We use the solution for customer service, marketing follow-ups, and sales.
Salesman at Manacor
The solution's most valuable feature is its ability to store all the information in one application
Pros and Cons
- "The solution's return on investment is worth it."
- "They should work on improving the solution's scalability."
What is our primary use case?
What is most valuable?
The solution's most valuable feature is its ability to store all the information in one application. Also, it allows me to check what my colleagues are doing on their systems. Along with this, it facilitates a communication platform with the customers.
What needs improvement?
They should work on improving the solution's scalability.
For how long have I used the solution?
We have been using the solution for 10-15 years now.
Buyer's Guide
Microsoft Dynamics CRM
October 2025
Learn what your peers think about Microsoft Dynamics CRM. Get advice and tips from experienced pros sharing their opinions. Updated: October 2025.
872,922 professionals have used our research since 2012.
What do I think about the stability of the solution?
The solution did stop working three weeks ago for a while. It was highly improbable for it to go off. Other than that, it is a stable solution.
What do I think about the scalability of the solution?
The solution integrates well with other applications or ERP, Business Central, Finance and Operations, and SAP programs. Considering the flexibility of integration, it is a scalable solution. Our organization has 15-20 customers and about 90 employees using the solution. I rate its scalability as a seven as sometimes it needs a connector to link with other applications.
How are customer service and support?
The solution's tech support team's response is fast.
How was the initial setup?
The setup was straightforward. It works just like any other product of the Microsoft family.
What was our ROI?
The solution's return on investment is worth it.
What's my experience with pricing, setup cost, and licensing?
The licenses of the solutions are available for purchase on a monthly or yearly basis. There are no additional licenses or fees apart from the standard license. I rate the solution's pricing as a seven out of ten.
What other advice do I have?
The solution's maintenance requires three to four technical executives. I recommend the solution to others and rate it as a nine.
Disclosure: My company has a business relationship with this vendor other than being a customer. Reseller
CRM Analytics Lead-Consumer Insights at a retailer with 1,001-5,000 employees
Works effectively with Microsoft tools and has been exponentially helpful, but is not agnostic when working with other platforms and requires a lot of work on the backend
Pros and Cons
- "The way it effectively works with the array of other Microsoft tools, such as Azure, is valuable. It works very well with the use of data linking and things like that. Overall, it is a great overall tool to have an effective understanding of the transactional background of each of our customers."
- "When it comes to any necessary changes or updates, we have issues. It is not very agnostic in terms of working with other platforms. A lot of data transformation had to be done internally in order to send it to various systems."
What is our primary use case?
It is a general CRM. It almost acts as the central hub through which all of our transactions, whether e-commerce or retail, are funneled. It also brings in everything from our inventory. So, essentially, the overall collection of all of that data is deployed through it. This is the main tool that we use.
What is most valuable?
The way it effectively works with the array of other Microsoft tools, such as Azure, is valuable. It works very well with the use of data linking and things like that. Overall, it is a great overall tool to have an effective understanding of the transactional background of each of our customers.
What needs improvement?
One of the biggest challenges is that there is a huge disconnect between, "The business wants this data available," and making that data available in our systems. It requires a lot of effort. There's a huge disconnect, and that's because of a lot of backend work that needs to get done.
From a user standpoint, it is fairly intuitive. Its user interface is nothing phenomenal, but it is intuitive. However, on the backend, a lot of work is required to effectively push the data through. It requires a very heavy lift on the organization's part. It is a complex backend.
When it comes to any necessary changes or updates, we have issues. It is not very agnostic in terms of working with other platforms. A lot of data transformation had to be done internally in order to send it to various systems.
For how long have I used the solution?
I have been using this solution for one year and five months.
What do I think about the stability of the solution?
Its performance is reliable, but when it comes to any changes or updates, we have issues.
What do I think about the scalability of the solution?
It is a challenge to grow it quite substantially. It involves a lot of work, but the solution overall is scalable as long as you're sticking with Microsoft.
We have anywhere between 50 and 60 end-users, and on the backend, we have about 15 users. It is used quite extensively. All of our data filtering from transactions is flowing into it.
How are customer service and support?
In terms of overall technical support, we work with partners. So, we have Microsoft partners who support us with day-to-day issues.
In terms of online tools and various instructional write-ups, Microsoft is quite comprehensive. There is a multitude of information available. It is down to the user to dive into it, but it is all there.
Which solution did I use previously and why did I switch?
I don't believe we were using anything else previously. A majority of our systems are Microsoft systems.
What about the implementation team?
We had our team, but that wasn't enough. We had to work with specific partners. There are a few companies where the challenge is the amount of legwork to get things going for the business and the startup cost.
There was quite a large set of developers. There were upwards of 20 developers, and there were upwards of five business analysts who were effectively capturing use cases from the business to help understand how we wanted the data. It was overall managed by three or four key managers and one director. It took upwards of eight months.
It does require maintenance, which is handled by our technology team.
What was our ROI?
I can't put a number to it, but the use of this system and the collection of the data has exponentially helped the company.
What's my experience with pricing, setup cost, and licensing?
It is a part of one comprehensive user license, which depends on the role of the individual. This is where Microsoft excels.
It is a very comprehensive package. We get everything from Access to D 365. We get Microsoft's suite of tools. I'm not too sure about the pricing, but I can't imagine it being cheap.
In terms of additional fees, we have particular partners we have to work with. It is very similar to how Google has Google partners. We have dedicated partners, and the fees with them are quite high.
What other advice do I have?
Understanding your overall strategy with data is critical. When you are using or getting used to one particular client platform, an enterprise requirement to scale it up requires enormous amounts of capital.
It is definitely not geared towards small-sized or medium-sized businesses. It has to be large organizations. I do know that D 365 does have things for small-sized and medium-sized businesses, but I haven't worked with it in that capacity. Knowing what I know about how it works at an enterprise level, the amount of work or cost incurred to make it more and more scalable is definitely something that small-sized and medium-sized businesses can't do.
I would rate this solution a seven out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Microsoft Dynamics CRM
October 2025
Learn what your peers think about Microsoft Dynamics CRM. Get advice and tips from experienced pros sharing their opinions. Updated: October 2025.
872,922 professionals have used our research since 2012.
VP Sales Head at a computer software company with 10,001+ employees
Easy to implement, but its look and feel could still be improved
Pros and Cons
- "Microsoft Dynamics CRM brings the most value in terms of its ease of implementation."
- "One area for improvement in Microsoft Dynamics CRM is its end user feedback. It's still not that great compared to Salesforce. They also need to improve on the look and feel of the solution, because those are still slightly better on Salesforce."
What is our primary use case?
We use Microsoft Dynamics CRM primarily for sales, but using it for marketing is also becoming very predominant.
What is most valuable?
Microsoft Dynamics CRM brings the most value in terms of its ease of implementation. It was a big issue earlier, but now they've made it very simple to implement.
What needs improvement?
One area for improvement in Microsoft Dynamics CRM is its end user feedback. It's still not that great compared to Salesforce.
They also need to improve on the look and feel of the solution, because those are still slightly better on Salesforce.
What do I think about the stability of the solution?
Microsoft Dynamics CRM is a stable solution.
What do I think about the scalability of the solution?
There's no issue with Microsoft Dynamics CRM in terms of scalability. It's backed by Microsoft, so scalability is not an issue.
How are customer service and support?
Microsoft Dynamics CRM has excellent technical support.
What's my experience with pricing, setup cost, and licensing?
Microsoft Dynamics CRM is slightly cheaper than Salesforce today. Pricing for the solution is pretty aggressive in the market.
What other advice do I have?
The majority of our experience with CRMs is with Salesforce Sales Cloud and Microsoft Dynamics CRM. We are completely aligned with those two CRMs. Other CRMs we don't have much experience with, because Salesforce Sales Cloud and Microsoft Dynamics CRM are the two leading CRMs, and we only focus on them. There's a third CRM we use: Pega CRM.
Salesforce deals with all kinds of clouds, not just the marketing cloud, but Salesforce Sales Cloud is the most popular one. Salesforce Marketing Cloud is an acquisition and is a more difficult solution, and it fails a lot.
Microsoft Dynamics CRM used to be four versions behind Salesforce, but now it has really caught up. They have made major investments in the solution, and we are seeing a clear momentum in their favor. They are being very aggressive in terms of taking some of the market shares for Microsoft Dynamics CRM in the CRM market. Microsoft Dynamics CRM was a laggard, but now it's competing well with Salesforce.
On a scale of one to ten, I'm rating Microsoft Dynamics CRM seven out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
Sr. Systems Analyst at a maritime company with 10,001+ employees
Easy to install and easy to use CRM software; feature-rich system, with good technical support
Pros and Cons
- "Microsoft Dynamics CRM has a very nice UI, and is very easy to use. It's easy to install, has a lot of features, and provides good technical support."
- "This CRM system needs to be more configurable. Its performance still needs improvement, because its screens hang while querying data. It's also not highly scalable, so scalability also needs improvement."
What is most valuable?
I found all the usual CRM features valuable in Microsoft Dynamics CRM, e.g. customer registration, customer complaints management, customer contract management, etc.
The system is also very easy to use. Its UI is very nice, e.g. with Microsoft products, the UI is close to being the best, while products from competitors have the worst UI.
What needs improvement?
My recommendations on Microsoft Dynamics CRM in terms of how it could be improved: It should be more configurable and more scalable. Its performance also needs improvement, particularly because its screens hang while querying data.
For how long have I used the solution?
I've been dealing with Microsoft Dynamics CRM for close to 10 years now.
What do I think about the scalability of the solution?
Microsoft Dynamics CRM is not highly scalable, particularly because it's running on a SQL server database.
How are customer service and support?
I have no complaints about the technical support provided for Microsoft Dynamics CRM.
Which solution did I use previously and why did I switch?
We used Siebel CRM prior to using Microsoft Dynamics CRM. We discontinued Siebel CRM in 2012.
How was the initial setup?
Installing Microsoft Dynamics CRM was very easy.
What about the implementation team?
We did the installation and implementation of Microsoft Dynamics CRM ourselves. It only took one day to complete, and we never used a third party to do it.
What's my experience with pricing, setup cost, and licensing?
We're on a yearly contract with Microsoft Dynamics CRM.
Which other solutions did I evaluate?
We evaluated Siebel CRM.
What other advice do I have?
We only had one guy who was responsible for the deployment of Microsoft Dynamics CRM. We have our own IT department with qualified, experienced people for each domain, or for each type of product. We usually don't need the vendors to implement for us, and in case we need help on one or all products, we directly contact Microsoft.
My rating for Microsoft Dynamics CRM is eight out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
CISO/FG at a educational organization with 5,001-10,000 employees
Flexible design enhances usability but data restoration needs improvement
Pros and Cons
- "The flexible design is highly usable, and I have seen time-saving benefits from using this solution."
- "During a period of time, restoring data and maintaining it could be better in Microsoft Dynamics CRM."
What is our primary use case?
I use Microsoft Dynamics CRM because of its flexible design.
How has it helped my organization?
Microsoft Dynamics CRM provides significant time-saving benefits.
What is most valuable?
The flexible design is highly usable, and I have seen time-saving benefits from using this solution.
What needs improvement?
During a period of time, restoring data and maintaining it could be better in Microsoft Dynamics CRM.
For how long have I used the solution?
I have been using Microsoft Dynamics CRM for approximately three years.
What do I think about the stability of the solution?
I would rate the stability of Microsoft Dynamics CRM as an eight out of ten.
What do I think about the scalability of the solution?
I would rate the scalability of Microsoft Dynamics CRM as an eight out of ten.
How are customer service and support?
I rate the technical support from Microsoft Dynamics CRM as a seven out of ten.
How would you rate customer service and support?
Neutral
Which solution did I use previously and why did I switch?
Before Microsoft Dynamics CRM, we used our own old solution. We switched to Microsoft Dynamics CRM due to its greater flexibility.
How was the initial setup?
The initial setup of Microsoft Dynamics CRM was in between straightforward and complex.
What about the implementation team?
The deployment was carried out by a consultant.
What's my experience with pricing, setup cost, and licensing?
The pricing and licensing model we use is Enterprise licensing.
What other advice do I have?
I would recommend Microsoft Dynamics CRM as it is very usable.
I'd rate the solution seven out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Asst. Manager Strategic Marketing, Microsoft Partnership at Nous Infosystems
A scalable solution that accurately monitors and keeps track of things
Pros and Cons
- "Integration with other Microsoft tools is a good feature of Microsoft Dynamics CRM."
- "Microsoft Dynamics CRM's customer support could be improved as tickets usually take a long time to resolve."
What is our primary use case?
We maintain a client base on Microsoft Dynamics CRM and regularly update various sales motion statuses on Microsoft Dynamics CRM.
What is most valuable?
Microsoft Dynamics CRM allows you to create reports and download Excel. Integration with other Microsoft tools is a good feature of Microsoft Dynamics CRM.
What needs improvement?
Microsoft Dynamics CRM's customer support could be improved as tickets usually take a long time to resolve.
For how long have I used the solution?
I have been using Microsoft Dynamics CRM for six months.
What do I think about the stability of the solution?
We did not face too many glitches with Microsoft Dynamics CRM, but the few glitches we faced took a long time to resolve. Microsoft Dynamics CRM is a pretty stable solution.
I rate Microsoft Dynamics CRM an eight or nine out of ten for stability.
What do I think about the scalability of the solution?
Over 50 users use Microsoft Dynamics CRM in our organization. Microsoft Dynamics CRM is a pretty scalable solution.
I rate Microsoft Dynamics CRM a nine or ten out of ten for scalability.
What was our ROI?
In terms of sales, I have seen a pretty good return on investment with Microsoft Dynamics CRM because it accurately monitors and keeps track of things. Microsoft Dynamics CRM also helps us close sales motions faster.
What's my experience with pricing, setup cost, and licensing?
Microsoft Dynamics CRM is an expensive solution.
I rate Microsoft Dynamics CRM an eight out of ten for pricing.
What other advice do I have?
Microsoft Dynamics CRM is deployed on-cloud in our organization. We get the solution for free as part of our Microsoft partnership.
Overall, I rate Microsoft Dynamics CRM an eight out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
Business Development Manager at Artech2000
A user-friendly solution that needs to improve its capacity to allow for the incorporation of more data from customers
Pros and Cons
- "The most valuable feature of Microsoft Dynamics CRM has to be its interface...Microsoft Dynamics CRM has a user-friendly platform."
- "It lacks to provide a more detailed profile of the customer, which would have been better and more useful."
What is our primary use case?
We use our company to store customer information and track customer engagement.
What is most valuable?
The most valuable feature of Microsoft Dynamics CRM has to be its interface. The product helps with the step-by-step process of engaging clients and moving them from opportunities to paying clients. The product also makes it possible for us to classify and practicalize our target market allowing us to ultimately be able to focus on those customers who show interest in a product or service.
What needs improvement?
All CRM solutions have room for improvement. So far for me, I haven't seen any need for improvement in Microsoft Dynamics CRM yet.
If I am correct, the tool makes it possible for its user to have the profile of customers, along with their pictures, which is good. It lacks to provide a more detailed profile of the customer, which would have been better and more useful. Though the product provides phone numbers and email addresses, I feel that in some cases, it would have been better if the business addresses were provided as well.
For how long have I used the solution?
I have been using Microsoft Dynamics CRM for a year as a customer.
What do I think about the stability of the solution?
Microsoft Dynamics CRM is a stable product.
What do I think about the scalability of the solution?
Microsoft Dynamics CRM is very scalable.
I don't know if Microsoft Dynamics CRM can expand to 500, and I don't know if it can still perform at a distinct level. So far, the scalability has been good, considering our business. We have no issues so far.
There are over 50 users using this solution in my company.
Which solution did I use previously and why did I switch?
Microsoft is a popular product in our region. We wanted a popular brand to work with so that we had something we could easily trust rather than trusting other unknown or new software. Basically, because of the brand name and since Microsoft came to Nigeria, and all the more adding to the aforementioned details was its popularity in our region which made us choose it.
How was the initial setup?
We have to face lots of issues with card payments because of the restrictions in our region. Apart from that, there aren't any formal restrictions or any difficulties in setting up the product. The solution's setup phase is a seamless process, especially once you get it on board.
The solution is deployed on Azure in our organization.
What other advice do I have?
Microsoft Dynamics CRM has a user-friendly platform.
My first piece of advice to those planning to use it would be that you are working with a known brand and popular brand that has stood the test of time. The moment you sign up and adopt Microsoft Dynamics or Microsoft CRM, you are well assured of reliable support from wherever you are. They are just an email away. I believe since I've registered before, I know that I haven't stopped providing a support structure that will be present and available to reach out to you at any moment, given the severity of the situation. Once you have the software, it will give you peace of mind. I have been doing a lot of research looking at Gartner Quadrant, but I haven't studied the different software solutions. I found out that Microsoft is the leader in one of the quadrants mentioned in the Gartner Quadrant. It is an opportunity to put your business or your organization, or whatever you want to use it for, on the world map using a worldwide trusted software.
The reason is that I believe that there is still room for improvement because of its activities in the industry. It has to stand the test of time because of its brand name, popularity, and the reviews I have read over time. I believe that a rating of seven is good standing for now.
I rate Microsoft Dynamics CRM a seven out of ten.
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Data Protection & Archiving Solution Architect at a tech services company with 51-200 employees
The solution is easy to deploy, stable, and scalable
Pros and Cons
- "The most valuable feature is the reporting tab."
- "The solution's interface has room for improvement."
What is most valuable?
The most valuable feature is the reporting tab.
What needs improvement?
The solution's interface has room for improvement.
For how long have I used the solution?
I have been using the solution for two years.
What do I think about the stability of the solution?
I give the stability of Microsoft Dynamics CRM a nine out of ten.
What do I think about the scalability of the solution?
I give the scalability of Microsoft Dynamics CRM a nine out of ten.
How was the initial setup?
I give the initial setup an eight out of ten. The solution required two days to deploy.
What's my experience with pricing, setup cost, and licensing?
I give the price of the solution an eight out of ten.
What other advice do I have?
I give the solution a nine out of ten.
We have 25 people using the solution in our organization.
I recommend Microsoft Dynamics CRM to all customers.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Download our free Microsoft Dynamics CRM Report and get advice and tips from experienced pros
sharing their opinions.
Updated: October 2025
Product Categories
CRM Customer Engagement Centers CRM Local Government CRM Marketing Management Sales Force AutomationPopular Comparisons
monday.com
Salesforce Sales Cloud
IFS Cloud Platform
Salesforce Marketing Cloud
Infor CloudSuite
Siebel CRM
Salesforce Service Cloud
Buyer's Guide
Download our free Microsoft Dynamics CRM Report and get advice and tips from experienced pros
sharing their opinions.
Quick Links
Learn More: Questions:
- Is it advisable to purchase Dynamics CRM in addition to NAV 2016?
- Interested in integrating Dynamics CRM integrated with back end system, has anyone done this?
- What are the pros and cons of MS dynamics vs. Salesforce CRM?
- How does Microsoft MDS (vs Informatica MDM) fit with Azure architecture?
- Should we choose Salesforce, SAP CRM, Sugar CRM, inContact, Vocalcom, Oracle RightNow or build our own custom app?
- When evaluating CRM Customer Engagement Centers, what aspect do you think is the most important to look for?
- What is the best customer onboarding software to work with Temenos T24 (an integrated core banking solution)?
- Why is CRM Customer Engagement Centers important for companies?


















