Salesforce Marketing Cloud Reviews

We use this solution for customer communication. We have approximately 100 people who use this solution in our business.  

It is easy to send emails and SMS's.

The UA could be better designed for a mobile connection. 

The Journey Builder is used to configure a first email and second reminder. Based on action from our customers, we use journey builder to also send out a third email. The Journey Builder is a little bit complex and could be made easier to use.

In a future release, we would like to have more integrations with social media platforms. 

I have been using this solution for four years. 

This is a stable solution. I would rate it a nine out of ten. 

I have contacted their support team regularly. I would rate their assistance an eight out of ten. 

Positive

The reason we decided to use Marketing cloud is it is the most popular solution on the market with a low cost. It is most suitable for large organizations. 

The initial setup is straightforward and can be completed within a day. I would rate it an eight out of ten. 

This solution is easy to learn and saves time. 

I would rate it a nine out of ten. 

Marketing Cloud has improved our productivity and our team enjoy using it. 

We have struggled to get resolution of support tickets from the Salesforce team. 

I have used this solution for less than one year. 

This is a stable solution. 

We found a couple of defects which were not able to be fixed by our development team and we are continuously working with Salesforce to provide any feedback and answer any questions.

Neutral

We have a Salesforce dedicated team that takes care of deployments or any difficulties or hurdles.

Salesforce is an expensive solution. 

I would recommend Salesforce due to all the different features that are included inside the full package. If you aren't going to make use of all these features, there may be better options more suited to small businesses. 

I would rate this solution an eight out of ten. 

We use Salesforce to manage our customers' data, to make sales campaigns, and to provide customer care.

The most valuable part of the solution are the selling features. 

I want to improve the cost because the larger you get, sometimes the price rises in a way that I don't like. It's a very good solution, but the way the prices are structured is not always good, and I feel like that is a problem.

I have used this solution for two years. 

The scalability of the solution is perfect. There are 300 direct users in our organization. We have five IT people who handle administration and connect with the integrator if there is an issue, and that is more than enough for us.

I would give Salesforce support a four out of five because it is very, very good in terms of documentation. However, if you have a serious defect that is harder to solve, it can take some time to get a response.

Positive

The setup is quite straightforward. The process is standard and very easy to understand. 

We hired an integrator, and we implemented the solution in phases. It took nine months to a year for everything. First, we deployed customer care, then the 360 view of our customers, and then the selling part.

We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling. 

I would definitely recommend this product. I would rate it as an eight out of ten. 

For me, the primary use case of Salesforce Marketing Cloud is for sales marketing. We have over 1,000 users of the solution in our organization.

The most valuable features of Salesforce are the automation and the ability to create dashboards that provide a wider picture of what is going on.

Salesforce could benefit by implementing further integration with more platforms.

I have been using Salesforce for 2 years.

Prior to Salesforce, there was no other CRM tool. We were using Excel.

The initial setup of this solution is straightforward.

I would recommend other companies should use this solution.

Salesforce is an 8 out of 10 overall.

I'm part of the data analytics team in a major Brazilian telecom company and work on the implementation side. Salesforce Marketing Cloud is our main platform to connect with our customers. We are a telecom company that sells fiber and FTTH in the Brazilian market. We use the Salesforce Marketing Cloud platform to send emails, WhatsApp messages, or push notifications to welcome our new customers. We also use the platform to remind customers to pay their bills.

Salesforce Marketing Cloud helps us have all the communication and logs we communicate with our customers in one place. This helps us work on our data to understand our customers better.

Salesforce Marketing Cloud's journey builder is very easy to handle and quickly sets up a journey for clients who use a lot of communication. Salesforce Marketing Cloud helps us communicate ad hoc when we need to communicate quickly with our customers. We also use the CDP.

There is a lot of room for improvement in Salesforce Marketing Cloud's dashboards and the visualization of information in each journey.

I have been using Salesforce Marketing Cloud for around seven to eight months.

I rate Salesforce Marketing Cloud a nine out of ten for stability.

I rate Salesforce Marketing Cloud a nine out of ten for scalability. We have plans to increase the usage of Salesforce Marketing Cloud in the future.

Salesforce Marketing Cloud's initial setup was quick. However, it is complex to use the platform with CDP.

My advice for someone planning to use Salesforce Marketing Cloud would be to learn a little about the product before implementation and plan your implementation well.

Overall, I rate Salesforce Marketing Cloud a nine out of ten.

We use the solution as our organization's CRM.

Previously, demand was fragmented and varied depending on the line of business, such as plate mail, pipe mail, and calls. This made it difficult to track metrics, such as the order book, conversion from leads to opportunities, etc. However, since Salesforce was implemented, the tracking has improved significantly, as all leads, opportunities, and conversions are captured. This has improved visibility for both end users and salespeople, as well as higher-ups.

The solution has improved the efficiency of our entire organization.

The solution is user-friendly.

The customization of Salesforce, a generic CRM software, has room for improvement. It is not very customizable, which is often required for a particular industry, and building those customizations can take a lot of time. For example, in the steel industry, there are thousands of SKUs that need to be configured depending on the mill parameters. Salesforce does not do this out of the box, so we must consider these factors and configure it on the due date and time.

I have been using the solution for over one year.

I give the stability a nine out of ten.

I give the scalability a ten out of ten. We have around 50 people using the solution currently in our organization.

We previously used custom developer software in-house before switching to Salesforce Marketing Cloud.

I give the initial setup an eight out of ten. Our deployment took one year. We created a dedicated team consisting of the digitalization team, sales team, and top management to monitor the overall progress. We then onboarded an implementation partner to accompany us on the journey from start to finish. The deployment was originally planned to be completed in nine to ten months, but it took more than twelve months.

The implementation was completed in-house with the help of an implementation partner.

The solution is a bit expensive. I give the cost of the solution a six out of ten.

We need to invest a lot of money upfront for implementation, and there are certain modules, such as Einstein Analytics, which are sold by Salesforce and require extra payment. I am not familiar with all the components of Salesforce, but there is an optional component that requires additional investment.

I give the solution an eight out of ten. Salesforce is reliable and once configured, it can capture as much customer information as desired. The solution is also highly scalable, allowing many users to be added without issue. The only downside is the cost, which has a recurring expenditure component that can add up over time. Additionally, once everyone is trained in a particular software, it can be difficult to switch, making it difficult to break away from the software. Salesforce is a great tool, but it can be addictive and can lead to a feeling of being locked in.

Depending on our ability to develop in-house CRM software, I would advise staying in-house. If we opt for Salesforce, we will likely be tied to it for five to ten years, depending on the size and complexity of our organization. For larger and more complex organizations, Salesforce may be the best solution; however, if the organization is of medium size, they should consider developing custom software in-house, which would be more cost-effective.

I use Salesforce Marketing Cloud to track the opportunity list of new businesses.

It is easy to use.

It should contain artificial intelligence, in my opinion.

In the last 15 years, I have been using Salesforce Marketing Cloud for four years.

I am not using it at the moment, but I have worked with it in the last 12 months.

I was working with the latest version.

Salesforce Marketing Cloud is a stable solution.

Salesforce Marketing Cloud is scalable, it's in the cloud.

We have 100 users in our organization.

I have never contacted technical support. I have never required help. 

We have an IT team of two people, that supports this solution.

The initial setup was easy.

It's normal pricing. The pricing is fine.

I would recommend this solution to anyone who is interested in using it.

I would rate Salesforce Marketing Cloud a seven out of ten.

Our primary use case for this solution is email automation by our clients. Additionally, some use it for email and mobile SMS. Other clients use it for Interaction Studio, while some use it for Web Studio and Journey Builder. Hence, the use case depends on what the client wants to achieve.

I like this solution because of its versatility. It covers almost everything on marketing automation. Depending on how deep we get into using the system, it can be a complex tool. However, I like it because many businesses use it for their emails, SMS, and Advertising Studio, Social Studio. There are so many angles of marketing that are covered in Salesforce Marketing Cloud so it makes it easy for a business to use any module based on their preference.

The technicality of the solution can be streamlined. There are so many things that are technical in Salesforce Marketing Cloud. I've seen some third-party applications that simplify. For example, I've seen third-party applications that simplify SQL and instead of writing SQL, you can use a drag and drop. The system does everything for you. Salesforce Marketing Cloud should also consider reducing its technicality to make it open to those who might not be as technical.

We have been using the solution for approximately three years.

The solution is stable, but it could be slow at times. So far, I haven't heard anything about it not being stable. They're constantly improving on the product. It is probably the number one marketing automation tool out there.

The solution is scalable, but it depends on what you want to get out of it. Approximately six to seven people use it in our organization, but some of our big clients intend to increase their usage in the future. For small clients, Salesforce Marketing Cloud is expensive and is not for everyone. I would say that small clients should start with things like HubSpot or MailChimp and then progress from there, depending on what they need it for. But, if the client usually has the funds, they typically want to go for more options and features in Salesforce Marketing Cloud.

My experience with customer service and support is good. There are some experienced people, and some are less experienced people. It depends on who you meet. But, they help solve the problem most of the time.

We previously used MailChimp.

Installation took approximately two days. It is not difficult, but there are a lot of steps to follow. But if you follow the steps, it is easier.

Implementation usually occurs in-house.

The clients would be in a better position to identify the return on investment.

The licensing is usually a yearly subscription. I rate the pricing an eight out of ten, with ten being very expensive. Depending on the package you get, there is a limit to the number of contacts you can have. For example, if you have a million contacts in your package, you start paying for each of those contacts once you exceed a million contacts.

We evaluate other options and decide based on our client's needs.

I rate the solution an eight out of ten. The solution is good, but the technicality in it can be streamlined. My advice to new users considering this product is to seek expert opinions. There has to be a requirement gathering station in place, so I advise them to seek input from consultants like me. Salesforce Marketing Cloud is not for everyone. It was not cheap. So, smaller businesses would be better off speaking to a consultant and might not need it. They may need iMailChimp, HubSpot, or any other marketing tool.