The primary use case is for automation of tasks when dealing with Azure or Active Directory. It may be a password reset or a bleeding edge, adding users to a group community or changing something in Azure. It can also go to the next level of having the VM provisioning or creating a folder and giving the shared access suite. Those are the most frequently used cases. We're partners with ServiceNow and I'm the lead technical IT architect. 

We sell this solution to companies looking for application installation, password resets, or automation that helps reduce IT contacts.