Salesforce Marketing Cloud Reviews

Salesforce is constantly evolving and have a good release cycle.

Clarity around new features could be improved when they are released. They send out emails but a lot of important information and explanations are missed by email. Training or videos to guide us using new features would be great.

This is a stable solution. 

This is a scalable solution.

The support we have received is good. This does depend on the level of support you sign up for. 

Positive

I have previously used Sabiel but I would recommend Salesforce due to its performance. There are guard rails for implementation to guide you. The performance is guaranteed because your development has to be within those specific parameters. The Salesforce ecosystem is more powerful than Siebel.

Salesforce is fully integrated. When using Oracle products, I had to use multiple tools to make things work which takes up a lot of time. The APIs are also more difficult to use with Siebel compared to Salesforce.

Salesforce comes with an out of the box org so there is very little setup needed. You can just log in and start working.

If you have a complex product structure and require a lot of customization for a stable backend system, I would suggest using Siebel. Siebel performs very well for that use case. For every other requirement, I would suggest for Salesforce.

I would rate this solution a nine out of ten. 

The general use case of Salesforce Marketing Cloud is to manage marketing relationships with customers.

The most valuable features of Salesforce Marketing Cloud are that it performs well and gives me what I need. It's the most friendly interface system for CRM I've worked with. Additionally, it integrates fairly well with different kinds of AI and ML to allow you to receive more out of your application.

Salesforce Marketing Cloud could improve by having more graphical options because a lot of tables are now only numbers and percentages and data. I prefer graphs, lines, and pie charts.  I know there are ways to receive this from Salesforce Marketing Cloud. It doesn't play a huge role in my daily work to invest the time to figure it out. I feel that it would be time wasted. They could make the graphical options easier to find and use in the future.

I have been using Salesforce Marketing Cloud for approximately two years.

Salesforce Marketing Cloud has been a stable solution.

Salesforce Marketing Cloud is scalable because they have a lot of large customers. I'm not on that side of the technology to know exactly.

I have not contacted the support of Salesforce Marketing Cloud.

My company pays to use this solution.

I would recommend Salesforce Marketing Cloud to others.

I rate Salesforce Marketing Cloud a nine out of ten.

I'm the director of customer experience and we are partners with Salesforce. 

The Journey Builder, which has been around for a while and follows the steps that customers use, is the greatest tool that Salesforce has. In terms of newer features, Einstein Analytics for marketing is in a very hot happening area. I also like the Interaction Studio and the Datorama marketing analytics.

The data extension tools are not very user-friendly. They've been working on the CDP capability for the last couple of years but it needs improvement in terms of it being within the tool and real-time activation of data. 

I've been using this solution for seven years. 

The solution is very stable. 

The solution is scalable because it's got a multi-business unit architecture. It can be designed as required. We have multiple customers so it's hard to measure the number of users. If it's a deployment tool, for example, then there might be an average of 600-700 users that would require a team of five or six for support. 

Customer service is quite responsive.

Positive

The initial setup is very intuitive and straightforward. 

This solution is absolutely on the top and I rate it 10 out of 10. 

We use Salesforce Field Service for engineer visits. For example, to keep track of when they visit and when they went to service.  All this can be done through the Salesforce field service. In adition, we mainly use it in the marketing space, we did two project(s).  

The most valuable feature of Salesforce Marketing Cloud is the seamless conversion of lead to opportunity, in relation to orders is good. That seamless connection is beneficial and simple.

When you use your iPhone or Android phone, Salesforce is not as user-friendly as it could be. That UX needs to be improved.

React Native is a newmobile app based framework, where you can build one framework which will work with Android, iPhone, tablets, and all browsers. What you see is what you get on all the different platforms. I get this in Salesforce as well, but the UX is not beautiful. This is not required for business, but when you spend some money, the UI should look very beautiful.

I have been using  Salesforce Marketing Cloud and Field Service for approximately 4 Years

Salesforce Marketing Cloud is a stable solution.

The scalability of Salesforce Marketing Cloud is good.

We have two clients using this solution and one of them has over 100 field engineers are using it.

We provide support for Salesforce, Marketing, Sales, CPQ, Service/Field service and Tableu Reporting .

Positive

I have used SAP CRM previously and Salesforce Marketing Cloud is more flexible.

The initial setup or implementation is straightforward. You can be in operation within three to four weeks subject to the scope and size of the Organaisation.

We have approximately seven people for the maintenance and support of Salesforce Marketing Cloud and another 5 to 7 consultants for Field service space.

The solution is paid for monthly.

I would recommend this solution for small to medium companies. If they are large enterprises I would choose SAP CRM.

I rate Salesforce Marketing Cloud an eight out of ten.

The type of deployment depends on the client's requirements. Each client has different requirements. Some of them are on the cloud, and others are on a hybrid deployment.

Salesforce Marketing Cloud is used mainly for the customer's journey and the customer orchestration campaign.

The most valuable of Salesforce Marketing Cloud is seeing the customer's journey.

The majority of my clients are happy, but when it comes to the CDP of Salesforce, the client gets confused. They have no clue that Salesforce has a CDP platform too. If my clients want to go ahead with the same vendor, Salesforce, they get confused about the different marketing suites which are available. There is no clear marketing done for the suites available for the clients, this is where the client is facing the real challenges.

In an upcoming release, they should make their templates more organized.

I have been using Salesforce Marketing Cloud for approximately eight years.

The scalability is fantastic. There are a lot of integrations available.

A few of our clients found using Salesforce Marketing Cloud challenging after they upgraded, they were finding it difficult to just move to the newer version of the Salesforce. They were using two different versions of the same platform and they were complaining about the customer support because they did not help them out. However, we are now satisfied.

I have used Marketo and other Adobe solutions.

The deployment of Salesforce Marketing Cloud is very easy.

Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive.

Salesforce Marketing Cloud is a fantastic solution, but be aware of its technicalities when installation.

I rate Salesforce Marketing Cloud an eight out of ten.

We use it to communicate with our customers. We look at the reports to see the communication engagement, and then we do sequencing to make sure that there are continuous touchpoints with the client. We are using its latest version.

Email automation is most valuable.

The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier.

It is pretty robust, and I've never had issues with it being unstable.

It is very scalable, and it grows with your company. Currently, it is being used by only three marketers. As we grow, we probably will increase its usage.

We have not contacted them. It might be a paid service, and I don't know if we have that.

It was complex. 

We hired an outside company to help us.

We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that.

I would advise others to invest in onboarding and implementation because you want to set it up right from the beginning. If you set it up wrong, you'll be spending more money.

I would rate Salesforce Marketing Cloud an eight out of ten.

The tool's most valuable feature is its automation. We can integrate data with the Salesforce hub. Its Einstein feature tells us whether our campaigns are on the right track. It also helps with ideas. 

I have been using the product for seven years. 

I rate the solution's stability an eight out of ten. 

Salesforce Marketing Cloud is scalable. I rate it seven out of ten. 

Salesforce Marketing Cloud's tech support is responsive. There is a platform called Trailblazer where you can put in your queries. 

I used HubSpot before Salesforce Marketing Cloud. I switched the platform since I changed the company. In terms of data management, Salesforce outshines HubSpot. It provides robust data handling and excels in generating innovative ideas and feedback. Specifically, tools like Einstein contribute significantly by offering insights on enhancing EDR.

One standout feature is the 360-degree view in Salesforce, a capability absent in HubSpot.

The tool's deployment was straightforward. Deployment can be completed in two weeks. 

I rate the product a nine out of ten. 

Salesforce Marketing Cloud is used for managing all the leads. It is also used for the marketing of products.

I can't specifically comment on how the tool has helped me because I have only done a few specific configurations on Salesforce Marketing Cloud, like writing up a code for sending out emails and writing up a code for creating one robust component for the related list.

There are some areas to be improved, especially for the sake of developers. The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling. Other than the aforementioned issues, everything else is fine.

In our company, we know some limitations of Salesforce, like how a user can subscribe and receive only five reports from Salesforce. Also, a user can subscribe to its dashboard only. So, these aforementioned points are some areas that can be improved.

I have experience with Salesforce Marketing Cloud. I have done only one partial integration with the Marketing Cloud team. Also, I am unsure of the version I used since I was involved in some configuration-related work.

It is a stable solution.

It is a scalable solution.

I rate the technical support a ten out of ten.

Positive

The solution's setup was easy because I remember working with my colleague, and it was pretty simple to follow the basic steps and the standard documentation, so that was not too hard.

Salesforce Marketing Cloud is deployed on the cloud.

Since the users of the solution have experienced a good ROI using the tool, they have finalized their decision to use it since they are happy with the tool.

After going live with the solution, one of our clients who used the tool, along with all its features, was happy with the solution. They consider it the best solution since it is a top trending solution in the market that is robust and scalable.

I totally recommend the solution to others because it has increased the ROI for our entire firm. Considering the solution's pricing, if someone has the budget to purchase the tool, I will push them to use the marketing cloud. I rate the overall product a ten out of ten.