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Shreyas  K M S - PeerSpot reviewer
Systems Architect at NetApp
Real User
It integrates well with our existing solutions, so we can analyze the data for analytics, forecasting and modeling
Pros and Cons
  • "We are using the HANA Z database for CRM, which enhances the products we are currently using by making the system more efficient. Everything is connected to CRM, so we can use the data for analytics, sales forecasting, and data modeling."
  • "Content management is one area where SAP CRM could use some work because we were seeking a CRM solution that could store BLOB data, like PDF and email data, which takes up a lot of space in the database. Recently, we migrated to a content server, but it would be nice if CRM had built-in BLOB data management because BLOB data is a challenge we've been dealing with since last year."

What is our primary use case?

Our sales team uses SAP CRM to manage campaigns and cases. We also use the data from the solution for analysis and feed it into third-party applications like Quotage. It's a huge system covering engineering, sales, and product development teams.

It's an on-prem environment, but we are considering a migration to the cloud. We are working with our cloud partners AWS and Azure to deploy SAP CRM further. We will begin migrations in one or two years.

What is most valuable?

We are using the HANA Z database for CRM, which enhances the products we are currently using by making the system more efficient. Everything is connected to CRM, so we can use the data for analytics, sales forecasting, and data modeling.

What needs improvement?

Content management is one area where SAP CRM could use some work because we were seeking a CRM solution that could store BLOB data, like PDF and email data, which takes up a lot of space in the database. 

Recently, we migrated to a content server, but it would be nice if CRM had built-in BLOB data management because BLOB data is a challenge we've been dealing with since last year.

For how long have I used the solution?

I have worked with SAP CRM for nearly 10 years.

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SAP CRM
July 2025
Learn what your peers think about SAP CRM. Get advice and tips from experienced pros sharing their opinions. Updated: July 2025.
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What do I think about the stability of the solution?

SAP is highly stable compared to competitors like Salesforce and Microsoft Dynamics 365. We haven't seen significant downtime in the last couple of years. It runs running smoothly. We are using NetApp products for backup solutions, so disaster recovery is pretty easy. With the NetApp and SAP partnership, the product works flawlessly.

What do I think about the scalability of the solution?

We can definitely scale up the system. There are about 7,000 active users, and managing them is no problem.

How are customer service and support?

SAP has a portal where we can file trouble tickets and 24/7 call centers. We can log in or call them any time to get an engineer onboarded for support.

Which solution did I use previously and why did I switch?

I am familiar with Salesforce and Microsoft 365, but I've never worked with those products. I've used SAP my entire career. Salesforce, SAP, and Microsoft are the top competitors in the CRM space. 

Each one could be a suitable choice depending on your use case and budget. Sometimes Salesforce might be appropriate in the long run or Microsoft 365 may have some additional features a company could use. 

How was the initial setup?

Setting up SAP CRM is straightforward. I rate it eight out of 10 for ease of setup. SAP provides all the tools and techniques were available from the vendor. However, the integration portion is a lot of work and requires some functional consultants. 

It takes some effort to customize the program and rewrite it to align with our business standards, but the initial implementation is straightforward. We didn't face any challenges here. 

Total deployment for this project took around eight or nine months, including development, testing, and validation. After deployment, the administration is fairly simple. We have to take care of the licensing part and forecast data growth for the next three or four months.

We have the tools and people available for operations as well as vendor support. If we have complex issues, we can raise a ticket to the vendor and get it sorted.

What about the implementation team?

We did the implementation in-house. We have consultants available within NetApp, so we could utilize their skillset.

What's my experience with pricing, setup cost, and licensing?

SAP CRM is a reasonable price for the features. It's not in the highest tier. It's affordable. 

What other advice do I have?

I rate SAP CRM nine out of 10. My advice to potential SAP CRM users is to have a plan. You need to do the proper planning before implementing a CRM. It's crucial to internally gather all the business requirements that must be migrated. For example, the sales teams might have CRM data for their campaigns, and different teams will use this CRM for data forecasting, etc. 

Whenever any company wants to implement CRM, they need business insights about their company to understand how to leverage this product. Sometimes the company might not use all the available features, but they don't know it.

It's best to work with SAP when you're deciding. They will do all the evaluations and guide you on implementing the product. You should take advantage of professional services like CRM consultants and infrastructure architects.

Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
PeerSpot user
Internal Controls, Risk and Access Management Officer at NCBA Group
Real User
Efficiently resolves customers queries and highly stable solution
Pros and Cons
  • "SAP CRM's most valuable at a branch level."

    What is our primary use case?

    SAP CRM is good so far. It is quick and efficient. I primarily use it for managing customer queries and internal tasks.

    What is most valuable?

    SAP CRM's most valuable at a branch level. It is the most efficient for us. Also, customer queries are important for us to resolve on time. They are logged into CRM and assigned to different teams. So it's all working well for that.

    What needs improvement?

    There's always room for improvement to make the system better. Maybe SAP CRM can surprise us with something new. We would love to see more new features. 

    For how long have I used the solution?

    I been working with SAP CRM for over three years now. Although, we haven't done an upgrade yet.

    What do I think about the stability of the solution?

    I would rate the stability a ten out of ten. 

    What do I think about the scalability of the solution?

    I would rate the scalability a ten out of ten. Around 3000 users are currently using this solution. Everyone from IT to front-end users uses the solution in our organization. 

    How are customer service and support?

    Customer service and support are good.

    How would you rate customer service and support?

    Positive

    How was the initial setup?

    I would rate my experience with the initial setup a nine out of ten, with one being difficult and ten being easy.

    The deployment takes a few hours. 

    What about the implementation team?


    What other advice do I have?

    I would definitely recommend using SAP CRM because it is an assistant that improves efficiency and responsiveness. Overall, I would rate the solution ten out of ten. 

    Which deployment model are you using for this solution?

    On-premises
    Disclosure: My company does not have a business relationship with this vendor other than being a customer.
    PeerSpot user
    Buyer's Guide
    SAP CRM
    July 2025
    Learn what your peers think about SAP CRM. Get advice and tips from experienced pros sharing their opinions. Updated: July 2025.
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    Darshan Makhecha - PeerSpot reviewer
    Sr Sales Engineer at a manufacturing company with 10,001+ employees
    Real User
    Leaderboard
    Great task and opportunity features with a helpful dashboard
    Pros and Cons
    • "Once the lead is matured, you can convert it into an opportunity and you can track it by the opportunity based on the product segment."
    • "When features do get added, we would like the product to notify us in a timely way."

    What is our primary use case?

    CRM is used as a partner or a companion for a person who is handling account management. We can get the complete data analysis in terms of customer behavior for buying any product. Once we feed in the data, we can analyze the data and we can get further in the decision-making process.

    How has it helped my organization?

    I have increased my efficiency and my oral productivity has also improved. If we are manually managing the data somewhere, there are chances that we are missing some data, or we are not able to use some critically important information or some leads that can give us some more sales volume. However, with a CRM, you have a clear, defined pattern of entering the data and you can easily access the data at any time when you request. It really helps me to align my actions toward growth.

    Overall productivity improved by more than 50%. I really get increased media volume - twice the current volume. I'm able to use all processes more efficiently. It is really helping my organization to grow more. You can recreate any dashboard report. You can analyze the report on a timely basis and you can also reuse the projects. Projects are the pipelines for our business. We’ve now got enhanced business thanks to pipeline management.

    What is most valuable?

    There are many very valuable features. The lead management is great. Once you enter the prospect details, you can create a lead. After creating the lead, you can define whether it can be qualified as an opportunity or not, or it can be rejected based on the volume.

    I like the opportunity management. Once the lead is matured, you can convert it into an opportunity and you can track it by the opportunity based on the product segment.

    You can monitor your visits. For example, if a customer visits, you can easily put in the data. You can plan your visit and you can plan your schedule.

    The dashboard feature is nice. You can filter. You can select your requirements based on the industry, for example. We can also prepare a report and use it for the sales agenda from the dashboard.

    I am a fan of task management. So what is the thing that, for example, there is a cross-functional team responsible for a particular customer. Being a frontline key account manager, I get the lead and assign some products and tasks to my team. Task management helps us to use our effort in a strategic direction that is very productive. It has really helped me to monitor my work and also helped me to help the customer in a better way.

    What needs improvement?

    Frankly speaking, for more than seven and a half years, I haven't found any area for improvement. The design is user-friendly. The interface is good. Any person needs only basic training and we can explore the features easily. That's the only requirement. The only improvement could be if the developer team could continue to make good efforts to enhance the efficiency of a salesperson.

    When features do get added, we would like the product to notify us in a timely way. The faster we get the information, the more quickly we can leverage the update. 

    For how long have I used the solution?

    I’ve been using the solution since 2015 - more than seven years.

    What do I think about the stability of the solution?

    The stability is very good. There are no bugs or glitches and it doesn't crash or freeze.

    What do I think about the scalability of the solution?

    As far as scalability is concerned, it has a fair degree of scalability. With the way the features are organized and the way the product is performing, we can scale to the next level of supply chain and planning also. From sales to supply chain and planning, all three features we can integrate into the same software. Currently, we are using the RFP model in which any inquiry is entered into the C4C. It is likely rooted in to supply chain. The supply chain is working on the online portal only in the CRM. That is integrating other functions as well.

    How are customer service and support?

    This product is really a companion for a salesperson who can deploy and get the maximum advantage out of the features. The product is always there to deliver the results. 

    How would you rate customer service and support?

    Positive

    Which solution did I use previously and why did I switch?

    I had the experience of using two CRMs. Both were company-specific. One was this solution, SAP CRM. The second was C4C, Cloud for Customer. The structure is more or less the same. They really help me to enhance my efficiency. And I really appreciate the developer team who has developed this wonderful software.

    The reason for us using SAP is we are also using the PRP model of SAP. With SAP, we had previous experience. As a loyal customer, we didn't go to any competition and decided to keep our trust in SAP, as it has delivered results for us. As a loyal customer, we didn't try to switch to any other brand.

    How was the initial setup?

    In terms of deployment, there was an initial training organized by the supplier. Then we had regular interactions with the mentorship training team who was directly involved with the deployment. The overall experience of deployment was satisfactory. Everything was working smoothly and I appreciate the step-by-step approach, which helped us to deploy this software more efficiently.

    What's my experience with pricing, setup cost, and licensing?

    The pricing is competitive and it is delivering results. From a pricing point of view, we are satisfied. I don't have any comments on if it is too high or low. We are frequently renewing the contract. Therefore, from a pricing point of view, we have been okay with it.

    What other advice do I have?

    We are a customer and end-user.

    I have very good experience with SAP CRM. It is a globally acceptable product.

    I would rate the solution nine out of ten.

    Which deployment model are you using for this solution?

    Public Cloud

    If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

    Other
    Disclosure: My company does not have a business relationship with this vendor other than being a customer.
    PeerSpot user
    Marouan Bellioum - PeerSpot reviewer
    Cyber Security Program Manager at a financial services firm with 10,001+ employees
    Real User
    Reactive support, facilitates OTC process, reduces time-to-market
    Pros and Cons
    • "We get very good support from SAP."
    • "In the future, machine learning and artificial intelligence functionality need to be included."

    What is our primary use case?

    I manage projects that include use cases from finance. I take them from beginning to end and manage the expectations. One of our concerns is having a secure infrastructure. In-depth security is part of our design.

    The primary use cases are build leads between customers and salespeople. It facilitates the order-to-cash (OTC) process and reduces the time to market.

    What is most valuable?

    We get very good support from SAP.

    What needs improvement?

    In the future, machine learning and artificial intelligence functionality need to be included. This would be an enhancement to the product.

    The dashboards have to be enhanced to make them better for top-level management.

    The order-to-cash process should use a lean approach.

    Improving the performance would help to address value-added for the company.

    I would like to see enhancements made to the security. Cyber fraud is a concern for us.

    For how long have I used the solution?

    We have been working with SAP CRM for several years. One of our projects began in 2017.

    What do I think about the stability of the solution?

    This product is stable at the moment. 

    What do I think about the scalability of the solution?

    The scalability is good and it can handle a large volume of data.

    How are customer service and support?

    The support team is very reactive. When we have a lot of support requests from our customers, the SAP team helps us to clear the backlog. The responses to our queries are very fast.

    There is not a lot of bandwidth usage between our support team and SAP support.

    Which solution did I use previously and why did I switch?

    We use Microsoft Dynamics CRM in our African offices.

    I recommend using SAP CRM in all regions except for Africa. We use Microsoft Dynamics CRM in Africa because we did not have an SAP partner in the region. However, there is now a partner in North Africa, so we will be migrating all of the Microsoft Dynamics to SAP. That said, it will take time.

    SAP is more scalable than Microsoft Dynamics CRM. SAP, however, is more expensive, although it provides more benefit to us.

    How was the initial setup?

    The deployment is a complex process.

    It takes between a year and two years to implement. One of the projects that we completed in our region began in 2017 and was delivered at the end of 2018.

    What about the implementation team?

    We may use a consultant for deployment because it takes time.

    What was our ROI?

    This product is a good investment but you have to consider it long-term. The benchmark should not be set during the first year. Rather, it will take between three and five years to see the value.

    What's my experience with pricing, setup cost, and licensing?

    In the beginning, pricing is expensive. This is because you need to build a landscape within five to ten years. The pricing from SAP is good but it takes time to realize the investment.

    What other advice do I have?

    We recommend SAP because we have experience with it on a global level.

    I would rate this solution a ten out of ten.

    Disclosure: My company has a business relationship with this vendor other than being a customer. partner
    PeerSpot user
    CRM administrator at a manufacturing company with 10,001+ employees
    Real User
    Top 20
    See reports and forecasts instantly and customize as per needs.
    Pros and Cons
    • "One of the main things is that the reports are very customizable. It is very easy and user-friendly to customize the reports the way the user wants. They can see the reports as per their expectations and change them accordingly."
    • "Our users are using it primarily from their laptop browser and very few are using it on their mobile because the mobile is not that user-friendly."

    What is our primary use case?

    We are using SAP CRM for maintaining our customers, visits, leads, opportunities, etc... We are also using SAP CRM for our marketing campaign activities. We maintain our product and price list on it, and we are also using it for our sales forecast.

    What is most valuable?

    The features that I have found most valuable are that our management side can see the report instantly, they can predict the forecast, and see what is in the pipeline. They can predict how many orders they will have in each month. This is one of the good things. One of the main things is that the reports are very  customizable. It is very easy and user-friendly to customize the reports the way the user wants. They can see the reports as per their expectations and change them accordingly.

    What needs improvement?

    In terms of improvements, sometimes we experience downtime and maintenance time. Additionally, we sometimes see difficulties with the quotation output. So quotation output can be improved.

    Our users are using it primarily from their laptop browser and very few are using it on their mobile because the mobile is not that user-friendly. So mostly people use it on their laptop.

    As for what I would like to see in the next release, it is more or less okay. I don't have any specific suggestions to improve - but it could be more user-friendly. I think it could be more user-friendly like Microsoft Dynamics which is easier for a new user, they feel comfortable using Microsoft Dynamics. Whereas sometimes for SAP CRM users see some bugs. This will happen in the C4C, which needs to be improved, because we see many bugs and error messages, even if the inputs are okay.

    The interface needs to be improved.

    For how long have I used the solution?

    I have been using SAP CRM for almost four years. Before that we used a different CRM system.

    What do I think about the stability of the solution?

    Initially SAP CRM feels a little bit difficult, but when users become used to this software, it is a very good solution compared to other solutions, because I have used other solutions before, including the Lotus Notes based CRM system. It was not that much faster. I cannot compare it with Microsoft Dynamics or Salesforce, because although some might say they are better and others do not, I have not used them in our customer center.

    What do I think about the scalability of the solution?

    SAP CRM is scalable.

    How are customer service and support?

    We have both technical support from SAP and we also have an internal support team. In addition, there are very good training materials internally developed. I think the support system is very, very good. If there is any problem, then we get immediate support from our internal support team and if it's not in their scope, then we get immediate support from the SAP team.

    How was the initial setup?

    The initial setup is not straightforward like Microsoft Dynamics. To be fully workable, the administrator needs to customize many things. From scratch it is not very usable. To make it usable, you need to customize many things to get the expected results.

    It was deployed in different countries and it took a different amount of time for different customer centers. But for Bangladesh, it took almost three to four months because we needed to extract data and to upload that from the previous CRM system. Later we needed to customize many things as per our business requirements. So it took almost three months for the implementation.

    What about the implementation team?

    Our deployment was initially done by a third party. One implementation engineer was there and I was there from  our side - so two people were involved for the implementation, but many other people were involved in different parts.

    What other advice do I have?

    On a scale of one to ten, I would rate SAP CRM an eight.

    This is because, as I have said, sometimes I see some downtime and sometimes some error messages coming. For some technical reason, users faces some error messages and sometime it becomes very slow. It should not be like this. That's why I have taken 2 points off. Otherwise it is okay.

    Which deployment model are you using for this solution?

    Public Cloud
    Disclosure: My company does not have a business relationship with this vendor other than being a customer.
    PeerSpot user
    Roymell Santos - PeerSpot reviewer
    ICT Officer at Intelligent Skincareinc Inc.
    Real User
    Top 5Leaderboard
    Reliable product with a straightforward setup process
    Pros and Cons
    • "Compared to other systems, SAP CRM has been reliable, stable, and cost-effective for us."
    • "They could improve the product's analytics and reporting capabilities. Additionally, they could enhance its web interface speed."

    What is our primary use case?

    We use the product to manage our accounting system requirements.

    What is most valuable?

    The platform's most valuable aspects are stability and performance.

    What needs improvement?

    They could improve the product's analytics and reporting capabilities. Additionally, they could enhance its web interface speed. 

    For how long have I used the solution?

    We started using SAP CRM in January of this year.

    What do I think about the stability of the solution?

    The platform has been stable since we started using it.

    What do I think about the scalability of the solution?

    I rate the product scalability a nine out of ten. 

    How are customer service and support?

    SAP's customer service and support have been knowledgeable and responsive.

    How would you rate customer service and support?

    Positive

    Which solution did I use previously and why did I switch?

    We migrated from Dynamics to SAP CRM due to issues with the former's functionality.

    How was the initial setup?

    The initial setup process was straightforward.

    What about the implementation team?

    We took help from a third-party vendor for implementation. 

    What's my experience with pricing, setup cost, and licensing?

    As for the product licensing, we pay an annual fee. It's important to consider setup costs and licensing based on your organization's budget and needs.

    Which other solutions did I evaluate?

    Before choosing SAP CRM, we evaluated other options but found SAP more suitable for our needs.

    What other advice do I have?

    Compared to other systems, SAP CRM has been reliable, stable, and cost-effective for us. Before implementation, ensure it aligns with your specific business requirements.

    I rate it a nine. 

    Disclosure: My company does not have a business relationship with this vendor other than being a customer.
    PeerSpot user
    Isam Ahmed - PeerSpot reviewer
    System analyst at Ministry of Interior
    Real User
    Top 5Leaderboard
    Is easy to use, but is expensive
    Pros and Cons
    • "The solution is easy to use."
    • "The solution is expensive."

    What is our primary use case?

    We use SAP to manage our sales pipeline and for analytics. 

    What is most valuable?

    The solution is easy to use. 

    What needs improvement?

    The solution is expensive.

    For how long have I used the solution?

    I have been using SAP CRM for five years. 

    What do I think about the scalability of the solution?

    The scalability is good and there are five users. 

    How was the initial setup?

    The initial setup is easy. The deployment takes two minutes. 

    What's my experience with pricing, setup cost, and licensing?

    We pay for a license. 

    What other advice do I have?

    Overall, I would rate the solution a six out of ten. 

    Disclosure: My company does not have a business relationship with this vendor other than being a customer.
    PeerSpot user
    Neha_Singh - PeerSpot reviewer
    Compliance Officer at a financial services firm with 10,001+ employees
    Real User
    A user-friendly management system with various applications, but requiring a less complicated coding system
    Pros and Cons
    • "We like that this solution has made our whole accounting function paperless."
    • "We would like the coding system within this solution to be more straightforward when carrying out general entry tasks."

    What is our primary use case?

    We use this solution as our accounting package.

    What is most valuable?

    We like that this solution has made our whole accounting function paperless.

    We also appreciate that the product is quite user-friendly.

    What needs improvement?

    We would like the coding system within this solution to be more straightforward when carrying out general entry tasks.

    For how long have I used the solution?

    We have been working with this version of the product for a month, but overall with this solution for 10 years.

    What do I think about the stability of the solution?

    We have found it to be a very stable product.

    What do I think about the scalability of the solution?

    This is an easily scalable solution.

    What other advice do I have?

    We would rate this solution an eight out of ten.

    Disclosure: My company has a business relationship with this vendor other than being a customer.
    PeerSpot user
    Buyer's Guide
    Download our free SAP CRM Report and get advice and tips from experienced pros sharing their opinions.
    Updated: July 2025
    Buyer's Guide
    Download our free SAP CRM Report and get advice and tips from experienced pros sharing their opinions.