There are many use cases as we have done more than 300 projects globally. One of the projects was where we implemented a customer care solution for dealers, sub-dealers, contractors, et cetera. We have worked in aviation, where we designed solutions there as well. One client was a manufacturer of parts for the aircraft. The quality check of each product, each spray part, what they were manufacturing, was pretty hard. It's supposed to go through ten different testing checkpoints. We designed a solution for them on Salesforce, to follow the protocol and the process.
Apart from that, I've worked on many real estate projects where a company used it for managing properties, including rental properties and construction. We have worked with integrating Salesforce with a government website where they used to update the new buyers of the property across Philadelphia. We pushed data from that government website into a client's Salesforce. That way, they were always aware of sold properties, when, and by whom. They used the information to make a pitch for renovation assistance services.
Founder and Salesforce Consultant at SaaSnic
A stable enterprise-level solution that offers many amazing features
Pros and Cons
- "It's very flexible and offers tremendous features for customers."
- "Pricing is the biggest factor. The cost right now is too high and I've had a lot of clients leave."
What is our primary use case?
What is most valuable?
The solution has grown its services over time. Now, for example, it includes a Sales cloud, Marketing cloud, Service cloud, et cetera.
I liked the classic version of Salesforce. There are a lot of really great basic features.
It's very flexible and offers tremendous features for customers.
The solution is stable.
The product works well at an enterprise level.
What needs improvement?
Pricing is the biggest factor. The cost right now is too high and I've had a lot of clients leave.
Sometimes customers can get annoyed as there are just too many features to understand and work with. They should consider reducing their offering, or work to streamline it so that it is not so overwhelming. There are now many great competitors that offer more streamlined, easy-to-understand services.
Customers need accounting, and, right now, they need to go elsewhere, to something like Xero, for example, or QuickBooks. It would be nice to have some kind of accounting available right in Salesforce.
The stability could be better.
We don't get any leads from Salesforce here in India. It would be helpful if we could use the product to get us leads.
For how long have I used the solution?
We've been on the Salesforce platform for about 11 years at this point. It's been over a decade and we've used it for quite a while.
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What do I think about the stability of the solution?
In Salesforce, I haven't seen many issues. However, in some cases, we have clients that for some reason don't see specific add-on features and we bring in Salesforce to understand why certain things do not appear.
However, for the most part, the stability is good and doesn't cause any issues.
What do I think about the scalability of the solution?
We have not set a benchmark in terms of the size of companies we work with. We don't work with thousands of users. We are helping single users from companies and we have worked with 4,000 plus users at an enterprise level.
That said, this solution works well for enterprise-level organizations.
How was the initial setup?
A customer who is coming to Salesforce for the first time, and doesn't understand CRMS, may need to take time to understand business practices. However, if a person is in IT or software, they usually get it a bit faster. They can handle the complexity.
During implementation, it's best to take baby steps before getting into complex cases. There's a learning curve, however, the level of the learning curve varies from customer to customer.
The amount of time deployment takes depends on the kind of project.
What's my experience with pricing, setup cost, and licensing?
The pricing is pretty expensive.
What other advice do I have?
We're using the enterprise version of the solution.
I've done only four or five projects since I started my own shop back in 2010. Most of the projects which we have done are all for overseas companies. 80% are from the US and 20% are from the rest of the globe, including Australia, Canada, Europe, and the UK.
I'd rate the solution at an eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer: Partner

SVP, Senior Director, Platforms and Delivery at a financial services firm with 10,001+ employees
Great dashboards, highly scalable, and overall stable
Pros and Cons
- "We used it for providing a 360 view of the customers from within Salesforce. So, a lot of data got presented there, for which we used Einstein Analytics. The Einstein Analytics dashboards were really great."
- "It is quite expensive. It has gotten to that point where it is a lot more pricey. It has kind of got its own proprietary language for development. It is probably never going to change, but if it had a more market language for development, it would be easier to find developers. They come at a premium cost, so it is expensive."
What is our primary use case?
We used it for sales and mobile access. We had to create mobile access for sales agents. We also used it for customer service and for onboarding in the treasury space with the nCino product.
How has it helped my organization?
It has definitely improved the way our organization functions.
What is most valuable?
We used it for providing a 360 view of the customers from within Salesforce. So, a lot of data got presented there, for which we used Einstein Analytics. The Einstein Analytics dashboards were really great.
What needs improvement?
It is quite expensive. It has gotten to that point where it is a lot more pricey. It has kind of got its own proprietary language for development. It is probably never going to change, but if it had a more market language for development, it would be easier to find developers. They come at a premium cost, so it is expensive.
For how long have I used the solution?
I have been using this solution for more than four years.
What do I think about the stability of the solution?
Overall, it is stable. We generally tend to wait until somebody else has upgraded.
What do I think about the scalability of the solution?
It is highly scalable. In my previous organization, we probably had 2,000 or 3,000 users.
How are customer service and technical support?
They have a model where there are a lot of user groups before you get into really calling them. We go through the sales channel and get assistance through that. We didn't really use the tech support itself that much. We kind of leveraged sales engineers to help us with things that we had questions about.
Which solution did I use previously and why did I switch?
Based on my knowledge, we were not using any other solution. I have used it here for four years, but they have had it for eight years.
How was the initial setup?
It really depends on what you're doing.
What's my experience with pricing, setup cost, and licensing?
It is quite expensive. Its developers come at a premium cost, which makes it expensive.
What other advice do I have?
I would advise others to go with the base functionality first and then develop specific use cases for your expansion and customization. Try to leverage, as much as possible, the core capabilities without customization. Rely on configuration because customization is really expensive. The developers are expensive.
I would rate Salesforce Platform an eight out of ten.
Which deployment model are you using for this solution?
Private Cloud
Disclosure: I am a real user, and this review is based on my own experience and opinions.
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Cyber Product Manager at a computer software company with 51-200 employees
Has user-friendly interface and provides comprehensive CRM capabilities
Pros and Cons
- "The technical support services are good."
- "The product's pricing model could be improved, as some features are only available in paid modules, which can be costly."
What is our primary use case?
My primary use case for Salesforce is managing and analyzing data related to sales opportunities and leads. It includes extracting data to analyze service performance.
What is most valuable?
The product's most valuable features are a user-friendly interface and comprehensive CRM capabilities. These features help manage sales data and extract meaningful insights from opportunities and leads.
What needs improvement?
The product's pricing model could be improved, as some features are only available in paid modules, which can be costly.
For how long have I used the solution?
I have been using Salesforce Platform primarily as an end user for several years.
What do I think about the stability of the solution?
The platform is stable.
What do I think about the scalability of the solution?
The platform is scalable, as it effectively supports the commercial team in our medium-sized organization.
How are customer service and support?
The technical support services are good.
How was the initial setup?
The product generally requires specialized knowledge for configuration.
What's my experience with pricing, setup cost, and licensing?
The product's additional features can be expensive.
What other advice do I have?
I rate Salesforce Platform an eight out of ten.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Chief Executive Officer at Customersoft Innovation
Allows you to plug into all Salesforce capabilities with customization
What is most valuable?
The platform allows you to plug into all Salesforce capabilities.
What needs improvement?
The platform allows you to do so many things. It could be easy for people to customize it outside of business models. So, some patterns could be more generally available so that it guides the team to not customize the system on the outside itself.
Salesforce could add cognitive functionality. It's still a way to go. There are some particular cognitive functionalities that I've been set up in the market that Salesforce can do in implementing.
It could introduce more templates and industry-specific package solutions, particularly emphasizing energy implementation within those industries. This level of granularity within sub-industries would enhance Salesforce's ability to offer plug-and-play solutions rather than solely focusing on customization options.
For how long have I used the solution?
I have been using Salesforce Platform as a partner for three years.
Which solution did I use previously and why did I switch?
I have worked with SAP and Oracle with a lot of customization. Most specific customizations with platforms are less defined in Salesforce regarding the focus on CRM and its market. E-commerce platforms support Aruba SAP.
How was the initial setup?
The initial setup is not complex. It allows you flexibility to reach the point where you can break the function. So there could be some controls around. A configuration manager helps you even though you want to customize to reduce the customization so you don't break the system.
What was our ROI?
Salesforce products take a long to realize their benefits. It's organizational-wise. So, from a technology perspective, it has not been processed immediately, but we are looking forward to reducing the multiple points of cost in the coming years. Maybe we will see Salesforce have a positive impact.
What's my experience with pricing, setup cost, and licensing?
We encounter the challenge of exchange rate fluctuations. While the platform may not be inherently expensive, its pricing is based on US dollars, which can pose unpredictability for users in different regions. For instance, if you plan a project with a certain budget, a slight change in the dollar exchange rate can impact your budgetary constraints.
What other advice do I have?
Once you customize Salesforce to outside, it doesn't scale. When upgrades happen, they fail a lot because now you've taken a lot of customizations, and they're not necessarily within Salesforce.
I've been using predictive analysis capabilities and capabilities around consuming basic information like email.
I recommend the solution, but the price point is a crucial consideration. The challenge is that only large companies in my region, those with substantial budgets, could afford it. It's more suitable for established businesses; startups might struggle with the cost. Salesforce might not be attractive for small and medium enterprises due to its higher price than other solutions available.
The solution is technically a good platform but needs investment and commitment. The investment required to make it worth it.
With the introduction of NetFlow Logistics processes, one aspect of the Salesforce Platform that stands out is its industry-based insights. Consider, for instance, a smaller financial services brokerage. Within such organizations, a wealth of knowledge is dispersed across various departments. This knowledge can be harnessed by effectively implementing Salesforce alongside compatible tools to facilitate smoother transactions and enhance organizational efficiency. I'm eagerly anticipating further developments in this direction, particularly in terms of NLP learning and the integration of voice assistants. These advancements can potentially empower agents within companies to engage with customers more effectively, leveraging internal insights. Such innovations will likely be deployed through a shared-site model, offering a novel approach to customer interaction and service delivery.
Overall, I rate the solution an eight out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer: Partner
Sales Development Representative at a university with 5,001-10,000 employees
The workhorse of CRMs with great report building and excellent integration capabilities
Pros and Cons
- "I love the report building that is available."
- "The management of Salesforce could be quite a task. Old and unusable contacts can add up over time. If I could wave a magic wand, it would be to initiate a self-cleaning feature."
What is our primary use case?
We primarily use the solution as a classic contact database like report building and things of that nature.
What is most valuable?
Salesforce is really the workhorse of CRMs at this point. I compare every CRM experience to Salesforce since it's really just the standard at this point.
I love the report building that is available.
The integration capabilities are great. Salesforce is great, however, it couldn't be what it is if it didn't integrate with every other cool tool that's out there. I'd say the integrations are probably my favorite part.
It's stable and reliable.
The solution can scale.
What needs improvement?
I'd like some sort of automated cleaning functionality. The management of Salesforce could be quite a task. Old and unusable contacts can add up over time. If I could wave a magic wand, it would be to initiate a self-cleaning feature.
For how long have I used the solution?
I started using the solution four or five years ago.
What do I think about the stability of the solution?
I've never had any issues with stability. There are no bugs or glitches. It doesn't crash or freeze.
What do I think about the scalability of the solution?
The solution seems perfectly scalable. However, it becomes increasingly more difficult to maintain and stay clean.
I use it at a pretty large organization.
Which solution did I use previously and why did I switch?
I've also used ZenDesk at one point. However, it doesn't have the same functionality.
How was the initial setup?
I'm not sure about the initial setup. I've never done an implementation from scratch.
What other advice do I have?
I'd rate the solution a nine out of ten. I've been pleased with the solution overall.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Account Manager at a tech services company with 51-200 employees
Makes it easy to keep up with everything, close pending deals, and keep things organized
Pros and Cons
- "I like it because of the fact that it lets me know what I'm working on and what I've recently worked on. It also helps me and allows me to do tracking. If I want to go out and find out how many times I've touched customers, I can find that information out. It tracks such information, and we use it. If we send any type of promotions out, it tracks who gets those promotions and how they've responded to those promotions."
- "There is always room for improvement. It can be hard to learn, but when you have somebody who is experienced in this, it is like anything else. It is like Excel, you'll never know everything about Excel, but there's somebody who would possibly know. I'm sure I don't know all of the ins and outs of Salesforce."
What is our primary use case?
It is our customer base, and we use it for just about everything.
I am using the unlimited latest version. It is on the Salesforce cloud.
How has it helped my organization?
We use the whole gamut of it. We use it for customer information. We also use it for prospecting. It has information about our delivery team such as who has got a particular account. It also has any type of service information that is needed, such as billing address, demographics, system information, account teams, and account planning. If we want to delve into a customer, we can account plan and find out what they've got and what their networking environment looks like, and this information is held in our records. If something happens to me, and somebody called about that particular record, they can find this information and pick from where I left off.
It is easy to close pending deals. When a customer signs the paperwork, it has got the e-sign incorporated in it. So, when a customer says, "Yeah, let's move forward with that.", we send an amendment or a contract to the customer via e-sign. They sign it, and it comes right back to us. After that, the person who does the sign off on contracts signs it, and when they're finished with it, it comes right back to me stating that it has been signed and countersigned, and now I can go ahead and process that order and get to the customer a copy of the record so that they have a copy in their records. It is overall an easy place to keep things organized.
What is most valuable?
It is a good solution. It has a learning curve, but once you learn it, it is a very good piece of software to have to keep up with everything, such as cancellations, new accounts, new contacts, and new opportunities. We also sell co-location, so it gives us a lot of data center information, such as what rack this customer is in and how much power they've got on that particular rack. It gives a lot of information. You just need to know where to find it. Once you learn it, it is just easy to navigate.
I can go anywhere with it because it is web-based. All I need to do is get to it, and I can get to my customer. It is pretty straightforward. It's like any piece of software nowadays. It has an application that can be taken with you anywhere. It is on my phone, and it is also on my iPad, desktop, and laptop, so I can take it with me anywhere. It is very easy to use and easy to access.
I like it because of the fact that it lets me know what I'm working on and what I've recently worked on. It also helps me and allows me to do tracking. If I want to go out and find out how many times I've touched customers, I can find that information out. It tracks such information, and we use it. If we send any type of promotions out, it tracks who gets those promotions and how they've responded to those promotions. It is just a well-organized space that kind of has everything that you need to take care of your customer.
What needs improvement?
There is always room for improvement. It can be hard to learn, but when you have somebody who is experienced in this, it is like anything else. It is like Excel, you'll never know everything about Excel, but there's somebody who would possibly know. I'm sure I don't know all of the ins and outs of Salesforce.
In terms of additional features, it has got pretty much everything in there. It has a lot of information, and it is perfect for me. I'm an old-school guy, so I think it's perfect, but I'm sure there's going to be some room for improvement somewhere along the line.
For how long have I used the solution?
I have been using this solution for the last five years, but my company has probably been using it for quite some time.
What do I think about the stability of the solution?
The only glitches that you'll have will be the operator, but once you know the navigation of it all, you won't have a problem with it. It's like anything else you learn.
What do I think about the scalability of the solution?
It is easy to scale. I use the unlimited version, so I've not been stumped on anything here. In terms of usage, all the personnel in our company use it.
How are customer service and technical support?
I've signed up for difficult classes, and they've been Johnny-on-the-spot to help out and to see if there's anything else that they can do. Their customer service is top-notch.
How was the initial setup?
It is pretty straightforward. It is pretty easy to set up accounts.
What's my experience with pricing, setup cost, and licensing?
I don't know anything about its cost, but I'm sure it has got a nice little price tag that goes along with it.
What other advice do I have?
I would recommend this solution to others if they can afford it. It doesn't mean it is expensive. I don't know what it costs, but if you can afford it, it is a good way to get in.
It is a good product, and it has served us well. It keeps us organized, and it keeps us with our customer numbers. It has a learning curve, but you got to start somewhere. Like anything, you have to learn it. If you've got a good attitude and an open mind, you can learn anything.
I would rate Salesforce Platform a 10 out of 10.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Other
Disclosure: My company has a business relationship with this vendor other than being a customer: Partner
Head of IT at a non-profit with 201-500 employees
A flexible solution that can be used from anywhere while ensuring that it remains stable
Pros and Cons
- "The solution's stability is fine. There are no issues with Salesforce's stability."
- "The initial setup process was a complex thing to do because four different organizations were working together."
What is our primary use case?
We use it as a CRM for our client management. We use it as a rostering and scheduling tool for our main business, which is supporting people with disabilities. We also use it for our payroll system.
How has it helped my organization?
We have increased the visibility of our information and reporting with the tool. Also, I think we now have a more streamlined end-to-end process.
What is most valuable?
I like that everything is on a fairly easy platform, and you can learn the system by yourself. Also, it's very fairly flexible. It's a system that you can use anywhere. So, you can use a mobile phone. You can use it anywhere. So it doesn't tie you to the office.
What needs improvement?
There are a few functions that I would like to see improved. The solution's rostering and scheduling, and payroll functionality need to improve.
We're working with all our vendors on issues that need to be updated and addressed to meet the changing business needs.
For how long have I used the solution?
I have been using Salesforce Platform for about two years.
What do I think about the stability of the solution?
The solution's stability is fine. There are no issues with Salesforce's stability.
What do I think about the scalability of the solution?
The scalability of the solution has been fine. We have a year of data in the tool, and there are no differences in performance from when we started using it. Around 550 users in m company use the solution.
How are customer service and support?
Our third parties handle the technical support, and each one is different. Overall, they're all fairly good at what they do.
Which solution did I use previously and why did I switch?
We used a number of different solutions before going with Salesforce. We didn't switch because they weren't fit for purpose, and we wanted to get all our critical business systems onto one platform.
How was the initial setup?
The initial setup process was a complex thing to do because four different organizations were working together. We get enhancements and improvements every quarter from our vendors. Also, we enhance the product ourselves. I am responsible for the maintenance of Salesforce platform.
What about the implementation team?
Third parties were involved in the implementation process. We had our in-house project team, but we also worked with a main external provider who organized the other third-party providers since four different organizations were working with us to do the deployment.
What's my experience with pricing, setup cost, and licensing?
Price-wise, the solution is reasonable for what we're getting.
What other advice do I have?
I would tell those planning to use the solution to take more than eight months to implement and ensure they have work in their internal business cases before implementing. I rate the overall product a nine out of ten.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Director of Sales at a tech vendor with 11-50 employees
An excellent CRM with great support and the ability to extend
Pros and Cons
- "The solution scales extremely well."
- "I don't have any notes for improvement. It serves us well."
What is our primary use case?
We primarily use the solution as a CRM for client tracking, renewals, and opportunities and as a database for prospects and other CRM tasks.
What is most valuable?
From an organizational level, this solution is great for being able to manage your business efficiently day to day.
It is a stable product.
The solution scales extremely well.
Technical support has always been helpful and responsive.
What needs improvement?
I don't have any notes for improvement. It serves us well.
For how long have I used the solution?
I've used the solution for probably ten years.
What do I think about the stability of the solution?
The solution is stable and reliable. There are no bugs or glitches. It doesn't crash or freeze. I'd rate the stability nine out of ten.
What do I think about the scalability of the solution?
The solution is super scalable. It's easy to expand.
How are customer service and support?
Salesforce has excellent support. I have no complaints when it comes to their level of service. They do a great job of getting right back to you.
How would you rate customer service and support?
Positive
How was the initial setup?
I've never had to set up the solution. I really just get my username and password from the company, and then the company manages all of the data inside.
What's my experience with pricing, setup cost, and licensing?
I'm not sure of the exact pricing. However, they do charge licensing per seat.
What other advice do I have?
We're customers and end-users.
I'd rate the platform nine out of ten. It's the strongest CRM out there, and they've been around the longest. The support is great.
Disclosure: I am a real user, and this review is based on my own experience and opinions.

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