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Domo vs Sigma comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Domo
Ranking in BI (Business Intelligence) Tools
11th
Ranking in Data Visualization
11th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
40
Ranking in other categories
Data Integration (40th), Business Performance Management (12th), Reporting (10th)
Sigma
Ranking in BI (Business Intelligence) Tools
16th
Ranking in Data Visualization
12th
Average Rating
7.6
Reviews Sentiment
7.7
Number of Reviews
7
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2025, in the BI (Business Intelligence) Tools category, the mindshare of Domo is 4.4%, down from 6.6% compared to the previous year. The mindshare of Sigma is 1.6%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
Domo4.4%
Sigma1.6%
Other94.0%
BI (Business Intelligence) Tools
 

Featured Reviews

Denis Mwaniki - PeerSpot reviewer
Have built flexible data pipelines and shared actionable insights across departments
I have not used Domo's collaborative features extensively. Regarding Domo's AI-driven insights in uncovering trends and forecasting outcomes, the limiting factor is that you need to define all of your columns before you're able to do any AI or feature engineering. That's quite a lot of work, especially on our end, given that we have huge datasets and sometimes we don't have updated data dictionaries. My wish would be for Domo to learn on its own and figure out column types without necessarily having to build that data dictionary. One of the areas where we've had frustrations with Domo is the aesthetics. The aesthetics are quite limited compared to other BI tools such as Tableau and Power BI. The aesthetic feel, especially when building dashboards or apps, needs improvement. While Domo Apps is almost a Domo dashboard with more features and a better feel, I would hope for an investment in the aesthetics area. Being able to swipe right or left, instead of just scrolling down would be beneficial, as most Domo dashboards only allow downward scrolling. Some of our stakeholders find the dashboards very long and wish they could scan through them more efficiently.
Russell Rothstein - PeerSpot reviewer
Modern dashboards and reports enhance decision-making and presentations
I would love to be able to create my own reports in Sigma, as I can do in Salesforce. Either we are not using it properly, or the software is too complicated. It would be great if there was a way for me to create reports without relying on a data analyst. I'm interested in the upcoming AI co-pilot to enable natural language generation of visualizations and reports. Also, the marketing materials did not match what I feel we've received. Regarding pricing, Sigma's pricing doesn't allow more people to have the ability to create their own reports. We have very few admin or report creator licenses, while everyone else is on a view-only mode.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The ability to create custom connectors was useful because you never know, with customers, what platform they want to utilize or what data they have. It gave us a lot of flexibility in being able to bring data in from different places."
"In Workbench 5, they have come up with a very useful feature called Upsert. When you're pushing data into the data set, if the data is already available it will update the data, and if that the data is not there it will insert it. That is a beneficial feature that they introduced in the latest version."
"The best thing is that the data storage is pretty much free. I can store as much data as I want, from different sources."
"The fact that you can add any data source is valuable. The entire data handling suite they have, all the apps, etc., is pretty amazing. One of the key things, not being a techie or a data-warehouse guy, is that you can connect data sources, and do all kinds of pretty amazing things."
"The solution is highly stable."
"In general, Domo is very powerful and very easy to use, relatively speaking."
"One feature which I have found to be very interesting is the Beast manager, where you can create calculated fields. They are shared in one common repository so someone else can use the same calculated fields; they don't have to rewrite or reinvent the APIs."
"With ETL transformations in SQL lists, you often write a lot of queries. You have to build a bunch of code for the data. With Domo, one of the pieces we have is Magic ETL. In Magic ETL, you don't need to write code. You don't need to be a specialist in SQL or any database query language."
"Sigma is a great software for non-technical business users. If someone's familiar with pivot tables or Excel or Google Sheets, they should be able to pick up Sigma pretty quickly. There is a very low bar for onboarding."
"I find the collaborative features, such as commenting, to be very valuable."
"Sigma serves as the visualization and reporting front end."
"The most valuable aspect for me is having real-time data."
"Sigma has excellent features, such as lookup tables where you can easily bring data that are not interrelated or at different granularity."
"The most valuable feature of Sigma is the detailed reports."
"The tool's interface is easy to use. The functions listed as a part of the menu items are easy to use."
"The most valuable feature of Sigma is the detailed reports."
 

Cons

"The ETL way of storing is not up to mark. You have to rely on the naming convention that you're using in Domo because there are no folder systems where you can collate all your workflows and put them into separate folders. A folder system should be there so you can easily identify how you are working. Once you want to make some changes to your ETL, then you can see the whole lineage, identifying what is there and not there."
"One of the biggest problems is that end users require a license to run their own reports and dashboards, which are fairly expensive."
"There's a learning curve before you can get used to the solution."
"They could use more charts. They have had a very limited number of charts we can use. I believe, now, there are somewhere around 30 of them, but they could definitely use some more options."
"In terms of the analytics, there is quite a limited set of options when using Domo. Whereas with Tableau we can perform heavy statistical computations, Domo doesn't have that capability. Domo is quite limited on that side."
"The forecasting feature, the regression features, and the Python libraries could all be improved. They're all in beta."
"I would like to be able to drill down more when there is a particular area where there is a problem. I don't clearly see that in Domo at the moment."
"When you're exporting a graph out of Domo — suppose it is in the form of a donut chart or it is in form of a stack — the data comes out in tabular format, not as a graph. When exporting the data, I would like them to create a tab for graphs and another tab with the data in tabular format."
"Either we are not using it properly, or the software is too complicated. It would be great if there was a way for me to create reports without relying on a data analyst."
"The main improvement needed is in data modeling capabilities. If they add those features in the near future, it would be very helpful for us to implement the same or do the data cleansing part in the Sigma tool itself."
"Sigma lacks a versioning feature to track changes. There is a need for better structuring, like a folder system, to organize diagrams efficiently."
"The only minor area for improvement lies in handling highly complex visualizations."
"The product's roadmap regarding introducing new features in the solution or new versions of the tool can be made better in the future."
"Sigma could have better reports."
"I would like to see better visualization options. That would allow me to build out more visually pleasing dashboarding in Sigma."
"Sigma could have better reports."
 

Pricing and Cost Advice

"We are making money from Domo, and all our clients are happy with the information that they receive from it."
"No matter if you're a developer or an end-user, the licensing cost is around $12 per user per month."
"They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."
"I believe that the investment in Domo was worthwhile because it allowed for the organization to jump in quickly, with little training. There are different plans available based on the requirements."
"The price that they offered was around $200 per user license. It was pretty cheap at that time compared to other companies. I think they have revamped their pricing structure since then."
"It is on the pricier end."
"The solution is expensive compared to one of its competitors."
"Domo has more than one licensing model. You can choose between the yearly subscription and the per-user licensing model. The tool is flexible in terms of licensing. As for the cost, Domo is an end-to-end BI tool so its pricing is a little higher than other players in the market, for example, non end-to-end BI tools such as OBIEE and Tableau specific only for business intelligence and presenting data to the end users, unlike Domo which handles everything. You want to get Domo as an integration tool, an ETL tool, etc. As the tool is end-to-end, its cost is always going to be a little higher than other BI tools, but it's worth paying because you won't have to spend extra for other activities. After all, Domo can do those activities."
"The retail price is set at one thousand dollars per creator per year."
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Top Industries

By visitors reading reviews
University
12%
Computer Software Company
10%
Financial Services Firm
8%
Manufacturing Company
7%
Computer Software Company
14%
Financial Services Firm
14%
Manufacturing Company
11%
Healthcare Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business13
Midsize Enterprise11
Large Enterprise17
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise3
Large Enterprise1
 

Questions from the Community

What do you like most about Domo?
All our client SLAs and daily and weekly dashboards are tracked on Domo.
What needs improvement with Domo?
Domo is the premium option of all the choices. It has fancy features including a built-in chat program with the Buzz feature that no one uses. When I arrived about a year ago, we had 12 different w...
What do you like most about Sigma?
The tool's interface is easy to use. The functions listed as a part of the menu items are easy to use.
What is your experience regarding pricing and costs for Sigma?
The pricing of Sigma is a concern, as it restricts our ability to provide more users with report-creating capabilities due to the high cost of admin or report creator licenses. Most users have view...
What needs improvement with Sigma?
As we are exploring multiple features in Sigma, I think Sigma can add more functionality. As Power BI gives multiple modeling options in its interface with the query editor, those features can be a...
 

Comparisons

 

Also Known As

corda
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Overview

 

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!
Snowflake, Fivetran ,Autodesk, Flowspace, Super League Gaming, Zumper, Clover, Volta, Olivela
Find out what your peers are saying about Domo vs. Sigma and other solutions. Updated: September 2025.
867,370 professionals have used our research since 2012.