Looker vs Salesforce Einstein Analytics comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

Looker
Average Rating
8.0
Number of Reviews
19
Ranking in other categories
Embedded BI (5th)
Salesforce Einstein Analytics
Average Rating
8.2
Number of Reviews
18
Ranking in other categories
BI (Business Intelligence) Tools (12th)
 

Mindshare comparison

As of June 2024, in the Embedded BI category, the mindshare of Looker is 44.1%, up from 25.6% compared to the previous year. The mindshare of Salesforce Einstein Analytics is 11.8%, down from 12.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Embedded BI
Unique Categories:
No other categories found
BI (Business Intelligence) Tools
1.9%
 

Featured Reviews

NW
Dec 26, 2023
Though it is a user-friendly tool that is easy to integrate, its visualization capabilities need improvement
I use Looker to deal mostly with simple visuals because it doesn't have much capability to clean data. I use Looker to manage simple visualization once I finish cleaning the data With Looker, I have experienced benefits in terms of usability and shareability. The most valuable feature of the…
Balamurugan Ramalingam - PeerSpot reviewer
Mar 28, 2023
A solution that offers its users a visually appealing interface and requires a straightforward initial setup
We have had very extensive use cases of the solution in our organization. So, we had a lot of data that had to be populated and visualized. Around 50% of my project tasks are done online using the solution With the solution, our organization helped its clients visualize their investments.…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is a pretty stable solution because it is a cloud-based product."
"The product is easy to use."
"The stability of Looker has been good since I have been using it. However, it depends on what components are being used."
"We can centralize all our data models."
"It's quite effortless to navigate through various applications and review their updated data in real-time."
"With Looker, I have experienced benefits in terms of usability and shareability."
"I would rate the stability a ten out of ten. I didn't face any issues with stability."
"From a developer's perspective, the way the functionality's being handled is great."
"Salesforce Einstein Analytics is a simplified CRM. It's integration is good."
"The solution scales extremely well."
"We have found the scalability to be very good."
"The fact that the solution is visually appealing because of its lightning interfaces can be considered one of its most valuable features"
"The most valuable features of Salesforce Einstein Analytics are the flexibility around the deployment, overall capabilities, user-friendliness, and interactiveness with the tools that came built with it."
"he most valuable feature of the solution is its ease of use."
"It is a comprehensive solution. It has everything in it. I can easily find what I need."
"Tableau CRM is a very capable solution. It is easy to use, user-friendly, and integrates well."
 

Cons

"The product does not have documented material."
"Integrations with other BI tools could be better."
"It needs to be more user-friendly."
"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."
"The integration with different databases must be improved."
"The visualization capability of the product is limited."
"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."
"Stability needs improvement."
"There are some offerings like Sales Cloud, Service Cloud, and Marketing Cloud that have very useful online learning options. There need to be more avenues for self-learning with this particular solution. That would be useful."
"Improvement-wise, I feel the solution must be more robust since it is not exactly ready to handle large data."
"Better pricing would make it available to more users and we would likely use it more broadly within the organization."
"If I could improve Tableau CRM I would make it as powerful as Tableau. Tableau CRM is more integrated and it's on the web, but it has less functionality. It is lacking functionality at this time."
"I would advise others not to customize because they rolled out the newer versions, which are every six months. There had to be some significant testing and verification that happened. It is important to have a strong third-party provider that is very experienced. We used Deloitte, but we evaluated Accenture, KPMG, and IBM, but we decided on Deloitte and that was a good decision for us. Having a partner who has a center of excellence or experts that could give you a lot of the tips that they've learned could jumpstart your deployment and stick to the standards."
"The product is natively integrated into the Salesforce ecosystem. You also need a CRM license. It should be more flexible with other platforms."
"All of the timesheets and appraisal management I have not been happy with. There should be some improvements. For example, as a management team, our managers do not have access to see a summary report, such as who is on leave today or how many hours each person logged in. You have to get into individual users and see. You cannot see a summary report, the reporting is missing. There should improve the reports."
"They have a lot of opportunity to improve BI tools. With Einstein Analytics, we have a very minimal scope."
 

Pricing and Cost Advice

"It's not cheap, but it's not expensive for big companies."
"Looker is expensive and could be made better by reducing it."
"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."
"I do not have to make any payments to use the solution."
"It is cheap."
"The biggest challenge we had was the cost and the licensing. We ended up getting an enterprise licensing agreement(ELA). That took a lot of negotiations and a lot of pressure. We were able to receive a good price for the community licensing they bundled Salesforce Einstein Analytics. They bundled a lot of capabilities with us with the ELA."
"Salesforce Einstein Analytics can be considered somewhat expensive, depending on the company's needs. If they want the complete package with all the features, it's pricier. It all comes down to what the company requires from the platform."
"The solution is expensive."
"Salesforce has a subscription-based licensing structure, where it's between $20 to $75 per month, per user."
"Although it was deemed slightly expensive and failed the cost analysis we conducted in our company, we proceeded with the purchase because we desired to have a leading CRM system in the industry."
"I rate the solution's pricing a seven out of ten."
"Price-wise, Salesforce Einstein Analytics is an expensive tool."
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Top Industries

By visitors reading reviews
Educational Organization
33%
Computer Software Company
11%
Financial Services Firm
10%
Manufacturing Company
7%
Computer Software Company
19%
Financial Services Firm
12%
Manufacturing Company
7%
University
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Looker?
With Looker, I have experienced benefits in terms of usability and shareability.
What is your experience regarding pricing and costs for Looker?
I do not have to make any payments to use the solution. In the beginning, Looker may work fine for its users. If advanced users who have experience with BI tools use Looker, then they may find it t...
What needs improvement with Looker?
The visualization capability of the product is limited. From an improvement perspective, the product should have more visualization capability. I can't clean data in Looker, and if I try to do it, ...
What do you like most about Salesforce Einstein Analytics?
The tool is valuable. It's one of the greatest programs I'm currently working with, and I believe it will continue to be crucial in the next four to five years. It's the future of our operations. I...
What is your primary use case for Salesforce Einstein Analytics?
We use Service Cloud. We use it to classify the cases and get the escalation scores correctly. We also use it for knowledge management. We have multiple use cases.
 

Also Known As

No data available
Einstein Analytics, Salesforce Wave Analytics
 

Learn More

 

Overview

 

Sample Customers

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
ADS Securities, Alstom Grid, American Express, Barclays Bank, Coca-Cola, CoderDojo, Dubai Multi Commodities Centre, Financial Conduct Authority
Find out what your peers are saying about Tableau, Qlik, MicroStrategy and others in Embedded BI. Updated: June 2024.
787,817 professionals have used our research since 2012.