Salesforce Marketing Cloud Reviews

We use this solution to build one-on-one journeys for clients. 

You can use many of the tools that they offer, not only email, to build a communication journey for your client and use many different end points to talk to the client. If you want to be able to communicate with your client using email, WhatsApp, and push notifications, know if the client opened the communication or not, and create and automate their journey, Marketing Cloud is very good.

Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop.

I have been using this product for about five years.

We use this solution to send communication to 10 million users. After the initial setup, two persons can create a journey, with one person from marketing and one person to automate the journey. 

The setup is not simple. It's not entirely complex, but it's more complex than simple. If you had to rate it from zero to ten, where zero is easy and ten is complex, I think it would be a seven.

If you count the time needed to warn an IP address about sending the emails, you need at least one month to deploy it. If you don't consider the IP warning, you'll probably be able to complete the initial set up for Marketing Cloud in seven days.

Marketing Cloud is not the cheapest platform. It's probably one of the more highly-priced platforms on the market, but it's the best platform for deals. It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool.

The roadmap and vision for the product is very good, and I think the team at Marketing Cloud is very up-to-date with their clients' needs.

I would rate this solution as a seven out of ten.

With this solution, you can build up an opportunity, track it, look at missed opportunities, and output data to work on outside the cloud. 

The solution helps to pull information together for everyone to use.

What is most valuable is that you can schedule reports, there are a lot of supporting tools, and you have access to all that information.

Improvements can be made in the processing speed, how information displays, and options for scrolling.

We have been using the solution for five to six years. 

It is a stable product. 

It is absolutely scalable. We have about 2,000 users and plan to increase that number with the growth of our company. 

I have contacted tech support and rate my experience an eight or nine. 

Positive

When I got to the company I believe they used a different solution, but I don't recall its name. 

We installed the product on the cloud. 

I rate this product a nine out of ten. 

We primarily use the solution for holding our contacts and opportunities as well as general reporting. 

The performance and stability have been good overall.

We have found the solution to be scalable. 

The query building's a bit weak if you want to build something new. It's a bit complicated. We need it to be easier to build a query dashboard in Salesforce. 

The product could use a little bit of BI in the sense of rule-based building.

I've used the solution for seven or eight years or maybe even longer at this point. 

We have found the solution stable. The performance is good. There are no bugs or glitches. It doesn't crash or freeze. 

The product can scale as needed. It's not a problem.

We have around 1,000 people in our organization using the solution. 

I'm not sure if there are plans to increase usage.

You pay for what you get with technical support. I've used it in the past, however, in a different position.

I never set up the solution directly. I only use it. Someone else handled the implementation. 

I am unsure of the exact costs. I'm just a user. I don't handle any licensing aspects. 

In terms of capability, I'd rate the product nine out of ten. In terms of usability, I'd rate it about seven. In general, I would rate the product eight out of ten.

We are using it for doing the quotes, reports, and sales. We are using its latest version. 

It is a great solution. I like its stability, scalability, and performance.

They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies.

It has been 20 years. I have been using it since it came out.

It is stable.

It scales everywhere. It is perfect. In our company, everyone is working with this solution. We have around 1,000 users, and I assume we have 10 to 20 people for deployment and maintenance.

Their support was great. They were very responsive.

I didn't set it up, but it seems to depend on the teams. It's quite simple, but it becomes more complex depending on the scalability of your operation. It's always an ongoing task because you're always improving the process.

Salesforce is the best and more established CRM. I wouldn't use other ones.

I would rate it a nine out of ten.

The ability to automate processes is one of the most valuable features of Salesforce. This sets it part from other systems. We use the journey builder to design a fully automated journey. 

In a future release it would be great to have the ability to connect the data from social media and email marketing and have it in one dashboard. 

I have been using this solution for five years. 

This is a stable solution. 

This is a scalable solution. 

The support for this solution is good. 

Positive

The initial setup is straightforward. 

I would rate this solution an eight out of ten. 

Salesforce is constantly evolving and have a good release cycle.

Clarity around new features could be improved when they are released. They send out emails but a lot of important information and explanations are missed by email. Training or videos to guide us using new features would be great.

This is a stable solution. 

This is a scalable solution.

The support we have received is good. This does depend on the level of support you sign up for. 

Positive

I have previously used Sabiel but I would recommend Salesforce due to its performance. There are guard rails for implementation to guide you. The performance is guaranteed because your development has to be within those specific parameters. The Salesforce ecosystem is more powerful than Siebel.

Salesforce is fully integrated. When using Oracle products, I had to use multiple tools to make things work which takes up a lot of time. The APIs are also more difficult to use with Siebel compared to Salesforce.

Salesforce comes with an out of the box org so there is very little setup needed. You can just log in and start working.

If you have a complex product structure and require a lot of customization for a stable backend system, I would suggest using Siebel. Siebel performs very well for that use case. For every other requirement, I would suggest for Salesforce.

I would rate this solution a nine out of ten. 

We use this solution for customer communication and sales engagement.

Marketing Cloud offers a 360 customers experience as it integrates with Service Cloud and Sales Cloud, the CRM portion of Salesforce. The different platforms integrate easily which makes it easy to manage customer communication using a single point of truth. 

The quality of support for this solution has been decreasing over time and the support team are sometimes more focused on closing tickets that resolving issues. Often the support team is not well trained or aware of the new features or products released by Salesforce. 

The stability of this solution depends on the amount of data that you have contained in the system. 

This is a scalable solution. 

The customer support for this solution are not great as they often make mistakes.

Neutral

The initial setup for this solution is straightforward but this does depend on each business' architecture. Salesforce has a lot of native connectors that make it easy to connect with systems, but this can involve legacy and governance restrictions.

This solution is priced in the medium to high price range. 

Marketing Cloud is a more user-friendly solution compared to Adobe Marketing Cloud. Marketing Cloud can be used by users who are not technically inclined.  

I would rate this solution a nine out of ten. 

We are using Salesforce Marketing Cloud in our beverage company. This company is in Costa Rica. We're using it to get all the information we need from potential prospects. It is not being used for B2B business. It's more being used for B2C, where we collect a lot of information with CloudPages about all the brands we have. 

We have an average of 50 brands here in the company. We used to work with partners on the marketing side, however, we never got all the data we wanted and we didn't have the centralized data from our end-users. 

The aim of this project, from the beginning, was to get all the information and have it as our own, to be collected on our systems and our databases. We're using it for marketing in that way. We're still working with partners, however, now the partners needs to use our solution, instead of using any solution they have.

The solution has a lot of great aspects. We have the Social Studio. We have, DMP and Audience Studio. We're using the email solution as well. The Journey and CloudPages and automation are all great. We use all of them for the most part.

The pricing is a bit high. In our country our company is one of the biggest, however, the price is really high even for us sometimes. 

We are looking for CDP solutions. Salesforce was offering that to be ready and this year, however, it seems it's not ready yet. It could be in January. On the other hand, SAP has the solution already implemented, which makes them a more appealing solution for us right now. The business is pushing us to move to another solution due to the fact that they need the CDP solution ASAP. 

I've been using the solution for three years at this point. 

We were comparing also this solution with the SAP Marketing Cloud.

We are customers and end-users. We don't have a business relationship with Salesforce. 

We have the complete suite for marketing on Salesforce here. It is an enterprise-level product.

I'd rate the solution at a nine out of ten.