Salesforce Marketing Cloud Reviews

Marketing Cloud has improved our productivity and our team enjoy using it. 

We have struggled to get resolution of support tickets from the Salesforce team. 

I have used this solution for less than one year. 

This is a stable solution. 

We found a couple of defects which were not able to be fixed by our development team and we are continuously working with Salesforce to provide any feedback and answer any questions.

Neutral

We have a Salesforce dedicated team that takes care of deployments or any difficulties or hurdles.

Salesforce is an expensive solution. 

I would recommend Salesforce due to all the different features that are included inside the full package. If you aren't going to make use of all these features, there may be better options more suited to small businesses. 

I would rate this solution an eight out of ten. 

We use the product for email campaigns. It also helps us to map customer journeys. 

The tool's report file creation functionality helps us with productivity. We can also use it to check CRM campaigns. The data is in one place. 

Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns. 

Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly. 

I have been working with the product for two years. 

The product is stable. 

My company has around 10 users for the product. It is scalable. However, you need to be mindful of the cost while scaling. 

We chose the product since it was a Salesforce native application. 

The tool's deployment took six weeks to complete. We have a team managing the system: three in-house members and some external consultants. Our focus is not just on keeping things updated but also making sure they stay relevant.

A Salesforce marketing consultant expert helped us with the deployment. 

We have seen ROI with the product's use. 

I rate the product an eight out of ten. 

I'm the director of customer experience and we are partners with Salesforce. 

The Journey Builder, which has been around for a while and follows the steps that customers use, is the greatest tool that Salesforce has. In terms of newer features, Einstein Analytics for marketing is in a very hot happening area. I also like the Interaction Studio and the Datorama marketing analytics.

The data extension tools are not very user-friendly. They've been working on the CDP capability for the last couple of years but it needs improvement in terms of it being within the tool and real-time activation of data. 

I've been using this solution for seven years. 

The solution is very stable. 

The solution is scalable because it's got a multi-business unit architecture. It can be designed as required. We have multiple customers so it's hard to measure the number of users. If it's a deployment tool, for example, then there might be an average of 600-700 users that would require a team of five or six for support. 

Customer service is quite responsive.

Positive

The initial setup is very intuitive and straightforward. 

This solution is absolutely on the top and I rate it 10 out of 10. 

The majority of clients use it for certain interactions, and our company has been involved in handling multiple projects. Some of them use Salesforce Marketing Cloud for lead generation, while others are existing customers who use it for general communication.

I think the product's best feature is its analytics, as that's where customers derive value. The second thing is its ease of implementation. It's a fairly straightforward product that doesn't require a whole lot of technical know-how to operate, even though it has a lot of out-of-the-box features that are actually useful.

Pricing is a concern and needs improvement, as some customers find the product a bit too expensive. While they love the features, it can be challenging for small businesses with minimal funding to justify the cost. Having a lighter version of Salesforce Marketing Cloud would make it easier for us to sell and promote the solution. In terms of marketing, I don't think Salesforce invests the same level of intensity in promoting Marketing Cloud as it does with its other products, like Salesforce Service Cloud or Salesforce CRM. They consider themselves to be a CRM company. I believe that they should also focus on promoting Salesforce Marketing Cloud.

I have been using Salesforce Marketing Cloud for seven to eight years. My company has a partnership with Salesforce.

Stability-wise, I rate the solution an eight out of ten.

Scalability-wise, I rate the solution an eight out of ten. We deal with medium to large enterprises.

I rate the technical support a four out of ten since the support is very basic. They only provide very basic administration-oriented support. However, if you need to go to the core and need something really different, then it takes quite some time to get an answer.

Neutral

On a scale where one is difficult, and ten is easy, I rate the initial setup a seven out of ten. It takes three months on average for us to deploy the solution for our clients. We have a team of three to four members involved in the deployment process.

On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten.

I recommend the tool to others because I am in their ecosystem, so I generally recommend Salesforce Marketing Cloud, even though I'm biased out there. Overall, I rate the product an eight out of ten.

We use Salesforce to manage our customers' data, to make sales campaigns, and to provide customer care.

The most valuable part of the solution are the selling features. 

I want to improve the cost because the larger you get, sometimes the price rises in a way that I don't like. It's a very good solution, but the way the prices are structured is not always good, and I feel like that is a problem.

I have used this solution for two years. 

The scalability of the solution is perfect. There are 300 direct users in our organization. We have five IT people who handle administration and connect with the integrator if there is an issue, and that is more than enough for us.

I would give Salesforce support a four out of five because it is very, very good in terms of documentation. However, if you have a serious defect that is harder to solve, it can take some time to get a response.

Positive

The setup is quite straightforward. The process is standard and very easy to understand. 

We hired an integrator, and we implemented the solution in phases. It took nine months to a year for everything. First, we deployed customer care, then the 360 view of our customers, and then the selling part.

We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling. 

I would definitely recommend this product. I would rate it as an eight out of ten. 

We primarily use the solution for customer ticket management and for services.

The data management is great. We like how it is organized. I'm able to view the tickets in a well-organized manner. That is quite useful. 

The notifications as well are good.

It is straightforward to set up.

It is a scalable product.

User management could be better.

I've been using the solution for four months or so now. 

It's too early to say if it is properly stable. I've been using it for just four months, and I've just been onboarded for two months. That said, I have had no issues.

The solution can scale well. 

We have 12 people using the solution on my project. I'm not sure if other people or other teams are also using it. I'm not sure if marketing plans to increase usage at this time. 

I've never used technical support.

We previously used Jira and migrated to Salesforce. 

The solution is very straightforward and simple to implement. It's not complex at all. 

That said, I have not deployed it myself. It was another team who handled it. I don't know about the details. I also do not have details in regards to maintaining it and if we have any team members dedicated to that task. 

I'm not sure of the exact costs. That's handled at an organizational level.

We're using the latest version on the cloud.

I'd advise potential users to try before they buy so that can see it in action and decide if they like it. Pricing should be looked into too. If it's small-scale, it's okay. I'm not sure about large-scale costs. 

I'd rate the solution seven out of ten.

The ability to automate processes is one of the most valuable features of Salesforce. This sets it part from other systems. We use the journey builder to design a fully automated journey. 

In a future release it would be great to have the ability to connect the data from social media and email marketing and have it in one dashboard. 

I have been using this solution for five years. 

This is a stable solution. 

This is a scalable solution. 

The support for this solution is good. 

Positive

The initial setup is straightforward. 

I would rate this solution an eight out of ten. 

The type of deployment depends on the client's requirements. Each client has different requirements. Some of them are on the cloud, and others are on a hybrid deployment.

Salesforce Marketing Cloud is used mainly for the customer's journey and the customer orchestration campaign.

The most valuable of Salesforce Marketing Cloud is seeing the customer's journey.

The majority of my clients are happy, but when it comes to the CDP of Salesforce, the client gets confused. They have no clue that Salesforce has a CDP platform too. If my clients want to go ahead with the same vendor, Salesforce, they get confused about the different marketing suites which are available. There is no clear marketing done for the suites available for the clients, this is where the client is facing the real challenges.

In an upcoming release, they should make their templates more organized.

I have been using Salesforce Marketing Cloud for approximately eight years.

The scalability is fantastic. There are a lot of integrations available.

A few of our clients found using Salesforce Marketing Cloud challenging after they upgraded, they were finding it difficult to just move to the newer version of the Salesforce. They were using two different versions of the same platform and they were complaining about the customer support because they did not help them out. However, we are now satisfied.

I have used Marketo and other Adobe solutions.

The deployment of Salesforce Marketing Cloud is very easy.

Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive.

Salesforce Marketing Cloud is a fantastic solution, but be aware of its technicalities when installation.

I rate Salesforce Marketing Cloud an eight out of ten.