It helps in quickly working on the opportunities. It is very user-friendly, and we can quickly create opportunities and quotes.
Regional Channel Manager at i2sBusiness Solutions
Customizable, inexpensive, and perfect for small and medium enterprises
Pros and Cons
- "It is customizable. We have customized the CRM according to our needs."
- "Sometimes, there are technical glitches. When we add product details, the information disappears. It can be improved from this aspect. Some of the bugs also need to be resolved."
How has it helped my organization?
What is most valuable?
It is customizable. We have customized the CRM according to our needs.
What needs improvement?
Sometimes, there are technical glitches. When we add product details, the information disappears. It can be improved from this aspect. Some of the bugs also need to be resolved.
They can improve the mobile app. They can add more functionalities to the Zoho CRM mobile app.
For how long have I used the solution?
I have been using this solution for the last two years.
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What do I think about the stability of the solution?
It is stable.
What do I think about the scalability of the solution?
It is scalable.
How are customer service and support?
Their technical support is really good. We haven't had any issues so far.
How was the initial setup?
Its initial setup is very easy.
What about the implementation team?
We used a third-party service provider for the setup.
What's my experience with pricing, setup cost, and licensing?
Compared to other CRMs, it is very cheap.
Which other solutions did I evaluate?
We evaluated Salesforce and NetSuite from Oracle. We chose Zoho CRM because it had similar features but at a better price.
What other advice do I have?
I would definitely recommend this solution to others. It is the best solution for small and medium enterprises.
I would rate Zoho CRM an eight out of 10.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Lead, Marketing Research & CRM Activities at a tech services company with 51-200 employees
It's made our lives easy as our entire sales organisation use this product, but the automation features are at a very basic level.
What is most valuable?
- Campaigns
- Reports
- Mobile app
How has it helped my organization?
Tracking the leads, contacts & campaigns over Zoho CRM made our lives easy as our entire sales organisation use this product.
What needs improvement?
Automation features for the Zoho Campaigns are at a very basic level as compared other marketing automation tools in the market these days.
For how long have I used the solution?
I've used it for two and a half years.
What was my experience with deployment of the solution?
No issues encountered.
What do I think about the stability of the solution?
A couple of times the reporting API for one of my team members got corrupted, and it took a day for tech team to fix it.
What do I think about the scalability of the solution?
No issues encountered.
How are customer service and technical support?
Customer Service:
It's poor.
Technical Support:Poor, as they don't answer you call or emails at first your first attempt.
Which solution did I use previously and why did I switch?
No previous solution used.
How was the initial setup?
It was straightforward.
What about the implementation team?
Since it's a SaaS based product there was just a demo from the sales person.
What was our ROI?
It's 60%.
What's my experience with pricing, setup cost, and licensing?
It was somewhere around US$12 for per user, over the period of time the tarrif has changed with revised rates.
Which other solutions did I evaluate?
- Marketo
- Eloqua 10
- Hubspot etc.
What other advice do I have?
This is good product for a startup company with minimal features, good for data management on CRM but there is nothing called automation with this.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Zoho CRM
August 2025

Learn what your peers think about Zoho CRM. Get advice and tips from experienced pros sharing their opinions. Updated: August 2025.
867,497 professionals have used our research since 2012.
Client Partner at a tech company with 1,001-5,000 employees
Although Zoho CRM is easy to use the social collaboration platform needs to be improved
What is most valuable?
Zoho reports
How has it helped my organization?
We were using SharePoint to hold, maintain, manipulate and manage the data but it was time consuming and a difficult process. Zoho CRM by contrast is easy to use, customizable and you don’t need training to use it.
What needs improvement?
Social network integration. I would suggest the following
- Somehow they need to integrate LinkedIn again on Zoho, where users can connect the LinkedIn profile of contacts added.
- The social collaboration platform needs to be improved with more enhanced features.
For how long have I used the solution?
More than two years.
What was my experience with deployment of the solution?
No issues encountered.
What do I think about the stability of the solution?
No issues encountered.
What do I think about the scalability of the solution?
No issues encountered.
How are customer service and technical support?
Customer Service:
Only chat is available, connecting over the phone is impossible. Some of the questions I had trouble getting answers to were:
- How to fetch reports
- Initial training links
- Integration of different Zoho products.
- Best practices about how to use Zoho CRM
It’s Ok, again it's only chat support.
Which solution did I use previously and why did I switch?
I was using SharePoint but it's difficult to manage and consumes lots of time and effort.
How was the initial setup?
It's very simple, just watch the video and customize it as per your requirements.
What about the implementation team?
It's a cloud based platform.
What was our ROI?
Sales have increased by 10-15%.
What's my experience with pricing, setup cost, and licensing?
It's a cloud based platform.
Which other solutions did I evaluate?
We also looked at Pipeline, and SalesForce.
What other advice do I have?
Use its free trial for three users first and try adapting the plug'n'play feature.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
CEO at a consultancy with 51-200 employees
Pipeline management and reports are great. I'd like to see better tools for email campaigns.
What is most valuable?
Leads, pipeline management, reports and Zoho CRM have excellent customer support
How has it helped my organization?
Stronger pipeline, increase in revenue and profit
What needs improvement?
Zoho CRM has room for improvement when it comes to building email templates and mass email campaigns. The Campaign section could also be stronger along with capabilities to run telemarketing without doing too much customizing.
For how long have I used the solution?
We did work with SalesForce for 10 years but changed to Zoho CRM 4 years ago. Main reason was simplicity and far better price and performance.
What was my experience with deployment of the solution?
Deployment is very easy and smooth. No hassle at all.
What do I think about the stability of the solution?
Service lever is no issue. Zoho posts a continuously Health Service dashboard and has great performance.
What do I think about the scalability of the solution?
No
How are customer service and technical support?
Customer Service:
5 out of 5
Technical Support:4 out of 5
Which solution did I use previously and why did I switch?
We did previously work with salesforce.com but SF was far too complex according to our needs. We choose Zoho CRM due to workflow capabilities and how we could integrate Zoho CRM with Convert Customer marketing automation.
How was the initial setup?
Zoho works straight out of the box. Easy to start with, easy to customize to our own sales process and workflow. Simple and well functionality when it comes to creating report.
What was our ROI?
Cost / revenue is about 0.75% in 1 year.
What's my experience with pricing, setup cost, and licensing?
Internal labor cost $2000. Running cost $210/month
Which other solutions did I evaluate?
We evaluated SalesForce.com, Sugar CRM, and Zoho CRM.
What other advice do I have?
Evaluate carefully against your own needs, then select a vendor. If needed, team up with a vendor specific specialist;
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Skip Tracer | 10+Years Specializing in Unclaimed Money | Find Unclaimed Money | Finding Heirs at AURFS Pty Ltd trading as Money Catch
Excellent CRM
What is most valuable?
Ability to work out the CRM and customize it, without too much help.
How has it helped my organization?
Complete customer relation management with the ability to add further apps if needed.
What needs improvement?
None
For how long have I used the solution?
7 years
What was my experience with deployment of the solution?
None
What do I think about the stability of the solution?
No
What do I think about the scalability of the solution?
No
How are customer service and technical support?
Customer Service:
As a paid user the wait is usually around 48 hrs, it would be great as a paid user to always be able to have support 24/7. By any methods. 8.5 Star rating
Technical Support:Excellent
Which solution did I use previously and why did I switch?
Salesforce, switched due to their prices was excessive and Zoho CRM was excellent.
Which other solutions did I evaluate?
Yes, Professional - we have tailored the crm to our needs
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
VP of Development at a marketing services firm with 51-200 employees
Zoho is a very good CRM system to use to start out, but you may find that you outgrow the functionality.
Valuable Features:
Inexpensive
Integrates well with Google Apps for business
Easy to use; easy for team to adopt
Robust reporting features
Useful across all areas of our business (from management to sales to support)
Room for Improvement:
Doesn't integrate well with Outlook
Took a while to set the system up properly (to reflect our business needs)
Not many apps that we can use to add on.
Other Advice:
My company started with Zoho because it was a very affordable alternative to Salesforce, and I'm very happy with our decision. However, as we continued to grow, Zoho did not have all the features we needed to successfully track our sales cycle, so we ended up switching to Salesforce (and this transition. . .whew. . .it was a doozy and took nearly a full week to have everything in order). It's a very good system to use to start out, but you may find that you outgrow the functionality.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Developer at a tech company with 51-200 employees
Great CRM product
Valuable Features:
I love that Zoho CRM has an API allowing remote retrieval and update of CRM info. I also like the fact that one can add custom fields.
Room for Improvement:
Can't think of something I dislike about Zoho - CRM.
Other Advice:
I use Zoho - CRM as my customer management tool. I am dealing with a few hundred customers. I have easy access to account info, contact info, recent notes and activities, and problem tickets.
Towards the end of last season's project, I wrote a script to calculate revenue from each customer. I did not have to manually update the CRM, since Zoho provide a cool API able to retrieve and update CRM data. Recommended!
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Nice Explanation.
Truely Zoho CRM enables you to track Sales and Marketing activities in clicks and it is designed for organizations with simple to intemediate requirements.
Privat at a government with 501-1,000 employees
Effectively manages the contracts and has the best notification feature
Pros and Cons
- "The solution has an efficient notification feature."
- "Adding a new contract to the solution is quite complicated."
What is our primary use case?
I use the solution to manage the contracts with the vendors.
What is most valuable?
The solution's most valuable feature is notification.
What needs improvement?
Whenever I have to add a contract, it shows multiple lines on the screen. It isn't easy to proceed further in this case. They should improve this particular feature in the solution.
For how long have I used the solution?
I have been using the solution for six months.
What do I think about the stability of the solution?
I rate the solution's stability a seven or eight.
What's my experience with pricing, setup cost, and licensing?
The solution's price is lower than other software.
What other advice do I have?
I rate the solution an eight out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

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Updated: August 2025
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Good Article!
I understand that the ZohoCRM took a while to set the system up properly (to reflect our business needs), as it's not just a software but it's a process to implement CRM or ERP in an organizaion.