Zoho CRM has been a really good product. From a basic CRM perspective, we use it to maintain the details of our company's customers.
Head of Sales(Solutions) at Brane Enterprises Pvt Ltd
Helps manage details of customers and allows the addition of leads, making it a scalable tool
Pros and Cons
- "Zoho CRM has been a really good product. From a basic CRM perspective, we use it to maintain the details of our company's customers."
- "The customization options for roles in Zoho CRM are currently limited."
What is our primary use case?
What is most valuable?
In its entirety, I do not see or cannot really think of any specific feature I found valuable from the entire product. The product helps keep the sales cycle clean, and one can also get an entire snapshot of it.
What needs improvement?
Currently, there is no need for further improvement as the solution has successfully met our requirements. We have utilized it across various industries, effectively segregating them by different sectors, including enterprises and small businesses. It has proven to be a good solution.
The customization options for roles in Zoho CRM are currently limited. While the platform offers extensive coverage for various industries and business sizes, there is room for improvement in terms of providing more roles and enhancing customization capabilities within those roles.
For how long have I used the solution?
I have been using Zoho CRM for a year and a half. My company is a customer of Zoho.
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What do I think about the stability of the solution?
Stability-wise, I rate the solution an eight out of ten since there have been no issues. It has been pretty stable.
What do I think about the scalability of the solution?
In the case of adding leads, the solution is quite scalable because they have different modules for lead management, deal management, and account management. So it's quite easy to add leads, but from the perspective of adding users, we have had to keep it limited since it's a tight bunch of people who use it. So, I do not know about its scalability.
Around 20 people in my department use the solution.
How are customer service and support?
I did not contact Zoho's technical support. However, there are some people who have contacted Zoho's technical support in our company. So, the response time was quick, but then they required a few iterations to resolve some of the issues.
Which solution did I use previously and why did I switch?
There are a couple of CRMs in the market. I have used Salesforce CRM and Zendesk, apart from a few other solutions. My favorite ones till now have been HubSpot, Salesforce, and Zoho. Presently, I started using Microsoft 365, but then it's too recent for me to be able to compare it with Zoho.
How was the initial setup?
The solution's initial setup process was simple. Zoho does provide a demo before helping with the setup process. Then, there are a lot of integrations that one can do. So it's been pretty simple.
What's my experience with pricing, setup cost, and licensing?
On a scale of one to ten, where one is a high price and ten is a low price, I rate the pricing a five. However, the pricing is fine because we chose the enterprise plan as a private limited company. So from a pricing perspective for enterprises, it's fine. Also, enterprise pricing has been, more or less, very similar for all CRM products. I can say this because we have always subscribed to enterprise pricing.
What other advice do I have?
I rate the overall product an eight to eight and a half out of ten.
Which deployment model are you using for this solution?
Hybrid Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

DIrector at Wolflogic
Highly configurable and enables graphically built workflows; includes customized scripts
Pros and Cons
- "Highly configurable, enabling graphically built workflows, and the writing of customized scripts if required."
- "Certain functions have occasional performance issues."
What is our primary use case?
We've implemented this product for some of our clients and because of its flexibility, there have been several different use cases. I've implemented it as a true CRM where you capture leads, and convert them into your contacts, accounts and deals. You create proposals, and contracts, and then integrate them with some of the other Zoho packages. For other clients, we've taken the core concepts of the Zoho package and configured it for the healthcare industry. We are customers of Zoho and I'm a company director.
What is most valuable?
This product is highly configurable which gives it more of an edge over some of the competitors because a lot of software packages just have the contacts, the accounts, and the deals kind of functionality. But what Zoho allows you to do extends way beyond that, enabling graphically built workflows, and the writing of customized scripts if required. Within the Zoho ecosystem, there is a lot of different packaging that can be used quite nicely with the CRM solution and integrated with it.
The system is very secure with good scalability. Unlike many patient management systems, it's designed for contact and interaction with the customer. Other systems are generally designed for coding all of the episodes which doesn't add as much value to the customer.
What needs improvement?
There are certain functions that have occasional performance issues including workflow automation that can result in backlogs. It's been less of a problem recently.
For how long have I used the solution?
I've been using this solution for four years.
What do I think about the stability of the solution?
The solution is reasonably stable.
What do I think about the scalability of the solution?
The solution is highly scalable.
How was the initial setup?
If it's a standard CRM implementation, then it's mid-range complex because there's almost too much functionality out of the box. Some customers try to implement all of the functionalities and it can get messy really quickly if it's not thought through properly from the beginning. It's best to have two or three people involved in a mid-size implementation.
What was our ROI?
We have ROI which has come from improving performance without increasing the head count. The system has a lot of automation which means that you don't need as many people to run it, especially in the contact center environments and any health environments as well.
What's my experience with pricing, setup cost, and licensing?
Licensing costs are pretty much in line with competitors such as HubSpot. It's way cheaper than the Saleforce's of this world in terms of what you get for your money. And as mentioned, Zoho has different pricing structures as well. Quite a lot of customers go for the Zoho One package which allows you to get your CRM as well as your financial system and your HR system. It has around 40 applications included. It's a big bundle and you pay around 35 pounds per user per month. The caveat is that if you want to get it at that price you need to have everybody in your business signed up to Zoho. If you don't do that, then I think the cost is 100 pounds per user per month.
Which other solutions did I evaluate?
If you compare Zoho to Salesforce, for example, Salesforce process management engine is a little bit more powerful than Zoho. You can call from one workflow to another workflow within Salesforce, but you can't do that easily within Zoho.
What other advice do I have?
When you're designing any integrations with CRM, you really need to think about your API limits so that you're not blowing those too quickly. It needs to be properly thought through. Arguably, that needs to be done for any system that you're designing and building.
It's important to think about your requirements and how you want to manage your data. As a tool, I think it's very good. Some people have bad experiences with it, but that's a result of bad configuration rather than the product. In my experience it's solid.
I rate this solution nine out of 10.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
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Zoho CRM
August 2025

Learn what your peers think about Zoho CRM. Get advice and tips from experienced pros sharing their opinions. Updated: August 2025.
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Sr Sales Engineer at a manufacturing company with 10,001+ employees
CRM that offers effective lead, opportunity and task management with a responsive support team
Pros and Cons
- "The most valuable features are the lead, opportunity and task management as well as dashboard creation, reporting, contact management and campaigns."
- "We would like to always email users as soon as any new features are launched."
What is our primary use case?
We have around 500 to 1000 employees using this solution. The purpose of the CRM is to maintain relationships with our customers and to always stay connected in the most efficient way. Zoho CRM helped me to manage leads and opportunities and to use the dashboard and reporting features for better sales and growth.
What is most valuable?
The most valuable features are the lead, opportunity and task management as well as dashboard creation, reporting, contact management and campaigns.
What needs improvement?
We would like to always email users as soon as any new features are launched.
For how long have I used the solution?
I have been using this solution since 2016.
What do I think about the stability of the solution?
This is a stable solution.
What do I think about the scalability of the solution?
It is scalable solution.
How are customer service and support?
Our IT team usually handle issues first before we contact their support team. When we have contacted them, they have responded quickly.
How would you rate customer service and support?
Positive
How was the initial setup?
The initial setup was straightforward. It took between six to nine months.
What other advice do I have?
If you are using this solution for the first time, I would recommend that you start in a separate sequential manner with the contact management and then move onto leads and opportunities. This logical approach will drive you the proper use of the software.
In a future release we would like to have this tool available on an app based platform so thats users can update data in real time.
I would rate this solution a nine out of ten because it functions well.
Which deployment model are you using for this solution?
Private Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Business Development Manager at a tech services company with 11-50 employees
A cost-effective, highly customizable, and scalable solution providing a wealth of pre-built features and integration possibilities
Pros and Cons
- "It also provides robust reporting capabilities to analyze and report on these key aspects of customer relationship management."
- "Custom development is often necessary to make such extensive changes, and it does come with associated costs."
What is our primary use case?
It serves as a centralized system for capturing and managing client information, tracking sales opportunities, and monitoring the sales pipeline. It also provides robust reporting capabilities to analyze and report on these key aspects of customer relationship management.
What is most valuable?
I appreciate how adding customer information and tracking progress is a straightforward process. The super user can access the central information hub, and reports can be shared with business leaders.
What needs improvement?
The level of customization required can be quite extensive, especially considering it is a compact product, which can lead to spending a significant amount of time on fine-tuning. Custom development is often necessary to make such extensive changes, and it does come with associated costs.
For how long have I used the solution?
I have been using it for eight months now.
What do I think about the stability of the solution?
When it comes to stability, it stands out as one of the most reliable options. It's close to perfect in this regard, and we have experienced no issues at all.
What do I think about the scalability of the solution?
It is highly scalable because it's designed with the potential for expansion, and with the right APIs, it can be seamlessly integrated with various other systems and applications. It's not limited to a single version; rather, it's adaptable and customizable to suit the needs of any organization. This scalability often requires additional financial investments and time to achieve your desired level of customization and integration.
How are customer service and support?
To the best of my knowledge, many of the issues have already been addressed. While the solutions may not have been immediate, they were eventually resolved successfully.
How was the initial setup?
While the initial setup is not overly complex, attempting to make these adjustments alone may not be the best approach. It's advisable to seek assistance to avoid potential mistakes, such as selecting the wrong base revenue or adjusting the conversion rate.
What about the implementation team?
It's beneficial to consider a deployment service, even for just a few hours, to receive guidance and customization support. Having an expert who understands your specific business requirements can make a substantial difference in optimizing your CRM system.
What's my experience with pricing, setup cost, and licensing?
We consider it a good value and found it to be cost-effective.
Which other solutions did I evaluate?
After evaluating both Salesforce and Zoho, we found Zoho to be the superior choice. It offers a rich set of ready-made features and is highly scalable, providing more opportunities. In contrast, Salesforce, despite its long history, can be seen as overpriced and underutilized, particularly by smaller companies. While Salesforce has greater functionality and power, it may not always be the most cost-effective or efficient solution for all businesses.
What other advice do I have?
Overall, I would rate it eight out of ten.
Which deployment model are you using for this solution?
Private Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Other
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Group IT Head at Ashapura Minechem Ltd
A good solution for companies that require a CRM application that is easy to handle and use
Pros and Cons
- "Zoho CRM is very simple and easy to use."
- "Since Zoho CRM is not made for the enterprise kind of company, its stability for enterprise businesses could be improved."
What is our primary use case?
We are in the IT business, where we use Zoho CRM for marketing purposes.
What is most valuable?
Zoho CRM is very simple and easy to use.
What needs improvement?
Since Zoho CRM is not made for the enterprise kind of company, its stability for enterprise businesses could be improved.
For how long have I used the solution?
I have been using Zoho CRM for almost one and a half years.
What do I think about the stability of the solution?
Zoho CRM is a stable solution for mid-scale businesses.
What do I think about the scalability of the solution?
Around 150 users are extensively using Zoho CRM in our organization.
How are customer service and support?
Zoho CRM's technical support has a fast response time.
How was the initial setup?
Zoho CRM's initial setup is straightforward.
What about the implementation team?
Zoho CRM takes hardly around one and a half months to deploy. We used a consultant for the solution's deployment. One or two people are required for the solution's deployment on the OEM side. It's a remote, template-based configuration where you just have to insert the company name.
What's my experience with pricing, setup cost, and licensing?
Zoho CRM has a subscription-based license, which is not too expensive.
Which other solutions did I evaluate?
Based on our requirements, we have already taken the POC from Salesforce and SAP. It's not about the technical comparisons. It is about the commercial impact of the solution on your system.
What other advice do I have?
Compared to Zoho CRM, Salesforce is very good software.
Salesforce is useful for enterprise kind of businesses. However, Zoho CRM is a good solution for companies that require a CRM application that is easy to handle and use. Zoho CRM is not too costly.
Zoho CRM is a cloud-based solution.
Zoho CRM is a good solution for the mid-market section. It's very useful and easy to handle for marketing people. It is also very good in terms of the administrative part, which is handled by the IT team.
Overall, I rate Zoho CRM a nine out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
CRM Team Leader at a tech company with 201-500 employees
An intuitive and customizable product that provides seamless integration with other applications
Pros and Cons
- "The best thing about Zoho CRM is that it is integrated with other Zoho applications."
- "Zoho CRM’s customer service can be a little difficult to reach sometimes."
What is our primary use case?
As a user, I use the product to manage client relationships. We have long-term relationships with clients, so keeping up with all the information and our conversations about their necessities and needs is really useful. We want to have a record of the proposals we send to the clients and our negotiations before the project is initiated in one place.
What is most valuable?
The best thing about Zoho CRM is that it is integrated with other Zoho applications. Before using Zoho, I worked with different systems that were not integrated. Zoho charges only one license. With that license, you can access 55 different applications. It's really easy to connect Zoho CRM with Zoho Campaigns. For example, if I want to have lists and make follow-up campaigns, I can do that. There’s another application called Zoho Flow, which allows us to connect Zoho with third-party applications. It is really easy to do. So, the ability to connect Zoho with other applications that our business needs is really useful.
What needs improvement?
Zoho CRM’s customer service can be a little difficult to reach sometimes. They have a very large community. We can find answers in the community blog. However, sometimes we see articles of people asking for a new feature, and it has been sitting there for two to three years without an official answer or letting us know when we should expect the feature to be launched. The product could improve its customer service.
For how long have I used the solution?
I have been using the solution since 2020.
What do I think about the stability of the solution?
Overall, the solution is very stable. I remember having trouble with the connection once or twice. The connection is a little bit slower, very early in the morning. We could not connect to our emails and Zoho CRM two years ago. It happened once. In general, the product is very, very stable.
Something that I like about Zoho is that they are very transparent. They have a page where they publish all the new reports. If I feel that the connection is a little bit slow, I can check their page to see if there are any issues.
What do I think about the scalability of the solution?
Close to 1000 people use the solution in our organization. We expect to almost double the number of licenses by the end of 2024.
How was the initial setup?
The initial setup was very easy. The solution is really intuitive. I had very less knowledge of CRM before I started using the product. I knew it in theory, but very little. When I started using Zoho, it was very intuitive to understand what each module does and what was the use of every single module that Zoho CRM offers. The navigation from one module to another doesn't change much. It's nice because once you understand how to navigate in one of the modules, the navigation for all the other modules will be pretty much the same.
What's my experience with pricing, setup cost, and licensing?
I work with companies here in Europe. Compared to other solutions, I would say Zoho CRM is very, very affordable because we can use different applications with one license. I'm from Brazil, so I know companies in Brazil. Zoho is charging almost the same price in Brazilian currency. For a lot of companies in Brazil, it's not a very cheap solution. One Zoho One license costs $444 for one year. The cost benefits are way more if you compare it with having a Zoho CRM license separately.
What other advice do I have?
We chose Zoho CRM over other products because it gives us the ability to connect with different applications. It is worthwhile to have one license for 55 applications. It is one of the main advantages of the product. The product is very customizable. Zoho has its own programming language.
If someone wants to use the tool, I would ask them about the size of their company. Zoho has a different solution, which is a basic application called Bigin. It is less customizable. The process is very intuitive, very simple, easy to use, and is meant for small companies. A small company can consider Bigin. If I were a freelancer, I would have considered Bigin. CRM is the way to go if a company wants to scale.
Even though the tool has to improve its customer service, I like Zoho’s vision. They're very careful in how they launch new features and the quality they provide while launching them. It is something that I value because I have worked with other solutions like Jira and other applications. Sometimes they launch a feature, and it doesn’t really work. We can find some bugs when navigating the new solutions, but Zoho is very careful.
Overall, I rate the product a ten out of ten.
Which deployment model are you using for this solution?
Private Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Regional Area Manager at EPI UPS
Great for customer tracking and easy to get started by needs to be less expensive
Pros and Cons
- "There's no installation required."
- "We'd like the solution to be less expensive."
What is our primary use case?
We're using multiple Zoho products. We use it a lot for Google Sheets.
We are actually using it for the database, for the customers, so that we know what should we do and what we are supposed to do, what are the current status is for sales, et cetera. We can define the strategy and figure out what we should do with the Zoho CRM. If we need to add some description to the customer we can just pop it in.
What is most valuable?
In general, the solution works well. It's great for keeping track of customers and adding in details.
There's no installation required.
What needs improvement?
We'd like the solution to be less expensive.
For how long have I used the solution?
I've used the solution for about one year.
What do I think about the stability of the solution?
I haven't been using the solution for very long. That said, I've never had any problems with stability just yet.
What do I think about the scalability of the solution?
The solution is scalable. It's easy to buy modules.
We might increase usage in the future. We might get more licenses.
I'd rate the ability to scale a six out of ten.
How are customer service and support?
We have an IT tech team that takes care of troubleshooting or reaches out to support. That's not an aspect of the product I can handle.
Which solution did I use previously and why did I switch?
We did not previously use a different solution.
How was the initial setup?
It's very easy to get going with the product. There is nothing to deploy. Everything is in the cloud. You go to the website and get a username and password.
What's my experience with pricing, setup cost, and licensing?
I'm not sure what the licensing costs of the product are. I don't deal with payments.
What other advice do I have?
I'd rate the solution five out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Technical Solutions Architect at Valencia IIP Advisors Limited
Low cost, flexible, has excellent support, and ease of implementation
Pros and Cons
- "The whole forecasting and pipeline management is very good."
- "The only thing I noticed was that it does not support multi-country operations. In Canada, for example, we do not use the term "state," but rather "province," and we do not use zip codes, but rather "postal codes.""
What is our primary use case?
We use Zoho CRM for pipelines, proposals, and deals.
We have a sales meeting every week where we look at things, see where they are in the hopper, and talk about money for business development and campaign management.
We don't use it as a full customer relationship management solution as most people would because not everyone in the company has a license for it. Only individuals are involved in sales, bids, and proposals.
How has it helped my organization?
From a forecasting standpoint, we've been able to improve our pipeline and reporting. And we've combined two tools into one. We used to have a forecasting or pipeline product called Pipefy. We were able to do so because it is done in Zoho CRM.
What is most valuable?
The whole forecasting and pipeline management is very good.
It's a very easy tool to use.
What needs improvement?
The only thing I noticed was that it does not support multi-country operations. In Canada, for example, we do not use the term "state," but rather "province," and we do not use zip codes, but rather "postal codes." Those are things that cannot be changed.
They are constantly releasing new features, such as visibility to non-users. They've already addressed that with a feature that allows people to see sales contests and results of sales promotions, as well as who's selling the most.
They are not required to have a paid license, which is convenient. There are some people who only need to catch an occasional glimpse. The way it works is it's all-or-nothing. But that's how they're all. There is nothing new there.
For how long have I used the solution?
I have been working with Zoho CRM for six months.
We are using the Professional version with approximately eight users.
We are working with the most recent version.
What do I think about the stability of the solution?
I don't have any issues with both the stability and reliability of Zoho CRM.
What do I think about the scalability of the solution?
It did not become the world's second-largest CRM system without being scalable.
Zoho CRM is very scalable and has a lot of out-of-the-box integrations, which I'm seeing a lot in the entire software platform. It's a far superior experience to those where you have to pay every time you want to do something different.
This solution is used by eight people in our organization. It costs around $50 per month per user. We intend to double the number of users within the next year.
How are customer service and support?
Technical support has always been good. I would rate it a four and a half out of five.
They have now regionalized, and I no longer have sole support from India. They have help from people in the United States. Years ago, this was a major issue for them. As a result, they made significant corrections.
Which solution did I use previously and why did I switch?
In terms of hardware, I am still using Meraki. I haven't strayed far from that. Our team also has a slew of solutions that they've been deploying for penetration testing and threat detection.
I guess the biggest thing I've seen recently is XDR, EDR, and MDR solutions, such as SentinelOne, CrowdStrike, and Red Canary.
I know a lot about ServiceNow. I don't know anything about Jira.
We compete against ServiceNow.
We switched because it was going to be too much work for two people. Pipefy was only there for a short time. They claimed to have a CRM, but not to the extent that Zoho CRM does. We were also quite interested in the integration.
Zoho CRM can communicate with QuickBooks, Harvest, and other accounting software programs, as well as ITSM software. Because Zoho offers an ITSM help desk solution as well. As a result, we wanted to keep it in one type of organization. And it's been working out great for us.
How was the initial setup?
It was very straightforward. It was very good.
I'd rate it a four or four and a half. I tried some other solutions, such as Salesforce and NetSuite, and it was the best fit for our organization's size.
I created some sample companies and demonstrated how to set up accounts. Then the girls who do the proposal and pipeline meetings just picked it up. They were up and running in about a half-hour.
It takes a couple of hours a week to maintain this solution. I don't have anyone dedicated to the backend. That's what we heard when we looked into Salesforce and a few other companies there is a high level of customization required.
What about the implementation team?
I installed it myself without any training.
We did it ourselves, but we did collaborate with a local integrator because I wanted someone I could call on. I didn't want to be talking to someone in another country if we got into trouble. I worked with a Toronto-based company to get the licensing. If we have any special requirements, I go to them.
What's my experience with pricing, setup cost, and licensing?
We pay a subscription. The license is the subscription where we pay $50 per month per user.
Zoho CRM pricing is very affordable.
There are no costs in addition to the subscription fees.
Which other solutions did I evaluate?
We researched Salesforce and NetSuite. Those were the two largest ones we looked at, but they weren't a good fit in terms of size.
What other advice do I have?
I don't do anything with hardware. My last six months have been focused on ITSM tools. Ivanti, Cherwell, and a new one we just discovered, Halo, which you might find very interesting. Halo is going to completely transform the market.
That is primarily what I do as an ITSM, Information Technology Service Management solutions. I just got a demo of a very interesting tool that does service discovery and relationship management to assist in the creation of a CMDB for an ITSM solution.
I haven't looked at Rackmount servers.
It's very straightforward and easy to use, with a lot of customization options and good integrations. I work as an IT software consultant, naturally, I'm going to be biased, however, it has proven to be extremely effective.
I still give the overall product a 9 out of 10. Good flexibility, excellent support, ease of implementation, and low cost.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

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