We are in the IT business, where we use Zoho CRM for marketing purposes.
Group IT Head at Ashapura Minechem Ltd
A good solution for companies that require a CRM application that is easy to handle and use
Pros and Cons
- "Zoho CRM is very simple and easy to use."
- "Since Zoho CRM is not made for the enterprise kind of company, its stability for enterprise businesses could be improved."
What is our primary use case?
What is most valuable?
Zoho CRM is very simple and easy to use.
What needs improvement?
Since Zoho CRM is not made for the enterprise kind of company, its stability for enterprise businesses could be improved.
For how long have I used the solution?
I have been using Zoho CRM for almost one and a half years.
Buyer's Guide
Zoho CRM
March 2026
Learn what your peers think about Zoho CRM. Get advice and tips from experienced pros sharing their opinions. Updated: March 2026.
885,789 professionals have used our research since 2012.
What do I think about the stability of the solution?
Zoho CRM is a stable solution for mid-scale businesses.
What do I think about the scalability of the solution?
Around 150 users are extensively using Zoho CRM in our organization.
How are customer service and support?
Zoho CRM's technical support has a fast response time.
How was the initial setup?
Zoho CRM's initial setup is straightforward.
What about the implementation team?
Zoho CRM takes hardly around one and a half months to deploy. We used a consultant for the solution's deployment. One or two people are required for the solution's deployment on the OEM side. It's a remote, template-based configuration where you just have to insert the company name.
What's my experience with pricing, setup cost, and licensing?
Zoho CRM has a subscription-based license, which is not too expensive.
Which other solutions did I evaluate?
Based on our requirements, we have already taken the POC from Salesforce and SAP. It's not about the technical comparisons. It is about the commercial impact of the solution on your system.
What other advice do I have?
Compared to Zoho CRM, Salesforce is very good software.
Salesforce is useful for enterprise kind of businesses. However, Zoho CRM is a good solution for companies that require a CRM application that is easy to handle and use. Zoho CRM is not too costly.
Zoho CRM is a cloud-based solution.
Zoho CRM is a good solution for the mid-market section. It's very useful and easy to handle for marketing people. It is also very good in terms of the administrative part, which is handled by the IT team.
Overall, I rate Zoho CRM a nine out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
CRM Team Leader at a tech company with 201-500 employees
An intuitive and customizable product that provides seamless integration with other applications
Pros and Cons
- "The best thing about Zoho CRM is that it is integrated with other Zoho applications."
- "Zoho CRM’s customer service can be a little difficult to reach sometimes."
What is our primary use case?
As a user, I use the product to manage client relationships. We have long-term relationships with clients, so keeping up with all the information and our conversations about their necessities and needs is really useful. We want to have a record of the proposals we send to the clients and our negotiations before the project is initiated in one place.
What is most valuable?
The best thing about Zoho CRM is that it is integrated with other Zoho applications. Before using Zoho, I worked with different systems that were not integrated. Zoho charges only one license. With that license, you can access 55 different applications. It's really easy to connect Zoho CRM with Zoho Campaigns. For example, if I want to have lists and make follow-up campaigns, I can do that. There’s another application called Zoho Flow, which allows us to connect Zoho with third-party applications. It is really easy to do. So, the ability to connect Zoho with other applications that our business needs is really useful.
What needs improvement?
Zoho CRM’s customer service can be a little difficult to reach sometimes. They have a very large community. We can find answers in the community blog. However, sometimes we see articles of people asking for a new feature, and it has been sitting there for two to three years without an official answer or letting us know when we should expect the feature to be launched. The product could improve its customer service.
For how long have I used the solution?
I have been using the solution since 2020.
What do I think about the stability of the solution?
Overall, the solution is very stable. I remember having trouble with the connection once or twice. The connection is a little bit slower, very early in the morning. We could not connect to our emails and Zoho CRM two years ago. It happened once. In general, the product is very, very stable.
Something that I like about Zoho is that they are very transparent. They have a page where they publish all the new reports. If I feel that the connection is a little bit slow, I can check their page to see if there are any issues.
What do I think about the scalability of the solution?
Close to 1000 people use the solution in our organization. We expect to almost double the number of licenses by the end of 2024.
How was the initial setup?
The initial setup was very easy. The solution is really intuitive. I had very less knowledge of CRM before I started using the product. I knew it in theory, but very little. When I started using Zoho, it was very intuitive to understand what each module does and what was the use of every single module that Zoho CRM offers. The navigation from one module to another doesn't change much. It's nice because once you understand how to navigate in one of the modules, the navigation for all the other modules will be pretty much the same.
What's my experience with pricing, setup cost, and licensing?
I work with companies here in Europe. Compared to other solutions, I would say Zoho CRM is very, very affordable because we can use different applications with one license. I'm from Brazil, so I know companies in Brazil. Zoho is charging almost the same price in Brazilian currency. For a lot of companies in Brazil, it's not a very cheap solution. One Zoho One license costs $444 for one year. The cost benefits are way more if you compare it with having a Zoho CRM license separately.
What other advice do I have?
We chose Zoho CRM over other products because it gives us the ability to connect with different applications. It is worthwhile to have one license for 55 applications. It is one of the main advantages of the product. The product is very customizable. Zoho has its own programming language.
If someone wants to use the tool, I would ask them about the size of their company. Zoho has a different solution, which is a basic application called Bigin. It is less customizable. The process is very intuitive, very simple, easy to use, and is meant for small companies. A small company can consider Bigin. If I were a freelancer, I would have considered Bigin. CRM is the way to go if a company wants to scale.
Even though the tool has to improve its customer service, I like Zoho’s vision. They're very careful in how they launch new features and the quality they provide while launching them. It is something that I value because I have worked with other solutions like Jira and other applications. Sometimes they launch a feature, and it doesn’t really work. We can find some bugs when navigating the new solutions, but Zoho is very careful.
Overall, I rate the product a ten out of ten.
Which deployment model are you using for this solution?
Private Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Zoho CRM
March 2026
Learn what your peers think about Zoho CRM. Get advice and tips from experienced pros sharing their opinions. Updated: March 2026.
885,789 professionals have used our research since 2012.
Chief Innovation Officer at VS ONE World
Helps to track business opportunities and manage sales pipeline
Pros and Cons
- "The dashboards and visualizations help us see how different markets perform. I find the dashboard feature most valuable because it's easy to visualize data. I've been trying to use the built-in quotations feature, which could reduce turnaround time. We're not using many automation features for record management and opportunity tracking. I'm trying to integrate Zoho CRM with Zoho Flow for quotation submission workflow."
- "The login process could be improved as some users find it unfriendly. The documentation could also be more user-friendly and better organized."
What is our primary use case?
We use Zoho CRM to track business opportunities for our IT solution company and manage our sales pipeline. Our sales teams in Bangladesh, Sri Lanka, and Singapore also use it.
What is most valuable?
The dashboards and visualizations help us see how different markets perform. I find the dashboard feature most valuable because it's easy to visualize data. I've been trying to use the built-in quotations feature, which could reduce turnaround time. We're not using many automation features for record management and opportunity tracking. I'm trying to integrate Zoho CRM with Zoho Flow for quotation submission workflow.
What needs improvement?
The login process could be improved as some users find it unfriendly. The documentation could also be more user-friendly and better organized.
For how long have I used the solution?
I have been using the product for three years.
What do I think about the stability of the solution?
I rate the tool's stability a nine out of ten.
What do I think about the scalability of the solution?
Zoho CRM is a SaaS solution, and we haven't faced any performance issues. My company has seven users. We plan to use it up to 10 users and increase the use of Salesforce.
How are customer service and support?
The customer success team is very helpful, especially during the onboarding process, where they provide a good demo and assist with any questions. Although we have had only a few support queries, the responses have been very helpful.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
Before using Zoho CRM, we didn't use a specific CRM solution but relied on manual Excel spreadsheets to capture opportunities. We didn't evaluate other vendors before choosing Zoho CRM. The decision to go with Zoho CRM was influenced by its ease of access, simple sign-up process, and effective trial system. The billing process is straightforward, as it can be handled directly with a credit card without going through a distributor, although we can work with one. These aspects made Zoho CRM a good fit for us.
How was the initial setup?
The initial setup was straightforward and seamless, especially the onboarding process, which I found very user-friendly. I recently started a new trial, and the experience was smooth, from signing up to logging in and onboarding users. However, I faced some challenges when implementing more advanced features, like setting up territories. Although I was able to get support through online resources and documentation, the documentation itself could be improved. It could be more user-friendly, and sometimes, finding the right document or instruction is difficult, as information is spread across different places. This is an area where I think they could make improvements.
The deployment process for Zoho CRM typically takes me about two to three hours. I start by signing up as the master user, then proceed to set up privileges and permissions, especially if different territories are involved. After setting these up, I onboard users into the appropriate user groups. Following this, I train the users on how to create opportunities and the rules and logic they need to follow. Finally, we ask them to enter their data and customize the required reports. This is the typical flow I follow for most deployments.
One person can do the deployment since our use cases are not complex.
What about the implementation team?
We did the deployment in-house.
What was our ROI?
Zoho CRM has provided organizational value. It has greatly improved sales productivity by eliminating the need for manual report creation and data updates. The CRM serves as a single source of truth, automating forecasting and reporting tasks.
What's my experience with pricing, setup cost, and licensing?
I rate the product a four out of ten. The cost for Zoho CRM is not fixed; different editions are available, and the features depend on the edition chosen. Some capabilities, such as integrating with workflows, might incur additional costs, but these are well-documented and not hidden.
What other advice do I have?
I rate the overall solution an eight out of ten. If you are considering using Zoho CRM, my advice is to make the most of their trial period to explore the features and see how they fit your needs. You can extend the functionality with Zoho's support and determine the required version and features. For instance, these are available in the enterprise edition if you need AI capabilities. Testing the CRM with a small group of end users as a pilot before moving to full production is also a good idea.
Another point to consider is the pricing plans; you can choose between monthly or annual payment options, so select the one that suits you best. Zoho CRM also offers credits that can be used to purchase additional add-ons from their ecosystem. The product allows you to download your data if you decide to move away, so it’s not a completely closed platform.
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
VP Sales at Zelite Solution
An affordable CRM solution that integrates easily with customer service workflows
Pros and Cons
- "Zoho CRM integrates easily with customer service workflows."
- "The reporting for developers should be improved."
What is our primary use case?
Zoho CRM provides flexibility. Most Indian customers choose Zoho because of its pricing. Also, HRMS is user-friendly.
We use Zoho CRM to manage all leads, from lead generation to converting them into prospects and then providing services.
How has it helped my organization?
Zoho CRM integrates easily with customer service workflows. Many people are working with Zoho CRM due to the existing migration. It offers a hassle-free integration experience, and the time frame to complete the integration varies depending on complexity but generally does not exceed APAS standards.
What is most valuable?
The lead management, build management, and workflow management are valuable features. We have loading sites. The database and lead management are high-speed, based on analytics. You will understand the leads, the years it takes, the type, and the conversion rate. B management also seems to be readily configured with a work log, which is also very helpful.
Zoho CRM integrates directly with teams. For instance, when you receive leads through Zoho Support, you can seamlessly integrate and maintain those leads within Zoho CRM. This makes it a hassle-free and efficient process tool for managing leads in the market.
Zoho CRM mobile app mobile application is on the fly. Wherever you go, it follows you. It can be accessed everywhere. This increased the productivity from eight to twenty percent.
What needs improvement?
The reporting for developers should be improved.
For how long have I used the solution?
I have been using Zoho CRM for six months. We are using both CRM and HRMS modules.
What do I think about the stability of the solution?
The product is stable.
I rate the solution’s stability a ten out of ten.
What do I think about the scalability of the solution?
The solution is scalable. The role has been separated into management and media, starting from one user to 1000 users. 8% of users are using Zoho.
We cater the solution to all types of businesses.
I rate the solution’s scalability a ten out of ten.
How was the initial setup?
The initial setup is complex. It depends on the nature of the business. This involves managing business processes with varying degrees of customization. The customer needs to deal with customization to create a tailored solution.
Deployment depending on the complexity of the business takes from seven to eight weeks.
I rate the initial setup an eight out of ten, where one is difficult, and ten is easy.
What's my experience with pricing, setup cost, and licensing?
The product is affordable.
I rate the product’s pricing a three out of ten, where one is cheap and ten is expensive.
What other advice do I have?
Zoho CRM is a good solution. We use its features, particularly for the more technical aspects. Since it is a low-priced platform, it tends to be the best option.
Overall, I rate the solution an eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Amazon Web Services (AWS)
Disclosure: My company has a business relationship with this vendor other than being a customer. consultant
DIrector at Wolflogic
Highly configurable and enables graphically built workflows; includes customized scripts
Pros and Cons
- "Highly configurable, enabling graphically built workflows, and the writing of customized scripts if required."
- "Certain functions have occasional performance issues."
What is our primary use case?
We've implemented this product for some of our clients and because of its flexibility, there have been several different use cases. I've implemented it as a true CRM where you capture leads, and convert them into your contacts, accounts and deals. You create proposals, and contracts, and then integrate them with some of the other Zoho packages. For other clients, we've taken the core concepts of the Zoho package and configured it for the healthcare industry. We are customers of Zoho and I'm a company director.
What is most valuable?
This product is highly configurable which gives it more of an edge over some of the competitors because a lot of software packages just have the contacts, the accounts, and the deals kind of functionality. But what Zoho allows you to do extends way beyond that, enabling graphically built workflows, and the writing of customized scripts if required. Within the Zoho ecosystem, there is a lot of different packaging that can be used quite nicely with the CRM solution and integrated with it.
The system is very secure with good scalability. Unlike many patient management systems, it's designed for contact and interaction with the customer. Other systems are generally designed for coding all of the episodes which doesn't add as much value to the customer.
What needs improvement?
There are certain functions that have occasional performance issues including workflow automation that can result in backlogs. It's been less of a problem recently.
For how long have I used the solution?
I've been using this solution for four years.
What do I think about the stability of the solution?
The solution is reasonably stable.
What do I think about the scalability of the solution?
The solution is highly scalable.
How was the initial setup?
If it's a standard CRM implementation, then it's mid-range complex because there's almost too much functionality out of the box. Some customers try to implement all of the functionalities and it can get messy really quickly if it's not thought through properly from the beginning. It's best to have two or three people involved in a mid-size implementation.
What was our ROI?
We have ROI which has come from improving performance without increasing the head count. The system has a lot of automation which means that you don't need as many people to run it, especially in the contact center environments and any health environments as well.
What's my experience with pricing, setup cost, and licensing?
Licensing costs are pretty much in line with competitors such as HubSpot. It's way cheaper than the Saleforce's of this world in terms of what you get for your money. And as mentioned, Zoho has different pricing structures as well. Quite a lot of customers go for the Zoho One package which allows you to get your CRM as well as your financial system and your HR system. It has around 40 applications included. It's a big bundle and you pay around 35 pounds per user per month. The caveat is that if you want to get it at that price you need to have everybody in your business signed up to Zoho. If you don't do that, then I think the cost is 100 pounds per user per month.
Which other solutions did I evaluate?
If you compare Zoho to Salesforce, for example, Salesforce process management engine is a little bit more powerful than Zoho. You can call from one workflow to another workflow within Salesforce, but you can't do that easily within Zoho.
What other advice do I have?
When you're designing any integrations with CRM, you really need to think about your API limits so that you're not blowing those too quickly. It needs to be properly thought through. Arguably, that needs to be done for any system that you're designing and building.
It's important to think about your requirements and how you want to manage your data. As a tool, I think it's very good. Some people have bad experiences with it, but that's a result of bad configuration rather than the product. In my experience it's solid.
I rate this solution nine out of 10.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Sr Sales Engineer at a manufacturing company with 10,001+ employees
CRM that offers effective lead, opportunity and task management with a responsive support team
Pros and Cons
- "The most valuable features are the lead, opportunity and task management as well as dashboard creation, reporting, contact management and campaigns."
- "Zoho CRM helped me to manage leads and opportunities and to use the dashboard and reporting features for better sales and growth."
- "We would like to always email users as soon as any new features are launched."
- "We would like to always email users as soon as any new features are launched."
What is our primary use case?
We have around 500 to 1000 employees using this solution. The purpose of the CRM is to maintain relationships with our customers and to always stay connected in the most efficient way. Zoho CRM helped me to manage leads and opportunities and to use the dashboard and reporting features for better sales and growth.
What is most valuable?
The most valuable features are the lead, opportunity and task management as well as dashboard creation, reporting, contact management and campaigns.
What needs improvement?
We would like to always email users as soon as any new features are launched.
For how long have I used the solution?
I have been using this solution since 2016.
What do I think about the stability of the solution?
This is a stable solution.
What do I think about the scalability of the solution?
It is scalable solution.
How are customer service and support?
Our IT team usually handle issues first before we contact their support team. When we have contacted them, they have responded quickly.
How would you rate customer service and support?
Positive
How was the initial setup?
The initial setup was straightforward. It took between six to nine months.
What other advice do I have?
If you are using this solution for the first time, I would recommend that you start in a separate sequential manner with the contact management and then move onto leads and opportunities. This logical approach will drive you the proper use of the software.
In a future release we would like to have this tool available on an app based platform so thats users can update data in real time.
I would rate this solution a nine out of ten because it functions well.
Which deployment model are you using for this solution?
Private Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Business Development Manager at a tech services company with 11-50 employees
A cost-effective, highly customizable, and scalable solution providing a wealth of pre-built features and integration possibilities
Pros and Cons
- "It also provides robust reporting capabilities to analyze and report on these key aspects of customer relationship management."
- "Custom development is often necessary to make such extensive changes, and it does come with associated costs."
What is our primary use case?
It serves as a centralized system for capturing and managing client information, tracking sales opportunities, and monitoring the sales pipeline. It also provides robust reporting capabilities to analyze and report on these key aspects of customer relationship management.
What is most valuable?
I appreciate how adding customer information and tracking progress is a straightforward process. The super user can access the central information hub, and reports can be shared with business leaders.
What needs improvement?
The level of customization required can be quite extensive, especially considering it is a compact product, which can lead to spending a significant amount of time on fine-tuning. Custom development is often necessary to make such extensive changes, and it does come with associated costs.
For how long have I used the solution?
I have been using it for eight months now.
What do I think about the stability of the solution?
When it comes to stability, it stands out as one of the most reliable options. It's close to perfect in this regard, and we have experienced no issues at all.
What do I think about the scalability of the solution?
It is highly scalable because it's designed with the potential for expansion, and with the right APIs, it can be seamlessly integrated with various other systems and applications. It's not limited to a single version; rather, it's adaptable and customizable to suit the needs of any organization. This scalability often requires additional financial investments and time to achieve your desired level of customization and integration.
How are customer service and support?
To the best of my knowledge, many of the issues have already been addressed. While the solutions may not have been immediate, they were eventually resolved successfully.
How was the initial setup?
While the initial setup is not overly complex, attempting to make these adjustments alone may not be the best approach. It's advisable to seek assistance to avoid potential mistakes, such as selecting the wrong base revenue or adjusting the conversion rate.
What about the implementation team?
It's beneficial to consider a deployment service, even for just a few hours, to receive guidance and customization support. Having an expert who understands your specific business requirements can make a substantial difference in optimizing your CRM system.
What's my experience with pricing, setup cost, and licensing?
We consider it a good value and found it to be cost-effective.
Which other solutions did I evaluate?
After evaluating both Salesforce and Zoho, we found Zoho to be the superior choice. It offers a rich set of ready-made features and is highly scalable, providing more opportunities. In contrast, Salesforce, despite its long history, can be seen as overpriced and underutilized, particularly by smaller companies. While Salesforce has greater functionality and power, it may not always be the most cost-effective or efficient solution for all businesses.
What other advice do I have?
Overall, I would rate it eight out of ten.
Which deployment model are you using for this solution?
Private Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Other
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Network Security and Data Specialist at JW Seagon
An easy to implement solution that is good for mid-sized enterprises
Pros and Cons
- "I like the solution's reminder feature which is helpful for big projects. There are many tasks that run at the same time. The reminder feature makes things easy for me since I use Zoho's mobile version as well."
- "The tool is hard for people who have worked with Microsoft Office for a long time."
What is most valuable?
I like the solution's reminder feature which is helpful for big projects. There are many tasks that run at the same time. The reminder feature makes things easy for me since I use Zoho's mobile version as well.
What needs improvement?
The tool is hard for people who have worked with Microsoft Office for a long time.
For how long have I used the solution?
We first activated the license last year around April. I have been using the product for about a year and a quarter.
What do I think about the stability of the solution?
We had opted for a US server which was a mistake. We have asked to move our data setup to EU.
What do I think about the scalability of the solution?
My company has 60 users for the product.
How are customer service and support?
The solution's support is based on the plan that you have. The gold plan gets support from Monday to Friday for 24 hours. There is no assistance on weekends. You get 24/7/365 support for platinum plans.
How was the initial setup?
We use the solution's cloud license. The tool's setup is straightforward if you have your business requirements defined. We have only done a couple of sprints. We are yet to have to go live for the entire module.
What other advice do I have?
I would rate the product a six out of ten. The solution makes more sense to a mid-sized company since it is cheaper than Freshworks. Freshworks is enormous, big, full-fledged, and suited for large enterprises. The product is also easy to implement since it is less technical.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Download our free Zoho CRM Report and get advice and tips from experienced pros
sharing their opinions.
Updated: March 2026
Popular Comparisons
Zendesk
Microsoft Dynamics CRM
monday.com
Salesforce Sales Cloud
SAP CRM
Odoo
Siebel CRM
Oracle CRM
Five9
Bitrix24
Oracle Fusion Service
Vtiger CRM
HubSpot CRM
Pipedrive
Oracle CX Sales
Buyer's Guide
Download our free Zoho CRM Report and get advice and tips from experienced pros
sharing their opinions.
Quick Links
Learn More: Questions:
- Looking for a CRM that would best integrate with Office 365
- When evaluating CRM, what aspect do you think is the most important to look for?
- Interested in integrating Dynamics CRM integrated with back end system, has anyone done this?
- What are the pros and cons of MS dynamics vs. Salesforce CRM?
- What are the biggest reasons for migrating to Salesforce from other CRMs?
- Salesforce.com is positioned in the Leaders Quadrant in the 2014 Gartner report. What are your experiences with it?
- What is the best customer onboarding software to work with Temenos T24 (an integrated core banking solution)?
- What is the best CRM for a small company?
- What is the best CRM for a new Real Estate Agent?
- What is the best CRM for a drinks retail and private membership club?




















