Salesforce Marketing Cloud Reviews

We use it to communicate with our customers. We look at the reports to see the communication engagement, and then we do sequencing to make sure that there are continuous touchpoints with the client. We are using its latest version.

Email automation is most valuable.

The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier.

It is pretty robust, and I've never had issues with it being unstable.

It is very scalable, and it grows with your company. Currently, it is being used by only three marketers. As we grow, we probably will increase its usage.

We have not contacted them. It might be a paid service, and I don't know if we have that.

It was complex. 

We hired an outside company to help us.

We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that.

I would advise others to invest in onboarding and implementation because you want to set it up right from the beginning. If you set it up wrong, you'll be spending more money.

I would rate Salesforce Marketing Cloud an eight out of ten.

The tool's most valuable feature is its automation. We can integrate data with the Salesforce hub. Its Einstein feature tells us whether our campaigns are on the right track. It also helps with ideas. 

I have been using the product for seven years. 

I rate the solution's stability an eight out of ten. 

Salesforce Marketing Cloud is scalable. I rate it seven out of ten. 

Salesforce Marketing Cloud's tech support is responsive. There is a platform called Trailblazer where you can put in your queries. 

I used HubSpot before Salesforce Marketing Cloud. I switched the platform since I changed the company. In terms of data management, Salesforce outshines HubSpot. It provides robust data handling and excels in generating innovative ideas and feedback. Specifically, tools like Einstein contribute significantly by offering insights on enhancing EDR.

One standout feature is the 360-degree view in Salesforce, a capability absent in HubSpot.

The tool's deployment was straightforward. Deployment can be completed in two weeks. 

I rate the product a nine out of ten. 

With this solution, you can build up an opportunity, track it, look at missed opportunities, and output data to work on outside the cloud. 

The solution helps to pull information together for everyone to use.

What is most valuable is that you can schedule reports, there are a lot of supporting tools, and you have access to all that information.

Improvements can be made in the processing speed, how information displays, and options for scrolling.

We have been using the solution for five to six years. 

It is a stable product. 

It is absolutely scalable. We have about 2,000 users and plan to increase that number with the growth of our company. 

I have contacted tech support and rate my experience an eight or nine. 

Positive

When I got to the company I believe they used a different solution, but I don't recall its name. 

We installed the product on the cloud. 

I rate this product a nine out of ten. 

The general use case of Salesforce Marketing Cloud is to manage marketing relationships with customers.

The most valuable features of Salesforce Marketing Cloud are that it performs well and gives me what I need. It's the most friendly interface system for CRM I've worked with. Additionally, it integrates fairly well with different kinds of AI and ML to allow you to receive more out of your application.

Salesforce Marketing Cloud could improve by having more graphical options because a lot of tables are now only numbers and percentages and data. I prefer graphs, lines, and pie charts.  I know there are ways to receive this from Salesforce Marketing Cloud. It doesn't play a huge role in my daily work to invest the time to figure it out. I feel that it would be time wasted. They could make the graphical options easier to find and use in the future.

I have been using Salesforce Marketing Cloud for approximately two years.

Salesforce Marketing Cloud has been a stable solution.

Salesforce Marketing Cloud is scalable because they have a lot of large customers. I'm not on that side of the technology to know exactly.

I have not contacted the support of Salesforce Marketing Cloud.

My company pays to use this solution.

I would recommend Salesforce Marketing Cloud to others.

I rate Salesforce Marketing Cloud a nine out of ten.

We use the solution as our organization's CRM.

Previously, demand was fragmented and varied depending on the line of business, such as plate mail, pipe mail, and calls. This made it difficult to track metrics, such as the order book, conversion from leads to opportunities, etc. However, since Salesforce was implemented, the tracking has improved significantly, as all leads, opportunities, and conversions are captured. This has improved visibility for both end users and salespeople, as well as higher-ups.

The solution has improved the efficiency of our entire organization.

The solution is user-friendly.

The customization of Salesforce, a generic CRM software, has room for improvement. It is not very customizable, which is often required for a particular industry, and building those customizations can take a lot of time. For example, in the steel industry, there are thousands of SKUs that need to be configured depending on the mill parameters. Salesforce does not do this out of the box, so we must consider these factors and configure it on the due date and time.

I have been using the solution for over one year.

I give the stability a nine out of ten.

I give the scalability a ten out of ten. We have around 50 people using the solution currently in our organization.

We previously used custom developer software in-house before switching to Salesforce Marketing Cloud.

I give the initial setup an eight out of ten. Our deployment took one year. We created a dedicated team consisting of the digitalization team, sales team, and top management to monitor the overall progress. We then onboarded an implementation partner to accompany us on the journey from start to finish. The deployment was originally planned to be completed in nine to ten months, but it took more than twelve months.

The implementation was completed in-house with the help of an implementation partner.

The solution is a bit expensive. I give the cost of the solution a six out of ten.

We need to invest a lot of money upfront for implementation, and there are certain modules, such as Einstein Analytics, which are sold by Salesforce and require extra payment. I am not familiar with all the components of Salesforce, but there is an optional component that requires additional investment.

I give the solution an eight out of ten. Salesforce is reliable and once configured, it can capture as much customer information as desired. The solution is also highly scalable, allowing many users to be added without issue. The only downside is the cost, which has a recurring expenditure component that can add up over time. Additionally, once everyone is trained in a particular software, it can be difficult to switch, making it difficult to break away from the software. Salesforce is a great tool, but it can be addictive and can lead to a feeling of being locked in.

Depending on our ability to develop in-house CRM software, I would advise staying in-house. If we opt for Salesforce, we will likely be tied to it for five to ten years, depending on the size and complexity of our organization. For larger and more complex organizations, Salesforce may be the best solution; however, if the organization is of medium size, they should consider developing custom software in-house, which would be more cost-effective.

We are using Salesforce Marketing Cloud for management opportunities. Our sales teams use it. They create opportunities and they send those opportunities to other teams.

I like the user interface it has a nice look and feel.

I would like to see a team-building feature added.

I have been using Salesforce Marketing Cloud for three years now.

Salesforce Marketing Cloud is scalable and we now have thousands of users.

Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly.

Positive

The initial set-up is straightforward.

We deploy in-house for our installation needs and a vendor team is not required.

If someone wants to sell their product in a very good manner, they can use Salesforce Marketing Cloud. I would rate Salesforce Marketing Cloud an eight out of ten.

We use Salesforce Field Service for engineer visits. For example, to keep track of when they visit and when they went to service.  All this can be done through the Salesforce field service. In adition, we mainly use it in the marketing space, we did two project(s).  

The most valuable feature of Salesforce Marketing Cloud is the seamless conversion of lead to opportunity, in relation to orders is good. That seamless connection is beneficial and simple.

When you use your iPhone or Android phone, Salesforce is not as user-friendly as it could be. That UX needs to be improved.

React Native is a newmobile app based framework, where you can build one framework which will work with Android, iPhone, tablets, and all browsers. What you see is what you get on all the different platforms. I get this in Salesforce as well, but the UX is not beautiful. This is not required for business, but when you spend some money, the UI should look very beautiful.

I have been using  Salesforce Marketing Cloud and Field Service for approximately 4 Years

Salesforce Marketing Cloud is a stable solution.

The scalability of Salesforce Marketing Cloud is good.

We have two clients using this solution and one of them has over 100 field engineers are using it.

We provide support for Salesforce, Marketing, Sales, CPQ, Service/Field service and Tableu Reporting .

Positive

I have used SAP CRM previously and Salesforce Marketing Cloud is more flexible.

The initial setup or implementation is straightforward. You can be in operation within three to four weeks subject to the scope and size of the Organaisation.

We have approximately seven people for the maintenance and support of Salesforce Marketing Cloud and another 5 to 7 consultants for Field service space.

The solution is paid for monthly.

I would recommend this solution for small to medium companies. If they are large enterprises I would choose SAP CRM.

I rate Salesforce Marketing Cloud an eight out of ten.

We use this solution for sending personalized emails to prospects and clients for reminder consultations or meetings. Use 'Journey Builder' to have clients/prospects first name, last name, financial advisor's signature at the bottom, and dynamic sender for personalized emails that are sent ad hoc, weekly, and monthly.

This solution has improved organization brand awareness with prospects and clients. It can track open and click-through rates, among other Key Performance Indicators (KPIs). While only Premier Support customers (like our firm) have access to Accelerators, these subject matter-taught webinars give detailed implementation instructions.

The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects.

Setting up the 'short code' with cell phone carriers to send short messages to contacts and prospects has proved valuable.

We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with. Then take action to suppress those who receive too many or send more to those receiving too few. Also, we would like a 'sandbox' for Marketing Cloud because only PROD exists today.

Market Volt was elementary compared to Marketing Cloud.

Know that six months on ingesting data is a minimum requirement. You cannot port six months of data, it must be ingested.

Salesforce offered Pardot but the 'road map' showed the long-term internal investment would be on Marketing Cloud.

We are only touching the surface of segmentation in the Marketing Cloud, primarily for sales and marketing teams.