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Marouan Bellioum - PeerSpot reviewer
Cyber Security Program Manager at a financial services firm with 10,001+ employees
Real User
Feb 20, 2022
Reactive support, facilitates OTC process, reduces time-to-market
Pros and Cons
  • "We get very good support from SAP."
  • "In the future, machine learning and artificial intelligence functionality need to be included."

What is our primary use case?

I manage projects that include use cases from finance. I take them from beginning to end and manage the expectations. One of our concerns is having a secure infrastructure. In-depth security is part of our design.

The primary use cases are build leads between customers and salespeople. It facilitates the order-to-cash (OTC) process and reduces the time to market.

What is most valuable?

We get very good support from SAP.

What needs improvement?

In the future, machine learning and artificial intelligence functionality need to be included. This would be an enhancement to the product.

The dashboards have to be enhanced to make them better for top-level management.

The order-to-cash process should use a lean approach.

Improving the performance would help to address value-added for the company.

I would like to see enhancements made to the security. Cyber fraud is a concern for us.

For how long have I used the solution?

We have been working with SAP CRM for several years. One of our projects began in 2017.

Buyer's Guide
SAP CRM
December 2025
Learn what your peers think about SAP CRM. Get advice and tips from experienced pros sharing their opinions. Updated: December 2025.
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What do I think about the stability of the solution?

This product is stable at the moment. 

What do I think about the scalability of the solution?

The scalability is good and it can handle a large volume of data.

How are customer service and support?

The support team is very reactive. When we have a lot of support requests from our customers, the SAP team helps us to clear the backlog. The responses to our queries are very fast.

There is not a lot of bandwidth usage between our support team and SAP support.

Which solution did I use previously and why did I switch?

We use Microsoft Dynamics CRM in our African offices.

I recommend using SAP CRM in all regions except for Africa. We use Microsoft Dynamics CRM in Africa because we did not have an SAP partner in the region. However, there is now a partner in North Africa, so we will be migrating all of the Microsoft Dynamics to SAP. That said, it will take time.

SAP is more scalable than Microsoft Dynamics CRM. SAP, however, is more expensive, although it provides more benefit to us.

How was the initial setup?

The deployment is a complex process.

It takes between a year and two years to implement. One of the projects that we completed in our region began in 2017 and was delivered at the end of 2018.

What about the implementation team?

We may use a consultant for deployment because it takes time.

What was our ROI?

This product is a good investment but you have to consider it long-term. The benchmark should not be set during the first year. Rather, it will take between three and five years to see the value.

What's my experience with pricing, setup cost, and licensing?

In the beginning, pricing is expensive. This is because you need to build a landscape within five to ten years. The pricing from SAP is good but it takes time to realize the investment.

What other advice do I have?

We recommend SAP because we have experience with it on a global level.

I would rate this solution a ten out of ten.

Disclosure: My company has a business relationship with this vendor other than being a customer. partner
PeerSpot user
CRM administrator at a manufacturing company with 10,001+ employees
Real User
Top 10
Jan 16, 2022
See reports and forecasts instantly and customize as per needs.
Pros and Cons
  • "One of the main things is that the reports are very customizable. It is very easy and user-friendly to customize the reports the way the user wants. They can see the reports as per their expectations and change them accordingly."
  • "Our users are using it primarily from their laptop browser and very few are using it on their mobile because the mobile is not that user-friendly."

What is our primary use case?

We are using SAP CRM for maintaining our customers, visits, leads, opportunities, etc... We are also using SAP CRM for our marketing campaign activities. We maintain our product and price list on it, and we are also using it for our sales forecast.

What is most valuable?

The features that I have found most valuable are that our management side can see the report instantly, they can predict the forecast, and see what is in the pipeline. They can predict how many orders they will have in each month. This is one of the good things. One of the main things is that the reports are very  customizable. It is very easy and user-friendly to customize the reports the way the user wants. They can see the reports as per their expectations and change them accordingly.

What needs improvement?

In terms of improvements, sometimes we experience downtime and maintenance time. Additionally, we sometimes see difficulties with the quotation output. So quotation output can be improved.

Our users are using it primarily from their laptop browser and very few are using it on their mobile because the mobile is not that user-friendly. So mostly people use it on their laptop.

As for what I would like to see in the next release, it is more or less okay. I don't have any specific suggestions to improve - but it could be more user-friendly. I think it could be more user-friendly like Microsoft Dynamics which is easier for a new user, they feel comfortable using Microsoft Dynamics. Whereas sometimes for SAP CRM users see some bugs. This will happen in the C4C, which needs to be improved, because we see many bugs and error messages, even if the inputs are okay.

The interface needs to be improved.

For how long have I used the solution?

I have been using SAP CRM for almost four years. Before that we used a different CRM system.

What do I think about the stability of the solution?

Initially SAP CRM feels a little bit difficult, but when users become used to this software, it is a very good solution compared to other solutions, because I have used other solutions before, including the Lotus Notes based CRM system. It was not that much faster. I cannot compare it with Microsoft Dynamics or Salesforce, because although some might say they are better and others do not, I have not used them in our customer center.

What do I think about the scalability of the solution?

SAP CRM is scalable.

How are customer service and support?

We have both technical support from SAP and we also have an internal support team. In addition, there are very good training materials internally developed. I think the support system is very, very good. If there is any problem, then we get immediate support from our internal support team and if it's not in their scope, then we get immediate support from the SAP team.

How was the initial setup?

The initial setup is not straightforward like Microsoft Dynamics. To be fully workable, the administrator needs to customize many things. From scratch it is not very usable. To make it usable, you need to customize many things to get the expected results.

It was deployed in different countries and it took a different amount of time for different customer centers. But for Bangladesh, it took almost three to four months because we needed to extract data and to upload that from the previous CRM system. Later we needed to customize many things as per our business requirements. So it took almost three months for the implementation.

What about the implementation team?

Our deployment was initially done by a third party. One implementation engineer was there and I was there from  our side - so two people were involved for the implementation, but many other people were involved in different parts.

What other advice do I have?

On a scale of one to ten, I would rate SAP CRM an eight.

This is because, as I have said, sometimes I see some downtime and sometimes some error messages coming. For some technical reason, users faces some error messages and sometime it becomes very slow. It should not be like this. That's why I have taken 2 points off. Otherwise it is okay.

Which deployment model are you using for this solution?

Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Buyer's Guide
SAP CRM
December 2025
Learn what your peers think about SAP CRM. Get advice and tips from experienced pros sharing their opinions. Updated: December 2025.
879,889 professionals have used our research since 2012.
Roymell Santos - PeerSpot reviewer
ICT Officer at a manufacturing company with 11-50 employees
Real User
Top 5Leaderboard
Jul 15, 2024
Reliable product with a straightforward setup process
Pros and Cons
  • "Compared to other systems, SAP CRM has been reliable, stable, and cost-effective for us."
  • "They could improve the product's analytics and reporting capabilities. Additionally, they could enhance its web interface speed."

What is our primary use case?

We use the product to manage our accounting system requirements.

What is most valuable?

The platform's most valuable aspects are stability and performance.

What needs improvement?

They could improve the product's analytics and reporting capabilities. Additionally, they could enhance its web interface speed. 

For how long have I used the solution?

We started using SAP CRM in January of this year.

What do I think about the stability of the solution?

The platform has been stable since we started using it.

What do I think about the scalability of the solution?

I rate the product scalability a nine out of ten. 

How are customer service and support?

SAP's customer service and support have been knowledgeable and responsive.

How would you rate customer service and support?

Positive

Which solution did I use previously and why did I switch?

We migrated from Dynamics to SAP CRM due to issues with the former's functionality.

How was the initial setup?

The initial setup process was straightforward.

What about the implementation team?

We took help from a third-party vendor for implementation. 

What's my experience with pricing, setup cost, and licensing?

As for the product licensing, we pay an annual fee. It's important to consider setup costs and licensing based on your organization's budget and needs.

Which other solutions did I evaluate?

Before choosing SAP CRM, we evaluated other options but found SAP more suitable for our needs.

What other advice do I have?

Compared to other systems, SAP CRM has been reliable, stable, and cost-effective for us. Before implementation, ensure it aligns with your specific business requirements.

I rate it a nine. 

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Isam Ahmed - PeerSpot reviewer
System analyst at a government with 1,001-5,000 employees
Real User
Top 20
May 16, 2024
Is easy to use, but is expensive
Pros and Cons
  • "The solution is easy to use."
  • "The solution is expensive."

What is our primary use case?

We use SAP to manage our sales pipeline and for analytics. 

What is most valuable?

The solution is easy to use. 

What needs improvement?

The solution is expensive.

For how long have I used the solution?

I have been using SAP CRM for five years. 

What do I think about the scalability of the solution?

The scalability is good and there are five users. 

How was the initial setup?

The initial setup is easy. The deployment takes two minutes. 

What's my experience with pricing, setup cost, and licensing?

We pay for a license. 

What other advice do I have?

Overall, I would rate the solution a six out of ten. 

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
OğuzKalaycı - PeerSpot reviewer
system engineer at a recruiting/HR firm with 5,001-10,000 employees
Real User
Top 5Leaderboard
Jan 4, 2024
A stable solution that is easy to use and provides fast customer support
Pros and Cons
  • "The tool is easy to use."
  • "The product is very expensive."

What is our primary use case?

We use the solution for finances. We use the production environment very often.

What is most valuable?

The tool is easy to use.

What needs improvement?

The product is very expensive.

For how long have I used the solution?

I have been using the solution for many years.

What do I think about the stability of the solution?

The product is very stable.

What do I think about the scalability of the solution?

The product is scalable. Approximately 500 to 1000 people in our organization use the solution.

How are customer service and support?

We have contacted support. The support team answers fast.

How was the initial setup?

We are moving to the cloud environment.

What other advice do I have?

I will recommend the solution. Our software developers are working on creating a CRM program. We will switch to it once it is created. Overall, I rate the solution a nine out of ten.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Vimal Bhardwaj - PeerSpot reviewer
Deputy Manager, Information Technology at a agriculture with 1,001-5,000 employees
Real User
Top 10
Dec 22, 2023
Provides good scalability, but the UI needs improvement
Pros and Cons
  • "The platform is highly scalable."
  • "There could be some specific configurable options on the UI level to improve visibility."

What is our primary use case?

We use the product for quotation creation, sales management, master data management, and service management.

What needs improvement?

They could improve SAP CRM's UI. Customers prefer dynamic applications for insight access view. There could be some specific configurable options on the UI level to improve visibility.

For how long have I used the solution?

We have been using SAP CRM for two years. At present, we use the latest version.

What do I think about the stability of the solution?

I rate the product's stability a seven out of ten.

What do I think about the scalability of the solution?

The platform is highly scalable. It is more suitable for enterprises than small businesses.

How are customer service and support?

The quality of technical support services depends on the partner we are collaborating with. They help us in customizing the product. I have already worked in an SAP organization before. I provided support to clients worldwide. I know various aspects, including terms and conditions for creating tickets.

How was the initial setup?

The initial setup process has moderate complexity. We can deploy it on the cloud within a week if we have the code.

What was our ROI?

The ROI for the product depends on the account one wants to purchase, considering the budget.

What's my experience with pricing, setup cost, and licensing?

SAP CRM is an expensive product.

What other advice do I have?

I rate SAP CRM a seven out of ten.

Which deployment model are you using for this solution?

Public Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer. Implementer
PeerSpot user
Neha_Singh - PeerSpot reviewer
Compliance Officer at a financial services firm with 10,001+ employees
Real User
Feb 16, 2023
A user-friendly management system with various applications, but requiring a less complicated coding system
Pros and Cons
  • "We like that this solution has made our whole accounting function paperless."
  • "We would like the coding system within this solution to be more straightforward when carrying out general entry tasks."

What is our primary use case?

We use this solution as our accounting package.

What is most valuable?

We like that this solution has made our whole accounting function paperless.

We also appreciate that the product is quite user-friendly.

What needs improvement?

We would like the coding system within this solution to be more straightforward when carrying out general entry tasks.

For how long have I used the solution?

We have been working with this version of the product for a month, but overall with this solution for 10 years.

What do I think about the stability of the solution?

We have found it to be a very stable product.

What do I think about the scalability of the solution?

This is an easily scalable solution.

What other advice do I have?

We would rate this solution an eight out of ten.

Disclosure: My company has a business relationship with this vendor other than being a customer.
PeerSpot user
Siddhart Dosieah - PeerSpot reviewer
Information Systems Engineer at a computer software company with 11-50 employees
Real User
Aug 3, 2022
Easy to integrate, offers multitenancy, and can be accessed on different platforms
Pros and Cons
  • "What I found most valuable in SAP CRM is its multitenancy, and you can use it from your website, SMS, and even social media, and it's all integrated, so my company is trying to leverage on all of those."
  • "As SAP CRM is still in its pilot version in my company, and my team is still experimenting on it, there's little room for exploration, but its setup is not as straightforward, so this could be an area for improvement."

What is our primary use case?

Our use case for SAP CRM is for customer profiling and mapping to have all the information related to each customer in our main database. We also use the solution to liaise with customers externally.

What is most valuable?

What I found most valuable in SAP CRM is its multitenancy, and you can use it from your website, SMS, and even social media, and it's all integrated, so my company is trying to leverage all of those.

What needs improvement?

As SAP CRM is still in its pilot version in my company, and my team is still experimenting on it, there's little room for exploration, but its setup is not as straightforward, so this could be an area for improvement.

For how long have I used the solution?

We've been experimenting on the pilot version of SAP CRM for the past two years.

What do I think about the stability of the solution?

SAP CRM is a stable solution.

How are customer service and support?

We found the technical support for SAP CRM good.

How was the initial setup?

The initial setup for SAP CRM has not been straightforward, and we're still trying to get it tuned correctly.

In terms of how long the setup took, it was around one and a half to two years to get a basic understanding of the process, but we didn't have any deadlines, and that could be why the setup took that long. If we had a deadline, we could have cropped down on the setup time.

What's my experience with pricing, setup cost, and licensing?

The licensing model for SAP CRM is customer-based.

Which other solutions did I evaluate?

We didn't use other CRM solutions prior to SAP CRM because it's our main system and it's much easier to integrate.

What other advice do I have?

My company is using SAP CRM, particularly its pilot version.

In my company, SAP CRM is used internally by a dedicated team of customer service officers that handle and operate the business. Internally, forty to fifty people use SAP CRM, but in terms of the customer base of my company, five hundred thousand people use the solution.

My rating for SAP CRM is eight out of ten.

Which deployment model are you using for this solution?

On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Buyer's Guide
Download our free SAP CRM Report and get advice and tips from experienced pros sharing their opinions.
Updated: December 2025
Buyer's Guide
Download our free SAP CRM Report and get advice and tips from experienced pros sharing their opinions.