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KaaranDhar - PeerSpot reviewer
Associate Director at The Walt Disney Company
Real User
Easy to build workflows with a low-code solution but chatbot needs improvement
Pros and Cons
  • "Zoho CRM handles the entire customer relationship management, from lead generation to workflows, reports, and lead qualification."
  • "The chatbot feature is not very intelligent and lacks AI capabilities."

What is our primary use case?

Basically, it handles the entire customer relationship management, from lead generation to creating workflows for assigning leads to other salespersons, generating reports, qualifying leads, etc. It covers the entire lifecycle.

How has it helped my organization?

It's easier to share information across the entire organization about prospective sales or ongoing pitches. It's also easier to collaborate with colleagues who have experience in specific industries. They can reach out to me directly, and I can search for relevant information. So it is easier to collaborate and find data across the organization.

What is most valuable?

It's easy to build workflows in Zoho CRM. It has a low-code solution that helps us create workflows based on our regional requirements and business configurations. That's pretty nice.

What needs improvement?

Zoho's chatbot feature could be improved. Currently, the chatbot is not very intelligent and lacks the AI capabilities that are now available. There's a need for better chatbots in CRM that would allow for easy data search and referencing.

There's a need for better chatbots in CRM that would allow for easy data search and referencing. The chatbot in Zoho CRM is not AI-enabled. It's a basic chatbot, making it difficult to search for data or perform FAQ searches. If Zoho could introduce an AI-enabled chatbot within the CRM, it would greatly improve the user experience.

Buyer's Guide
Zoho CRM
July 2025
Learn what your peers think about Zoho CRM. Get advice and tips from experienced pros sharing their opinions. Updated: July 2025.
864,053 professionals have used our research since 2012.

For how long have I used the solution?

I have been using Zoho CRM for a year. 

What do I think about the stability of the solution?

I would rate the stability a nine out of ten. 

What do I think about the scalability of the solution?

I would rate the scalability of Zoho CRM an eight out of ten. I'm satisfied with how it scales up.

We have around 500 to 600 users. It covers our entire sales organization across different geographies, so the number could be even higher. We are using it to its maximum capacity. 

How was the initial setup?

The initial setup was pretty straightforward and easy. I would rate my experience with the initial setup an eight out of ten, where one is difficult and ten is easy.

What's my experience with pricing, setup cost, and licensing?

I would rate the pricing somewhere in the middle, around six out of ten, where one is low and ten is the high price.

What other advice do I have?

I would advise you to clearly define their functional requirements before starting the deployment process. Having well-defined requirements makes the deployment much easier. If you are looking value-for-money, then Zoho is definitely worth the consideration. 

Overall, I would rate the solution a seven out of ten. 

Which deployment model are you using for this solution?

Private Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Sagar Gaikwad - PeerSpot reviewer
Sr Business Application Developer on Zoho Platform. at Tech Worriors
Real User
A customizable and cost-effective tool with a unique camera feature
Pros and Cons
  • "The camera feature is valuable because it provides a look and feel."
  • "In Creator, you can do calculations and change another field immediately after you enter any value. If you add the quantity or price in any field, you can immediately change the total in Creator. The same functionality is not directly available in CRM because it is prebuilt."

What is our primary use case?

I use it for communication, marketing, lead campaigns, sales strategies, telephonic systems, and everything. I can even use Zoho CRM for quotations, and invoices.

What is most valuable?

The camera feature is valuable because it provides a look and feel. It has a high-user interface where you can build your own drag-and-drop concept. It used to have a prebuilt list format, but it was not a good arrangement. For the last year that the camera feature has been available, you can drag and drop which feed you want to put for the look and feel you want. The feature is available on Creator as well.

The interface is very clear in Zoho CRM.

What needs improvement?

In Creator, you can do calculations and change another field immediately after you enter any value. If you add the quantity or price in any field, you can immediately change the total in Creator. The same functionality is not directly available in CRM because it is prebuilt. You can get the function using the JavaScript option, but you will have to spend some extra time and effort. Instead, installing that feature in Zoho CRM will be better.

For how long have I used the solution?

I have used Zoho CRM for three years.

How are customer service and support?

Product support for Zoho CRM is available 24 hours a day. You can email, live chat, call directly or raise a ticket. A person will be immediately available. They provide code or remotely control your system and fix your problem immediately.

When contacting support, sometimes you need to explain why you have these use cases and why you're making a certain integration, and you won't like that question when you have experience with the solution. You would have your intentions and would want to explain your issue to them without being asked, "Why? How?" and "Where?"

However, when it is a regular user, these questions are fine, and you could then rate support a ten out of ten.

How would you rate customer service and support?

Positive

What's my experience with pricing, setup cost, and licensing?

The basic plan has changed from $15 to $25 or $30.

What other advice do I have?

If something is not possible in Zoho CRM, you should go for Zoho Creator. Each Zoho product has its own business type. For example, Zoho Books is used for trading businesses. You should know how the product is used. After that, you can integrate the solutions with each other.

With customer support, Zoho CRM controls your system remotely to fix your problem, while other CRM companies might not start a remote session immediately.

If you think Zoho CRM has many features that are not useful for you, why pay extra for the model you're using? That is a customer's point of view. They have an alternative option called Zoho Bigin, a similar small CRM with hardly four to five models and barely $5 to $6 for the basic plan. And if you want any custom models, that is also allowed. You can also build ten extra models at a lower price, and the features will stay the same. Many options are available, but how your business picks from them is the only concern. The plan is based on your requirement.

Zoho also has its native application, and you can use that same login credentials for any device, whether on Android, Apple, or desktop and mobile apps.

I rate Zoho CRM a ten out of ten.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Buyer's Guide
Zoho CRM
July 2025
Learn what your peers think about Zoho CRM. Get advice and tips from experienced pros sharing their opinions. Updated: July 2025.
864,053 professionals have used our research since 2012.
Yogesh Kumar Mali - PeerSpot reviewer
Managing Director at ALPHA LABS TECH PVT LTD
Real User
A highly stable solution that allows customization and data sharing
Pros and Cons
  • "We can customize the solution the way we want to."
  • "Some of our clients could not develop their requirements using the product."

What is our primary use case?

We get different requirements and use cases because most of our clients use CRM for their businesses.

What is most valuable?

We can customize the solution the way we want to. We built a ChatGPT extension. It has some capabilities of building its own widgets with respect to CRM. We can integrate it with any web application. We also created SalesInbox, which is a mailing feature. We can set up our mailbox with Zoho CRM. We get updates from Zoho CRM whenever we send out an email. It tells us whether the person viewed the email or clicked on any links.

One of the best features of the solution is data sharing. We can create our own rules even if we have configured the standard rules. We can have a different rule setup where we can assign rules based on value and give data-sharing permissions.

What needs improvement?

Some of our clients could not develop their requirements using the product. Custom solutions made more sense than doing it on CRM.

For how long have I used the solution?

I have been using the solution for four years.

What do I think about the stability of the solution?

The solution is stable. I rate the stability a nine and a half out of ten.

What do I think about the scalability of the solution?

The product is scalable. If we have a large number of users and data, we can request Zoho for a dedicated server for an additional cost.

How was the initial setup?

The initial setup is easy for a small business. A medium business will have to customize the product before creating it. An enterprise will have to look at a lot of things like integration with the data and third-party applications.

What about the implementation team?

The time taken for customization and development depends on the business. If it is a small business, we can start within two or three days. Medium businesses that need more customization can deploy the solution within one to two weeks. Large businesses with a large number of users would take a couple of months to deploy the solution.

What's my experience with pricing, setup cost, and licensing?

Zoho CRM provides Standard, Professional, Enterprise, and Ultimate plans. We do not recommend Standard and Professional plans to medium and enterprise-level businesses because we cannot do customizations like integrations or writing custom functions in these plans. 

Standard plans start at $20 per user in the USA and EUR 20 in Europe. Professional plans cost $35 per user in the USA and EUR 35 in Europe. Enterprise plans cost $50 per user in the USA and EUR 50 in Europe. Enterprise plans cost $65 per user in the USA and EUR 65 in Europe.

What other advice do I have?

We have a sales process. When we get a lead, we qualify the process based on our criteria, budget, time frame, and whether it is the right fit for us. If all the criteria match, we try to convert the lead into a prospect, do a business study with the development team, and send the proposal out once the requirements are closed and finalized. Then we get a confirmation on whether we are going ahead with the project. If we get the project, we will create a project on Zoho. If not, we will close the deal.

Some businesses have a lot of different requirements, but the clients I have dealt with, except for one, everyone is on Zoho. The product is deployed on the cloud. Overall, I rate the solution a ten out of ten.

Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
PeerSpot user
Poulomee Chatterjee - PeerSpot reviewer
Head of Sales(Solutions) at Brane Enterprises Pvt Ltd
Real User
Helps manage details of customers and allows the addition of leads, making it a scalable tool
Pros and Cons
  • "Zoho CRM has been a really good product. From a basic CRM perspective, we use it to maintain the details of our company's customers."
  • "The customization options for roles in Zoho CRM are currently limited."

What is our primary use case?

Zoho CRM has been a really good product. From a basic CRM perspective, we use it to maintain the details of our company's customers.

What is most valuable?

In its entirety, I do not see or cannot really think of any specific feature I found valuable from the entire product. The product helps keep the sales cycle clean, and one can also get an entire snapshot of it.

What needs improvement?

Currently, there is no need for further improvement as the solution has successfully met our requirements. We have utilized it across various industries, effectively segregating them by different sectors, including enterprises and small businesses. It has proven to be a good solution.

The customization options for roles in Zoho CRM are currently limited. While the platform offers extensive coverage for various industries and business sizes, there is room for improvement in terms of providing more roles and enhancing customization capabilities within those roles.

For how long have I used the solution?

I have been using Zoho CRM for a year and a half. My company is a customer of Zoho.

What do I think about the stability of the solution?

Stability-wise, I rate the solution an eight out of ten since there have been no issues. It has been pretty stable.

What do I think about the scalability of the solution?

In the case of adding leads, the solution is quite scalable because they have different modules for lead management, deal management, and account management. So it's quite easy to add leads, but from the perspective of adding users, we have had to keep it limited since it's a tight bunch of people who use it. So, I do not know about its scalability.

Around 20 people in my department use the solution.

How are customer service and support?

I did not contact Zoho's technical support. However, there are some people who have contacted Zoho's technical support in our company. So, the response time was quick, but then they required a few iterations to resolve some of the issues.

Which solution did I use previously and why did I switch?

There are a couple of CRMs in the market. I have used Salesforce CRM and Zendesk, apart from a few other solutions. My favorite ones till now have been HubSpot, Salesforce, and Zoho. Presently, I started using Microsoft 365, but then it's too recent for me to be able to compare it with Zoho.

How was the initial setup?

The solution's initial setup process was simple. Zoho does provide a demo before helping with the setup process. Then, there are a lot of integrations that one can do. So it's been pretty simple.

What's my experience with pricing, setup cost, and licensing?

On a scale of one to ten, where one is a high price and ten is a low price, I rate the pricing a five. However, the pricing is fine because we chose the enterprise plan as a private limited company. So from a pricing perspective for enterprises, it's fine. Also, enterprise pricing has been, more or less, very similar for all CRM products. I can say this because we have always subscribed to enterprise pricing.

What other advice do I have?

I rate the overall product an eight to eight and a half out of ten.

Which deployment model are you using for this solution?

Hybrid Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Vadim Adams - PeerSpot reviewer
DIrector at Wolflogic
Real User
Highly configurable and enables graphically built workflows; includes customized scripts
Pros and Cons
  • "Highly configurable, enabling graphically built workflows, and the writing of customized scripts if required."
  • "Certain functions have occasional performance issues."

What is our primary use case?

We've implemented this product for some of our clients and because of its flexibility, there have been several different use cases. I've implemented it as a true CRM where you capture leads, and convert them into your contacts, accounts and deals. You create proposals, and contracts, and then integrate them with some of the other Zoho packages. For other clients, we've taken the core concepts of the Zoho package and configured it for the healthcare industry. We are customers of Zoho and I'm a company director.

What is most valuable?

This product is highly configurable which gives it more of an edge over some of the competitors because a lot of software packages just have the contacts, the accounts, and the deals kind of functionality. But what Zoho allows you to do extends way beyond that, enabling graphically built workflows, and the writing of customized scripts if required. Within the Zoho ecosystem, there is a lot of different packaging that can be used quite nicely with the CRM solution and integrated with it.

The system is very secure with good scalability. Unlike many patient management systems, it's designed for contact and interaction with the customer. Other systems are generally designed for coding all of the episodes which doesn't add as much value to the customer.

What needs improvement?

There are certain functions that have occasional performance issues including workflow automation that can result in backlogs. It's been less of a problem recently.

For how long have I used the solution?

I've been using this solution for four years. 

What do I think about the stability of the solution?

The solution is reasonably stable.

What do I think about the scalability of the solution?

The solution is highly scalable. 

How was the initial setup?

If it's a standard CRM implementation, then it's mid-range complex because there's almost too much functionality out of the box. Some customers try to implement all of the functionalities and it can get messy really quickly if it's not thought through properly from the beginning. It's best to have two or three people involved in a mid-size implementation. 

What was our ROI?

We have ROI which has come from improving performance without increasing the head count. The system has a lot of automation which means that you don't need as many people to run it, especially in the contact center environments and any health environments as well.

What's my experience with pricing, setup cost, and licensing?

Licensing costs are pretty much in line with competitors such as HubSpot. It's way cheaper than the Saleforce's of this world in terms of what you get for your money. And as mentioned, Zoho has different pricing structures as well. Quite a lot of customers go for the Zoho One package which allows you to get your CRM as well as your financial system and your HR system. It has around 40 applications included. It's a big bundle and you pay around 35 pounds per user per month. The caveat is that if you want to get it at that price you need to have everybody in your business signed up to Zoho. If you don't do that, then I think the cost is 100 pounds per user per month. 

Which other solutions did I evaluate?

If you compare Zoho to Salesforce, for example, Salesforce process management engine is a little bit more powerful than Zoho. You can call from one workflow to another workflow within Salesforce, but you can't do that easily within Zoho.

What other advice do I have?

When you're designing any integrations with CRM, you really need to think about your API limits so that you're not blowing those too quickly. It needs to be properly thought through. Arguably, that needs to be done for any system that you're designing and building.

It's important to think about your requirements and how you want to manage your data. As a tool, I think it's very good. Some people have bad experiences with it, but that's a result of bad configuration rather than the product. In my experience it's solid.

I rate this solution nine out of 10. 

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Darshan Makhecha - PeerSpot reviewer
Sr Sales Engineer at a manufacturing company with 10,001+ employees
Real User
Leaderboard
CRM that offers effective lead, opportunity and task management with a responsive support team
Pros and Cons
  • "The most valuable features are the lead, opportunity and task management as well as dashboard creation, reporting, contact management and campaigns."
  • "We would like to always email users as soon as any new features are launched."

What is our primary use case?

We have around 500 to 1000 employees using this solution. The purpose of the CRM is to maintain relationships with our customers and to always stay connected in the most efficient way. Zoho CRM helped me to manage leads and opportunities and to use the dashboard and reporting features for better sales and growth.

What is most valuable?

The most valuable features are the lead, opportunity and task management as well as dashboard creation, reporting, contact management and campaigns.

What needs improvement?

We would like to always email users as soon as any new features are launched. 

For how long have I used the solution?

I have been using this solution since 2016.

What do I think about the stability of the solution?

This is a stable solution. 

What do I think about the scalability of the solution?

It is scalable solution.  

How are customer service and support?

Our IT team usually handle issues first before we contact their support team. When we have contacted them, they have responded quickly. 

How would you rate customer service and support?

Positive

How was the initial setup?

The initial setup was straightforward. It took between six to nine months. 

What other advice do I have?

If you are using this solution for the first time, I would recommend that you start in a separate sequential manner with the contact management and then move onto leads and opportunities. This logical approach will drive you the proper use of the software.

In a future release we would like to have this tool available on an app based platform so thats users can update data in real time. 

I would rate this solution a nine out of ten because it functions well.

Which deployment model are you using for this solution?

Private Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Dragan Hanc - PeerSpot reviewer
Business Development Manager at a tech services company with 11-50 employees
Real User
Top 20
A cost-effective, highly customizable, and scalable solution providing a wealth of pre-built features and integration possibilities
Pros and Cons
  • "It also provides robust reporting capabilities to analyze and report on these key aspects of customer relationship management."
  • "Custom development is often necessary to make such extensive changes, and it does come with associated costs."

What is our primary use case?

It serves as a centralized system for capturing and managing client information, tracking sales opportunities, and monitoring the sales pipeline. It also provides robust reporting capabilities to analyze and report on these key aspects of customer relationship management.

What is most valuable?

I appreciate how adding customer information and tracking progress is a straightforward process. The super user can access the central information hub, and reports can be shared with business leaders.

What needs improvement?

The level of customization required can be quite extensive, especially considering it is a compact product, which can lead to spending a significant amount of time on fine-tuning. Custom development is often necessary to make such extensive changes, and it does come with associated costs.

For how long have I used the solution?

I have been using it for eight months now.

What do I think about the stability of the solution?

When it comes to stability, it stands out as one of the most reliable options. It's close to perfect in this regard, and we have experienced no issues at all.

What do I think about the scalability of the solution?

It is highly scalable because it's designed with the potential for expansion, and with the right APIs, it can be seamlessly integrated with various other systems and applications. It's not limited to a single version; rather, it's adaptable and customizable to suit the needs of any organization. This scalability often requires additional financial investments and time to achieve your desired level of customization and integration.

How are customer service and support?

To the best of my knowledge, many of the issues have already been addressed. While the solutions may not have been immediate, they were eventually resolved successfully.

How was the initial setup?

While the initial setup is not overly complex, attempting to make these adjustments alone may not be the best approach. It's advisable to seek assistance to avoid potential mistakes, such as selecting the wrong base revenue or adjusting the conversion rate.

What about the implementation team?

It's beneficial to consider a deployment service, even for just a few hours, to receive guidance and customization support. Having an expert who understands your specific business requirements can make a substantial difference in optimizing your CRM system.

What's my experience with pricing, setup cost, and licensing?

We consider it a good value and found it to be cost-effective.

Which other solutions did I evaluate?

After evaluating both Salesforce and Zoho, we found Zoho to be the superior choice. It offers a rich set of ready-made features and is highly scalable, providing more opportunities. In contrast, Salesforce, despite its long history, can be seen as overpriced and underutilized, particularly by smaller companies. While Salesforce has greater functionality and power, it may not always be the most cost-effective or efficient solution for all businesses.

What other advice do I have?

Overall, I would rate it eight out of ten.

Which deployment model are you using for this solution?

Private Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

Other
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Jayesh Bhandari - PeerSpot reviewer
Group IT Head at Ashapura Minechem Ltd
Real User
Top 5Leaderboard
A good solution for companies that require a CRM application that is easy to handle and use
Pros and Cons
  • "Zoho CRM is very simple and easy to use."
  • "Since Zoho CRM is not made for the enterprise kind of company, its stability for enterprise businesses could be improved."

What is our primary use case?

We are in the IT business, where we use Zoho CRM for marketing purposes.

What is most valuable?

Zoho CRM is very simple and easy to use.

What needs improvement?

Since Zoho CRM is not made for the enterprise kind of company, its stability for enterprise businesses could be improved.

For how long have I used the solution?

I have been using Zoho CRM for almost one and a half years.

What do I think about the stability of the solution?

Zoho CRM is a stable solution for mid-scale businesses.

What do I think about the scalability of the solution?

Around 150 users are extensively using Zoho CRM in our organization.

How are customer service and support?

Zoho CRM's technical support has a fast response time.

How was the initial setup?

Zoho CRM's initial setup is straightforward.

What about the implementation team?

Zoho CRM takes hardly around one and a half months to deploy. We used a consultant for the solution's deployment. One or two people are required for the solution's deployment on the OEM side. It's a remote, template-based configuration where you just have to insert the company name.

What's my experience with pricing, setup cost, and licensing?

Zoho CRM has a subscription-based license, which is not too expensive.

Which other solutions did I evaluate?

Based on our requirements, we have already taken the POC from Salesforce and SAP. It's not about the technical comparisons. It is about the commercial impact of the solution on your system.

What other advice do I have?

Compared to Zoho CRM, Salesforce is very good software.

Salesforce is useful for enterprise kind of businesses. However, Zoho CRM is a good solution for companies that require a CRM application that is easy to handle and use. Zoho CRM is not too costly.

Zoho CRM is a cloud-based solution.

Zoho CRM is a good solution for the mid-market section. It's very useful and easy to handle for marketing people. It is also very good in terms of the administrative part, which is handled by the IT team.

Overall, I rate Zoho CRM a nine out of ten.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Buyer's Guide
Download our free Zoho CRM Report and get advice and tips from experienced pros sharing their opinions.
Updated: July 2025
Buyer's Guide
Download our free Zoho CRM Report and get advice and tips from experienced pros sharing their opinions.