Salesforce Marketing Cloud Reviews

We use the product for email campaigns. It also helps us to map customer journeys. 

The tool's report file creation functionality helps us with productivity. We can also use it to check CRM campaigns. The data is in one place. 

Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns. 

Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly. 

I have been working with the product for two years. 

The product is stable. 

My company has around 10 users for the product. It is scalable. However, you need to be mindful of the cost while scaling. 

We chose the product since it was a Salesforce native application. 

The tool's deployment took six weeks to complete. We have a team managing the system: three in-house members and some external consultants. Our focus is not just on keeping things updated but also making sure they stay relevant.

A Salesforce marketing consultant expert helped us with the deployment. 

We have seen ROI with the product's use. 

I rate the product an eight out of ten. 

We use Salesforce to manage our customers' data, to make sales campaigns, and to provide customer care.

The most valuable part of the solution are the selling features. 

I want to improve the cost because the larger you get, sometimes the price rises in a way that I don't like. It's a very good solution, but the way the prices are structured is not always good, and I feel like that is a problem.

I have used this solution for two years. 

The scalability of the solution is perfect. There are 300 direct users in our organization. We have five IT people who handle administration and connect with the integrator if there is an issue, and that is more than enough for us.

I would give Salesforce support a four out of five because it is very, very good in terms of documentation. However, if you have a serious defect that is harder to solve, it can take some time to get a response.

Positive

The setup is quite straightforward. The process is standard and very easy to understand. 

We hired an integrator, and we implemented the solution in phases. It took nine months to a year for everything. First, we deployed customer care, then the 360 view of our customers, and then the selling part.

We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling. 

I would definitely recommend this product. I would rate it as an eight out of ten. 

We primarily use the solution for customer ticket management and for services.

The data management is great. We like how it is organized. I'm able to view the tickets in a well-organized manner. That is quite useful. 

The notifications as well are good.

It is straightforward to set up.

It is a scalable product.

User management could be better.

I've been using the solution for four months or so now. 

It's too early to say if it is properly stable. I've been using it for just four months, and I've just been onboarded for two months. That said, I have had no issues.

The solution can scale well. 

We have 12 people using the solution on my project. I'm not sure if other people or other teams are also using it. I'm not sure if marketing plans to increase usage at this time. 

I've never used technical support.

We previously used Jira and migrated to Salesforce. 

The solution is very straightforward and simple to implement. It's not complex at all. 

That said, I have not deployed it myself. It was another team who handled it. I don't know about the details. I also do not have details in regards to maintaining it and if we have any team members dedicated to that task. 

I'm not sure of the exact costs. That's handled at an organizational level.

We're using the latest version on the cloud.

I'd advise potential users to try before they buy so that can see it in action and decide if they like it. Pricing should be looked into too. If it's small-scale, it's okay. I'm not sure about large-scale costs. 

I'd rate the solution seven out of ten.

We use it to communicate with our customers. We look at the reports to see the communication engagement, and then we do sequencing to make sure that there are continuous touchpoints with the client. We are using its latest version.

Email automation is most valuable.

The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier.

It is pretty robust, and I've never had issues with it being unstable.

It is very scalable, and it grows with your company. Currently, it is being used by only three marketers. As we grow, we probably will increase its usage.

We have not contacted them. It might be a paid service, and I don't know if we have that.

It was complex. 

We hired an outside company to help us.

We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that.

I would advise others to invest in onboarding and implementation because you want to set it up right from the beginning. If you set it up wrong, you'll be spending more money.

I would rate Salesforce Marketing Cloud an eight out of ten.

We are using Salesforce Marketing Cloud in our beverage company. This company is in Costa Rica. We're using it to get all the information we need from potential prospects. It is not being used for B2B business. It's more being used for B2C, where we collect a lot of information with CloudPages about all the brands we have. 

We have an average of 50 brands here in the company. We used to work with partners on the marketing side, however, we never got all the data we wanted and we didn't have the centralized data from our end-users. 

The aim of this project, from the beginning, was to get all the information and have it as our own, to be collected on our systems and our databases. We're using it for marketing in that way. We're still working with partners, however, now the partners needs to use our solution, instead of using any solution they have.

The solution has a lot of great aspects. We have the Social Studio. We have, DMP and Audience Studio. We're using the email solution as well. The Journey and CloudPages and automation are all great. We use all of them for the most part.

The pricing is a bit high. In our country our company is one of the biggest, however, the price is really high even for us sometimes. 

We are looking for CDP solutions. Salesforce was offering that to be ready and this year, however, it seems it's not ready yet. It could be in January. On the other hand, SAP has the solution already implemented, which makes them a more appealing solution for us right now. The business is pushing us to move to another solution due to the fact that they need the CDP solution ASAP. 

I've been using the solution for three years at this point. 

We were comparing also this solution with the SAP Marketing Cloud.

We are customers and end-users. We don't have a business relationship with Salesforce. 

We have the complete suite for marketing on Salesforce here. It is an enterprise-level product.

I'd rate the solution at a nine out of ten. 

The need to build a single, comprehensive view of each consumer to power 1-to-1 journeys. Integrate every touchpoint and experience with your brand across advertising, marketing, commerce, sales, service, and apps.

• Allows organisations to engage customers with one integrated platform to unify sales, service, and marketing.
• Allows organisations to connect with leads and customers across every channel, on any device.
• Allows organisations to implement automated solutions, saving time and money.

Content Builder: Content Builder is a cross-channel content management tool that allows you to consolidate images, documents, and content in a single location for use in the Marketing Cloud. With an easy-to-use, drag and drop interface, Content Builder allows you to create re-usable templates for emails and landing pages.

Advertising Studio: Advertising Studio uses existing customer data from email, mobile push interactions and conversions on your site to securely sync with the contact's Facebook, Twitter, Google AdWords and Social Studio accounts. Engage customers with relevant, timely messages and find new customers with similar attributes by combining the functionality of Advertising Audiences and Advertising Campaigns.

Social Studio: Social Studio is a one stop solution allowing you to manage, schedule, create and monitor posts organized by brand, region or multiple teams and individuals in a unified interface. Social Studio offers powerful real-time publishing and engagement platform for content marketers, plus the comprehensive content performance by social network and time frame.

Journey Builder: Journey Builder is used for creating responsive, automated, multi-channel campaigns. Use Journey Builder to design a communication plan that reaches customers at every stage of their journey with your brand.

Marketing Cloud releases product updates every three months. With each update, users have to adapt to the product changes and new interfaces.

To improve user experience, there should be clear workflows to assist the user through the setup processes. The help documentation also needs to reflect product updates more accurately. Being at the front of innovation is difficult if you are playing a guessing game.

Marketing Cloud provide a live feed of any product issues, and users are notified in advance of any stability issues. As a side note, this product is cloud based and I would recommend using a Chrome browser to limit issues.

There are no issues with scalability as long as you have a well-defined solution prior to account configuration.

Customer Service:

This is dependent on the license you purchase.

• I would rate Standard Support 8/10.
• I would rate Premium Support 10/10.

Technical Support:

This is dependent on the license you purchase. If you have a standard support agreement and need a quick fix, I would recommend escalating your cases as soon as the option appears in your case log.

• I would rate Standard Support 5/10.
• I would rate Premium Support 9/10.

No.

This is dependent on what your business is trying to achieve.

An integrated approach is always recommended. If you are using Salesforce Sales and Service Cloud, the initial set up is medium complexity. If you are integrating with other CRM systems, websites and apps, you will need an experienced developer to implement your solution.

A non-integrated approach, such as manual imports and file drops is a straightforward setup. However, you will not reap all the benefits of Marketing Cloud.

As consultants, we will always implement Marketing Cloud for our clients. This requires working collaboratively with key stakeholders to discover, plan, build, test and deploy the correct solution.

We have have a dedicated Customer Intelligence Manager who works closely to define our clients' measures of success. We find it challenging to measure ROI directly through Marketing Cloud, often this is a wider conversation.

We make educated recommendations about which features would be used to implement our clients' solutions. Our clients engage directly with Marketing Cloud to negotiate licensing costs. In general, the costs are high.

Initially my previous company Davanti Consulting chose Marketo as an alternative Marketing Automation tool, however we did not see this as a good fit for the business.

My current company CloudShift Group stay ahead of the game by solely offering Marketing Cloud (B2C) and Pardot (B2B) as our preferred marketing automation tools.

Consider your options and stay true to what is best for your business.

We use the solution as our organization's CRM.

Previously, demand was fragmented and varied depending on the line of business, such as plate mail, pipe mail, and calls. This made it difficult to track metrics, such as the order book, conversion from leads to opportunities, etc. However, since Salesforce was implemented, the tracking has improved significantly, as all leads, opportunities, and conversions are captured. This has improved visibility for both end users and salespeople, as well as higher-ups.

The solution has improved the efficiency of our entire organization.

The solution is user-friendly.

The customization of Salesforce, a generic CRM software, has room for improvement. It is not very customizable, which is often required for a particular industry, and building those customizations can take a lot of time. For example, in the steel industry, there are thousands of SKUs that need to be configured depending on the mill parameters. Salesforce does not do this out of the box, so we must consider these factors and configure it on the due date and time.

I have been using the solution for over one year.

I give the stability a nine out of ten.

I give the scalability a ten out of ten. We have around 50 people using the solution currently in our organization.

We previously used custom developer software in-house before switching to Salesforce Marketing Cloud.

I give the initial setup an eight out of ten. Our deployment took one year. We created a dedicated team consisting of the digitalization team, sales team, and top management to monitor the overall progress. We then onboarded an implementation partner to accompany us on the journey from start to finish. The deployment was originally planned to be completed in nine to ten months, but it took more than twelve months.

The implementation was completed in-house with the help of an implementation partner.

The solution is a bit expensive. I give the cost of the solution a six out of ten.

We need to invest a lot of money upfront for implementation, and there are certain modules, such as Einstein Analytics, which are sold by Salesforce and require extra payment. I am not familiar with all the components of Salesforce, but there is an optional component that requires additional investment.

I give the solution an eight out of ten. Salesforce is reliable and once configured, it can capture as much customer information as desired. The solution is also highly scalable, allowing many users to be added without issue. The only downside is the cost, which has a recurring expenditure component that can add up over time. Additionally, once everyone is trained in a particular software, it can be difficult to switch, making it difficult to break away from the software. Salesforce is a great tool, but it can be addictive and can lead to a feeling of being locked in.

Depending on our ability to develop in-house CRM software, I would advise staying in-house. If we opt for Salesforce, we will likely be tied to it for five to ten years, depending on the size and complexity of our organization. For larger and more complex organizations, Salesforce may be the best solution; however, if the organization is of medium size, they should consider developing custom software in-house, which would be more cost-effective.

We are using Salesforce Marketing Cloud for management opportunities. Our sales teams use it. They create opportunities and they send those opportunities to other teams.

I like the user interface it has a nice look and feel.

I would like to see a team-building feature added.

I have been using Salesforce Marketing Cloud for three years now.

Salesforce Marketing Cloud is scalable and we now have thousands of users.

Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly.

Positive

The initial set-up is straightforward.

We deploy in-house for our installation needs and a vendor team is not required.

If someone wants to sell their product in a very good manner, they can use Salesforce Marketing Cloud. I would rate Salesforce Marketing Cloud an eight out of ten.