Salesforce Marketing Cloud Reviews and Pricing

Safiya Mohammad

Lead BSA at cloudperitus

May 3, 2025

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Integration capabilities enhance seamless lead management and product bundling

Pros and Cons

"Salesforce Marketing Cloud integrates with multiple systems seamlessly, enabling effective lead management."

"In terms of improvements, it would be beneficial to enhance the Copilot actions. The issue lies with the internal language setup."

What is our primary use case?

I worked for an organization called Cloud Veritas. We used Salesforce Marketing Cloud for planning to implement one product based out of Health Cloud. We implemented a couple of campaigns and worked on capturing leads and campaigning our product. Information about the product was stored in Salesforce Marketing Cloud, which was part of a proof of concept project I worked on.

What is most valuable?

Salesforce Marketing Cloud integrates with multiple systems seamlessly, enabling effective lead management. Revenue Cloud assists remarkably in product bundling, pricing, and quoting processes. Health Cloud supports tracking medical devices through couriers. These integrations are efficient and cloud-based, reducing database expenses. The automation features, including AI Copilot actions, enhance functionality by providing information via chatbots as a substitute for physical representatives.

What needs improvement?

In terms of improvements, it would be beneficial to enhance the Copilot actions. The issue lies with the internal language setup. It takes the default language and doesn't accept custom language specifications, which creates discomfort in certain scenarios. It would help if it used a more generic approach in translating questions.

For how long have I used the solution?

I have been using Salesforce Marketing Cloud for three to four months.

Buyer's Guide

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April 2025

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What do I think about the stability of the solution?

Salesforce Marketing Cloud has been stable. I have found no complexity issues.

What do I think about the scalability of the solution?

Salesforce Marketing Cloud is very scalable. On a scale of one to ten, I rate its scalability at 9.5.

How are customer service and support?

Salesforce customer service is excellent. I previously worked as a tier two engineer with Salesforce, and I know how effectively the support system operates.

How would you rate customer service and support?

Neutral

What about the implementation team?

We have a separate release team for deployments who use tools like Copado. While I was not directly involved with deployments, their input suggests the process is very comfortable.

What was our ROI?

The solution provides significant time-saving benefits, with an approximate reduction of fifty percent in the time spent on certain tasks.

What's my experience with pricing, setup cost, and licensing?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

What other advice do I have?

I rate Salesforce Marketing Cloud a nine out of ten. It is a solid and high-performing product, though there is room for slight improvements in the Copilot actions to handle different language specifications.

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

Other

Disclosure: My company has a business relationship with this vendor other than being a customer: Partner

Last updated: May 3, 2025