It is a general CRM. It almost acts as the central hub through which all of our transactions, whether e-commerce or retail, are funneled. It also brings in everything from our inventory. So, essentially, the overall collection of all of that data is deployed through it. This is the main tool that we use.
CRM Analytics Lead-Consumer Insights at a retailer with 1,001-5,000 employees
Works effectively with Microsoft tools and has been exponentially helpful, but is not agnostic when working with other platforms and requires a lot of work on the backend
Pros and Cons
- "The way it effectively works with the array of other Microsoft tools, such as Azure, is valuable. It works very well with the use of data linking and things like that. Overall, it is a great overall tool to have an effective understanding of the transactional background of each of our customers."
- "When it comes to any necessary changes or updates, we have issues. It is not very agnostic in terms of working with other platforms. A lot of data transformation had to be done internally in order to send it to various systems."
What is our primary use case?
What is most valuable?
The way it effectively works with the array of other Microsoft tools, such as Azure, is valuable. It works very well with the use of data linking and things like that. Overall, it is a great overall tool to have an effective understanding of the transactional background of each of our customers.
What needs improvement?
One of the biggest challenges is that there is a huge disconnect between, "The business wants this data available," and making that data available in our systems. It requires a lot of effort. There's a huge disconnect, and that's because of a lot of backend work that needs to get done.
From a user standpoint, it is fairly intuitive. Its user interface is nothing phenomenal, but it is intuitive. However, on the backend, a lot of work is required to effectively push the data through. It requires a very heavy lift on the organization's part. It is a complex backend.
When it comes to any necessary changes or updates, we have issues. It is not very agnostic in terms of working with other platforms. A lot of data transformation had to be done internally in order to send it to various systems.
For how long have I used the solution?
I have been using this solution for one year and five months.
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May 2025

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What do I think about the stability of the solution?
Its performance is reliable, but when it comes to any changes or updates, we have issues.
What do I think about the scalability of the solution?
It is a challenge to grow it quite substantially. It involves a lot of work, but the solution overall is scalable as long as you're sticking with Microsoft.
We have anywhere between 50 and 60 end-users, and on the backend, we have about 15 users. It is used quite extensively. All of our data filtering from transactions is flowing into it.
How are customer service and support?
In terms of overall technical support, we work with partners. So, we have Microsoft partners who support us with day-to-day issues.
In terms of online tools and various instructional write-ups, Microsoft is quite comprehensive. There is a multitude of information available. It is down to the user to dive into it, but it is all there.
Which solution did I use previously and why did I switch?
I don't believe we were using anything else previously. A majority of our systems are Microsoft systems.
What about the implementation team?
We had our team, but that wasn't enough. We had to work with specific partners. There are a few companies where the challenge is the amount of legwork to get things going for the business and the startup cost.
There was quite a large set of developers. There were upwards of 20 developers, and there were upwards of five business analysts who were effectively capturing use cases from the business to help understand how we wanted the data. It was overall managed by three or four key managers and one director. It took upwards of eight months.
It does require maintenance, which is handled by our technology team.
What was our ROI?
I can't put a number to it, but the use of this system and the collection of the data has exponentially helped the company.
What's my experience with pricing, setup cost, and licensing?
It is a part of one comprehensive user license, which depends on the role of the individual. This is where Microsoft excels.
It is a very comprehensive package. We get everything from Access to D 365. We get Microsoft's suite of tools. I'm not too sure about the pricing, but I can't imagine it being cheap.
In terms of additional fees, we have particular partners we have to work with. It is very similar to how Google has Google partners. We have dedicated partners, and the fees with them are quite high.
What other advice do I have?
Understanding your overall strategy with data is critical. When you are using or getting used to one particular client platform, an enterprise requirement to scale it up requires enormous amounts of capital.
It is definitely not geared towards small-sized or medium-sized businesses. It has to be large organizations. I do know that D 365 does have things for small-sized and medium-sized businesses, but I haven't worked with it in that capacity. Knowing what I know about how it works at an enterprise level, the amount of work or cost incurred to make it more and more scalable is definitely something that small-sized and medium-sized businesses can't do.
I would rate this solution a seven out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

Asst. Manager Strategic Marketing, Microsoft Partnership at Nous Infosystems
A scalable solution that accurately monitors and keeps track of things
Pros and Cons
- "Integration with other Microsoft tools is a good feature of Microsoft Dynamics CRM."
- "Microsoft Dynamics CRM's customer support could be improved as tickets usually take a long time to resolve."
What is our primary use case?
We maintain a client base on Microsoft Dynamics CRM and regularly update various sales motion statuses on Microsoft Dynamics CRM.
What is most valuable?
Microsoft Dynamics CRM allows you to create reports and download Excel. Integration with other Microsoft tools is a good feature of Microsoft Dynamics CRM.
What needs improvement?
Microsoft Dynamics CRM's customer support could be improved as tickets usually take a long time to resolve.
For how long have I used the solution?
I have been using Microsoft Dynamics CRM for six months.
What do I think about the stability of the solution?
We did not face too many glitches with Microsoft Dynamics CRM, but the few glitches we faced took a long time to resolve. Microsoft Dynamics CRM is a pretty stable solution.
I rate Microsoft Dynamics CRM an eight or nine out of ten for stability.
What do I think about the scalability of the solution?
Over 50 users use Microsoft Dynamics CRM in our organization. Microsoft Dynamics CRM is a pretty scalable solution.
I rate Microsoft Dynamics CRM a nine or ten out of ten for scalability.
What was our ROI?
In terms of sales, I have seen a pretty good return on investment with Microsoft Dynamics CRM because it accurately monitors and keeps track of things. Microsoft Dynamics CRM also helps us close sales motions faster.
What's my experience with pricing, setup cost, and licensing?
Microsoft Dynamics CRM is an expensive solution.
I rate Microsoft Dynamics CRM an eight out of ten for pricing.
What other advice do I have?
Microsoft Dynamics CRM is deployed on-cloud in our organization. We get the solution for free as part of our Microsoft partnership.
Overall, I rate Microsoft Dynamics CRM an eight out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer: Partner
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May 2025

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IT manager at Koleksiyon
A simple and user-friendly tool that is scalable and provides many customized features
Pros and Cons
- "The product is user-friendly."
- "The product is very old."
What is our primary use case?
The salespeople in our organization use the product. It is connected to SAP. Our consultants use many of the customized features.
What is most valuable?
The product is quite good. The product is user-friendly.
What needs improvement?
The product is very old. We just pray that it works somehow. The product must be integrated with the cloud.
For how long have I used the solution?
I have been using the solution for ten years.
What do I think about the stability of the solution?
The tool’s stability is good, but it is old. So, we might have to replace it.
What do I think about the scalability of the solution?
We have 50 users in our organization. The tool is scalable.
Which solution did I use previously and why did I switch?
We used SAP CRM. It was very problematic, so we switched to Microsoft Dynamics CRM.
What other advice do I have?
I would recommend the solution to others. It is a simple tool. Overall, I rate the solution an eight out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Salesman at Manacor
The solution's most valuable feature is its ability to store all the information in one application
Pros and Cons
- "The solution's return on investment is worth it."
- "They should work on improving the solution's scalability."
What is our primary use case?
We use the solution for customer service, marketing follow-ups, and sales.
What is most valuable?
The solution's most valuable feature is its ability to store all the information in one application. Also, it allows me to check what my colleagues are doing on their systems. Along with this, it facilitates a communication platform with the customers.
What needs improvement?
They should work on improving the solution's scalability.
For how long have I used the solution?
We have been using the solution for 10-15 years now.
What do I think about the stability of the solution?
The solution did stop working three weeks ago for a while. It was highly improbable for it to go off. Other than that, it is a stable solution.
What do I think about the scalability of the solution?
The solution integrates well with other applications or ERP, Business Central, Finance and Operations, and SAP programs. Considering the flexibility of integration, it is a scalable solution. Our organization has 15-20 customers and about 90 employees using the solution. I rate its scalability as a seven as sometimes it needs a connector to link with other applications.
How are customer service and support?
The solution's tech support team's response is fast.
How was the initial setup?
The setup was straightforward. It works just like any other product of the Microsoft family.
What was our ROI?
The solution's return on investment is worth it.
What's my experience with pricing, setup cost, and licensing?
The licenses of the solutions are available for purchase on a monthly or yearly basis. There are no additional licenses or fees apart from the standard license. I rate the solution's pricing as a seven out of ten.
What other advice do I have?
The solution's maintenance requires three to four technical executives. I recommend the solution to others and rate it as a nine.
Disclosure: My company has a business relationship with this vendor other than being a customer: Reseller
Feature rich, customizable, and integrates well
Pros and Cons
- "Microsoft Dynamics CRM is a comprehensive solution and is well-integrated into other Microsoft solutions, including ERP solutions. Additionally, it is feature-rich."
- "I have contacted support. They are able to help but not in the right amount of time. I have had a horrible experience."
What is our primary use case?
Microsoft Dynamics CRM is used for potential lead opportunities. Generally, salespeople use it.
What is most valuable?
Microsoft Dynamics CRM is a comprehensive solution and is well-integrated into other Microsoft solutions, including ERP solutions. Additionally, it is feature-rich.
For how long have I used the solution?
I have been using Microsoft Dynamics CRM for approximately 14 years.
What do I think about the stability of the solution?
Microsoft Dynamics CRM is an extremely stable solution.
What do I think about the scalability of the solution?
This solution is made from the ground up to be scalable.
We have approximately 50 sales and marketing employees using this solution mostly.
Microsoft Dynamics CRM is not suitable for small businesses. It is suitable for large-sized businesses. If they could make a version for smaller-sized businesses that would be helpful. There are a lot of smaller businesses that do not need the full features of Microsoft Dynamics CRM that could benefit from another version.
How are customer service and support?
I have contacted support. They are able to help but not in the right amount of time. I have had a horrible experience.
I rate the support from Microsoft Dynamics CRM a one out of ten.
How would you rate customer service and support?
Negative
How was the initial setup?
The deployment of Microsoft Dynamics CRM is not difficult because it is a cloud solution. However, the configuration of the solution is complex. You have to go through some processes to map it to the customer's needs. It's not an out-of-the-box functional solution.
The customization may take time, and depending on the customer's needs it may take a few weeks to a few months or longer to complete.
What was our ROI?
We have received an ROI from this solution though the price of this solution can be high.
What's my experience with pricing, setup cost, and licensing?
Microsoft Dynamics CRM is an expensive solution. However, most good CRMs are expensive.
The cost of the solution is a per-user, license-based model. The cost depends on the number of users that are using it. This is beneficial if your company only has five users, you only have to pay for those five and not a higher price, such as other pricing models from other vendors.
Which other solutions did I evaluate?
We choose this solution over others because of the deployment, availability, scalability, and resilience of the solution. Not a lot of other vendors can offer these features. Salesforce can offer these features, but no one else. Its availability in a lot of parts of the world is a key feature. It's available anywhere, where a lot of other solutions are not due to certain restrictions. Additionally, there are a lot of engineers available for the implementation of Microsoft Dynamics CRM. That is not true for the other solutions.
What other advice do I have?
This solution covers all the bases. It's very dynamic, customizable, and very reliable. All the general features you would look for in a CRM are available in this solution.
I rate Microsoft Dynamics CRM an eight out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer: customer/partner
Chief Executive Officer at Customersoft Innovation
Integrates well, widely accessible, and useful installation documentation
Pros and Cons
- "The most valuable feature of Microsoft Dynamics CRM is the integration with Microsoft Office 365."
- "Microsoft Dynamics CRM could improve by making it easier to export data to SharePoint because most of our customers use SharePoint. They have to log into a Microsoft environment platform from their SharePoint for access should be made easier. Additionally, if the customer portal was enhanced for it to be customized it would be a benefit."
What is our primary use case?
We were using Microsoft Dynamics CRM in a facility management company for contract and customer relationship management.
What is most valuable?
The most valuable feature of Microsoft Dynamics CRM is the integration with Microsoft Office 365.
What needs improvement?
Microsoft Dynamics CRM could improve by making it easier to export data to SharePoint because most of our customers use SharePoint. They have to log into a Microsoft environment platform from their SharePoint for access should be made easier. Additionally, if the customer portal was enhanced for it to be customized it would be a benefit.
For how long have I used the solution?
I have used Microsoft Dynamics CRM for approximately six months.
What do I think about the stability of the solution?
Microsoft Dynamics CRM is stable and accessible for businesses with approximately 50 users. These would be small to medium-sized companies.
What do I think about the scalability of the solution?
Microsoft Dynamics CRM is scalable for the usage of my customers.
The departments that use the solution the most are customer service, business development, sales, and the back office for order processing.
How are customer service and support?
I have not needed to contact Microsoft Dynamics CRM directly. There is enough documentation available to do the installation without any hassles.
How was the initial setup?
The initial setup of Microsoft Dynamics CRM is straightforward. The whole design and new deployment took between four to six months, which is easy deployment.
What's my experience with pricing, setup cost, and licensing?
The customers that have Microsoft Office 365, the license price is competitive. It is competitive because the next solution above it is Salesforce, which is licensed quite high. The price annually was approximately $55 per user but we did a combination of users with some of them having the higher range of approximately $85.
What other advice do I have?
My advice to others is they need to choose a capable consulting team because projects fail at a data level. We have to deal with data, and this is where the projects fail.
I rate Microsoft Dynamics CRM a nine out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company has a business relationship with this vendor other than being a customer: Partner
ICT Officer at Intelligent Skincareinc Inc.
Provides financial module for sales in our organization
Pros and Cons
- "Right now we're using the financial features, and we haven't tried the inventory. It's useful more on the financial side."
- "The manufacturing module could be improved. I would like to see customization in the next release."
What is our primary use case?
We are using this solution for the financial module. We have 25 users in sales who are using this solution in my organization.
The solution is deployed on-premises.
What is most valuable?
Right now we're using the financial features, and we haven't tried the inventory. It's useful more on the financial side.
What needs improvement?
The manufacturing module could be improved. I would like to see customization in the next release.
For how long have I used the solution?
I have been using this solution for 10 years.
What do I think about the stability of the solution?
It's stable.
What do I think about the scalability of the solution?
It's scalable.
How are customer service and support?
Technical support is helpful and responsive. I would rate them 4 out of 5.
How was the initial setup?
It was easy to set up. I would rate the setup 4 out of 5.
What about the implementation team?
We used a third-party company for implementation.
What's my experience with pricing, setup cost, and licensing?
The cost could be cheaper. I would rate them 3 out of 5.
What other advice do I have?
I would rate this solution 8 out of 10.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
VP Sales Head at a computer software company with 10,001+ employees
Easy to implement, but its look and feel could still be improved
Pros and Cons
- "Microsoft Dynamics CRM brings the most value in terms of its ease of implementation."
- "One area for improvement in Microsoft Dynamics CRM is its end user feedback. It's still not that great compared to Salesforce. They also need to improve on the look and feel of the solution, because those are still slightly better on Salesforce."
What is our primary use case?
We use Microsoft Dynamics CRM primarily for sales, but using it for marketing is also becoming very predominant.
What is most valuable?
Microsoft Dynamics CRM brings the most value in terms of its ease of implementation. It was a big issue earlier, but now they've made it very simple to implement.
What needs improvement?
One area for improvement in Microsoft Dynamics CRM is its end user feedback. It's still not that great compared to Salesforce.
They also need to improve on the look and feel of the solution, because those are still slightly better on Salesforce.
What do I think about the stability of the solution?
Microsoft Dynamics CRM is a stable solution.
What do I think about the scalability of the solution?
There's no issue with Microsoft Dynamics CRM in terms of scalability. It's backed by Microsoft, so scalability is not an issue.
How are customer service and support?
Microsoft Dynamics CRM has excellent technical support.
What's my experience with pricing, setup cost, and licensing?
Microsoft Dynamics CRM is slightly cheaper than Salesforce today. Pricing for the solution is pretty aggressive in the market.
What other advice do I have?
The majority of our experience with CRMs is with Salesforce Sales Cloud and Microsoft Dynamics CRM. We are completely aligned with those two CRMs. Other CRMs we don't have much experience with, because Salesforce Sales Cloud and Microsoft Dynamics CRM are the two leading CRMs, and we only focus on them. There's a third CRM we use: Pega CRM.
Salesforce deals with all kinds of clouds, not just the marketing cloud, but Salesforce Sales Cloud is the most popular one. Salesforce Marketing Cloud is an acquisition and is a more difficult solution, and it fails a lot.
Microsoft Dynamics CRM used to be four versions behind Salesforce, but now it has really caught up. They have made major investments in the solution, and we are seeing a clear momentum in their favor. They are being very aggressive in terms of taking some of the market shares for Microsoft Dynamics CRM in the CRM market. Microsoft Dynamics CRM was a laggard, but now it's competing well with Salesforce.
On a scale of one to ten, I'm rating Microsoft Dynamics CRM seven out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer: Partner

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