advanced data modeling capabilities and seamless integration with popular data sources make it a top choice for organizations looking to gain valuable insights from their data.

Google

Salesforce Einstein Analytics is a customer and business analytics platform that’s optimized for mobile use and brings flexible customer analytics to everyone in the company. It works with many types of data, from many data sources, and it can change the way your company answers critical questions. Einstein Analytics allows you to:

Connect directly to your CRM data and execute on insights directly in Chatter.
Automatically analyze millions of rows of data and get predictive analytics with Einstein Discovery.
Explore data quickly and automate actions with prebuilt apps.
Use mobile to act, whether you're on Android or iOS.

Salesforce

Sample Customers

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer

ADS Securities, Alstom Grid, American Express, Barclays Bank, Coca-Cola, CoderDojo, Dubai Multi Commodities Centre, Financial Conduct Authority

Find out what your peers are saying about Salesforce, MicroStrategy, Qlik and others in Embedded BI. Updated: June 2025.

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