Salesforce Marketing Cloud Reviews, Competitors and Pricing

reviewer1536546

SFDC Practice Manager at a computer software company with 5,001-10,000 employees

Mar 28, 2021

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Stable and scalable with good pricing and useful Journey Builder and Email Studio features

Pros and Cons

"The Journey Builder and the Email Studio features are most valuable."

"We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good."

What is our primary use case?

It is used for campaign management and running events. We are a service organization. We build the Salesforce Marketing Cloud for our customers. Some of them are high-tech manufacturing customers. We are not end-users.

What is most valuable?

The Journey Builder and the Email Studio features are most valuable.

What needs improvement?

We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good.

What do I think about the stability of the solution?

It is stable.

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What do I think about the scalability of the solution?

It is scalable. We are using it for three or four customers.

How are customer service and support?

We are fine with their technical support. For any support requirement, we reach out to our customers, and we ask them to raise a request. We get their credentials, and then we take the support request.

What about the implementation team?

We don't require a big team. It is a team of two or three people.

What's my experience with pricing, setup cost, and licensing?

Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive.

What other advice do I have?

I would recommend this solution to others. I didn't get any complaints from our customers.

I would rate Salesforce Marketing Cloud an eight out of ten.

Which deployment model are you using for this solution?

Private Cloud

Disclosure: My company has a business relationship with this vendor other than being a customer: Partner