We performed a comparison between Marketo, Oracle CRM, and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation."The main feature of Marketo is sending out emails, so that would be the most valuable feature."
"The smart campaign looks quite interesting and useful."
"One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without their consent. Firstly, the Marketo Insights system will highlight new customer segments that I should engage with."
"The product has been stable."
"The most valuable features are the Marketo emails, both sending and tracking."
"I like that the solution is flexible."
"The most valuable feature is the scoring."
"The most valuable feature of this solution is Smart Campaigns."
"It has a wide variety of use cases."
"CRM's performance is good, we've never faced any issues with it."
"The most valuable features of the solution I like are its stability and customization."
"Oracle CRM integrates seamlessly because it's an end-to-end solution."
"The most valuable features of the solution are that it is user-friendly and the fact that the database handling is much better, like any other Oracle solution."
"It is a stable solution."
"Case management, incident management, and request management features are valuable."
"Oracle CRM is a versatile solution with many features and functionalities that makes it a suitable solution for many different business use cases."
"The most valuable part of the solution are the selling features."
"It is very easy to use from a marketing standpoint."
"The solution is user-friendly."
"It is a stable solution...It is a scalable solution...I rate the technical support a ten out of ten."
"I like that I can constantly add leads to Salesforce Marketing Cloud and look at accounts there. I also like that the solution lets me set up meetings."
"We use this solution for reporting, pipeline generation, and forecasting."
"The Journey and CloudPages and automation are all great."
"The tool's most valuable feature is its automation. We can integrate data with the Salesforce hub. Its Einstein feature tells us whether our campaigns are on the right track. It also helps with ideas."
"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."
"Revenue management, attribution, and ABM can all be improved."
"Its APIs need to be more flexible because there are some things that are not available in the API."
"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."
"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."
"Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited."
"It could be more scalable."
"Marketo should give more power to the users for data manipulation."
"Oracle CRM can improve integration and performance."
"The initial setup is complex, it could be improved to be more simplified."
"We noticed that sometimes it can be slow, and then we have to refresh the whole system."
"I'd like to see more feature enhancements."
"In the planning area in order to calculate commissions the function could be improved. Currently, we are not using that functionality because it is very basic."
"I would like to remove all manual work and get the benefits of the function that Oracle provides without any manual interference or paperwork."
"A specialized team is required for managing Oracle, which is extra overhead for the customer."
"The configuration requires a lot of technical intervention."
"The customization of Salesforce, a generic CRM software, has room for improvement."
"If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use."
"This solution could be more user-friendly."
"The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier."
"The encryption and decryption have room for improvement."
"We have struggled to get resolution of support tickets from the Salesforce team."
"User management could be better."
"The majority of my clients are happy, but when it comes to the CDP of Salesforce, the client gets confused. They have no clue that Salesforce has a CDP platform too. If my clients want to go ahead with the same vendor, Salesforce, they get confused about the different marketing suites which are available. There is no clear marketing done for the suites available for the clients, this is where the client is facing the real challenges."
